In-hand photos: ’13 Adams Super LS and S Drivers

by   |   December 19, 2012
Adams Super LS Driver

Below are photos and tech specs of Adams new drivers, fairways woods and irons for 2013. The  products are available in two versions — LS and S.

According to Mike Fox, director of product line management for Adams Golf, the LS is Adam’s premium line, which features all of Adams cutting edge technology and targets better golfers. The S line targets golfers looking for game-improving equipment and more modest price points.

Click here for more photos and discussion about the drivers, woods and irons in the “Tour/Pre-release equipment” forum. 

Tech Specs: Adams Speedline Super LS Driver (Retail: $399)

  • Offers a mid-launch and low spin (lower launching and lower spinning than Adams’ previous driver, the Fast 12)
  • 1 degree of of adjustability
  • VST (a slot in the sole), which increases ball speed on mishits and allows for a more optimally placed CG
  • “Real deal” Mitsubishi Rayon KuroKage stock shaft
  • Matte white crown with Black PVD face

“The VST (slot) is not the same depth the whole way through,” Fox said. “It’s deeper in the heel and in the toe, where you need more speed.In the center, it’s not as deep, because the speed is already maxed there.”

Tech Specs: Adams Speedline Super S Driver (Retail: $299)

  • One 460cc head that offers three different loft combinations
  • High launch with low spin
  • VST
  • “Real deal” Matrix Radix S 60 stock shaft
  • Matte white crown with Black PVD face

Comparison Photos

Super LS (left), Super S (right)

Tech Specs: Adams Speedline Super LS Fairway Woods (Retail: $299)

  • 1 degree of loft adjustability
  • Titanium crown and face, stainless steel sole and VST
  • 16 tunable settings: An included spacer fits in the hosel and allows for 0.5 inches of length to be added to the shaft
  • A lighter-weight swing-weight screw is also included with purchase, which will keep the swing weight at D2 when the length is extended
  • “Real deal” Mitsuibishi Rayon KuroKage stock shaft
  • Matte white crown with Black PVD face

          

             

Tech Specs: Adams Speedline Super S Fairway Woods (Retail: $199)

  • Cut-through VST
  • Refined cut slot creates a higher launch angle without increasing spin
  • Matrix Ozik Radix S stock shaft
  • Matte white crown with Black PVD face
            
               

              

 

Tech Specs: Adams Idea Super S Irons (Retail: $699)

  • 3-PW set includes “real deal” Adams Ideas Super S Hybrids to replace the 3 and 4 irons
  • Hybrid-inspired irons are “half hallow” on the inside, which allowed engineers to lower cg for high launch
  • Low profile and fast faces for distance and forgiveness
  • KBS 90 stock iron shafts
           
                                               

*The Adams Idea Super LS Hybrids irons will offered with the Super S irons for a $400 up-charge.

About

Zak is the Managing Editor of GolfWRX.com. He and his team cover golf's most important stories. You can follow Zak on Twitter @ZakKoz.


40 Comments

  1. gary rosenthal

    June 8, 2013 at 1:57 pm

    Have had Adams super s driver for one week, 2 rounds. Gaming a reg flex for my 92-96 ss. Am 64 years old.
    The reg. flex when put on a frequency/flex machine tests out more like a stiff, and so felt a bit boardy, but only at first. The bad: when set for 9.5 degrees the face is 2 degrees open–a slice machine. The good: the slot technology contributes to a very hot face, and the shaft is quite stable.And if I had about a 5 mph faster ss it would probably be a premium quality, perfect shaft. On the course, about a 3rd of my drives 250-265 with roll out, but too many left right, so had to close the face–which raises loft. But a lovely boring trajectory when you get it right. And even on launch monitor inside, better distance with this than anything else I demo-ed. But with raised loft had to hit with a slightly lower sweep; than usual. In fact, had to use a slightly different swing than anything else in my bag–not a good thing. But with practice, draws and fades can be hit. In fact at 10.5 this seems to want to hit a power fade. Draws require more effort than say the two new Taylormade drivers. Jury’s still out. These things have come down in price. By all means give this a try, but it may take a bit more practice to get it right than other clubs out there.

  2. MSaxonPGA

    May 7, 2013 at 11:07 am

    All I have to say is these clubs are smoking hot! Didn’t like white heads at first, but after gaming them, don’t even care how they look! The ball comes off the face like a rocket! Especially the hybrid and 3wood!

