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The Wedge Guy: The highest loft you should carry

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I am starting to get more and more emails from you all, sharing your own personal questions and comments about what I’m writing. Thank you all for doing that and for taking the time to share. I will do my best to answer all of you individually, but realize that as the mailbox gets more and more full, that may be hard to do.

That said, I did get a few emails this past week asking for my thoughts about the highest loft wedge you should carry, so I thought that would make a good topic for today’s post. But first, let me share that I did my first GolfWRX podcast this week, and had a great time doing it. You can listen here.

So, now on to the big question that so many golfers have: What is the highest loft wedge I should carry?

Let me start with a bit of history of putting wedges in our bags, as that might help make sense of the subject for each of you.

After the invention of the sand wedge in the 1930s, a design generally credited to Gene Sarazen, most golfers began to carry one. Did you know that the 1930s was also the decade that witnessed one of the greatest contributions to modern golf clubs, the numbered and matched set of irons? Well, from that time through the 1940s, most golfers relegated that club to only those shots hit from the sand. Most “sand wedges” from that time until the mid-1980s were about 55-56 degrees in loft, but loft was not a specification that many paid much attention to. Sets of irons had a “pitching wedge” of about 50-52 degrees, and that was the more generally used wedge for greenside shots. However, in his 1949 book, “Power Golf,” Ben Hogan wrote that the sand wedge could be a great tool for certain greenside shots.

Through the 1940s, 50s, 60s, 70s, and 80s, most of golf’s biggest stars only carried one “wedge” after their set-match pitching wedge. Many of them used that club to great success, and we witnessed near genius in the likes of Tom Watson, Phil Rogers, Seven Ballesteros and others.

It was the late 1980s, I believe, when Tom Kite began using the first 60-degree wedge to great success. They say he was deadly from his “magic number” — 63 yards, as I remember. I do know those first 60-degree wedges had very large heavy soles, with very pronounced camber from front to back. And they were very difficult to master for most recreational golfers.

Since that time, the higher lofted wedges began to take on more of the look of the traditional sand wedge, and the loft selection was expanded in both directions, with this design applied to wedges as low as 46 degrees and as high as 64. I believe Phil Mickelson gave the lofts over 60 degrees more visibility and curiosity than anyone.

So, with all these choices, what do each of you do with regard to deciding how high to go with the loft of your wedges? The reality is that the answer to that question is different for everyone but let me try to help you make sense of the process.

My observation is that the lofts over about 57-58 degrees are much more challenging to master for most recreational golfers. As loft increases above that level, controlling ball flight and distance becomes more and more difficult. Most golfers just have a hard time making as full a swing as required to move the ball a given distance with these high loft wedges. That said, I have seen recreational golfers that do a great job and use their high-loft wedges to great utility. But that number is very small in my estimation.

The biggest “fail” with the high loft wedges is making contact with the leading edge or very low on the face, either of which imparts much more dynamic force to the ball and sends it screaming over the green into a worse lie than you started with. Right behind that is the tendency to “bail out” on this fuller swing and decelerate before impact, laying the sod over on the ball, and having a similar result.

I do believe that mastering the higher lofted wedges of 60-64 degrees requires a great deal of practice, hitting all kinds of shots from whatever distance you consider “full” to delicate greenside chips and pitches. If you can take the time to do that, then you might turn that high-loft wedge into a powerful scoring tool. But if you don’t…well, my bet is that it will cost you more shots than it saves.

As I’ve already shared, I firmly believe you should select wedges that give you consistent distance differentials on full swings from your set-match 9-iron or “P-club,” all the way down to your 56-58 wedge. For most golfers that differential should be not more than 12-13 yards for optimum scoring. Depending on your strength profile, those loft differences could be as wide as 5-6 degrees, but 4 seems like it works for the vast majority of golfers.

Whether you choose to carry a wedge with a higher loft than that should be left to your own experiences with it, and an honest assessment as to whether that club should have a place in your bag.

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Terry Koehler is a fourth generation Texan, a native of a small South Texas town and a graduate of Texas A&M University. He has had a most interesting 40-year career in the golf industry. He has created five start-up companies, ranging from advertising agencies to golf equipment companies. You might remember Reid Lockhart, EIDOLON, SCOR, or his leadership of the reintroduction of Ben Hogan to the golf equipment industry in 2014. For almost 25 years, his wedge designs have stimulated other companies to slightly raise the CG and improve wedge performance. He has just announced the formation of Edison Golf Company and the new Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf, which can be seen at www.EdisonWedges.com. Terry has been a prolific equipment designer of over 100 putters and several irons, but many know Koehler as simply “The Wedge Guy”, as he authored over 700 articles on his blog by that name from 2003-2010.

