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Behind Matt Kuchar’s switch to the Bridgestone Tour B X ahead of last week’s win

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If you’re reading this article, you almost certainly know Matt Kuchar ended a four-year victory drought with a win at the Mayakoba Golf Classic last week. You may not know, however, about an interesting equipment change Kuchar made prior to hoisting the trophy.

Following a sub-par 2018 season that saw him record just four top-10 finishes in 24 starts, the Georgia Tech alum felt he needed to make some changes.

One of those changes: his golf ball. Now, given Kuch’s club head speed last year — 107.97 mph (183rd on Tour) — your wouldn’t have thought the happy warrior would  switch to a lower-spinning golf ball. However, that’s just what he did, making the move from Bridgestone’s Tour B XS to its Tour B X. And according to the company, he did so after a recent fitting session in which he was driving the X seven yards farther than the XS.

I had a chance to ask Elliot Mellow, Bridgestone’s Golf Ball Marketing Manager, and Adam Rehberg, the company’s Golf Ball Fitting Manager, about the switch.

So, what was the thinking/data that had Matt Kuchar playing the XS originally?

Mellow: “Matt had historically been in our higher spin spec — he appreciated the spin control into and around the green. For years, the B330-S and then the Tour B XS, allowed Matt to hit his windows and optimize trajectory. As he started to reevaluate his fit, there were really two things in play here that allowed the door to be opened for Matt to explore a more distance spec ball: Over the years, we have continued to soften the covers of all Tour balls. So in our distance spec, the Tour B X, you really don’t sacrifice spin for distance, it still is a great spin control ball with irons and wedges. The other thing to consider is some of the club set-ups for Matt have changed, which allowed us to reevaluate his fit.”

Why test at this point in time, and what was the testing like? What were the results?

Mellow: “During the off season, Matt was really taking a look at every aspect of his bag. If you look at his equipment setup during the FedEx Cup compared to what he has in play these last couple of tournaments, basically everything changed: club heads, shafts, mix of clubs, etc. With those changes it’s natural for Matt, and any golfer really, to want to reevaluate their ball to ensure it still fits their needs.”

“Ball testing for Matt involves looking at the performance of the ball with every club in the bag. It’s no secret that Matt isn’t the longest driver of the golf ball so driver distance and ball speed are important to him. We take a look at what’s going on with the driver and work backwards from there. In short, start from the tee and work our way down to the green, much like you would play a hole.”

Rehberg: “Matt began initial testing of the Tour B X golf ball in Vegas with our Tour team. After seeing some great results on the range with increased ball speed, reduced spin and 7 yards longer distance, he decided to test the ball during the Pro-AM. Ultimately he made the decision to switch models for tournament play.”

“Coming out of Vegas Matt was starting to get comfortable with the Tour B X and carried that positive momentum over to Mexico as the ball gave him confidence to attack fairways (T3 in Driver Accuracy) and pins (79% GIR). In the small sample size since switching over to the X ball, Matt has seen an increase of 7 yards in Driver Distance, tighter dispersion and lower more piercing trajectory compared to his set up from last season.”

What this would seem to speak to, then, for the average golfer, is the detriments of picking a ball and playing if for years on end and the need to be re-ball fitted, if you will…

Rehberg: “There is a lot that goes into choosing a ball. And in Matt’s case, he went through a pretty significant equipment overhaul, especially with his shafts. We encourage golfers to include looking at their ball performance when they go through the process of rebuilding their bag. That’s exactly what Matt did. He noticed some increased spin numbers on his irons and driver during these shaft and driver changes and took advantage of switching to a ball that fits his game better.”

Mellow: “Your swing, club head, and shaft selection all factor into the science, the physics of the ball fitting process. You change one of these variables and the conditions at impact change, the launch data changes. As the data changes it creates a situation where your ball fit will need to be reevaluated.”

RELATED: Matt Kuchar’s Winning WITB: Mayakoba Golf Classic

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8 Comments

8 Comments

  1. Scott Ivlow

    Nov 16, 2018 at 2:50 pm

    Wait why is no one complaining that Bridgestone just made a another golf ball that goes to far. Also it sounds like the new Bridgestone line just buried the long standing myth that lower compression golf are for those with slow swing speeds. I’m willing to bet that when Bridgestone made the X Line softer they lowered the compression. I’m also willing to bet it’s just under 80%. I’m thinking it’s a close comparison to the Wilson Tour FG.

