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Hole More Putts aims to bring putting analysis to more golfers

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What exactly is Hole More Putts, and how can it help you to do just that… hole more putts?

Well, in short, Hole More Putts is a tool that measures a golfer’s face angle, impact point, speed, path, and angle of attack with the putter and provides recommendations on how to improve his/her stroke.

We spoke with Robert Slade-Baker, Product and Marketing Director for the company.

GolfWRX: Where does Hole More Putts fit in the ecosystem of existing putt analysis tools and software?

Slade-Baker: I would like to start off by pointing out that I will never try and discredit another product. There are a lot of great products out in the market with some fantastic data.

When we started with HMP (Hole More Putts) we were purely focused at the “golfer.” We wanted to provide the golfer with a meaningful tool, that would provide all the relevant feedback that a golfer needs in a manner which is usable. A lot of tools out there focus on data, data, data and forget that everybody that uses the equipment is not necessarily a highly qualified golf professional.

We also wanted to create a “complete-solution” that was not just providing data, but also providing a meaningful diagnosis and analysis of that data, followed by practical video tips and drills to focus on the areas identified through the analysis. Through many years of research, looking at lots of systems out there, we looked at all systems, asked hundreds of people what the perceived faults were with systems and then tried to improve on those. The reality is from a “golfer” perspective, Quintic and SAM Puttlab don’t even come in to the equation, they start at $5k+. So consequently consumers have never really had access to good/relevant putting data at a reasonable price.

GolfWRX: Who is the product aimed at?

Slade-Baker: We believe we have four key markets.

Golfer: The ‘Active Improver’ this is at all handicap levels, whether you are a beginner trying to just understand the dynamics of putting or looking for some marginal gains as an elite player, this product will work well at all levels. Each type of player can take out from the system what they need to improve, whether they want to identify faults in the putting stroke or use it as an effective putting practice tool.

Teaching Professionals: After our first visit to the PGA Show in 2017 and then subsequently in 2018, we were absolutely astonished with the feedback and interest received from golf professionals towards our product(s), the ‘Putting Lesson’ market is desperate for access to relevant putting data at an affordable price, which we provide at a fraction compared to the more expensive systems out there. What’s more when designing our product we listened to both golfers and professionals and asked what they wanted from a system. Hence our unit is completely portable and wireless, usable indoors and out, requires no shaft attachments and takes mere seconds to switch on and start putting.

Colleges/Universities: This is a combo of one and two. Our product is currently being used by a number of colleges/universities and the coaches of a number of international amateur golf teams. The ‘Coaching Subscription’ allows a coach / team manager to manage multiple student profiles, with that their individual diagnosis & analysis. Each student player can be monitored by the college/university or national coach but therein also lies the ability for the player to share the data with his or her own personal golf coach back home, so hence a fairly flexible system when it comes to sharing data around with the necessary people.

Putter Fitting: This is our most recent venture. Ever since we first launched HMP, we were constantly asked as to whether HMP could be used for putter fitting. We went away and took a huge amount of feedback from golf professionals and retailers all over the world, not just whether they would be interested in the product, but what the product needs to do. Many professionals/retailers have tried to create a ‘Fitting Process’ from the tools that are out there, but the same concurring theme appeared time and time again: Current options are to complex, for both fitter and customer. The process takes too long, from pre-setup, calibration and then the process of the actual fitting itself. Finally, return on investment, the overwhelming majority of fitters cannot justify the equipment cost as well as the human/time cost.

Our aim was to provide a fitting solution that was easy to understand for both the fitter and golfer, could be completed in as little as 15 minutes, but flexible enough for the fitter who wanted to extend that out to an hour.

When it comes to both coaching and fitting, we have had lots of pros purchase HMP even though they already have systems with putting included…such as Trackman/Foresight GC Quad, mostly because they don’t want to move those systems from out of there simulator/hitting bay areas. Probably the most remarkable for us is the number of pros who have bought our unit to use with or instead of some of the more expensive putting systems out there…each professional will have their own reason.

GolfWRX: Let’s talk about the price…$599 is it?

Slade-Baker: Pricing is relative to the value proposition of the customer, as for golf professionals, we are seen very much as the cheap option, $599 when compared to $5k – $8.5k. The common misperception is if it is cheaper then it can’t be any good, the biggest single reasons for the difference in price, is we utilize a vastly cheaper technology…in “infrared vs camera and ultrasound,” companies had unsuccessfully been trying to harness infrared for a very long time, our CTO Desmond Burke was able to achieve this, where others couldn’t, so hence we can pass on significant savings!

