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Justin Rose signs multi-year deal with Honma

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One of the worst-kept secrets in the golf equipment world is no longer secret: world No. 2 Justin Rose is officially a Honma staffer.

The Japanese premium equipment company announced the signing in a press release today.

“I’m extremely excited to be joining Honma,” said Rose, in the press release. “Coming off one of my best years professionally, I wanted to make it a point to get better. I believe Honma equipment and the legendary Honma craftsmanship can help make me better.”

Rose had previously played a full TaylorMade bag for the past 20 years.

Former TaylorMade CEO Mark King joined Honma as a strategic advisor late in 2018. Many expected he’d be tasked with helping the brand make a larger splash in the European and American markets, the financial resources of new company owner, Chinese billionaire Liu Jianguo, behind him.

Honma has never had a male player ranked inside the top 150 under contract. On the women’s side, however, top players So Yeon Ryu and Shan-Shan Feng play the company’s wares.

Golf Digest’s Mike Stachura quoted Honma spokesman John Kawaja as saying Rose is under contract to play 10 Honma clubs.

Per Stachura

“That group is expected to include the T//World TW747 driver; a prototype version of the forged cavity back T//World TW747 V in the 4- through 6-iron; and a prototype T//World 747 “Justin Rose” forged muscleback iron in the 7-iron through 9-iron. Rose also is expected to play custom prototype versions of the T//World TW forged wedges (47, 56 and 60 degrees).”

Rose’s bag will feature a Honma logo, as will both sides of his hat.

For his part, Rose announced the news with the tweet below.

The Englishman is expected to begin his year at the CareerBuilder Challenge, January 17.

And per Rose’s caddie on Twitter, here’s a look at the full bag, including what appears to be an Axis1 putter.

 

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8 Comments

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  1. GD

    Jan 1, 2019 at 2:05 pm

    Is he going to use Honma balls or TM balls. Certainly not Titleist.
    But if he uses Honma balls he’s definitely finished. Honma just doesn’t have the patents to make as good a ball as the others.
    He should’ve signed with Bridgestone or Srixon.
    Who cares if Mark King had a hand in the deal. Those times were over a long time ago. Poor sucker Chinese billionaire. That guy should’ve bought TM instead of fiddling with Honma

  2. ogo

    Jan 1, 2019 at 12:29 pm

    Rich Asians apishly follow European and American values just to show they are hipsters too. Most are short and weak and golf is a challenge for them, nevertheless they want to imitate Western values. Their mentality is not to play golf well, it’s to own the most expensive equipment because “you are what you own”… similar to our gearheads.

    • pharmdog98

      Jan 1, 2019 at 4:41 pm

      most are short and golf is challenge for them? lol. go to hell bro. dumb ass

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Equipment

WRX Spotlight: GolfBalls.com’s AlignXL personalized golf balls

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Product: GolfBalls.com’s AlignXL personalized golf balls

Pitch: From GolfBalls.com: “Featuring a durable, Tour-Proven golf ball alignment aid printed halfway around the golf ball with your personalization, AlignXL will take your game to the next level by giving you ultimate visibility to your ball alignment both on the green and the tee.”

Our take on GolfBalls.com’s AlignXL personalized golf balls

Beyond drawn-on designs with your own Sharpie, golf ball custom printing is nearly ubiquitous in the year 2019—and that’s not a bad thing. GolfBalls.com, for example, offers a full range of text and graphics printing. So do plenty of other sites. Heck, Titleist itself offers a myriad of custom options for your Pro V1.

All that by way of saying, it takes something unique to catch our eye in the custom ball space. Enter GolfBall.com’s AlignXL printing blends two concepts: drawing a line on your ball for alignment and adding personalized text. Plus, the font is pretty cool too.

Check it out below.

 

 

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Tour Edge launches 3 new HL4 iron sets: HL4 Iron, HL4 Iron-Wood, and HL4 Triple Combo

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Three new Tour Edge Hot Launch iron sets are hitting the market: Tour Edge’s HL4 Iron set, the HL4 Iron-Wood set and the HL4 Triple Combo set. This is the fourth edition of the Hot Launch series from Tour Edge founder and master club designer, David Glod.

Tour Edge promises “the best technology and performance at a mid-tier price point,” per a release, with national availability of the irons beginning August 1. Also notable: the company promises all custom fit orders will ship within an incredible 48 hours.

Tour Edge HL4 Iron Set

Tour Edge crafts HL4 irons from 431 stainless steel, and all irons feature an expanded undercut cavity for maximum forgiveness. The cavity allows engineers to position more weight away from the club face, thus elevating both MOI and CT. The company also credits the cavity with elevating launches and ball speeds, in combination with a shallower face and wider sole. In brief: easier to hit and hit high.

