During the PGA Merchandise Show, it’s socially acceptable for golf companies to brag.
They spend big money on their Show booths to wow consumers, giving them them a small window to convince golf industry members that their new gear is a must have for the coming year.
Usually, the companies brag about who’s validating their gear on tour, or that in an independent test result their club was so and so longer, straighter, more forgiving, etc.
This year, Callaway took a different approach. Yes, it displayed all the claims about how long its new woods and irons are. But thanks to an enormous “Social Wall” that details the positive feedback from several different golf websites, company reps don’t have to say much about their product. The wall speaks for itself.
Not surprisingly, the majority of feedback from the Social Wall comes from yours truly, GolfWRX. Take a look of the photos we snapped of the wall and see what people have been saying about Callaway’s 2013 product lineup.