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“We are past the time of superior and inferior product lines”

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What was true, still is true and is likely becoming even more true is this: equipment doesn’t make any difference. Or perhaps more correctly, when analyzed with a single criteria of performance, the consumer has more choices now than ever before, all of which are top-shelf options.

You may decide to file that little bit of wisdom in the “duh” file. I know I’m treading on hallowed ground here and I’m certainly not one to claim I haven’t fallen victim to a marketing scheme or two. But if we look at the golf industry at a macro level, the real story is parity. No one makes a bad product and in fact, pretty much every major original equipment manufacturer turns out high-quality products worthy of play by the most demanding players in the world: touring professionals.

We are past the time of superior and inferior product lines. Many of us still remember Phil Mickelson’s back-handed compliment to Tiger Woods calling Tiger’s Nike equipment “inferior.” But that was 10 years ago, and my how times have changed.

Now demand for certain product lines is now largely a function of perception, customization and past behavior. As such, we’ve also witnessed market consolidation and OEM’s playing their own version of “anything you can do, I can do pretty much the same thing.” Call it shared technology or imitation, either way we certainly in a place where “it’s all good.”

Golf Balls

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In late 2000, Titleist released its ProV1 ball in Las Vegas. Its game-changing ball marked a paradigm shift from wound-core balls to solid-core balls. Billy Andrade won that event in Vegas and the race to catch up to Titleist was on. Unfortunately, for all would-be suitors, Titleist was well down the road and to this day still holds nearly 50 percent of the ball market worldwide. It’s a pretty nice complement when TaylorMade CEO Mark King commented, “We’re not going to get into a fight with Titliest, at least not for the ball. It’s what they do. They would defend it till their death.” Enough said.

Don’t let the market dominance figures lead you to believe that the performance difference is anything but razor thin. Last year’s FedExCup winner, Brandt Snedeker, is just fine with his Bridgestone Tour B330 ball and nearly $15 million in 2012 earnings. Bridgestone has been producing golf balls since 1935 and most people don’t realize that Nick Price won the 1994 PGA Championship and 1994 British Open using a solid core ball from Precept (division of Bridgestone). Currently, Bridgestone, the No. 1 ball fitter in golf, offers four Tour-level solid core balls.

Callaway got into the ball market in 2000 by hiring Chuck Yash, formerly with TaylorMade. During the last decade, Callaway has expanded its offerings partnering with aerodynamic specialists at Boeing to determine efficient and effective dimple patterns. Currently, Callaway offers a Tour-level ball for higher swing speeds (Hex Black) and one for lower swing speeds (Hex Chrome). They’ve recently also added the HEX Chrome +, which fits in between.

Wedges

index

Inspired by the personal airplane of tycoon Howard Hughes, Gene Sarazen developed the blueprint for the modern sand-wedge. This was the late 1920s. In 1988, Cleveland golf introduced its fifth generation wedge, the 588. They looked basically the same. Now, most OEM’s (Titleist, Cleveland, Nike, Mizuno, etc.) offer multiple lofts, bounce options, grinds and finishes.

For those desiring a wedge-experience once reserved only for Tour pros, Titleist offers its WedgeWorks program. Wedge guru Bob Vokey and his team will build you a one-of-a-kind wedge with your choice of loft, grind, finish and stampings. Titleist launched this initiative in August of 2011, and soon thereafter Cleveland followed suit with its iteration, aptly named “My custom wedge.” Of course, this level of service isn’t anything new for customers of Scratch golf, the boutique brand which started in 2003 and whose motto “Your game customized” defines their entire business model.

Irons

Titleist AP2 710

There have always been myriad options for players wanting maximum workability and minimum forgiveness. Like many of you, I have fond memories of my Wilson staff blades, Hogan Apex blades, Mizuno MP-29s and well, you get the idea. Fast forward to the new millenium:

In 2008, Titleist introduced the AP2 (Advanced Performance) line of irons, which endeavored to broach the players category of irons buy offering tour level workability while maintaining the solid feel of a forged iron and increased forgiveness on mis-hits. In order to accomplish this, Titleist used multiple materials including forged steel (feel), tungsten weights (increased MOI) and an elastomer insert (vibration dampening and optimal sound). According to Titleist, the result is an iron with great feel, Tour-level workability and a traditional players appearance from address or in laymen’s terms, an iron any really really good golfer will love.

