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Callaway Epic Flash, Epic Flash Sub Zero are built with machine learning, artificial intelligence

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With the Callaway Epic Flash Driver, the company builds on the very successful 2017 GBB Epic line. The Carlsbad-based company follows up the Epic-complementing Rogue with a driver whose story isn’t immediately visible upon a first glance at the club.

Flash Face technology is the centerpiece of the Callaway 2019 driver offering, and with it, beyond the usual distance-boosting claims, the company has done something truly interesting: leveraged artificial intelligence to create a golf club.

From an appearance standpoint, the inside of the titanium face features dozens of flowing ripples across the entire surface. While it may look like effects of a stone dropped into a pond or a topographic map, the structures actually work together to elevate the COR or the center of face. As expected, this yields increased ballspeed for longer drives.

Interior of Callaway’s Flash Face

Callaway leveraged A.I. and Machine Learning to cycle through 15,000 face architecture iterations, developing a more efficient structure with each one. For comparison, engineers typically do eight to 10 iterations of a new driver face.

“We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”

Callaway Epic Flash driver

Introduced in the original Epic driver of 2017, Jailbreak Technology is again a feature of Callaway’s driver offering this year.

To refresh, the technology positions two hourglass-shaped titanium bars parallel to one another behind the face. The ultimate effect of the technology is a more efficient face, which equals more ball speed, which equals more distance, according to the company.

Callaway also equips the Epic Flash with an MOI-boosting T2C triaxial carbon crown. As is the becoming an industry standard, the weight savings in the lightweight crown are redistributed in the body of the club. The triaxial carbon, which is-third the density of titanium, is twice as strong as previous iterations with a weight-saving tighter weave. The company has been using carbon composite technology since the 2011 Diablo Octane and Razr Hawk drivers.

Callaway-Epic-Flash-Sole

Another feature of the 2017 GBB Epic, and one that wasn’t included in last year’s Rogue, adjustable perimeter weighting returns in the Epic Flash driver. You know the drill: the sliding 16-gram rearward weight is adjustable for a draw, fade, or neutral bias.

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5, 12 degrees

Stock shaft options: Project X EvenFlow, Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

Callaway Epic Flash Sub Zero driver

With a 12-gram sliding weight on a track located at the back of the head, the Flash Sub Zero includes Adjustable Perimeter Weighting (APW) technology in a Sub Zero driver for the first time in this low-spin, high MOI offering.

In addition to the draw/fade adjustability afforded by the APW, the Epic Flash Sub Zero also features a weight embedded low and forward in the sole for CG lowering and spin reduction. The standard weight can be swapped out for lighter or heavier options via custom ordering.

“The Epic Flash Sub Zero driver is an extraordinary club,” said Gibbs. “Flash Face is a genuine ball speed innovation, and so is Jailbreak. Putting APW in a Sub Zero driver for the first time is a huge accomplishment. And it retains the rare combination of low spin and high MOI that have made our Sub Zero drivers so popular. We’re confident that a lot of golfers are going to hit longer drives than they ever have before with this club.”

Specs and availability

Product at Retail: February 1

MSRP: $529.99

Lofts: 9, 10.5 degrees

Stock shaft options: Project X HZRDUS Smoke and Mitsubishi Tensei AV

Grip: Golf Pride Tour Velvet ALIGN Grip with a special green reminder ridge unique to the Epic Flash

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40 Comments

40 Comments

  1. Billie Smith

    Jan 6, 2019 at 12:34 pm

    I just think what Jack would do. He is the greatest golfer of all time and I don’t think he’d buy a driver like this. He’s going to go with the TM and win more majors.

    • TAYORswiftMADE

      Jan 6, 2019 at 4:15 pm

      Huh, really, TM rep. It didn’t help tiger wins more major. in fact , the twist face didn’t help tiger keeps the ball in the fairway.

  2. Hellyeaigolf

    Jan 5, 2019 at 8:06 pm

    You people with your “go ahead and waste your money, gearheads” talk sound resentful because you frankly just can’t afford it. There is new tech in these drivers whether you want to believe it or not. I do agree that buying a new driver every year might not be necessary but I’m not knocking anyone that does.

    • Al

      Jan 8, 2019 at 7:09 pm

      Go to you tube and watch Rick Shiels videos. He has reviewed a lot of golf clubs. One of his videos compares several drivers, from the same brand to each other. In other words he compared the latest and greatest from a certain brand, and compares it to the older models from the same brand. He did that with a few popular brands. His take was that there wasn’t enough difference in the new clubs to make it worth upgrading. He actually found that some of the older versions were better than the newest. If you have money you want to throw away, or you get a boner having the newest clubs, by all means, buy away!