  3. Jack

    April 22, 2013 at 3:23 am

    I actually like them. It’s personal preference I guess, but I like the slot near the face too. I think there are benefits to be had. It just stands to be seen whether they start treating Adams as a secondary line thus taking away features so they don’t cannibalize the rocketballz sales. I think a big reason they bought them is probably for the slot tech that is also present in the rocketballz fairway and hybrids.

  4. Shark

    April 7, 2013 at 9:57 pm

    I think they look great and having demo’d one the super s I ordered one on the way. So tired of all these whiney old classic lovers that want a store wall to have nothing but a sea of black heads with no colour no variance in style etc.
    Ps did you complaining fogeys know that steel spikes are no longer in fashion lol

  5. DKS130

    January 8, 2013 at 3:00 pm

    Ha, they shelved the superfast 3.0 for TM and transitioned them over to adams. They are still adams tech but with a TM coat of paint…

  6. jhenn

    January 2, 2013 at 9:30 pm

    Not a fan of the writing on the crown, and never will be.

  7. BMoooooore

    December 30, 2012 at 8:18 pm

    Am I wrong or do the specs list all these clubs with wood shafts? .335 will be super soft tips hitting the ball straight up in the air. I hope for Adams sake they didn’t do that. I am thinking it is a typo but club companies have done dumber stuff before.

  8. Ghhhg

    December 28, 2012 at 10:19 pm

    More ugly white drivers. If they want to increase their sales of these clubs they should include a free can of spray paint with purchase.

  9. Blopar

    December 22, 2012 at 11:31 am

    Shame, shame, shame. Goodbye Adams.

  10. James

    December 20, 2012 at 2:18 am

    So now we have an iron set with 3 degrees gap between clubs for a handicap group where 3 degree gap between clubs will in 90% of the shots mean less than a 7 yards diff between clubs, leaving a 16 degree gap at the bottom end of the club, where it has been proven by all the top teachers in the world, improve the short game, including bunker play will drop your score by 20 to 25 percent, so we keep a 4 degree gap from the PW to end up with a 60 degree lob, that if well practiced is a fantastic club for bunkers around the green, and we add 4 more clubs to the set, a 48, 52, 56 and 60. Or what is the logic?? Do club makers play the game? Why not start to build a set for mid to high handicaps, starting at the scoring end of the set? Taylormade will most likely take my idea and call it Rocket Scores.

  11. James

    December 20, 2012 at 2:00 am

    Another great club maker who had great products with a unique brand and identity completely F…k up by TM. I am glad I sold my CMB and MB2 irons and went back to Mizuno. I still have A12 hybrid that is great, but now Adams like TM will have no resale value, so we are left with TM, Titleist, Cleveland, Callaway and Mizuno. But I suppose Barney Adams will just start another business and sell out to Taylormade for the 3rd time,

    • setter02

      December 21, 2012 at 10:23 am

      Adam’s has never had a good resale value, give your head a shake if that is something that will keep you from purchasing their equipment…

  12. 1par

    December 19, 2012 at 10:39 pm

    Another white driver ?
    I guess I better hold on to my Razr fit driver. The way things are going a black driver might be a novelty item

  13. ventucky local

    December 19, 2012 at 9:05 pm

    Doesn’t look at all like the TM to me. I like the top graphics. Subtle. I usually look at the ball I’m going to hit not the clubhead. I do play every so often with some guys who like to see there own reflection off the finish. They are not my favorite partners.

  14. MItch Newton

    December 19, 2012 at 8:52 pm

    Don’t get the graphics on the crown….. Don’t like the graphics on the crown……. Maybe the graphics make the ball speed faster… or helps hit the ball straighter and longer…..RIGHT!!! Guess I’ll stick with the 9064 LS

  15. Kevin

    December 19, 2012 at 6:11 pm

    Nice headcovers. classy

    • Fran

      December 22, 2012 at 6:43 pm

      I think it looks like a boxing glove.

  16. J Snow

    December 19, 2012 at 5:05 pm

    I absolutely hate the graphics on the crown of the Driver ! looks like NASCAR has invaded golf.

  17. Don

    December 19, 2012 at 10:45 am

    The graphic looks terrible but if you are any sort of player you can pretty much hit whatever is in your hands.