Titleist got the early jump in the category, but here’s a few products from other OEMs that are in the same category as the AP2’s:

Fairway Woods

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Whether you call it a fairway wood or a “fairway metal,” this category was once more about reliability than distance. It was in this environment that Tour Edge Exotics found a niche market and a cult following. The “CB” series of fairway metals featured a titanium combo-brazed face and hyper-steel body, both attributes still found in the fifth edition (CB5) of the player-oriented fairway wood. The company touted it as the longest fairway metal available, even offering a money-back guarantee. And it’s easy to offer a guarantee when you’re right. However, without a connection to a major OEM and a comparatively higher price tag, the company simply couldn’t access a majority of this newfound market.

Enter TaylorMade “RocketBallz,” or RBZ. They debuted in 2012 and promised golfers 17 yards of increased fairway metal distance. Heck, Phil Mickelson the face of Callaway, even put an RBZ 3 wood in play until Callaway could come up with something to kick it out. This year, RBZ Stage 2 fairway woods are promising 10 more yards on top of the 17 from last year, an assertion the OEM no doubt believes is “ballz-ier” than before. In addition, Callaway promotes its new X Hot line of fairway metals to be “longer from everywhere.”

Also, building on momentum from 2012 and its acquisition by TaylorMade, Adams has fixed a couple quality control issues in its distance fairway line (XTD) with the Super LS series that have a characteristic time (CT) that approaches 250. The legal limit as set by the USGA is 256.

Hybrids

Adams Super S Hybrids

In 2002, TaylorMade produced one of the first hybrids, the Rescue Mid, that gained significant acceptance on professional tours. But it has been Adams Golf that has built a loyal and significant following on the senior PGA Tour and now is the most played hybrid worldwide.

Right now, it’s impossible to find an OEM that doesn’t offer some kind of hybrid or rescue in its current line. They’re longer, more attractive and more versatile than previous models across the board.

Driver

Cobra AMP Cell drivers

TaylorMade introduced MWT (moveable weight technology) in 2004 with the R7 quad driver. Naysayers labeled the club gimmicky and over-hyped marketing snake oil. Such armchair analysts general fail to mention that the R7 was used in 50 percent of victories on the PGA Tour that year. While this was a significant departure from the rest of the driver industry, it was nothing compared to what TaylorMade did in 2011. Call it the great golfing whiteout. TaylorMade introduced the R11 with a matte white club head. Black was out and white was in. It almost seemed antithetical, or sacrilege or something, but it was definitely different.

The R11 also had MWT, ASP (an adjustable sole plate) and the ability to change effective loft, lie and shaft via its FCT (Flight Control Technology). The gauntlet had been laid down.

Again, skeptics decried the new white paint and called it uglier than sin; a fad with less shelf-life than a Kardashian marriage. TaylorMade went on to lead world-wide usage in 2011, an exclamation point on a decade of dominance. In 2013, TaylorMade debuted the its R1, a white-headed driver with crown graphics. Also into colored drivers is Cobra (blue, silver, white, red, black and orange), Nike Covert (Red), Adams LS (white) and Callaway (matte grey).

Putter

Yes! Putters

Putters are as individual as the player themselves. They’re function over form, more art than science — or so we thought. Patented on March 21, 1967, the Ping Anser putter is the most emulated putter design of all time. Scotty Cameron has had success with its similar Newport and Newport 2 putters, while Odyssey calls its version simply #2. That being said, the Anser is still the bar, still the blueprint to which all similar putters will be compared. It’s kind of like when a brand becomes so powerful, you forget to remember it’s a brand; think Band-Aid, Kleenex, ChapStick, Q-Tip and Anser.

Lately, there’s been a trend of “grooved” putter faces. What began in 1995 with C-Groove technology lead by European putter designer Harold Swash, has now led to textured or “grooved” putter faces from nearly every manufacturer.

The Takeaway

No matter how you slice this pie or skin this cat, each and every major OEM is gold-list worthy in the court of public opinion, and more importantly on the course where incomes are earned. Contrarians will say that equipment contracts are all about money, and to a degree this is true. However, money in the absence of performance simply does not jive in this game of meritocracy. The player who chases short term money in place of long term success will only realize the former. As much as some of us like to debate the minutia of spec tolerances, grinds, finishes and the endless list of what differentiates one product from another, the simple truth is you and I would have the same handicap regardless of where our OEM allegiances lie.