  3. Travis

    Jan 5, 2019 at 7:53 pm

    I can’t wait to see what the 2020 releases look like… Callaway states that their fancy “AI” came up with this as the face design. So that means you can never, ever switch face designs, right? This is apparently “the best”. Then Taylormade says now they’ve made their faces illegal but dialed them back with foam… what’s next? We’ve made our faces SUPER illegal and added MORE foam! This is all market BS at its finest…

    • Billie Smith

      Jan 6, 2019 at 12:18 pm

      Awesome club. Looks like something the green hornet would play.

  4. Steve

    Jan 5, 2019 at 11:14 am

    Ripples…..twist face….everybody advancing…..McDonald Douglas…Boeing
    Rockets….
    How about moving up a couple tee’s….that will put short irons back in play….or just make courses shorter
    How does one expect to grow the game when only the rich can play….. $550. drivers..
    $4000. set of clubs at the bag drop…
    $100. to $500. green fees…..and 5 hour rounds….
    and I play for $2.00…front,back, 18..

    Pretty funny when you think about it

  5. Joe Sudeith

    Jan 5, 2019 at 2:28 am

    Epic Flash with AI? This is the worst release I have ever seen. Callaway has hit rock bottom with this release and I will never look at there products again. Everyone involved with this design should be fired!!!!

    • John

      Jan 5, 2019 at 9:59 am

      Joe..

      Have you hit it ? What makes you say it’s the worst release ever?

    • John

      Jan 5, 2019 at 9:59 am

      Joe..

      Have you hit it ? What makes you say it’s the worst release ever?

    • Billie Smith

      Jan 6, 2019 at 12:20 pm

      Yeah I agree. This is a massive bad move.

    • bj

      Mar 26, 2019 at 8:10 am

      Liar

  6. ogo

    Jan 5, 2019 at 12:18 am

    epic — particularly impressive or remarkable….
    flash — ostentatiously expensive, elaborate, or up to date…..
    Epic Flash — impressively remarkable, ostentatiously expensive, elaborately up to date.
    Yup.. sorta fits…. 😉

    • Regis

      Jan 5, 2019 at 7:16 am

      I think next year’s edition should be called “Bling”. The Epic “Bling”. It’s loud. It’s colorful and all your friends and partners will know you’re gaming the latest driver from Callaway. Man that headcover is so dope, I gotta get me one.

  7. smz

    Jan 4, 2019 at 6:17 pm

    Golfers who will buy these new clubs do not read WRX comments because they are pasionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

    • PeterP

      Jan 4, 2019 at 8:13 pm

      Since most gearhead golfers lack intelligence, a dose of ‘artificial’ intelligence built into their golf clubs may be the solution to prevalent duffing and hacking. One can only hope. Great product Callaway.

  8. smz

    Jan 4, 2019 at 6:16 pm

    Golfers who will buy these new clubs do not read WRX comments because they are passionately besotted with new toys with new colors and new built-in gadgetry. They are anonymous gearheads with more money than brains or talent.

  9. Golfraven

    Jan 4, 2019 at 4:41 pm

    AI, really? Where is the golf world heading?

  10. Jim Powell

    Jan 4, 2019 at 3:06 pm

    I have been golfing for over 40 years and have always kept my equipment up-to-date to take advantage of new technology. Callaway’s new drivers and fairways are the most technologically advanced designs I have ever seen. The Epic Flash are must-have golf clubs in my WITB equipment.

    • Gregor

      Jan 4, 2019 at 3:16 pm

      Hahahaha. Love this sarcasm. Your wit is so dry. Well done sir.

    • Scheiss

      Jan 4, 2019 at 4:52 pm

      Jim
      How long have you worked for Callaway

    • dat

      Jan 4, 2019 at 10:45 pm

      You should design the next set using a bitcoin based economy as your inspiration.

  11. Speedy

    Jan 4, 2019 at 2:48 pm

    Is this meant to entice Marvel movie fans? Good luck with that.

  12. Tom

    Jan 4, 2019 at 2:43 pm

    Its good to hear Callaway utilized artificial intelligence in the products’ design, because if consumers buy this marketing hype they will prove they have NO INTELLIGENCE! Sellers Be Sellin! Save your cash….USGA equipment standards all but make it impossible for manufacturers to introduce anything new with any meaningful performance advantage…duh!

