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How PGA Tour member Ryan Moore and his brother are leading TRUE Linkswear

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The pandemic has been a source of incredible golf industry ironies. The world health crisis spurred more players and rounds of golf played than in recent decades. More players – many new to the game and from a younger demographic – means more inspired products and services catering to the increased demand from a never-more-diverse constituency.

Two men confer while designing golf footwear.

Ryan and Jason Moore are creating trendy footwear for a younger demographic of golfers.

PGA TOUR player Ryan Moore, his brother Jason Moore and their Tacoma, Wash.-based company, TRUE linkswear, are tapping into the industry paradigm shift and resulting opportunities. The emerging golf footwear brand recently debuted several new lines including its wildly popular TRUE Pebble and Dead Golfer collections.

Rounding into the final stretch of 2021, these Pacific Northwest pioneers aren’t showing any signs of slowing down. In fact, they’re about to catapult forward in 2022 with an $11.25 million investment by noted private equity firm KarpReilly.

Based in Greenwich Connecticut, KarpReilly is focused on premier growth companies like TRUE, including Mack Weldon, Stio, Made In, BOXYCHARM and many others. Its investment philosophy directly reflects the companies it works with: ambitious, innovative and growth-focused.

“KarpReilly shares our vision for the current and next generation of golfers, has a track record of supporting successful brands and will help take TRUE to the next level,” said Jason Moore, CEO of TRUE linkswear. “More people are learning, playing and getting involved in golf than ever before while core golfers are logging a record number of rounds. Regardless of experience and skill level, they’re looking for shoes that are innovative, comfortable and versatile.”

A stylish golf shoe is displayed.

Younger golfers are embracing TRUE linkswear brand products.

TRUE has established itself as a premier golf shoe coveted by purists, walking golfers and legions of players with a deep passion for the game. It prides itself on using ethically-sourced materials, sustainable business practices and an earth-first ethos. Since 2017, the company has attracted a new generation of golfers while continuing to appeal to core players and has experienced strong growth with revenue doubling year-over-year.

“With more golf rounds being played than ever before, the sport of golf is attracting a newer, younger demographic that is seeking more versatile golf footwear that can be worn in a variety of settings,” said Allan Karp, Co-Founder of KarpReilly. “TRUE has clearly demonstrated it can design and innovate an impressive portfolio of shoes and that it can also market them to this new younger customer segment. We are proud to be partnering with TRUE on this investment and look forward to its continued growth as it expands its business in the U.S. and around the world.”

‘Selfish Innovation’

CEO Jason Moore grew up playing golf competitively and spent years caddying on the PGA TOUR for his brother, Ryan Moore, an accomplished amateur and professional golfer. The duo experienced every course and weather condition imaginable, from the wind and rain of the Pacific Northwest to the unrelenting heat and humidity of south Florida. The idea of a comfortable, versatile golf shoe was born out of necessity, or “selfish innovation” as Jason Moore often refers to it.

“Golfers shouldn’t have to wear overbuilt, uncomfortable golf shoes when walking or riding 18 or 36 holes,” said Moore. “We consider everything a golfer encounters and apply that to our footwear, all while providing a modern aesthetic that can be worn anywhere, enhancing the golf lifestyle.”

TRUE’s current footwear portfolio includes five core designs that focus on sustainability, performance, and comfort while maintaining a modern, minimalist aesthetic that appeals to avid and new golfers alike. Several of TRUE’s models are crafted from entirely recycled materials including yarn made from water bottles, recycled outsoles and sustainable components. In 2019, TRUE moved entirely away from utilizing standard shoe boxes and transitioned to reusable shoe bags.

TRUE’s successful growth stems from a focus on well designed and innovative footwear combined with a direct-to-consumer business model that also includes strategic partnerships with select golf courses and destination pro shops including Pebble Beach Resorts, Bandon Dunes Golf Resort, Streamsong Resort, Chambers Bay, and many others.

 

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A University of Maryland graduate, Dan is a lifelong resident of the Mid-Atlantic, now residing in Northern Virginia. Fan of the Terps and all D.C. professional sports teams, Dan fell in love with golf through Lee Trevino's style and skill during his peak years. Dan was once Editor of Golf Inc. Magazine.

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Photos from the 2022 BMW Championship and Albertsons Boise Open

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We have a mid August double for your viewing pleasure this week, GolfWRXers! GolfWRX was live this week from both the penultimate event of the 2022 FedEx Cup Playoffs — the BMW Championship — and the Korn Ferry Tour’s Albertsons Boise Open.

With respect to action from Idaho, we got a look at Scotty Cameron’s as always potato-inspired Boise Open putter covers. Spudtastic!

 

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In non-root vegetable related golf equipment news, we got a look at NBA legend J.R. Smith’s — who was playing in the BMW Championship pro-am — custom Bettinardi putter, which he showcased in a joint PGA Tour-GolfWRX video.

 

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There was plenty more to see from both venues, so let’s get to the galleries!

