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Callaway Epic Flash, Epic Flash Sub Zero are built with machine learning, artificial intelligence

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With the Callaway Epic Flash Driver, the company builds on the very successful 2017 GBB Epic line. The Carlsbad-based company follows up the Epic-complementing Rogue with a driver whose story isn’t immediately visible upon a first glance at the club.

Flash Face technology is the centerpiece of the Callaway 2019 driver offering, and with it, beyond the usual distance-boosting claims, the company has done something truly interesting: leveraged artificial intelligence to create a golf club.

From an appearance standpoint, the inside of the titanium face features dozens of flowing ripples across the entire surface. While it may look like effects of a stone dropped into a pond or a topographic map, the structures actually work together to elevate the COR or the center of face. As expected, this yields increased ballspeed for longer drives.

Interior of Callaway’s Flash Face

Callaway leveraged A.I. and Machine Learning to cycle through 15,000 face architecture iterations, developing a more efficient structure with each one. For comparison, engineers typically do eight to 10 iterations of a new driver face.

“We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”

Callaway Epic Flash driver

Introduced in the original Epic driver of 2017, Jailbreak Technology is again a feature of Callaway’s driver offering this year.

To refresh, the technology positions two hourglass-shaped titanium bars parallel to one another behind the face. The ultimate effect of the technology is a more efficient face, which equals more ball speed, which equals more distance, according to the company.

Callaway also equips the Epic Flash with an MOI-boosting T2C triaxial carbon crown. As is the becoming an industry standard, the weight savings in the lightweight crown are redistributed in the body of the club. The triaxial carbon, which is-third the density of titanium, is twice as strong as previous iterations with a weight-saving tighter weave. The company has been using carbon composite technology since the 2011 Diablo Octane and Razr Hawk drivers.

Callaway-Epic-Flash-Sole

Another feature of the 2017 GBB Epic, and one that wasn’t included in last year’s Rogue, adjustable perimeter weighting returns in the Epic Flash driver. You know the drill: the sliding 16-gram rearward weight is adjustable for a draw, fade, or neutral bias.

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5, 12 degrees

Stock shaft options: Project X EvenFlow, Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

Callaway Epic Flash Sub Zero driver

With a 12-gram sliding weight on a track located at the back of the head, the Flash Sub Zero includes Adjustable Perimeter Weighting (APW) technology in a Sub Zero driver for the first time in this low-spin, high MOI offering.

In addition to the draw/fade adjustability afforded by the APW, the Epic Flash Sub Zero also features a weight embedded low and forward in the sole for CG lowering and spin reduction. The standard weight can be swapped out for lighter or heavier options via custom ordering.

“The Epic Flash Sub Zero driver is an extraordinary club,” said Gibbs. “Flash Face is a genuine ball speed innovation, and so is Jailbreak. Putting APW in a Sub Zero driver for the first time is a huge accomplishment. And it retains the rare combination of low spin and high MOI that have made our Sub Zero drivers so popular. We’re confident that a lot of golfers are going to hit longer drives than they ever have before with this club.”

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5 degrees

Stock shaft options: Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

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38 Comments

38 Comments

  1. Billie Smith

    Jan 6, 2019 at 12:34 pm

    I just think what Jack would do. He is the greatest golfer of all time and I don’t think he’d buy a driver like this. He’s going to go with the TM and win more majors.

    • TAYORswiftMADE

      Jan 6, 2019 at 4:15 pm

      Huh, really, TM rep. It didn’t help tiger wins more major. in fact , the twist face didn’t help tiger keeps the ball in the fairway.

  2. Hellyeaigolf

    Jan 5, 2019 at 8:06 pm

    You people with your “go ahead and waste your money, gearheads” talk sound resentful because you frankly just can’t afford it. There is new tech in these drivers whether you want to believe it or not. I do agree that buying a new driver every year might not be necessary but I’m not knocking anyone that does.

    • Al

      Jan 8, 2019 at 7:09 pm

      Go to you tube and watch Rick Shiels videos. He has reviewed a lot of golf clubs. One of his videos compares several drivers, from the same brand to each other. In other words he compared the latest and greatest from a certain brand, and compares it to the older models from the same brand. He did that with a few popular brands. His take was that there wasn’t enough difference in the new clubs to make it worth upgrading. He actually found that some of the older versions were better than the newest. If you have money you want to throw away, or you get a boner having the newest clubs, by all means, buy away!

