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Hole More Putts aims to bring putting analysis to more golfers

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What exactly is Hole More Putts, and how can it help you to do just that… hole more putts?

Well, in short, Hole More Putts is a tool that measures a golfer’s face angle, impact point, speed, path, and angle of attack with the putter and provides recommendations on how to improve his/her stroke.

We spoke with Robert Slade-Baker, Product and Marketing Director for the company.

GolfWRX: Where does Hole More Putts fit in the ecosystem of existing putt analysis tools and software?

Slade-Baker: I would like to start off by pointing out that I will never try and discredit another product. There are a lot of great products out in the market with some fantastic data.

When we started with HMP (Hole More Putts) we were purely focused at the “golfer.” We wanted to provide the golfer with a meaningful tool, that would provide all the relevant feedback that a golfer needs in a manner which is usable. A lot of tools out there focus on data, data, data and forget that everybody that uses the equipment is not necessarily a highly qualified golf professional.

We also wanted to create a “complete-solution” that was not just providing data, but also providing a meaningful diagnosis and analysis of that data, followed by practical video tips and drills to focus on the areas identified through the analysis. Through many years of research, looking at lots of systems out there, we looked at all systems, asked hundreds of people what the perceived faults were with systems and then tried to improve on those. The reality is from a “golfer” perspective, Quintic and SAM Puttlab don’t even come in to the equation, they start at $5k+. So consequently consumers have never really had access to good/relevant putting data at a reasonable price.

GolfWRX: Who is the product aimed at?

Slade-Baker: We believe we have four key markets.

Golfer: The ‘Active Improver’ this is at all handicap levels, whether you are a beginner trying to just understand the dynamics of putting or looking for some marginal gains as an elite player, this product will work well at all levels. Each type of player can take out from the system what they need to improve, whether they want to identify faults in the putting stroke or use it as an effective putting practice tool.

Teaching Professionals: After our first visit to the PGA Show in 2017 and then subsequently in 2018, we were absolutely astonished with the feedback and interest received from golf professionals towards our product(s), the ‘Putting Lesson’ market is desperate for access to relevant putting data at an affordable price, which we provide at a fraction compared to the more expensive systems out there. What’s more when designing our product we listened to both golfers and professionals and asked what they wanted from a system. Hence our unit is completely portable and wireless, usable indoors and out, requires no shaft attachments and takes mere seconds to switch on and start putting.

Colleges/Universities: This is a combo of one and two. Our product is currently being used by a number of colleges/universities and the coaches of a number of international amateur golf teams. The ‘Coaching Subscription’ allows a coach / team manager to manage multiple student profiles, with that their individual diagnosis & analysis. Each student player can be monitored by the college/university or national coach but therein also lies the ability for the player to share the data with his or her own personal golf coach back home, so hence a fairly flexible system when it comes to sharing data around with the necessary people.

Putter Fitting: This is our most recent venture. Ever since we first launched HMP, we were constantly asked as to whether HMP could be used for putter fitting. We went away and took a huge amount of feedback from golf professionals and retailers all over the world, not just whether they would be interested in the product, but what the product needs to do. Many professionals/retailers have tried to create a ‘Fitting Process’ from the tools that are out there, but the same concurring theme appeared time and time again: Current options are to complex, for both fitter and customer. The process takes too long, from pre-setup, calibration and then the process of the actual fitting itself. Finally, return on investment, the overwhelming majority of fitters cannot justify the equipment cost as well as the human/time cost.

Our aim was to provide a fitting solution that was easy to understand for both the fitter and golfer, could be completed in as little as 15 minutes, but flexible enough for the fitter who wanted to extend that out to an hour.

When it comes to both coaching and fitting, we have had lots of pros purchase HMP even though they already have systems with putting included…such as Trackman/Foresight GC Quad, mostly because they don’t want to move those systems from out of there simulator/hitting bay areas. Probably the most remarkable for us is the number of pros who have bought our unit to use with or instead of some of the more expensive putting systems out there…each professional will have their own reason.

GolfWRX: Let’s talk about the price…$599 is it?