45 Comments

45 Comments

  1. ChipNRun

    Jan 25, 2020 at 9:40 am

    PGA tour stats validate Terry’s comment on 57*-58* being upper limit on what most amateur golfers can handle. On tour, half the golfers have 58* as their highest lofted wedge.

    When I redid my wedges two seasons back, I went with Callaway MD3 in 48* and 54* and an MD-PM in a high-toe 60*/10.

    The 60* was good for certain greenside shots, but I had distance control problems and it was iffy for anything more than a half swing. It did NOT work out of junk lies – 54* much better.

    An MD4 58*/8 C-grind has replaced the 60*. MD4 much easier to control on distance, and just overall easier to use. Took me about 10 shots to get used to it.

    My brother, however, is a different story. I gave him a brand X 60* that was a golf clinic give-away, and he does magic tricks with the thing. (He does limit it to half swings). Whatever works!

  2. joro

    Jun 20, 2019 at 9:25 am

    I looked at a 64 the other day and it looked like the Ball would come straight up hit he in my Juevos. No Thanks, 58 is just fight.

  3. Christopher Hansen

    Jun 12, 2019 at 5:45 pm

    5 index. I have carried a 4-wedge setup for years. 45, 52, 56, 60. Why? Because I get predictable coverage at all distances inside of 140 yds. I can open up the 60 to flop or for delicate bunker shots.

    My favorite wedge of all time has to be the SM5 64 from Titelist. Sadly, they don’t make them anymore (but I still have one, heavily used). A 64 imparts big spin, and you can get balls to stop on a dime if executed properly. Very handy for sand, delicate greenside chips, and tight pin placements over hazards with very little green to work with. I only stopped carrying my 64 because it was so worn its grooves looked a bit questionable. I never picked up the Mac Daddy 64 when it came out. I’ve generally avoided Callaway as a brand (although I’m sure there’s no *real* difference for most people). Call me a wedge snob, but Vokey’s are still king.

    I’d love to see the 64 made in a Taylor Made wedge (or bring back the Titelist model).

    • Bob vokey

      Dec 6, 2019 at 9:50 pm

      Wedge snob and wrong. Look at any flight monitor and Vokey is king in name only.

  4. Distance Compression Dude

    Jun 9, 2019 at 3:46 pm

    90 degrees.

  5. James T

    May 25, 2019 at 7:26 pm

    “…we witnessed near genius in the likes of Tom Watson, Phil Rogers, Seven Ballesteros and others.”

    Terry… I’m glad your word correction program fixed it for you. Just a bit surprised it didn’t change it to Seven Ball and Stereos!

  6. Wally

    May 24, 2019 at 11:57 am

    I have a 60* and an old TM 64* wedge but I don’t carry them because I’m so inconsistent with them. You almost have to have the perfect lie to hit those clubs and at the courses that I play, very seldom do I get the manicured grass needed to hit those clubs. The highest lofted club that I carry is a 58* Ping Stealth or Cleveland RTX4 and even then I don’t take full swings with them.

  7. ChipNRun

    May 22, 2019 at 11:58 am

    Terry K. said…

    “My observation is that the lofts over about 57-58 degrees are much more challenging to master for most recreational golfers.”

    A couple of years ago, Golf Digest reported that half the male tour pros use a 58* as their highest-lofted wedge.

    As for pre-1980s role of SW, I would differ with Terry. Lots of players – including me – used a SW for greenside cut shots long before the LW arrived. First-cut lie = PW, shaggy lie = SW.

    Also, golf-ball designer Dean Snell has another angle on wedge problems of mid-HDCP golfers: harder distance balls. Dean suggests that a urethane ball will grab the clubface better on higher-lofted clubs such as wedges, and give better spin and control to ALL golfer.

    I carry a 48-54-60, mainly because I found a 60* I could hit. Big distance control problems with earlier 60* adventures.

    Also, many golfers only hit partial shots with SW and LW, as per Juststeve.

  8. G

    May 21, 2019 at 2:51 pm

    I remember the year G Mac won the U.S. Open at Pebble Beach. The lowest wedge in his bag was a 56*. Spoke with him during the Wednesday practice round and asked him why only one sand wedge. he said because it’s his best club for that course!