  3. Travis

    Jan 5, 2019 at 7:53 pm

    I can’t wait to see what the 2020 releases look like… Callaway states that their fancy “AI” came up with this as the face design. So that means you can never, ever switch face designs, right? This is apparently “the best”. Then Taylormade says now they’ve made their faces illegal but dialed them back with foam… what’s next? We’ve made our faces SUPER illegal and added MORE foam! This is all market BS at its finest…

    • Billie Smith

      Jan 6, 2019 at 12:18 pm

      Awesome club. Looks like something the green hornet would play.

  4. Steve

    Jan 5, 2019 at 11:14 am

    Ripples…..twist face….everybody advancing…..McDonald Douglas…Boeing
    Rockets….
    How about moving up a couple tee’s….that will put short irons back in play….or just make courses shorter
    How does one expect to grow the game when only the rich can play….. $550. drivers..
    $4000. set of clubs at the bag drop…
    $100. to $500. green fees…..and 5 hour rounds….
    and I play for $2.00…front,back, 18..

    Pretty funny when you think about it

  5. Joe Sudeith

    Jan 5, 2019 at 2:28 am

    Epic Flash with AI? This is the worst release I have ever seen. Callaway has hit rock bottom with this release and I will never look at there products again. Everyone involved with this design should be fired!!!!

    • John

      Jan 5, 2019 at 9:59 am

      Joe..

      Have you hit it ? What makes you say it’s the worst release ever?

    • John

      Jan 5, 2019 at 9:59 am

      Joe..

      Have you hit it ? What makes you say it’s the worst release ever?

    • Billie Smith

      Jan 6, 2019 at 12:20 pm

      Yeah I agree. This is a massive bad move.

  6. ogo

    Jan 5, 2019 at 12:18 am

    epic — particularly impressive or remarkable….
    flash — ostentatiously expensive, elaborate, or up to date…..
    Epic Flash — impressively remarkable, ostentatiously expensive, elaborately up to date.
    Yup.. sorta fits…. 😉

    • Regis

      Jan 5, 2019 at 7:16 am

      I think next year’s edition should be called “Bling”. The Epic “Bling”. It’s loud. It’s colorful and all your friends and partners will know you’re gaming the latest driver from Callaway. Man that headcover is so dope, I gotta get me one.

  7. smz

    Jan 4, 2019 at 6:17 pm

    Golfers who will buy these new clubs do not read WRX comments because they are pasionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

    • PeterP

      Jan 4, 2019 at 8:13 pm

      Since most gearhead golfers lack intelligence, a dose of ‘artificial’ intelligence built into their golf clubs may be the solution to prevalent duffing and hacking. One can only hope. Great product Callaway.

  8. smz

    Jan 4, 2019 at 6:16 pm

    Golfers who will buy these new clubs do not read WRX comments because they are passionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

  9. Golfraven

    Jan 4, 2019 at 4:41 pm

    AI, really? Where is the golf world heading?

  10. Jim Powell

    Jan 4, 2019 at 3:06 pm

    I have been golfing for over 40 years and have always kept my equipment up-to-date to take advantage of new technology. Callaway’s new drivers and fairways are the most technologically advanced designs I have ever seen. The Epic Flash are must-have golf clubs in my WITB equipment.

    • Gregor

      Jan 4, 2019 at 3:16 pm

      Hahahaha. Love this sarcasm. Your wit is so dry. Well done sir.

    • Scheiss

      Jan 4, 2019 at 4:52 pm

      Jim
      How long have you worked for Callaway

    • dat

      Jan 4, 2019 at 10:45 pm

      You should design the next set using a bitcoin based economy as your inspiration.

  11. Speedy

    Jan 4, 2019 at 2:48 pm

    Is this meant to entice Marvel movie fans? Good luck with that.

  12. Tom

    Jan 4, 2019 at 2:43 pm

    Its good to hear Callaway utilized artificial intelligence in the products’ design, because if consumers buy this marketing hype they will prove they have NO INTELLIGENCE! Sellers Be Sellin! Save your cash….USGA equipment standards all but make it impossible for manufacturers to introduce anything new with any meaningful performance advantage…duh!

