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Catching up with a pair of innovative companies ahead of the PGA Merchandise Show

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Golf is a game of numbers and statistics. Average driver “carry” yardage. Total footage of putts holed per round. FedEx Cup rankings. Three holes up, two to play. Number of majors won. Course and personal record low scores. 14 golf clubs. 9- and 18-hole courses. Par 72. Holes-in-one. $5 Nassaus…

Appropriately, numbers will permeate the 2019 PGA Merchandise Show, the game’s annual industry summit, when it occurs later this month in Orlando (Jan. 22 Demo Day at Orange County National Golf Center; Jan. 23-26 PGA Show Exhibits at Orange County Convention Center).

This will be the 66th iteration of what has become an international golf business event. More than 1,000 golf companies and brands will be on display within nearly 10 miles of show aisles. One million square feet of interactive exhibit, product demonstration and industry presentation space. More than 40,000 PGA Professionals, manufacturing execs, VIP retailers, countless industry leaders and decision-makers.

As fascinating and insightful, fulfilling and frustrating, useful and sometimes useless golf numbers can be (most golfers couldn’t care less about how many dimples are on a golf ball), numerical figures don’t capture the human stories behind product innovations in the game, or articles for sale displayed at the PGA Merchandise Show.

Inspiration is a funny thing. You never know when it will strike. It’s often random, a common sense “Aha! Moment.” When it hits, fasten the seat belts, because vigorous, passionate action typically ensues.

Such was the case for ClickCaddie founder Scott Danielson and Kyle Klubertanz, who grew up together in Sun Prairie, Wisc. Their golf accessory core product was founded based on an idea that percolated during a round of golf in Fall 2017. They had their phones in the golf cart cup holders and were using them to play music and for course GPS information. After buying a round of drinks, they moved their phones to the front compartments where they clanged around, and they couldn’t hear their music or access their phones simply. “We realized there was no good place in the golf cart to put our phones; to use for GPS, music or golf-scoring apps,” said Danielson, ClickCaddie CEO. “We thought there had to be a better way.”

And so there was, they concluded, and it lay in the ubiquitous golf ball holders. “Every cart has them. They’re seldom used, and they’re the perfect mounting spot,” said Danielson.

golf innovation, golfers, golf courses

Scott Danielson and Kyle Klubertanz, ClickCaddie co-founders

They started designing, and their first “proof of concept” consisted of a bulky phone holder bought off Amazon, with a golf ball duct taped to the bottom. It was around that time when magnetic phone attachments for cars caught their attention, which provided easy use and more accessibility. Fast forward through about seven designs and prototypes, multiple magnets, and ClickCaddie officially launched its patent-pending product design in April 2018.

golf cart, golf lifestyle, phone accessories

ClickCaddie is a solution to the frustration its co-founders experienced when using their phones for multiple purposes while playing golf.

The silicone black cover can be custom branded and printed upon, adding an additional revenue stream through the promotional product arena (golf course logos, corporate branding, commemorative golf event gifts, etc.).

Danielson said the company and product has “taken off” since last April. “We have consumers that have used our product in 49 states – Alaska being the exception – we have sold thousands of units, and we launched on Amazon in time for the holiday gift buying season. As we move toward our second year, we are excited to showcase ClickCaddie at the PGA Merchandise Show. It’s very relatable to golfers and buyers across the country, and we’re excited to take that next step into growing the B2B side of our business, while continuing with our strategy to engage our end users for feedback.”

golf clubs, golf industry, PGA Merchandise Show

Necessity was the mother of invention for the founders of ClickCaddie.

While Danielson and Klubertanz founded ClickCaddie to make the golf experience more enjoyable peripheral to the core activity of playing the game, Sal Syed co-founded Arccos through his love for golf and technology, and his belief that golfers accessing real-time data, shot by shot, could help them improve.

First launched in late 2014, Arccos’ patented GPS-based hardware and software system have led to company products that include Caddie Smart Sensors, Caddie Smart Grips and the Arccos Driver. In short, “they combine the power of Artificial Intelligence and the Microsoft Azure cloud,” said Syed, Arccos CEO.

In lay terms, Arccos products have automatically recorded more than 60 million shots taken by golfers playing on courses worldwide. By analyzing each shot in real time, the company provides data-driven insights that help golfers improve their performance by eliminating guesswork and using statistical facts and feedback. This has led Arccos to stake claim as “the leading provider of big data, advanced analytics and machine learning insights for the global golf industry.”