  9. slash

    May 20, 2019 at 8:38 pm

    46* is the squish club for an 85% shot that the 54* can’t be relied upon for a full swing
    54* is for long bunker and squishable 60* shots
    60* is for a rare full swing, bunkers, lobs (long and short) as well as big rough

  10. Howard Clark

    May 20, 2019 at 8:32 am

    I am scratch but, having said that, I can atke anyone’s 56, fan it open going back, and turn it into a 64.

    • Steve O

      May 29, 2019 at 6:02 am

      I’m a 3 and if I fan it open I can get the shanks. So I carry the loft that requires no adjustments, just as I do with my other irons.

    • Hank Hill

      Dec 6, 2019 at 9:52 pm

      I’m sure you can, Boomer.

  11. Frank

    May 19, 2019 at 5:49 pm

    Play in a real pro tournament and all those short side misses with the real tucked pins will 100% convince you to carry a 64 degree wedge, there’s a reason both DJ and Phil carry 64 degree wedges and it’s absolutely for those short shots with no green to work with.

    • Tiger Noods

      Jun 24, 2019 at 5:36 am

      Play as much as a pro, and you too can play any loft your heart desires.

  12. Sp4cetime

    May 19, 2019 at 4:28 pm

    In your podcast you suggest that forged tour wedges are a detriment to your average golfer. What do you suggest as an alternative?

    • Andrew

      May 21, 2019 at 6:38 pm

      Cleveland CBX. I have the 52, 56, and 60 degree.

  13. Phillip Pearson

    May 18, 2019 at 3:14 pm

    I love my 62* wedge. Yes it took practice BUT when you learn it , it’s a great club. From 65 yards in I can get it close most of the time. If you go out and practice the high lofted wedge at the practice range I think you will learn to love that high lofted wedge

    • Zach Bartness

      May 19, 2019 at 2:12 pm

      What’s your wedge setup with the 62*?

  14. Geoffrey Holland

    May 18, 2019 at 3:43 am

    “It was the late 1980s, I believe, when Tom Kite began using the first 60-degree wedge to great success.”

    Actually he started playing a lob wedge in 1980. Quite a big difference from your completely incorrect anecdotal evidence.

    I bought my first 60 degree wedge not long after Tom Watson won the US open in 1982 and Ram released the wedge series with his name on them. I’ve carried a Ram Tom Watson 60 degree wedge in my bag for probably 95% of the rounds I’ve ever played in my life.

  15. JG

    May 15, 2019 at 9:25 am

    The gapping and the sole is the most important in my estimation. I have rolled with setups like 50/55/60 and I currently game 50/54/58. If your scoring wedges aren’t properly dialed in correctly what’s the point. You just eliminated your ability to score…

  16. James

    May 15, 2019 at 9:12 am

    No one going to pick up on the seven Ballesteros’ in the list of great names?

  17. JThunder

    May 15, 2019 at 1:58 am

    “The highest loft you should carry” is like saying “the largest size shoes you should wear”. People are individuals. The corporate world and the internet desperately wish they were not, so it would be easier to make profits by selling everyone the same thing. This includes advice.

    If you want to know “the highest loft”, either work with a pro you trust who knows your swing and game, or find out for yourself. You can carry 14 clubs according to the rules. Generic advice won’t get you any further than what you already know, unless you’re new to the game.

  18. TD

    May 15, 2019 at 12:41 am

    I have a Ping G25 PW(45°) UW(50°) and a Vokey SM6 56°/M-8 and that’s all i ever need

  19. CG

    May 14, 2019 at 5:13 pm

    I like a 60* wedge with low bounce and wide flange. It’s my go to club around the greens. I honestly don’t see how people get by without a lob wedge. I watch them hit chips that run out too far and think, why? Learn to use a lob wedge!

    • JG

      May 15, 2019 at 9:22 am

      Because an average golfer (practice or plays once a week) who knows how to chip properly will see far lower scores than if they attempt to master a 60. Learning how to chip is just proper setup and making a putting stroke. Mastering a 60 takes practice and touch which the average once a week player doesn’t have at their disposal.

      • Boris Yeltsin

        Dec 6, 2019 at 9:55 pm

        Learning how to chip is the same with any club. Making the same stroke with different clubs is how you control distance. Good try.

      • Buckeye Doug

        Jan 3, 2020 at 4:41 pm

        Agreed a weekend duffer has a difficult time adjusting to a 60*. I used to play 52/56, now I play 52/56/60, i am not sure it has changed my score, but have several shots on my courses which are pitches between 10-30 yards

  20. JP

    May 14, 2019 at 4:35 pm

    Phil has been doing it wrong!