    • Speedy

      Jan 4, 2019 at 2:50 pm

      NI. Right on, Tom

    • smz

      Jan 4, 2019 at 3:08 pm

      But these new club designs are so fabulous and will give you extra status when playing with your buddies. Soooo sweeeet….

  13. DB

    Jan 4, 2019 at 1:33 pm

    Has anyone else noticed that “artificial intelligence” used to mean sentient intelligence in a computer life form, and now just means “We ran some algorithms and programs on the computer and it said these wave patterns were the best”. Uhhh… OK.

    AI has become a buzzword, it doesn’t mean anything.

  14. ~j~

    Jan 4, 2019 at 1:08 pm

    Years of research and advanced technologies and this ugly mallet is what they came up with?

    Green/Yellow = fail.

    AI and ML generated ‘waves’? I can’t see this being legitimate as there’s too much dispersion between golfers to produce anything near as consistent as a computer generated test could perform. ‘for best results, hit the ball squarely and perfectly off this pin-sized dot at precisely at 120mph’.

  15. ogo

    Jan 4, 2019 at 12:55 pm

    … drool… drool… drool… {{{sigh}}}

  16. HDTVMAN

    Jan 4, 2019 at 10:54 am

    I like the adjustable weighting, but if you have purchased a new driver in the last 4 years, any brand, don’t expect much more length and tighter dispersion. Modern drivers can’t get much closer to the USGA numbers for fear that some, during manufacturing, might exceed the max and become non-conforming. Before buying a new driver, compare your current model to the new model on the same monitor with the same balls. Don’t worry about spin or any numbers besides carry and your dispersion pattern. Anything less than 10 years with similar dispersion, put your money away!

    • Daniel

      Jan 4, 2019 at 5:01 pm

      MY driver is a 2007 TM SuperQuad. Took it to PGA Superstore last summer and hit it up against the TM M1 and Callaway Rogue. I gained 5 yards on average, with no better accuracy. I looked at the fitter and said I don’t think paying $500 for 5 yards is worth it. He nodded and said no its not.
      I’ll keep testing that driver every year until something comes out that can give me real improvement. I bet I get 5-10 more years out of this one.

      • Tom

        Jan 4, 2019 at 5:35 pm

        Daniel you can probably get that 5 yards in your 2007 TM SuperQuad if you simply upgrade its shaft. That was a great head.

    • Jeffrey

      Jan 4, 2019 at 5:07 pm

      Amen. I still play Titleist 913 Driver. I have compared every later model Titleist driver up against it on the course, and for ME, found very little to no difference.

  17. dat

    Jan 4, 2019 at 9:58 am

    “AI” “Machine Learning” – may as well throw in “blockchain” as the lemmings who buy this $530 technobabble would buy it anyway even if it was no better than the last couple generations you can get used for a fraction of the price!

    Slow down the release cycle. Clearly it worked for Titleist this time around.

    • Anon

      Jan 4, 2019 at 10:33 am

      Got something else to complain about? People still buy new stuff. That doesn’t mean it’s for you.

      • dat

        Jan 4, 2019 at 10:43 am

        That’s all for now. Go ahead and purchase.

    • Soreno

      Jan 4, 2019 at 10:24 pm

      They have gone every 2 years just like Ping and Titleist. The original Epic came out in 2017. The Rogue was a different series or model. It’ll be replaced next year. Now Taylormade still goes every year.

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Accessory Reviews

WRX Spotlight: Nikon Coolshot Pro Stabilized laser rangefinder

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Product: Nikon Coolshot Pro Stabilized laser rangefinder

Pitch: From Nikon: “This state-of-the art golfing laser rangefinder packs the stability of the Coolshot 80’s vibration reduction into an even more streamlined body. The red Oled internal display’s automatic brightness adjustment makes viewing easy in any light, while Hyper Read measurement response time is a speedy 0.3 seconds (approximately) over a range of 7.5-1,090 m. Locked On technology quickly defines overlapping subjects so you’ll be sure of an accurate reading to the flagstick, plus ID Technology gives a guide distance for uphill and downhill courses.”

Our take on the Nikon Coolshot Pro Stabilized laser rangefinder

Nikon has packed the Coolshot Pro Stabilized full of innovative features with a hugely beneficial streamlined profile. But we’ll get around to that a little later, as at the core of this laser rangefinder is its Stabilized Technology.