Slade-Baker: Pricing is relative to the value proposition of the customer, as for golf professionals, we are seen very much as the cheap option, $599 when compared to $5k – $8.5k. The common misperception is if it is cheaper then it can’t be any good, the biggest single reasons for the difference in price, is we utilize a vastly cheaper technology…in “infrared vs camera and ultrasound,” companies had unsuccessfully been trying to harness infrared for a very long time, our CTO Desmond Burke was able to achieve this, where others couldn’t, so hence we can pass on significant savings!

For the golfer, yes, some will see $599 as a lot of money, because they are not comparing it to similar items. Compare cars for example, you can have a $5k, $30k or $100k car, all will get you from A to B, some will get you there quicker, some run on fuel whilst others on electric, some cars provide more options and features. At the end of the day this technology, with some 4-5 years of R&D behind it will improve the putting stroke of any golfer, regardless of skill level.

You can learn more about Hole More Putts on the company website.

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10 Comments

10 Comments

  1. TONEY P

    Jul 30, 2018 at 11:47 am

    More golf junk for people with more money than sense. A few hours on a practice green helps even the worst strokes and that’s free.

  2. larrybud

    Jul 26, 2018 at 3:57 pm

    As with all of the lower end devices, the question is in it’s accuracy, so I’ll await judgement after the numbers get compared to higher end devices.

    That said, I don’t like the fact that it sits so high off the ground.

  3. JasonHolmes

    Jul 25, 2018 at 7:09 pm

    Does it come with a mat to stand on?

    That thing looks like its setting the ball 1/4 inch to 1/2 inch off the ground – it would completely distort the swing you are taking.

  4. billy

    Jul 25, 2018 at 1:00 pm

    $499 ? I’d rather buy a Scotty Cameron putter for that money.

    • GolfDonkey

      Jul 25, 2018 at 5:18 pm

      Thank you for sharing your financial priorities

      • stan

        Jul 26, 2018 at 9:52 am

        HMP will not make you a better putter; it will only tell you how bad you are. A new putter will give you confidence and status when putting in front of your golfing buddies.

        • GolfDonkey

          Jul 26, 2018 at 1:34 pm

          Do you buy clubs because they give you “status” in the eyes of your golfing buddies?

  5. shawn

    Jul 25, 2018 at 12:54 pm

    Another gizmo for gullible neurotic incompetent golfers who flub on the greens. Yes, this contraption will solve all your putting woes and worries…. ya think?!!
    Oh… and make sure you own a Scotty or Betti putter for quality putts.

    • Leezer99

      Jul 25, 2018 at 4:23 pm

      I’m not sure this is aimed at the casual golfer. Probably better suited to a coach or instructor that is helping multiple students.

    • larrybud

      Jul 26, 2018 at 3:55 pm

      Just because you wouldn’t know how to use the data doesn’t mean others won’t.

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Equipment

Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-baed company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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Equipment

Ping’s new Sigma2 putters are length-adjustable, and one of them “fetches” the ball from the hole

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We recently spotted photos of Ping’s new Sigma2 putter line in our GolfWRX forums, but what we didn’t know at the time was that there is an adjustable-length system built into their Pistol grips.

The USGA conforming, length-adjustable feature allows golfers to change lengths between 32 and 36 inches in approximately 0.25-inch increments with a turn of the small Ping wrench that fits into the butt end of the grips.

“The adjustable shaft is just a really cool technology,” said John K. Solheim, Ping President. “Our engineers took a very complex technical challenge and simplified it for the benefit of golfers. It allows you to experiment with various lengths and ultimately self-fit yourself. You’re no longer limited to a specific length measurement. You simply adjust it until you’re comfortable, ideally with your eyes directly over the ball. We call it ‘invisible’ technology but once you customize it to your length, the results will be very clear on your scorecard.”

Also, we’ve since learned that the Sigma2 Fetch putter head fits into a standard size golf hole, and the design allows golfers to simply place the bottom of the putter head into the hole to pick the golf ball out without bending over.