BMW Championship

General Albums

WITB Albums

Pullout Albums

Albertsons Boise Open

General Albums

WITB Albums

Pullout Albums

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WOTW: Will Zalatoris’ Omega Seamaster Diver 300M 007 Edition

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If you are going to win your first golf tournament why not do it in a big way, during the FedEx Cup Playoffs! Will Zalatoris made a bogey on the 3rd playoff hole to win the FedEx St. Jude over Sepp Straka. This was Will’s first ever win on tour and he held the bronze trophy while wearing a special Omega Seamaster James Bond edition on his wrist.

WOTW Specs

Name: Omega Seamaster Diver 300M Co-Axial Master Chronometer 007 Edition
Reference: 210.90.42.20.01.001
Limited: No
Date: 2019 – Current
Case: Grade 2 Titanium
Bezel: Matte Brown Aluminum
Dial: Matte Brown
Size: 42mm
Movement: Caliber 8806, 35 Jewels
Power Reserve: 55 Hours
Glass: Saphire Crystal
Waterproof: 300 Meters
Bracelet: Grade 2 Titanium Mesh
Price: $9,200 (~$8,000)


Omega has been such a large part of the sporting world, being the official timer of the Olympic Games. The Omega Seamaster was first introduced in 1948 in celebration of Omega’s 100th anniversary. The Seamaster wasn’t Omega’s first dive watch, that was the Mariner 16 years earlier. Since its introduction though, the Seamaster has been one of the most recognizable names in watches. Omega has also been a part of the James Bond movies for decades and this 007 Edition had direct input from actor Daniel Craig. This Seamaster is made for the “No Time To Die” movie that was released in 2021.

The case on Will’s Seamaster is crafted from Grade 2 Titanium and measures 42mm across. Grade 2 titanium has more of a gray color and accepts a brushed finish really well, all while still being corrosion resistant. The caseback is also solid titanium and screws into the case. The caseback is also the only place you will see the James Bond 007 logos on the watch. On the right side of the case is the screw down crown and at the 10 o’clock position is the helium escape valve. During saturation diving watches can have gases build up inside of them and the helium escape valve can help release the pressure before damaging the watch. On top of the case is a unidirectional titanium bezel that contains a matte brown aluminum insert. The aluminum insert features a 60 minute diving scale that matches the color of the luminescent material on the dial. The dial is a matching matte brown and made from aluminum with a “Tropical” finish. In watches a “Tropical” finish is when UV rays fade and distort a colored part over time, giving it a unique look. This usually applies to black pieces that turn brown but other colors can be effected the same way. The matte brown dial on this Seamaster has a retro look to it and features brushed hour, minute, and seconds hands made from the same grade 2 titanium. The hour markers are large and feature a luminescent material for easy reading in low light or underwater.

Inside the James Bond 007 Seamaster is the Omega Caliber 8806 mechanical movement. The 8806 is a self-winding movement that features Omega’s Co-Axial escapement for more consistent use of stored energy. A lot of Omega movements are magnetic field resistant and the 8806 can withstand up to 15,000 gauss to ensure precision in any environment. Fifty five hours of power reserve are on tap for the wearer and 35 jewels ensure that the movement runs smoothly. Keeping the Seamaster on your wrist is a Grade 2 titanium mesh bracelet with a twin trigger, single fold deployant clasp. Omega Seamaster watches are starting to become more and more desirable and this special edition will cost you $9,200 at an Omega dealer. You can save yourself a little bit of money on the secondary market where a brand new model will be around $8,000.

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Tour Rundown: Saki’s rout | From W to Z | Magic for Maja

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The world’s golfing viators feel their seasons winding down, just as folks in the northern hemisphere sense that summer is coming to a close. This time of year brings not the magical moments that the majors bring. Instead, it feels real, because touring competitiors save and lose their jobs, gain promotions, just as we do. 2022 has been a lightning rod of a year for professional golf. It’s only two-thirds over by calendar standards, but playoffs have arrived and the end is nigh for complete fan focus.

With that in mind, let’s turn our attention to five events that held our gaze on the world’s tours, and congratulate Saki Baba and Monet Chun on reaching the finals of the USGA Women’s Amateur. Baba turned in a timeless performance to defeat the pride of Canada, and win a second USGA title for Japan.

PGA Tour: FedEx Cup Playoffs Round One: FedEx St. Jude goes from W to Z

Will Zalatoris and Cameron Young, past teammates at Wake Forest, have waged a spirited battle to determine which one would earn a PGA Tour title first. This tussle was not reserved for regular tour events. The two have finished top-three in all four majors, and had come up just shy of the champion’s flag. That ended this week, as Zalatoris claimed a first professional win on the top shelf of the world’s tours.

The FedEx Cup playoffs elaborate over three weeks in August. Stop one was in the company’s hometown of Memphis, and Sepp Straka gave a heck of a performance over 75 holes. The Austrian-by-way-of-Georgia was near the lead for the entire event. His opening 64 stood him two back of the leaders, and his Friday 66 brought him closer. He and JJ Spaun played the final round together. Spaun had a day to forget, tumbling 41 spots from the top with a 78. Straka hung tough, and had a putt to win on the 72nd hole. It missed, and he entered a playoff with Zalatoris.