Whether it’s the conditions, or an inability to keep your hand perfectly steady when shooting your target, the issue of vibration is usually the main problem when it comes to rangefinders. However, with Nikon’s Stabilized Technology, that vibration is reduced by approximately 80 percent. The steadiness of the rangefinder may need to be seen to be believed, but with the Coolshot Pro Stabilized, any issues golfers have with taking a steady shot of their target can expect them to vanish with this rangefinder. More accurate results and likely speedier rounds (yay), what’s not to love?

This lessening of the vibration works in conjunction with Locked On technology, and it’s a powerful combination that creates a premium rangefinder. The Locked On technology in the Coolshot Pro Stabilized allows golfers to home in on their target, without the fear of the rangefinder locking onto the wrong target in the background. A small green circle frames your desired target, making sure that it is giving you the correct distance for your shot, and it’s not only extremely accurate but quick too. The Hyper Read Tech allows users to find the distance they want according to the company in “0.3 seconds – regardless of distance.” A claim that is difficult to dispute.

Another great feature of the Coolshot Pro Stabilized is its ID Technology. This technology takes care of all the incline, slope etc. The rangefinder from Nikon accurately reads the yardage taking into account the downhill or uphill nature of the pin, while the product also lets other competitors know when the ID Technology is off. If you’re competing in an event, a green flashing light indicates that the ID Technology is turned off, making it clear that actual distance is what you’re measuring, and that you’re abiding by all the rules.

Now let’s get down to the size, which makes all of the features we’ve talked about even more impressive. As you can see from our in-hand photos, the Coolshot Pro Stabilized is tiny and weighs just 180g. The advantages of having a small rangefinder are obvious as it can be carried or kept in even the smallest pocket of your bag easily, and the Coolshot Pro Stabilized is also both waterproof and nitrogen-purged to make it fog-proof. The range finder also features six different brightness levels and comes with a sweet 5-year warranty.

At around $450 the Coolshot Pro Stabilized is high-end and not cheap. But with the impressive features and high performance, it’s a product which combined with Nikon’s 5-year warranty justifies that price-tag. If you’re looking for a top-shelf rangefinder, then the Coolshot Pro Stabilized is very unlikely to disappoint.

 

 

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Equipment

TXG: Ping G410 Plus driver review

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Our initial review of the Ping G410 Plus driver! In this video we use a stock shaft and a 10.5-degree head to see what improvements have been made over last year’s G400. Stay tuned for future videos where we will properly fit and dial in this driver for the correct loft, settings and shaft to unlock its full potential!

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Abraham Ancer becomes Miura’s first PGA Tour ambassador

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Miura Golf has announced that Abraham Ancer will be the company’s first-ever PGA Tour ambassador ahead of this week’s WGC-Mexico Championship.

As a PGA Tour ambassador for the club manufacturer, Ancer, who has played Miura clubs since 2017, will work directly with the Miura family in Himeji, Japan to craft his custom-designed forged irons and will don a Miura hat at tour events.

Speaking on the announcement, Ancer said

“I switched to Miura irons well before any partnership; I just wanted to play the best forged irons available. I am honored to represent Miura and look forward to introducing Miura to the Mexican market.”

Ancer as well as club fitter Genaro Davila (who initially fit Ancer for Miura clubs two years ago) have also teamed up with entrepreneur Gerardo Benavides to form Dead Solid Perfect (DSP) Golf Mexico, which will become the official distributor of Miura Golf in Mexico.

Hoyt McGarity, President of Miura Golf, shared his thoughts on the partnership, stating

“This is a first for Miura, and it was important to us that this partnership transcend the traditional sponsorship model. Abraham is the perfect partner to grow Miura’s presence on and off the course. As one of the most successful Mexican golfers ever, his personal investment in Miura is the strongest endorsement as we increase our operations in Mexico and other parts of the world.”

Ancer will tee it up for the first time since becoming Miura’s first PGA Tour Ambassador today at the WGC-Mexico Championship at Club de Golf Chapultepec. The 27-year-old will play alongside Tiger Woods and Bryson DeChambeau in the opening round at 2.03 pm ET.

 

 

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