  21. Thomas Prosserr

    May 14, 2019 at 3:06 pm

    48pw a 56sw an a 60lw covers it all. Feel is the most important aspect of it. If it feels good do it. Me an my buds arent good enough to say you gota hit a certain club from a particular yardage an we all shoot about 10hdcp. yrstlawy in pa

  22. Nanananana

    May 14, 2019 at 3:04 pm

    Nobody will take away my 64 degree bent to 67 away from me. It does wonders around tight lies and checks the ball like it has a string attached

    • 3puttPar

      May 29, 2019 at 12:55 pm

      Sounds like you need to hit more GIR’s.

  23. Rich Douglas

    May 14, 2019 at 2:45 pm

    I play Wishon Sterling single-length irons. My set is 4-iron through lob wedge (60 degrees).

    I started out playing traditional SW and LW, but those clubs began to feel funny. I added the Wishon versions–which are the length of an 8-iron and struggled with them at first. Some back-and-forth ensued, but I stuck with the SW first, then the LW. I’m not interested in going back.

    I play a course that’s short and all the greens are Donald Ross-style pop-ups; small and elevated. Almost every approach shot is hit with a wedge, and all shots around the green have to be hit high and soft or they won’t stay. Sure, you can try to run them up the slopes, but that’s a guessing game. I have no trouble anymore hitting lob shots with my LW opened way up. The swing is a little flatter, but it’s not a problem.

    But the best part of these wedges is hitting them from the fairway. It’s nice to use the same swing planes (back and down) I use with all my other wedges. That was the point of going to single-length clubs; the SW and LW complete the experiment. I’m never going back!

  24. Pete

    May 14, 2019 at 2:02 pm

    Funny, the 60′ is one of the few clubs I goet a consistent distance with full swing. Handy 18

  25. Scratchscorer

    May 14, 2019 at 1:46 pm

    If the bounce and lie angle are a good match then I see no problem with 60 degrees. It’s all about getting those two things right and then finding the lofts that fit your eye and give you the ball flight you expect from your shots.

  26. PSG

    May 14, 2019 at 1:26 pm

    Right. So “in your estimation” you “have seen a lot” of high handicappers that are not good with high lofted wedges.

    It is the exhaustive research and hard-hitting data that makes this article so good.

    I’ll save everyone else some time: “I think 57-58 is too much, because I can see the loft on the wedge watching most people hit. So, eh, have good gaps I guess. Who knows. This changes if you practice some.”

  27. RudyV

    May 14, 2019 at 1:23 pm

    I’m 62 and I never carried anything more than my Pitching wedge until about 15 years ago…my PW has a loft of 46 degrees so my next wedge is 50 then 54…I find it very difficult, for myself, to hit a loft larger than that consistently but I do almost always take a full swing with my wedges…I’m not as long as I used to be but I do find it advantageous on wedge shots to try and take full swings…as I said, that works for me…then again if I can’t get to the green on my second shot I will put myself as close to 100 yards out as I can…for me, that’s my 50 degree at a full swing

  28. Dayunski

    May 14, 2019 at 10:57 am

    I’m a 12. I use 50, 54 and 58. My benchmark distances for regular full swings are 100, 85 and 70. I practice 3/4 and 2/3 swings. In theory, I have a swing in 5 yard increments from 60-105 yards. The wedge I use also depends on how I want to land the ball and how much green to work with. Works for me 70% of the time.

  29. ~j~

    May 14, 2019 at 10:44 am

    when first swinging a club around age 16-17, I had an old dunlop 64* I used to mess around with in a park beside my house, walk out at anytime with a few cold beers and spend an hour + just hitting it back and forth to things (had 100y or so of ample space).

    I wouldn’t touch a 64* now, but I bank on my 60* Vokey from 105y and in every round. I wouldn’t recommend it to my golfing peers but I’ve always been able to scale the 60* to whatever distance needed, and it sticks like a dart.

    I’ve hear the arguments against it, things like one could lay a 56* open and have the same effect. True, but I’d rather take a full swing with a squared club than one that’s held wide open.

    My 2 wedges I carry are 50-08* and 60-04*. 60* gets me up to 105y max, and a 75% 50* gets me from 100y up to 130 comfortably before my PW takes over. Just enough space between wedges to allow a choice, but anything within 100y is normally my 60-04* vokey, unless I need a little more bounce.

    • Christian Larsson

      May 22, 2019 at 2:29 am

      You had a habit of drinking a few beers….at 16 years of age?

    • Gene Seretore

      Dec 9, 2019 at 12:58 pm

      Upon further review, this comment has been flagged as fake news.

