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Justin Rose signs multi-year deal with Honma

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One of the worst-kept secrets in the golf equipment world is no longer secret: world No. 2 Justin Rose is officially a Honma staffer.

The Japanese premium equipment company announced the signing in a press release today.

“I’m extremely excited to be joining Honma,” said Rose, in the press release. “Coming off one of my best years professionally, I wanted to make it a point to get better. I believe Honma equipment and the legendary Honma craftsmanship can help make me better.”

Rose had previously played a full TaylorMade bag for the past 20 years.

Former TaylorMade CEO Mark King joined Honma as a strategic advisor late in 2018. Many expected he’d be tasked with helping the brand make a larger splash in the European and American markets, the financial resources of new company owner, Chinese billionaire Liu Jianguo, behind him.

Honma has never had a male player ranked inside the top 150 under contract. On the women’s side, however, top players So Yeon Ryu and Shan-Shan Feng play the company’s wares.

Golf Digest’s Mike Stachura quoted Honma spokesman John Kawaja as saying Rose is under contract to play 10 Honma clubs.

Per Stachura

“That group is expected to include the T//World TW747 driver; a prototype version of the forged cavity back T//World TW747 V in the 4- through 6-iron; and a prototype T//World 747 “Justin Rose” forged muscleback iron in the 7-iron through 9-iron. Rose also is expected to play custom prototype versions of the T//World TW forged wedges (47, 56 and 60 degrees).”

Rose’s bag will feature a Honma logo, as will both sides of his hat.

For his part, Rose announced the news with the tweet below.

The Englishman is expected to begin his year at the CareerBuilder Challenge, January 17.

And per Rose’s caddie on Twitter, here’s a look at the full bag, including what appears to be an Axis1 putter.

 

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8 Comments

8 Comments

  1. GD

    Jan 1, 2019 at 2:05 pm

    Is he going to use Honma balls or TM balls. Certainly not Titleist.
    But if he uses Honma balls he’s definitely finished. Honma just doesn’t have the patents to make as good a ball as the others.
    He should’ve signed with Bridgestone or Srixon.
    Who cares if Mark King had a hand in the deal. Those times were over a long time ago. Poor sucker Chinese billionaire. That guy should’ve bought TM instead of fiddling with Honma

  2. ogo

    Jan 1, 2019 at 12:29 pm

    Rich Asians apishly follow European and American values just to show they are hipsters too. Most are short and weak and golf is a challenge for them, nevertheless they want to imitate Western values. Their mentality is not to play golf well, it’s to own the most expensive equipment because “you are what you own”… similar to our gearheads.

    • pharmdog98

      Jan 1, 2019 at 4:41 pm

      most are short and golf is challenge for them? lol. go to hell bro. dumb ass

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Whats in the Bag

Vijay Singh WITB 2020

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  • Equipment is accurate as of the Honda Classic. 

Driver: Callaway Epic Flash Sub Zero Triple Diamond (8.5 degrees @ 7.5)
Shaft: Fujikura Atmos Tour Spec 5 TX

3-wood: TaylorMade SIM (15 degrees)
Shaft: Fujikura Ventus Black 8 X

5-wood: TaylorMade M2 (18 degrees)
Shaft: Fujikura Motore Speeder VC 8.2 Tour Spec X

Irons: Mizuno MMC Fli-Hi (3), Mizuno MP-20 (4-PW; all bent one club weak)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Wedges: Wilson Staff FG Tour PMP (54-11, 59-10)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Putter: Odyssey White Hot Pro 2-Ball (long)

Ball:

Grips: Lamkin

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Today from the Forums: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Today from the Forums shines the spotlight on new Axis 1 Tour-HM models featured at this week’s Honda Classic. The flat-sticks have garnered lots of reaction from WRXers, with our members currently split on the unique designs.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tiger99210: “I like them. Doesn’t look Odd at all.”
  • Barracuda: “I don’t get the hate on companies that are actually trying to do something better than what we have available. I don’t play axis1, but it was definitely on my shortlist, I ended up with a LAB putter. It does look funky; it also helps me score better than my stunning queen B6.”
  • Steel Dillo: “I’d be more interested if they were priced reasonably. Just don’t see what drives their cost up comparable to a fully milled specialty brand other than having Rose’s name on them. IMO, they should be in that $200-$250 range like their other putters.”

Entire Thread: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Cut Golf introduces Cut Blue DC golf ball – featuring higher compression and 360 dimple pattern

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Cut DC

Cut Golf has recently introduced the newest ball to its Cut Blue family—the Cut Blue DC, which features Dual Core technology, enhanced compression and a 360 dimple pattern.

The latest addition from Cut Golf is targeted towards golfers of all skill levels, and along with its Dual Core which bids to maximize initial velocity, the ball is Mantle designed to provide for high precision spin control as well as improved putting feel and sound.

The Cut Blue DC contains a 4-piece construction with a urethane cover designed to maximize spin and greenside feel, while the ball’s 360 dimple pattern is designed to increase aerodynamics.

The latest ball from Cut Golf is fully conforming to USGA rules, features 105 compression (up from 90 on the original Cut Blue) and arrives in both white and atomic yellow color codes.

The Cut Blue DC is available to purchase now at CutGolf.com and costs $29.95 per dozen.

Our friends at TXG, Tour Experience Golf, reviewed the Cut Blue DC, and you can check out the video below.

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