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best,” said Mike Downey, Director, Brand Partnership Engineering at Microsoft. “At other levels of the game, capturing the necessary on-course data has been a real challenge. Arccos has cracked that code and built a robust data set which they are deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

That’s a lofty role in a roughly $80 billion industry, and Syed is changing the game for golfers of all skill levels, something particularly needed by non-professionals. But he didn’t set out to be a game-changer.

He was born and raised in Pakistan and didn’t start playing golf until age 14. Even then, he was more focused on other sports, namely tennis and cricket. Bitten by the golf bug after emigrating to America while attending Ohio Wesleyan University, Syed earned a BA in Computer Science and Mathematics and was captain of the tennis and cricket teams. His golf addiction was fueled by his ability to play for free at a course that the women’s tennis coach owned.

Syed selected Yale for his MBA in large part because it had one of America’s top-rated collegiate golf courses, a Golden Era of Golf Architecture masterpiece dating back to 1926.

The ongoing love affair with the game has led Syed to become a 1-handicap player, a Golf Digest Course Rater, and a genuine golf architecture nerd with true passion for CB Macdonald/Seth Raynor/Charles Banks designs (they collaborated on The Course at Yale). He has recorded four holes-in-one, three of which he credits to intelligence provided by Arccos data.

golf, technology, Artificial Intelligence, golf clubs

Arccos CEO Sal Syed married his love of golf and technology to co-found his company and its award-winning system and products.

During his MBA process, Syed became a Fellow at the Yale Entrepreneurial Institute, which set him on the path to combining his passions for golf and technology and to found Arccos. “We began with the idea for creating technology that tracks golf ball metrics to improve a player’s scores,” said Syed, “after a few trials, we realized it was very hard to do both technically and from a business perspective. We decided to change course and realized that if we could sense where you hit the ball and map it from there that we could be successful.”

Successful, indeed. A few Arccos accomplishments include:

  • earning placement in Fast Company’s “World’s Most Innovative Companies 2018” list (ranked No. 3 in sports category globally)
  • becoming the official A.I. and cloud computing partner of Microsoft
  • partnering with Microsoft to develop Arccos Caddie, golf’s first A.I. platform
  • garnering Golf Digest Editor’s Choice Award, Best Game Analyzer (2016, 2017, 2018)

And that’s the tip of the iceberg for Arcoss and Syed, whose vision is to connect every club and grip in golf and track every shot within five years. The company is on path to connect more than 50% of new golf clubs that come to market starting in Q1 2020, based on soon to be announced partnerships, according to Tom Williams, Arccos Executive Vice President of Strategic Partnerships.

A.I., golf tech, Big Data, golf products, golf industry innovation, Microsoft Azure Cloud

Product Data Points include 2 milllion+ rounds played with the Arccos system, 100 million+ shots taken by Arccos users, 40,000 courses mapped, and 3.79 strokes (the average Arccos user first-year golf handicap improvement).

Syed named Arccos after the inverse cosine function, an element of advanced mathematics that is featured in the Arccos algorithm. According to MathOpenRef.com, the cosine function, along with sine and tangent, is one of the three most common trigonometric functions. In any right triangle, the cosine of an angle is the length of the adjacent side (A) divided by the length of the hypotenuse (H). Therefore, an inverse cosine function. . .

Say what?

Suffice it to say, if golf innovation were a swimming pool, Arccos is diving in the deep end, while ClickCaddie is frolicking in the kiddie pool. Nothing wrong with that. Just two vastly opposite ends of the golf invention spectrum, and a microcosm for what all can be found at PGA Merchandise Shows.

Buckle up!

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A University of Maryland graduate, Dan is a lifelong resident of the Mid-Atlantic, now residing in Northern Virginia. Fan of the Terps and all D.C. professional sports teams, Dan fell in love with golf through Lee Trevino's style and skill during his peak years. Dan was once Editor of Golf Inc. Magazine.

11 Comments

11 Comments

  1. Norman

    Jan 12, 2019 at 5:31 pm

    Just what we need. More phones on the course. Thank you. Here’s a thought- put your phone down Donald. No one wants to hear your lame conversations or listen to your music.

  2. RV

    Jan 11, 2019 at 7:30 pm

    Big fan of my arccos. Looking forward to the weather warming up to get some rounds with my new irons and let arccos help dial in my distances.