  2. Jaybe

    Nov 16, 2018 at 12:24 pm

    Paid ad by Bridgestone.

  3. Greg

    Nov 16, 2018 at 11:59 am

    At first glimpse, the dimples remind me of the Royal balls of the early 70s.

  4. ski_co

    Nov 16, 2018 at 11:55 am

    I would think the determining factor would be his distance not swing speed. I can see why he would take the extra 7 yards. Let’s face it, as you get older you lose distance. When your playing partner is hitting a 7 iron into the green and you have a 4 they have an advantage.

  5. Steve McIvor

    Nov 16, 2018 at 8:00 am

    Swings it at 108 so that would determine that he wouldn’t play a lower spinning ball? How do you explain that one Ben? You don’t need loads of speed to generate spin. Statements like that which create confusion among golfers.

  6. allan

    Nov 15, 2018 at 6:35 pm

    It’s all in the ball…. just look at that awesome dimple design… they are winners :-O

    • Bobby king

      Nov 16, 2018 at 2:15 pm

      Testing was done in Vegas. If I’m not mistaken doesn’t the ball fly longer out there. I would of loved to see testing done somewhere else. Not saying he doesn’t need a change up but I would never test anything out there

  7. Buddy

    Nov 15, 2018 at 9:07 am

    Matt’s post-tournament interview was so balls-out “NASCAR” that we may have experienced a new PGA paradigm in equipment endorsements.

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Morning 9: Scheffler repeats at Players | Monday PIF meeting | McIlroy takes another shot at Norman

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Monday morning, golf fans, as an exciting final day at the Players Championship saw Scottie Scheffler retain his title.

1. Back to back, X2

Doug Ferguson for AP…”The roar could be heard from a half-mile away just 16 minutes after the final group set out Sunday in the final round of The Players Championship. It was loud enough to indicate something special had happened. The question was more “what” than “who.”

  • “Moments later, Scottie Scheffler’s name appeared on the leaderboard, and he was on his way, adding another layer to his legend as the best in golf.”
  • “His 8-under 64 tied the Players Championship record for best Sunday score by a winner. His five-shot comeback matched another tournament record. And he now stands alone as the only back-to-back champion in 50 years of the PGA Tour’s premier championship.”
  • “It’s tough enough to win one Players,” said Scheffler, who was coming off a five-shot victory last week at Bay Hill. “So to have it back-to-back is extremely special. Yeah, really thankful.”
Full piece.

2. Cantlay confirms Monday meeting

Golfweek’s Adam Woodard…”On Friday, Golfweek was first to report a group of PGA Tour players were nearing a meeting with the head of Saudi Arabia’s Public Investment Fund in an effort to continue to broker a deal between the Tour and the controversial sovereign wealth fund that has been disrupting men’s professional golf.”

  • “Two sources told Eamon Lynch a meeting was tentatively scheduled for Monday at a private residence in Ponte Vedra Beach, Florida, following the conclusion of the Players Championship at nearby TPC Sawgrass. Patrick Cantlay, a player director on the PGA Tour policy board, confirmed the meeting with Sports Illustrated on Sunday and tabbed the event as a meet-and-greet.”
  • “Well, I’ve gotta hear out what they have to say, and I will always do my best to represent the entire membership whenever I am in a meeting in that capacity,” Cantlay told SI after his final round at the Players Championship. “I think more information is always better.”
Full piece.

3. Mystery abounds

Golf Channel’s Rex Hoggard…”It turns out Monday’s expected “secret” meeting between the PGA Tour policy board player directors and the governor of Saudi Arabia’s Public Investment Fund is even clandestine for those who are being “strongly encouraged” to attend.”

  • “I don’t even think our membership knows anything about a meeting on Monday yet. I don’t know the details of it,” said Peter Malnati, one of the six player directors who would meet with the fund’s governor, Yasir Al-Rumayyan, on Monday in Ponte Vedra Beach, Florida. “I would rather tell our membership first, but, honestly, I think at this point I probably should have more details because there may be a meeting but I don’t even know. I don’t know where it is or how I’m getting there.”
  • “The possible meeting, which was first reported by Golfweek.com and would take place in a private residence, would be the first time the player directors have met with anyone from the PIF. Malnati said Tour commissioner Jay Monahan has been pushing for a face-to-face meeting between the players and Al-Rumayyan “for months.”
Full piece.

4. McIlroy takes aim at Norman

Jack Milko for SB Nation…”McIlroy still wants to see a deal between the PGA Tour and the Saudi Public Investment Fund (PIF) go through.