On Will’s side of the drama, his opening 71 gave him ground to make up, and he did so over the next 53 holes. 63, followed by 65 and 66, brought him event with Straka at 15-under par, three clear of third place. The two marched off to a playoff that lasted three holes. Play loosened, as the strain of the week became clear. At the third playoff hole, both hit from the drop zone on the par three 11th after less than stellar tee shots. Zalatoris was able to get up and down for bogey, and that was enough to defeat his overtime opponent.

LPGA/Ladies European Tour: Handa World Invitational is magic for Maja

One of those Why Don’t We Do This More Often events took place in Northern Ireland this week, at a castle, no less. The LPGA and Ladies European tours joined together to host an event over the same course as a simultaneous, DP World Tour event. It may have been a crowded affair, but it was interesting and exciting with room to spare.

Amanda Doherty of the USA played stellar golf over the first two days, and surged into the lead at 134. Her weekend rounds could only match par each day, and the young American dropped away from the lead, into a tie for 8th position with compatriot Lauren Stephenson.

Surging up the charts over the final 36 was Sweden’s Maja Stark. Lurking five behind Doherty at the midway mark, Stark posted 69 on saturday to move within two shots. On Sunday, Stark went into orbit, racing past all challengers with a sublime 63. Ten birdies over the par-73 course at Galgorm Castle sent Magic Maja five shots clear of runner-up Alisen Corpuz of the USA. The victory was Stark’s fifth on the European circuit, but first with LPGA sanctioning.

DP World Tour: Handa World Invitational a battle of two Scotsmen

The top of the board had full occupancy as day four began at the Handa World Invitational. American John Catlin was among the leaders, but he could not keep pace and slipped to a tie for 13th with a last-day 73. What ensued, was a battle of two Scots, with Ewen Ferguson and Connor Syme waging a contest for bragging rights and baubles.

To be sure, there were others involved. Spain’s Borja Virto closed with 68 to tie for second position, three behind the leader. Italy’s Renato Paratore posted 64 on day four, to tie for fourth with two others. Ferguson and Syme caught our attention, and not unearned  was it. Ferguson’s week began with a two-eagle round of 61, and as all aficionados know, keeping the lead over four days is not often an achievable task. His stumble came on Friday, with 70, but he followed with 68-69 into the weekend.

The chore for Syme was to chase the sprinter down. He was one of two golfers to post four rounds in the 60s this week, but for most of the day, he was not up to the task of catching the leader. Syme’s first ten holes were a struggle, with bogeys (three) outnumbering birdies (two). It was only the final quartet of holes (where he played three-under par) that Syme was able to make Ferguson concentrate a bit more.

The victory was Ferguson’s second of the year and career, and came five months after his initial win in Qatar.

Korn Ferry Tour: Pinnacle Bank is second of season for Shelton

Remember what we said about the Real quotient of late-season golf? It was evident on the Korn Ferry Tour this week. The PBC was the final, pre-playoffs event on the schedule, and that meant that the top 25 golfers on the money list come Sunday evening, would depart for the PGA Tour in a few months. Kevin Roy goes to the show for the first time in his journey, and Michael Kim returns after a six-spot climb in Nebraska. The heartbreak for Brandon Harkins and Ryan McCormick, who each came up a few thousand dollars shy of glory, is eased by a second opportunity to ascend, during the three-week playoff series.

Back to the heartland of America. Shelton was out in 31 on Sunday, to thrust his name into contention for win number two in 2022. Attempting to chase him down were the aforementioned Kim, Ben Taylor of England, and a bask of other crocodiles. It was Taylor who would come closest to an overtake, His Saturday 62 was the week’s low round, but his Sunday back nine harvested just one birdie. In the end, he would finish at 16-under par, in solo second.

Shelton was up to the task. A toe-stub bogey at ten was followed by birdies at 12 and 15. The later pushed Shelton to 17-under par, and he would navigate his way to port in even par, to secure a slim, one-shot win over Taylor.

PGA Tour Champions: Boeing Classic is charming third of 2022 for Jiménez

Billy Andrade was recognized recently with the 2022 Payne Stewart award for charitable work. On Sunday in Washington, he faced a challenge for a different sort of prize. The Rhode Island native was matched with Spain’s sartorial Miguel Ángel Jiménez over the final 18 holes at Snoqualmie. Each stood at 134, but only one would lift the champion’s bounty.

Unfortunately for Andrade, this day would not be his. birdies were offset by bogeys, and he dropped two slots, into a tie for third place. Jiménez fared much better. His five-under 67 was enough to hold off a charging David McKenzie of Australia. The later scribbled six birdies and twelve pars on his final-round scorecard, but his 66 was only enough to earn solo second. The day belonged to the Canarian, who doubtless celebrated his third win of the season with a fine cigar and a nice glass of Spanish Rioja.

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