Each of the 9 new head models in the Sigma2 line have a new face technology as well, made to be softer and more responsive than the Sigma G putter faces. The “dual-durometer” face inserts, which are made of PEBAX material, have a softer outer layer, and a firmer inner layer, designed for greater player feedback, according to Ping.

Additionally, Ping’s familiar TR face design pattern alters in depth across the face to speed up mishits — the goal being to have greater speed consistency regardless of where the golfer strikes the ball on the face.

The Sigma2 putters, which are now available for pre-order at Ping golf shops around the world, are offered with either the PP60 (midsize and lightweight), the PP61 (inspired by the PP58), or the PP62 (larger, more rounded shape) grip, which are each equipped with the length-adjustable system.

Read below for full specs of each putter, as per Ping’s press release.

See more photos and discussion about the Sigma2 putters here.

Ping Sigma2 Anser

Putter Type: Blade
Finish: Platinum or Stealth
Head Weight: 350 grams
Stroke Type: Slight Arc
Lie Angle: 20 degrees (+/- 4)
Loft: 3 degrees (+/- 2)
Price: $215

Ping Sigma2 ZB 2

Putter Type: Blade
Finish: Platinum
Head Weight: 350 grams
Stroke Type: Strong Arc
Lie Angle: 20 degrees (+/- 4)
Loft: 3 degrees (+/-2)
Price: $215

Ping Sigma2 Kushin C

Putter Type: Mid-Mallet
Finish: Platinum
Head Weight: 360 grams
Stroke Type: Straight
Lie Angle: 20 degrees (+/- 4)
Loft: 3 degrees (+/-2)
Price: $215

Ping Sigma2 Arna

Putter Type: Mid-Mallet
Finish: Stealth
Head Weight: 360 grams
Stroke Type: Slight Arc
Lie Angle: 20 degrees (+/-4)
Loft: 3 degrees (+/-2)
Price: $215

Ping Sigma2 Tyne

Putter Type: Mallet
Finish: Stealth
Head Weight: 365 grams
Stroke Types: Straight, Slight Arc
Lie Angle: 20 degrees (+/-2)
Loft: 3 degrees (+/-2)
Price: $235

Ping Sigma2 Tyne 4

Putter Type: Mallet
Finish: Platinum
Head Weight: 370 grams
Stroke Type: Strong Arc
Lie Angle: 20 degrees (+/-4)
Loft: 3 degrees (+/-2)
Price: $235

Ping Sigma2 Wolverine H

Putter Type: Mallet
Finish: Stealth
Head Weight: 370 grams
Stroke Type: Slight Arc
Lie Angle: 20 degrees (+/- 4)
Loft: 3 degrees (+/-2)
Price: $235

Ping Sigma2 Valor

Putter Type: Mallet
Finish: Stealth
Head Weight: 365 grams
Stroke Types: Straight, Slight Arc
Lie Angle: 20 degrees (+/-2)
Loft: 3 degrees (+/-2)
Price: $235

Ping Sigma2 Fetch

Putter Type: Mallet
Finish: Platinum
Head Weight: 365 grams
Stroke Type: Straight
Lie Angle: 20 degrees (+/-2)
Loft: 3 degrees (+/-2)
Price: $235

See what GolfWRX Members are saying about the Ping Sigma2 putters.

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Whats in the Bag

Marc Leishman’s Winning WITB: 2018 CIMB Classic

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Driver: Callaway Rogue (9 degrees)
Shaft: Fujikura Speeder 757 Evolution IV X-Flex

Fairway Woods: Callaway Rogue Sub Zero (15 and 18 degrees)
Shafts: Fujikura Motore Speeder Tour Spec VC 9.2X

Irons: Callaway X-Forged 2018 (3-9 irons)
Shafts: Nippon N.S. Pro Modus3 130X

Wedges: Callaway Mack Daddy 4 (48 and 54 degrees), Titleist Vokey SM7 (58 degrees)
Shafts: Nippon N.S. Pro Modus3 130X

Putter: Odyssey Versa #1 Wide (Red)

Golf Ball: Callaway Chrome Soft X

See what GolfWRX Members are saying about Leishman’s clubs.

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