    • Speedy

      Jan 4, 2019 at 2:50 pm

      NI. Right on, Tom

    • smz

      Jan 4, 2019 at 3:08 pm

      But these new club designs are so fabulous and will give you extra status when playing with your buddies. Soooo sweeeet….

  13. DB

    Jan 4, 2019 at 1:33 pm

    Has anyone else noticed that “artificial intelligence” used to mean sentient intelligence in a computer life form, and now just means “We ran some algorithms and programs on the computer and it said these wave patterns were the best”. Uhhh… OK.

    AI has become a buzzword, it doesn’t mean anything.

  14. ~j~

    Jan 4, 2019 at 1:08 pm

    Years of research and advanced technologies and this ugly mallet is what they came up with?

    Green/Yellow = fail.

    AI and ML generated ‘waves’? I can’t see this being legitimate as there’s too much dispersion between golfers to produce anything near as consistent as a computer generated test could perform. ‘for best results, hit the ball squarely and perfectly off this pin-sized dot at precisely at 120mph’.

  15. ogo

    Jan 4, 2019 at 12:55 pm

    … drool… drool… drool… {{{sigh}}}

  16. HDTVMAN

    Jan 4, 2019 at 10:54 am

    I like the adjustable weighting, but if you have purchased a new driver in the last 4 years, any brand, don’t expect much more length and tighter dispersion. Modern drivers can’t get much closer to the USGA numbers for fear that some, during manufacturing, might exceed the max and become non-conforming. Before buying a new driver, compare your current model to the new model on the same monitor with the same balls. Don’t worry about spin or any numbers besides carry and your dispersion pattern. Anything less than 10 years with similar dispersion, put your money away!

    • Daniel

      Jan 4, 2019 at 5:01 pm

      MY driver is a 2007 TM SuperQuad. Took it to PGA Superstore last summer and hit it up against the TM M1 and Callaway Rogue. I gained 5 yards on average, with no better accuracy. I looked at the fitter and said I don’t think paying $500 for 5 yards is worth it. He nodded and said no its not.
      I’ll keep testing that driver every year until something comes out that can give me real improvement. I bet I get 5-10 more years out of this one.

      • Tom

        Jan 4, 2019 at 5:35 pm

        Daniel you can probably get that 5 yards in your 2007 TM SuperQuad if you simply upgrade its shaft. That was a great head.

    • Jeffrey

      Jan 4, 2019 at 5:07 pm

      Amen. I still play Titleist 913 Driver. I have compared every later model Titleist driver up against it on the course, and for ME, found very little to no difference.

  17. dat

    Jan 4, 2019 at 9:58 am

    “AI” “Machine Learning” – may as well throw in “blockchain” as the lemmings who buy this $530 technobabble would buy it anyway even if it was no better than the last couple generations you can get used for a fraction of the price!

    Slow down the release cycle. Clearly it worked for Titleist this time around.

    • Anon

      Jan 4, 2019 at 10:33 am

      Got something else to complain about? People still buy new stuff. That doesn’t mean it’s for you.

      • dat

        Jan 4, 2019 at 10:43 am

        That’s all for now. Go ahead and purchase.

    • Soreno

      Jan 4, 2019 at 10:24 pm

      They have gone every 2 years just like Ping and Titleist. The original Epic came out in 2017. The Rogue was a different series or model. It’ll be replaced next year. Now Taylormade still goes every year.

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Equipment

WRX Spotlight: Argolf Mordred putter

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Product: Argolf Mordred putter

Pitch: From Argolf: “…each ARGOLF putter is named after an Arthurian legend.”

“Mordred was known as a notorious traitor who fought King Arthur at the Battle of Camlann, where he was killed, and Arthur was fatally wounded. The images depicting Mordred are reflected in the winged design of the putter which aids in stabilization and alignment, as well as its coloring.”

“With a lower center of gravity that surpasses all mallet putters in the ARGOLF collection, Mordred boasts one of the highest MOIs available on the market. Precisely milled from a solid block of aeronautical-grade 7175 Aluminum, Mordred appeals to the eye with its clean and sophisticated look. Using the most advanced technology, Mordred is shaped through a 5-axis milling process that differentiates itself from its competitors in design and performance due to its aerodynamic features.”

Our take on the Argolf Mordred putter

When you are dreaming of your next high-end milled putter, Argolf might not be the first name that pops into your head. Argolf is a French company founded in 2010 by a couple of aeronautical industrialists and a golf professional. By combining the expertise from both sites, Argolf has created a line of milled putters that not only look like art but with performance that rivals more well-known brands.