“The HL4 Irons are traditional in looks only,” said David Glod. “Their advanced game improvement tech and design techniques make them beautiful performers at a price well below the majority of irons available on the market.”

Additional HL4 features include advanced toe weighting technology for enhanced stability and Variable Face Thickness for better performance on off-center strikes.

The HL4 Iron set is a 7-piece set with options from 4-iron to 9-iron, as well as a pitching wedge, approach wedge, sand wedge and lob wedge. Right- and left-handed availability.

Tour Edge HL4 Iron-Wood Set

“The iron-wood is a best-seller for Tour Edge and this revolutionary set has become famous for vastly improving countless numbers of golf games,” said Executive Vice President of Tour Edge John Craig. “We were one of the first to ever make a hollow body iron and we have been able to perfect it over the years to the point where this set provides the very best in launch, distance and forgiveness. Every golfer can benefit greatly from this club and from this set.”

The seven-piece set is available in 12 different individual lofts and is designed to fill the space between 2-iron and lob wedge in a set.

Tour Edge HL4 Triple Combo Set

“The Triple Combo set combines three different HL4 models in a perfect seven-club blend,” according to Tour Edge. “The set earns classification as a maximum game improvement set due to the ease of use and added distance it provides, but it really stands out as a set that will bring added distance, efficiency and control to your golf game.”

The HL4 Triple Combo includes two HL4 hybrids (22 and 25 degrees), two HL4 Iron-Woods (29 and 32 degrees) and three HL4 Irons (35, 40 and 44 degrees.)

HL4 Custom Fitting

“We see HL4 as being the best value available in the custom fitting market,” said Glod. “That is why we created our 48-hour custom fitting delivery guarantee and why we are making a significant commitment to advertise HL4 heavily on the Golf Channel and elsewhere with the message of Get Fit. Spend Less. Play Better. We want to open up custom fitting to thousands of new golfers who are looking for innovation and performance at logical prices.”

“We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially mid to high handicap players who have the most to gain by getting fit,” “Our goal is to open the flood gates on custom fitting and HL4 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure.” —Tour Edge Vice President of Marketing Jon Claffey.

The company plans to have 750-plus custom fitting centers across the country. All custom fit orders received by Tour Edge by 2:30 PM Central standard time will be built at Tour Edge headquarters in Batavia, IL and shipped to any continental U.S. state in 48-hours (either back to the Tour Edge fitting location or directly to the end consumer).

HL4 Iron Specs

The HL4 Iron set: $419.99 in steel. $489.99 in graphite. The entire set will be available in right and left-handed models.

7-piece HL4 Iron-Wood set: $529.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

HL4 Triple Combo set: $569.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

Stock shafts: UST Mamiya. Also available: KBS Tour 90 steel shafts.

 

 

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Equipment

Forum Thread of the Day: “If you could get one thing from any tour truck, what would it be, and which truck?”

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Today’s Forum Thread of the Day comes from NYCGolfNut who has created an interesting discussion which our members have got stuck into in our forums. NYCGolfNut has asked, “If you could get one thing from any tour truck, what would it be, and which truck?”.

Our members have shown a diverse taste in their answers to NYCGolfNut’s question, even if they have found it difficult to pick just one item!

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • bodhi555: “I’d go back in time to the Nike truck and get another set of Satin VR Pros, 1 inch longer with S400 Tour Issues fitted. Failing that a new set of Engage Wedges.”
  • sharkiesj: “Confirming groove set of i3 Blades from the Ping Tour van. And a freakin’ Tour finish PLD putter. Then I’d take the putter and smash the inside of the van to smithereens. I’d throw the putter back and say, Yo, I’ll see you next week at the next tour stop. This van better be fixed, and my putter fixed too. JC, that outta get them to release the PLD.”
  • cmagnusson: “Cobra truck, CB/MBs in a custom made One-Length set. Either that or go to the Odyssey truck and get a custom made White Hot Pro #1 arm-lock with a Stroke-lab shaft.”
  • golfingguru11: “Callaway lefty tour only stuff. Diamond epic flash, apex dots and one of Phil’s backup putters.”
  • martinritch1: “I have a specific shopping list. 1. Callaway 10.5 triple diamond head. 2. Taylormade GAPR lo bonded head with a Nippon Modus GOST shaft. 3. Vokey Raw 60 low bounce K. 4. Taylormade Hi-Toe 60 low bounce. 5. Scotty Cameron Circle T X5 flow neck.”

Entire Thread: “If you could get one thing from any tour truck, what would it be, and which truck?”

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