    • Daniel Shepherd

      Jan 13, 2019 at 1:01 pm

      Hope the dialing in goes great, RV. Nothing like achieving improvement in the often bedeviling game we love. Cheers!

  3. dj

    Jan 11, 2019 at 6:53 am

    “Suffice it to say, if golf innovation were a swimming pool, Arccos is diving in the deep end, while ClickCaddie is frolicking in the kiddie pool. ”

    Really?

    • Daniel Shepherd

      Jan 13, 2019 at 1:03 pm

      That analogy doesn’t work for you, DJ? If you’re thinking it’s dissing ClickCaddie, it’s not. Rather, it was intended to show the spectrum of product innovation in golf – from Artificial Intelligence and algorithms to convenient phone access without spilling drinks on iPhones while listening to tunes. Cheers!

  4. Merde

    Jan 11, 2019 at 1:31 am

    No, actually, golf is not a game of statistics. YOU stat addicts may think that, but it’s not.
    All you do is hit a certain shot with a certain club and get it into the hole in as few shots as possible.
    They didn’t need stats to do that when Hogan and Snead were playing. They just moved the ball forward and in.
    Everybody stop wasting money on this stuff, you don’t need it

    • Dj

      Jan 11, 2019 at 6:52 am

      Your thinking is antiquated.

      • Daniel Shepherd

        Jan 13, 2019 at 1:21 pm

        I can respect that opinion, Merde, that’s precisely how the game should be consumed … however you like it best. But change and “progress” is inevitable; if it weren’t we’d still be using outhouses to relieve ourselves and Morse Code to communicate. That stated, there’s nothing wrong with your preference, just as there’s nothing wrong with those who value stats and tech to improve their game and golf experience. Cheers!

        • Kenny

          Jan 17, 2019 at 1:47 pm

          I don’t think I could survive in a world with out-houses or a cell phone. Technology is here to stay. Embrace it or risk being left behind.

          • Daniel Shepherd

            Jan 18, 2019 at 4:55 pm

            Good point Kenny. ClickCaddie doesn’t mean more cell phones on the course. They’re already there. It means more enjoyment for players who like to have their phone with them. Cheers!

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19th Hole

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

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The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year. 

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child. 

Past Winners at Quail Hollow

  • 2023: Wyndham Clark (-19)
  • 2022: Max Homa (-8)
  • 2021: Rory McIlroy (-10)
  • 2019: Max Homa (-15)
  • 2018: Jason Day (-12)
  • 2017: Justin Thomas (-8) (PGA Championship)
  • 2016: James Hahn (-9)
  • 2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult. 

Total SG: Approach Over Past 24 Rounds

  1. Akshay Bhatia (+1.16)
  2. Tom Hoge (+1.12)
  3. Corey Conners (+1.01)
  4. Shane Lowry (+0.93)
  5. Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

  1. Ludvig Aberg (+0.73)
  2. Rory McIlroy (+0.69)
  3. Xander Schauffele (+0.62)
  4. Viktor Hovland (+0.58)
  5. Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard. 

Proximity: 175-200+ over past 24 rounds:

  1. Cameron Young (28’2″)
  2. Akshay Bhatia (29’6″)
  3. Ludvig Aberg (+30’6″)
  4. Sam Burns (+30’6″)
  5. Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week. 

SG: Total on Tom Fazio Designs over past 36 rounds:

  1. Patrick Cantlay (+2.10)
  2. Rory McIlroy (+1.95)
  3. Tommy Fleetwood (+1.68)
  4. Austin Eckroat (+1.60)
  5. Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

  1. Taylor Moore (+0.82)
  2. Nick Dunlap (+.76)
  3. Wyndham Clark (+.69)
  4. Emiliano Grillo (+.64)
  5. Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow. 

Course History over past 36 rounds (per round):

  1. Rory McIlroy (+2.50)
  2. Justin Thomas (+1.96)
  3. Jason Day (+1.92)
  4. Rickie Fowler (+1.83)
  5. Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

  1. Wyndham Clark
  2. Rory McIlroy
  3. Xander Schauffele
  4. Shane Lowry
  5. Hideki Matsuyama
  6. Viktor Hovland 
  7. Cameron Young
  8. Austin Eckroat 
  9. Byeong Hun An
  10. Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024. 

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week. 

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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