But he holds no remorse for LIV Golf’s CEO, Greg Norman.”

  • “They’re a sovereign wealth fund. They want to park money for decades and not worry about it,” McIlroy said of the PIF.
  • “They want to invest in smart and secure businesses, and the PGA Tour is definitely one of those, especially if they’re looking to invest in sport in some way… I have spent time with [PIF Governor] Yasir [al-Rumayyan]. I think the people who have represented him in LIV have done him a disservice, so Norman and those guys.”
  • “Norman has championed LIV Golf’s cause for more than two years now, celebrating its format, players, and how the Saudi-backed circuit continues to ‘change the game.’
Full piece.

5. Boo birds

Bunkered report…”Jay Monahan was booed at The PLAYERS Championship as some golf fans made their feelings clear on the PGA Tour commissioner.

Monahan has been under fire ever since blindsiding his players with a top-secret framework agreement with the Saudi Arabian Public Investment Fund which bankrolls LIV Golf last June.”

  • “He confirmed in his pre-tournament address at TPC Sawgrass that negotiations were “accelerating” with the sovereign wealth fund over a deal to unify the game.”
Full Piece.

6. Scheffler first in money won at The Players

Todd Kelly for Golfweek…”With a first-place prize of $4.5 million on the line, Scheffler came from five shots back on Sunday to win the 2024 Players Championship. And with that, he took over the top spot for most money won in a career at the PGA Tour’s flagship event at TPC Sawgrass.”

  • “Scheffler was previously third all-time at the Players with more than $4.5 million (with most of that earned for winning there in 2023) but now he’s over the $9 million mark.”
  • “He takes over the top spot from Sergio Garcia. Tiger Woods slides from the second to third.”
Full Piece.

7. Winning WITB

*Presented by 2nd Swing*

Driver: TaylorMade Qi10 (8 degrees @8.25)

Shaft: Fujikura Ventus Black 7 X (45 inches)

3-wood: TaylorMade Qi10 (15 degrees)

Shaft: Fujikura Ventus Black 8 X

Irons: Srixon ZU85 (3, 4) Buy here, TaylorMade P7TW (5-PW) Buy here.

Shafts: Nippon N.S. Pro Modus 3 Hybrid Prototype 10 X (3), True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F), Titleist Vokey Design WedgeWorks Proto (60.5-T)

Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider Tour X

Grip: Golf Pride Pro Only

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

Full Piece.
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Tour Rundown: Matching luggage for Scheffler

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For those of us from another generation, the disruption of the golf world that we knew well is both exciting and unsettling. The two most potent disruptors are rival golf leagues, not unlike the turmoil seen in the NCAA, and the Anchorman-style gangs of golf reporters. Reconciled to a past era are the dominance of the U.S. PGA Tour and the monthly golf magazines. One element that will not change, at any time in the foreseeable future, however, is the sanctity of the grand slam and golf’s four male major championships. While the LPGA and the PGA Tour Champions have seen a light and added fifth and sixth power titles, the men’s game remains staunchly in the 20th century.

This last topic surges in pertinence each March, just before the playing of The Players Championship. Two camps stake tents and run banners up the poll. One cries out for elevation of the PC to major status, while the other digs a trench around its impregnable quadrilateral. My personal take is this: Every four years since 2016, golf is played at the Olympics. Is Olympic Gold the equivalent of a major title? Yes, it is. It comes around every 1,500 days and brings elite golfers together in competition at the most important athletic event and venue. In my mind, Justin Rose and Xander Schauffele earned major titles in Brazil and Japan, as did Inbee Park and Nelly Korda. As for the Players Championship, why not? The field is stronger by ranking than any major event, and the golf course demands every shot that golfers can create.

The Players Championship is so important to the U.S. PGA Tour that all other tours under its umbrella take the week off. No Korn Ferry, no Tour Champions. The LPGA and the DP World Tour follow suit, which shrinks the amount of watchable golf to two events. On that sour note, let’s run down this week’s play, beginning with the Players Championship and ending with the Asian Tour in Macau.

PGA Tour @ Players Championship: matching luggage for Scheffler

Scottie Scheffler is making a bid to be the player of his generation. From the previous one, a fair number have taken leave from traditional competition. The Johnsons, Koepkas, and Reeds from the 1980s no longer play the events that stand the test of time. The born-in-the-90s generation had its first great champion in Jordan Spieth until he took leave of the senses that brought him to golf’s pinnacle. Spieth’s descent ran opposite Scheffler’s rise.