We know there are lies, damn lies and statistics, but consider this:

World Rankings (as of March 1, 2013) by primary OEM sponsor

1. Nike
2. Nike
3. Mizuno
4. Bridgestone
5. Ping
6. TaylorMade
7. Titleist
8. Bridgestone
9. Ping
10. Cobra
11. Ping
12. Callaway
13. Titleist
14. Nike
15. Titleist
16. Titleist
17. TaylorMade
18. Srixon/Cleveland
19. Srixon/Cleveland
20. TaylorMade
21. Ping
22. TaylorMade
23. Nike
24. Callaway
25. TaylorMade

I know the sample size isn’t ideal, so take it for what it’s worth, but based on the top-25 players in the world:

4 play Nike
2 play Srixon/Clevland
1 plays Mizuno
2 play Callaway
5 play Taylor Made
4 play Titleist
4 play Ping
1 plays Cobra
2 play Bridgestone

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

17 Comments

17 Comments

  1. Pingback: Considering A Macgregor Tourney Junior Individual Woods

  2. dg7936

    Aug 10, 2013 at 9:12 pm

    There may be MORE well-made products available today: however there are many more gimmicky products on the market also. Comparing product lines from the 80’s, most manufacturers had a small number of iron and wood models to manufacture versus the wide range of products available today..hybrids, gap and lob wedges, high-tech balls, exotic putters. So all of these may be well-made but will never create the following of the older companies who specialized in truly excellent products…hogan/macgregor/ram irons, powerbilt citation woods, etc etc. We have a more democratic market but also more marketing. Which does not really work, as the average handicap has remained the same for 20+ years. So where is the benefit to the average joe?

  3. undermined

    Apr 26, 2013 at 10:28 pm

    All this “history” and no mention of Wilson or MacGregor. Wilson is still around and makes outstanding forged irons and nice wedges.

  4. G

    Apr 12, 2013 at 3:44 am

    Except for the crap you can still buy at places like Walmart, Kmart, Target, Sports Authority, Sport Chalet, etc etc……. you know, them places where they still sell the inferior brands?

    This article is bogus.

  5. DJ Golf

    Apr 3, 2013 at 2:54 am

    When everyone is special, no one is special.

  6. Matt

    Mar 28, 2013 at 5:07 pm

    Fact is Tiger switched from titleist also….everyone usually does.

    Rory will figure it out!

    Tiger did

    • PAul Roberts

      Apr 5, 2013 at 9:33 am

      Very true, however it took Tiger years’s to switch to a bag full of Nike (forget the putter), He went with Nike driver and ball but still used Titleist woods, irons and wedges for a few years until Nike built what he wanted/liked.

  7. lbholly

    Mar 27, 2013 at 3:27 pm

    I’m Calling BS on all the history in this article you obviously knew nothing of the golf business pre 2008

  8. gunmetal

    Mar 25, 2013 at 12:09 am

    Not to mention all of the offerings from brands that don’t pay pros to use their products…Wishon, KZG, Miura, Scratch, Scor, etc. All of that stuff is just as good as pay for play stuff, just not as recognizable.

  9. Rich

    Mar 24, 2013 at 12:02 am

    Great article. Funny how a companies like mizuno,bridgestone, and cobra are in the top 25 yet they barely pay anyone out there to play their clubs unlike other companies!

    • NG

      Mar 25, 2013 at 4:49 am

      They would too, if they could….

    • footwedge

      Mar 27, 2013 at 10:03 am

      Also, the big brands that have many players on their payroll should be winning a proportinately larger share of tourneys, buy they don’t. Equalized statistics will emphasize the fact that no brand is far superior, regardless of their marketing budget.

    • marionmg

      Feb 15, 2014 at 10:27 pm

      I wouldn’t say Bridgestone barely paid DL3 to leave Titleist…just sayin’

  10. Gabbo

    Mar 23, 2013 at 9:30 pm

    Good article. While there has been a lot of innovation the past 10 years, the overwhelming majority of stuff out made the last 5 years is REALLY good. And with a soft used market, everybody has access to excellent equipment for dirt cheap.

    It’s a far cry from 20 years ago where you either ponied up big $$$ for top notch clubs or were stuck playing truly inferior discount clubs and clones.

  11. chris

    Mar 22, 2013 at 3:34 pm

    Would agree from a pros perspective where they are fitted with the best of the best. From a retail perspective, fit and finish, quality of components (including real and made for shafts), and clubs built true to specs are miles apart. Most OEMs can’t even get the grips on straight….

  12. Todd

    Mar 22, 2013 at 2:18 pm

    How can you put Nike as the world #1 (Rory) when he has been anything but since the switch. He earned the spot with Titleist, he is giving it away with Nike.

    • Blanco

      Mar 23, 2013 at 11:15 pm

      The author’s made a simple list showing who sponsors each player in the top 25… not an endorsement.

      Keep beating the ‘Titleist rules/Rory’s a sellout’ to death–

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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