Mordred is a large mallet that boasts a very low center of gravity and super high MOI. Milled out of a solid block of aerospace-grade 7175 aluminum, the design is influenced by the aerodynamic lines from F1 race cars. The face features Argolf’s C-Claw technology that produces a more consistent forward roll without skidding. The Mordred is finished off with a single orange site line, a black PVD shaft, and a Pure midsize grip.

When you open the box, you are greeted with a nice grey and orange head cover that feels high quality and durable. Headcover removed, you will say hello to one of the larger mallet putters you have ever tried. The finish is a matte dark gray that eliminates glare and contrasts well with the orange paint fill. Traditionally high end milled putters have milling lines on most of the head and ARGOLF hid most of those in this head. The milling lines and marks are still visible on the rounded sections, but any flat surface is perfectly smooth. From what I have been told by machinists, it is more expensive to remove those lines and marks.

Any mallet putter that boasts high MOI, the style is going to be love or hate. At first, I was taken back by how busy the Mordred is, but out on the course, those flowing lines melt away. Not once was I distracted by them while lining up a putt. Size is going to take some getting used to as it just frames the ball different than any other mallet I have tried.

Feel and sound is where Mordred really shines. I have putted with aluminum putters before, and depending on the design they can have a different sound or feel. The C-Claw face really offers a softer feel and sound with just a slight click at impact. Not as crisp as carbon steel, just a little more muted and I enjoyed the sounds and feel with the Titleist AVX.

ARGOLF’s C-Claw technology does what it says and gets the ball rolling with zero skidding, even on long uphill putts. Putting side-by-side with a standard faced putter you could easily see tell the difference in the first foot of roll. Some face technologies can cause issues with distance control, but every putt rolled out to the expected distance. Compared to a traditionally milled face the Mordred will roll a fraction farther, but something that is easy to adjust to with a handful of putts on the practice green.

Shots off center go almost exactly where you aimed; the toe miss leaks just a touch right. Putts struck on the heel go straight and lose minimal distance while feeling still very solid. Toe strikes leak a hair right and are met with a small amount of vibration letting you know you missed the center of the putter.

Overall, Argolf’s Mordred putter is a great option for someone who is looking for a super forgiving putter. A minor complaint is no grip options for a putter at this price. I like a standard size, firmer grip and there are no other options to select from. The other thing that could become an issue is how well the finish holds up. I always use the headcover when I am not using my putter and the finish still has a few minor marks on it. If you are anti-headcover you might notice faster wear. Those are pretty small issues, and I think that ARGOLF has a really solid putter here.

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Forum Thread of the Day: “Odyssey/Toulon Santa Monica putter”

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Today’s Forum Thread of the Day showcases an Odyssey/Toulon Santa Monica putter which has got plenty of our member’s attention. Some have likened the blade to Tiger’s Newport 2, and a number are hoping for a release at retail soon.

For more photos, check out the full forum thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Weston11: “Absolutely beautiful!”
  • Scotty1140: “Sweet putter. Definitely inspired by Tiger’s Newport 2. Needs a bit more of a bevel on the trailing edges from address IMO. Always love a tri-sole. This coming to retail? Would like to roll this.”
  • Wdwfreak: “Bring that one out, and you have a sale. I like that a lot.”

Entire Thread: “Odyssey/Toulon Santa Monica putter”

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Forum Thread of the Day: “What golf-related Father’s Day gift did you get?”

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Today’s Forum Thread of the Day comes from nuttinbutapeanut, who asked fellow members what golf-related gift they received for Father’s Day. Our members share what they received, as well as gave on Father’s Day.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • OSpreyCI: “PXG 0811x Driver. Thank you fam bam.”
  • Aviador Naval: “Two hours of time with my son hitting balls and practicing short game on a day with beautiful weather. As an empty nester, that is 1000x more valuable than anything material.”
  • Kingcat990: “Took the father in law golfing, and we posted some horrendous scores. Had a great time piling garbage on the scorecard.”
  • Gautama: “New golf shirt and shorts, and got a surprise treat in a tee time for the whole clan on a little executive 9 hole, par 33 course. First time we’ve done it…my wife, my two sons aged 22 and 18, and my two daughters aged 9 and 6. The whole course was crawling with groups like ours… Not the fastest round any of us have ever played, but very fun.”
  • granata10: “New ping hoofer golf bag. It was needed and wanted.”

Entire Thread: “What golf-related Father’s Day gift did you get?”

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