  18. Bill

    December 17, 2012 at 9:23 pm

    Hit everything but the irons yesterday and I love not only the playability but the color. The hybrid has a heavier head than I’m used to, but it is so solid. Check them out

  19. court

    December 17, 2012 at 6:01 pm

    I got to hit both new drivers over the weekend – very solid. The performed as well as anything else I’ve hit this year. Felt good and the ball flew very well. They didn’t have the new hybrids – that’s what I wanted to hit more than the drivers.

  20. paul

    December 15, 2012 at 12:39 am

    Sorry should have put these in the reply to what someone said area not here at the bottom. oops.

  21. paul

    December 15, 2012 at 12:38 am

    Maybe if golfers spent more money learning the game and less money on crutches the average handicap would have dropped in the last 20 years.

  22. paul

    December 15, 2012 at 12:34 am

    Why do we need a draw version? Why not just learn that the big golf cliche that swinging from the inside is true? and that swinging the club even more from the inside causes a draw.

  23. Jay

    December 14, 2012 at 10:26 pm

    These look awesome except for the irons. By far the best looking models from Adams. Love the top and bottom.

  24. Jake

    December 13, 2012 at 11:00 pm

    I’m still using your Speedline 10 Driver modified with an Aldila DVS shaft which really has the pop I like off of the tee. The reason I’m telling you this is because as much as I like your clubs and look forward to purchasing a new model, you always seem to do something ridiculous like silver crowns or now Speedline across the top. A simple all white or all black with the small “S” for alignment would be so much more. Please, I do not want to see Speedline at address. For what it’s worth, let’s advertise on the bottom.

  25. tlmck

    December 13, 2012 at 7:17 pm

    I have a feeling many of the TM staff players are going to have a bag with TM drivers, wedges, and putters, along with Adams irons and hybrids.

  26. bulls9999

    December 13, 2012 at 3:22 pm

    Any reason my post was pulled? Graphics on the crown are awful, there’s no need for them. Poll the public and see how many would prefer crowns devoid of any graphics.

    • bulls9999

      December 13, 2012 at 3:24 pm

      Nevermind…. I didn’t realize there’s 2 threads, the Super hybrids and the driver/woods…my earlier post is in the other one. Sorry.

  27. Mike

    December 13, 2012 at 11:07 am

    The graphics are more subdued than the R1 / RBZ clubs, but the lack of a draw version concerns me. I guess TMaG people are superstitious… no R13 nor Adams Fast 13!

  28. winstonalan

    December 13, 2012 at 10:23 am

    I don’t understand the fuss over the graphics on the crown. In looking at the face, and also the bottom of all the clubs they look nothing like TMAG equipment. It is only their attempt reach a YOUNGER clientele. If the game of golf is ever to grow, it must move past its haughty image.

    • Ayrbhoy

      January 10, 2013 at 11:03 pm

      Agreed! I wonder if some of the golfers who don’t care for the new look with graphics on the clubhead would enjoy the old persimmon headed drivers:)? Would the ring lines of the persimmon wood be too busy? The deep cherry red of the wood would be too much no doubt. Too red!

  29. tider992010

    December 13, 2012 at 8:57 am

    I agree, looks like TaylorMade is having an effect on Adams.

  30. ZenGolfer

    December 13, 2012 at 4:42 am

    talk about TM RBZ re-badged………….. not cool!

  31. tom

    December 12, 2012 at 10:54 pm

    WTF … this is why I hate when good small companies (in any industry) get bought by big marketing machines. Awful. I’ve tried many of the Speedline drivers and still like the original one the best. Classic looking and got the job done.

  32. paul

    December 12, 2012 at 9:17 pm

    I think the driver looks okay. irons not bad to.

  33. Snowman

    December 12, 2012 at 9:13 pm

    r u kidding me with the SPEEDLINE graphic on the crown of the Driver/FW??????? AWFUL

  34. Jason

    December 12, 2012 at 4:05 pm

    The graphics on the crown look terrible. I was afraid the TMaG influence would bleed over to the Adams line. Looks like I will be looking for a new small OEM to back.

  35. Ollie

    December 12, 2012 at 3:52 pm

    Well you can tell taylormade bought this company they look exactly the same.bit pointless

  36. RAT

    December 12, 2012 at 3:42 pm

    I hope it plays better than it looks!

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