Cobra-Puma’s new driver, the AMP Cell, is the company’s most complex to date.

It allows golfers to adjust the loft from 8.5 degrees to 11.5 degrees (7.5 to 10.5 in the Pro model), while keeping the face angle relatively square thanks to the company’s 1.7 mm SmartPad.

The AMP Cell drivers also use Cobra’s E9 face technology and Cell technology that Tom Preece, vice president of R&D for Cobra-Puma, says expands the driver’s sweet spot and creates additional ball speed on off-center hits.

To help our viewers truly understand the technology in Cobra’s new products, we shot a video with Preece and actor/Cobra-Puma spokesman John O’Hurley, who translates for Preece. Do yourself and favor and check it out below.

[youtube id=”KgG_EtyjtZA” width=”620″ height=”360″]

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond, and competes in tournaments as a professional. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.