During the PGA Merchandise Show, it’s socially acceptable for golf companies to brag.

They spend big money on their Show booths to wow consumers, giving them them a small window to convince golf industry members that their new gear is a must have for the coming year.

Usually, the companies brag about who’s validating their gear on tour, or that in an independent test result their club was so and so longer, straighter, more forgiving, etc.

This year, Callaway took a different approach. Yes, it displayed all the claims about how long its new woods and irons are. But thanks to an enormous “Social Wall” that details the positive feedback from several different golf websites, company reps don’t have to say much about their product. The wall speaks for itself.

Not surprisingly, the majority of feedback from the Social Wall comes from yours truly, GolfWRX. Take a look of the photos we snapped of the wall and see what people have been saying about Callaway’s 2013 product lineup.

Click here for more discussion in out special “2013 PGA Merchandise Show” sub forum.

Click here for more discussion in out special “2013 PGA Merchandise Show” sub forum.

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3 COMMENTS

  1. It’s a great promotional tool for Callaway and helps make the brand look stronger.

    I was personally disappointed with the first RAZR Fit driver so hopefully these newer models out are a huge improvement.

    • I have played the R11 with a after market Aldila RIB Alpha stiff 72 gram shaft for the past 2 years. During this off season I switched irons – I was playing the TaylorMade MC’s but switched back to Titleist AP2’s because they are a little more forgiving. I was planning to play all Titleist equipment this year – I had the 913 driver and shaft ordered. When I went to pick the 913 driver the new Callaway Razr Fit Xtreme had just come in so I demoed it. I am BLOWN away at what an awesome driver the Razr Fit Xtreme is with the Matrix 7M3 Black Tie shaft. The 440 head and low COG is awesome! I picked up 10 yards and brought my spin down from the mid 2000’s to low 2000’s. The R1 with the stock shaft doesn’t hold a candle to what Callaway and Titleist are offering for the same price.

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