Scottie Scheffler had won nothing on the PGA Tour until February 13th of 2022. He won on that day in Phoenix, then won three more times by the middle of April. One of those wins was the API at Bay Hill. Last week, Scheffler won for a second time at the Orlando course. Last March, Scheffler won his first Players Championship, by five shots over Tyrrell Hatton. On Sunday, Scheffler dived headfirst into a cauldron of fierce competition. Facing challenges from Olympic champion Schauffele, Open champion Brian Harmon, and U.S. Open champion  Wyndham Clark, Scheffler breathed. As the only man to reach 20 under par, he earned a second consecutive title at Sawgrass and reminded us that it has been two years since he won the Masters and that he is on a tear.

It all began at the fourth on Sunday for Scheffler. After pars at the opening three holes, Scheffler’s driving wedge from 92 yards landed 20 feet shy of the hole, took one large bounce, then spun left, trickling into the hole for eagle. He followed that incantation with another birdie, then two pars. The stretch from 8 to 12 was where the champion made a statement. His quartet of birdies over that run, brought him to 19-under par and let the pursuing pack know that even lower than the winning 17 under in 2023 would be necessary.

And the trio was game. Harman and Clark both dipped below 70, to reach 19 under at the final pole. Schauffele could not find a similar gear and closed with 70 — 69 would have earned him a playoff with Scheffler. It was the extra gear, the ability to go low when all things mattered, that eleveated the now two-time champion to the top of the podium. In five of his eight tour wins, Scheffler has posted a sub-70 round on day four, and four of those have been 67 or lower.

With elegant precision, Scheffler applied the final thrust at the par-5 16th. He played safely away from Pete’s Pond on the right, into the left greenside bunker at the back of the putting surface. His bunker shot was thing of exquisite accuracy, trickling to a planned stop about 20 inches from the hole. The birdie concluded matters and rang the sort of bell that Dye courses tend to display.

Asian Tour @ International Series Macau: Catlin earns playoff victory

There are two sorts of golfers that compete on the Asian Tour, which makes no secret of its alliance with the LIV. The first are the AT stalwarts, the ones who play as golfers have always played, with little guarantee and much pride. The others are the ones who compete on the LIV, eschewing both risk and pride for the guaranteed payday. Their deal costs them world ranking points, so they play in AT events, hoping to qualify for golf’s major events.

This week in Macau, one of those LIV golfers shot 60 on Sunday and did not win the tournament. Hard to believe, you say? Aye, but when another golfer shoots 59 in the third round, follows it up with a 65 on day four, then makes overtime birdie twice at the par-five closer, the razor’s edge of great golf is sharpened. Thus did it happen with American John Catlin and Spaniard David Puig.

It was Catlin who signed for 59, and it took a twisting, eagle putt at the last to enshrine the first-ever, sub-60 on the Asian Tour. It was Puig who closed the gap on Sunday with a 60 of his own, which featured a bogey at the lengthy fifth hole, but was followed by seven birdies and an eagle over the next 13 holes. Catlin had a six-feet putt for the regulation win, but missed. In extra time, Puig nearly holed for eagle at 18, then tapped in for birdie. Catlin’s second danced along the OOB perimeter, before ending on an access road. His drop and pitch left him another six feet to remain alive, and this time, he converted.

At the second go-round of the par-5 finisher, Puig found the green in two, but took three putts from nearly 50 feet. Catlin confronted another challenging pitch for his third, and once again, his wedge game won the day. He tapped in for birdie and the win.

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Morning 9: Rory, Xander, Clark share Players lead | Rory on controversial drop | AK misses Macau cut

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Friday morning, golf fans, as day two of the Players Championship gets underway from TPC Sawgrass!

1. McIlroy grabs share of the lead

ESPN’s Mark Schlabach…”Despite hitting two tee shots into the water and being at the center of a controversial drop after the second one, four-time major champion Rory McIlroy opened the 50th Players Championship with a 7-under 65 to grab a share of the first-round lead Thursday.”

  • “McIlroy, the 2019 Players Championship winner, was tied atop the leaderboard with Xander Schauffele and reigning U.S. Open champion Wyndham Clark, who had much more uneventful opening rounds at TPC Sawgrass.”
Full piece.

2. Xander and Clark also fire 65

Ali Stafford for Sky Sports…“Schauffele, playing in the group ahead of McIlroy, charged up the leaderboard with five birdies in a six-hole stretch around the turn to make a bogey-free start to the week and set the initial clubhouse target.”