  30. Juststeve

    May 14, 2019 at 10:23 am

    Consistent full swing distance gaps, 12-13 yards is of little significance to me since it is very seldom I make a full swing with any of my “distance wedges”. I carry a 50, a 54, and a 58, but, inside about 80 yards I will most likely be making a partial swing with any of my wedges depending on the trajectory I want and how I want the ball to act after it lands. Full swing carry distances are irrelevant to me.

    • Alex Corona

      May 14, 2019 at 11:11 am

      So you don’t hit full swing wedges? what do you hit at 135yrds pin but carry 132 yrds? Full swing wedges matter as well as charting partial swing wedges. Both are valuable but saying full carry distances are irrelevant doesn’t make a ton of sense to me.

      • Juststeve

        May 14, 2019 at 12:24 pm

        From 135 I hit a nine iron, in real life, on the internet it’s a little sand wedge.

        It’s not that I never hit a stock wedge, but it’s seldom I find myself on the number just to hit a full wedge. Much more often I am inside the full wedge range for any of my wedges trying to figure out how to best get the ball close to the hole. In that large majority of cases how far I hit the club with a full swing has very little to do with the club I choose. I’m not going to make a full swing with any of the wedges.

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Equipment

Coming out of the haze: What to expect from the OEMs in the second half of 2020

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As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.

 

 

 

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On Spec

On Spec: Is testing clubs bad for your game? Plus listener questions

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In this episode of On Spec, host Ryan talks about the Match Part 2 and then goes into a discussion about whether testing clubs is detrimental to your golf game or not.

After that, it’s time for the ever-popular listener questions to finish off the show.

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Opinion & Analysis

Is 2020 golf’s big chance?

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At the present moment, when discussing the game of golf, I use the word “opportunity” with great caution and understanding that golf is the least of many people’s worries in 2020. With that in mind, just like other industries around the world, there are millions of people both directly and indirectly who make their living working around golf, along with countless more that enjoy playing it for any number of reasons.

Outside of the four major championships, golf is generally a fringe sport that takes a viewership backseat to other team sports like basketball, football, and baseball. But as the only game in town, this past weekend golf brought in a lot of casual fans who don’t normally watch it. The TaylorMade Driving Relief charity skins game to benefit COVID-19 frontline workers featured some of the world’s top-ranked golfers, including World No. 1 Rory McIlroy, carrying their own clubs, getting their own yardages and playing in shorts—exactly how the majority of golfers enjoy the game.

It made the golf look and feel so much more approachable to the casual fans that normally tune in to see professionals debate over yardage with a caddy dressed in a white jumpsuit while patrons quietly murmur amongst themselves (in the case of the Masters).

If “watercooler” sports talk is the way we measure the success of a sporting event, then the skins game was a triumph.

The news sports landscape

Golf is in a unique position since it is one of the few sports that can currently be played with modified physical distancing measures in place. Golf is played outside, in small groups, and allows for players of all abilities to enjoy the game, and this is where the opportunity lies.

People want to be outside, get exercise, and spend time with their friends, and golf is the one game that offers all three of those—along with the ability to fill a competitive void left from the current absence of recreational team sports.

The proof that more people have already made this conclusion can be felt around the industry

  • Pushcart sales have been so unprecedented, many companies have been sold out for weeks.
  • As golf has been regulated to open within the United States, Canada, and the UK tee sheets have been loaded from dawn to dusk. Having spoken with operators of both private and public golf facilities, they have witnessed a huge influx of eager golfers including many who are much more infrequent players. In one case, a public course that I spoke to has seen membership triple from the previous year.

When you think about how many people enjoy sports as a way to be around friends and friendly competition, golf has the opportunity to provide a gateway for many who have never considered playing the game. Within the industry, there have been many well-thought-out-but-failed attempts to counteract declining participation numbers over the years, and one of the best ways to introduce anyone to a new hobby or activity is to do it with friends.

Here’s an example: a regular golfer has three friends they normally play a rec league sport with, with that league not operating, and those friends wanting to enjoy time outside in the company of one another, that one golfer becomes the catalyst to bring three new golfers into game. I realize it sounds simple, but it’s already happening, and this is golf’s opportunity to grow participation more organically than any 30-second commercial.

As a lover of golf and someone who has witnessed the declining participation over the last decade, this is our opportunity as a sport and as individuals to welcome people in with open arms, be supportive, and helpful. We have the chance to permanently change the perception of golf to the masses, and it all started last weekend with the top-ranked golfer in the world carrying his own bag.

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