Cobra-Puma’s new driver, the AMP Cell, is the company’s most complex to date.

It allows golfers to adjust the loft from 8.5 degrees to 11.5 degrees (7.5 to 10.5 in the Pro model), while keeping the face angle relatively square thanks to the company’s 1.7 mm SmartPad.

The AMP Cell drivers also use Cobra’s E9 face technology and Cell technology that Tom Preece, vice president of R&D for Cobra-Puma, says expands the driver’s sweet spot and creates additional ball speed on off-center hits.

To help our viewers truly understand the technology in Cobra’s new products, we shot a video with Preece and actor/Cobra-Puma spokesman John O’Hurley, who translates for Preece. Do yourself and favor and check it out below.

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Zak is the Managing Editor of GolfWRX.com.

He's been a part of the company since 2012, when he was hired to develop GolfWRX's front page. Since that time, GolfWRX has become the go-to destination on the web for golf equipment news, tour news, instruction and opinion.

Zak also developed GolfWRX's Featured Writer Program, which supports aspiring writers who want to improve their skills and allows established golf professionals to communicate directly with readers.

He played college golf at the University of Richmond, where he took too many strokes. Good thing he also studied journalism and creative writing.

You can follow Zak on Twitter @ZakKoz, where he's happy to discuss all the cool gear and insider info that's part of his job.

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