  • “The pair held a share of the lead until Clark produced a spectacular back-nine birdie run, where he rolled in from 20 feet at the 15th before taking advantage of the par-five next and birdied the 17th to join the group on seven under.”
Full piece.

3. McIlroy drop debate

Golf Channel’s Brentley Romine…”McIlroy rinsed two tee balls into the water, the first at TPC Sawgrass’ par-4 18th hole and the second on the par-4 seventh. While the former prompted some discussion, the latter produced an especially lengthy back-and-forth between McIlroy and the other two players, as the trio spent more than eight minutes trying to determine where McIlroy should drop.”

  • “Initially, the walking ESPN+ reporter said that McIlroy’s caddie, Harry Diamond, said that McIlroy’s ball “absolutely” hit above the red penalty line before kicking into the water left of a long fairway bunker. The one television camera angle showed McIlroy’s ball clearly bouncing once, though it was unclear where exactly it pitched.”
  • “That’s an emphatic 250-yard difference,” an announcer said of where McIlroy was looking to drop, and where he’d have to drop, had his ball not crossed in play.”
  • “It bounced into the water but we were just trying to make sure that it was above the red line,” McIlroy shouted over to his playing competitors, who were inquiring about his thought process.”
Full piece.

4. Beall: Time for a different system?

Golf Digest’s Joel Beall…”Reputations in golf are a fickle thing, and to compromise them for what may or may not have happened hundreds of yards away is an avoidable gamble. Perhaps McIlroy should have been more open to what his opponents were saying, yet there’s a case that he shouldn’t have had to defend himself in the first place; that should have fallen to a rules official. And the current system isn’t just failing the player whose score is in question. It shouldn’t fall to opponents to police the field, for that responsibility can put them in awkward, uncomfortable positions that can simultaneously put them in an unfavorable light.”

  • “Just because this is how golf has always done it doesn’t mean it has to be this way in perpetuity. It’s a change easier said than done, one that requires more rules officials and more cameras, two resources that are not in plentiful supply. But this week the PGA Tour is returning its Every Shot At broadcast option and its new television center opens up a world of possibility for how the tour is watched … and in some cases, reviewed.”
  • “Much of the conversation this week has been about the tour product, specifically, how it can be enhanced and refined. But the tour’s primary product is its players, and what the tour wants to improve also needs to be protected. In this case, that means protecting them from themselves. Something so valuable shouldn’t be vulnerable to five minutes.”
Full piece.

5. Tom Kim out with illness

Golf Channel report…”Tom Kim withdrew Thursday after eight holes of the opening round of The Players Championship. The PGA Tour sent out a social media post citing an unspecified illness as the reason.”

  • “Kim, who started on the back nine on the Stadium Course at TPC Sawgrass, was 5 over par at the time, including two bogeys and a triple bogey.”
Full Piece.

6. Owen Wilson poised to play golf’s Ted Lasso

Hollywood Reporter…”The streamer behind Ted Lasso has placed a series order for a show starring Owen Wilson as a former pro golfer who needs to get his life back in order. The Loki star will also be an executive producer of the untitled series, which comes from Apple Studios and creator Jason Keller (Ford v. Ferrari).

  • “Wilson will play Pryce Cahill, whose golf career ended prematurely 20 years ago. After he gets fired from his job at a sporting goods store in Indiana and his wife leaves him, Pryce sees a troubled 17-year-old golf phenom as his way back.”
Full Piece.

7. AK one of five to miss Macau cut

Paul Higham for Golf Monthly…”Although he was four shots better in his second round, Anthony Kim still came unstuck at the International Series in Macau as he missed his first professional cut in 12 years.”

  • “Kim was one of 21 LIV Golf League stars teeing it up at Macau Golf & Country Club, and one of five to miss the cut along with Harold Varner, Danny Lee, Eugenio Chacarra and Graeme McDowell.”
  • “The American improved from his opening 74 with a second-round 70, but still finished on four over which saw him miss the cut by eight shots.”
Full Piece.

8. Best Driver 2024 is live now on GolfWRX

What’s the best driver of 2024? This year, to answer that question, we have expanded our panel of expert fitters to help you find which of the 2024 drivers is best for your game, breaking down the candidates by clubhead speed.

Full Piece.

9. Photos from The Players

  • Check out all of our galleries from TPC Sawgrass!
Full Piece.
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