For the golfer, yes, some will see $599 as a lot of money, because they are not comparing it to similar items. Compare cars for example, you can have a $5k, $30k or $100k car, all will get you from A to B, some will get you there quicker, some run on fuel whilst others on electric, some cars provide more options and features. At the end of the day this technology, with some 4-5 years of R&D behind it will improve the putting stroke of any golfer, regardless of skill level.

You can learn more about Hole More Putts on the company website.

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10 Comments

10 Comments

  1. TONEY P

    Jul 30, 2018 at 11:47 am

    More golf junk for people with more money than sense. A few hours on a practice green helps even the worst strokes and that’s free.

  2. larrybud

    Jul 26, 2018 at 3:57 pm

    As with all of the lower end devices, the question is in it’s accuracy, so I’ll await judgement after the numbers get compared to higher end devices.

    That said, I don’t like the fact that it sits so high off the ground.

  3. JasonHolmes

    Jul 25, 2018 at 7:09 pm

    Does it come with a mat to stand on?

    That thing looks like its setting the ball 1/4 inch to 1/2 inch off the ground – it would completely distort the swing you are taking.

  4. billy

    Jul 25, 2018 at 1:00 pm

    $499 ? I’d rather buy a Scotty Cameron putter for that money.

    • GolfDonkey

      Jul 25, 2018 at 5:18 pm

      Thank you for sharing your financial priorities

      • stan

        Jul 26, 2018 at 9:52 am

        HMP will not make you a better putter; it will only tell you how bad you are. A new putter will give you confidence and status when putting in front of your golfing buddies.

        • GolfDonkey

          Jul 26, 2018 at 1:34 pm

          Do you buy clubs because they give you “status” in the eyes of your golfing buddies?

  5. shawn

    Jul 25, 2018 at 12:54 pm

    Another gizmo for gullible neurotic incompetent golfers who flub on the greens. Yes, this contraption will solve all your putting woes and worries…. ya think?!!
    Oh… and make sure you own a Scotty or Betti putter for quality putts.

    • Leezer99

      Jul 25, 2018 at 4:23 pm

      I’m not sure this is aimed at the casual golfer. Probably better suited to a coach or instructor that is helping multiple students.

    • larrybud

      Jul 26, 2018 at 3:55 pm

      Just because you wouldn’t know how to use the data doesn’t mean others won’t.

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Whats in the Bag

Kevin Na’s winning WITB: 2019 Charles Schwab Challenge

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Driver: Callaway GBB Epic (9 degrees)


Shaft: Graphite Design Tour AD GP 6-TX

3-wood: Callaway Epic Flash Sub Zero (13.5 degrees)
Shaft: Mitsubishi Diamana BF 70 TX

Hybrid: PXG 0317 X Gen 2 (19 degrees)
Shaft: Graphite Design Tour AD DI 95X

Irons: Callaway Rogue Pro (4), Callaway Apex Pro 16 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue S400

Wedges: Callaway Mack Daddy 4 Wedges (50, 54 degrees), Vokey Design prototype (’18) (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Toulon Madison

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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Equipment

The top-5 longest drivers on the PGA Tour and their driver/shaft combos

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Let’s take a look at what the PGA Tour’s biggest bombers thus far in 2018-2019 are using to launch their rockets.

1. Cameron Champ

Average drive: 315.6 yards


Driver: Ping G400 Max (9 degrees @ 7.9)


Shaft: Fujikura Pro 63 TS (44.75 inches, tipped 1.5 inches)

T2. Luke List

Average drive: 314.4 yards
Driver: TaylorMade M6 (9 degrees)
Shaft: Mitsubishi Diamana White D+ 80TX

T2. Rory McIlroy

Average drive: 314.4 yards


Driver: TaylorMade M5 (9 degrees)


Shaft: Mitsubishi Tensei CK White 70TX

4. Tony Finau

Average drive: 311.5 yards


Driver: Ping G410 Plus (9 degrees @ 8)
Shaft: Mitsubishi Diamana RF 70-TX (45.25 inches, tipped 1 inch)

5. Wyndham Clark

Average drive: 311.4 yards


Driver: PXG 0811 XF GEN2 (10 degrees)


Shaft: Accra Prototype (45.25 inches)

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Equipment

WRX Spotlight Review: TaylorMade M5 fairway Rocket 3

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Product: TaylorMade M5 fairway Rocket 3

Pitch: The TaylorMade M5 fairway Rocket 3 is a stronger-lofted version of the standard TaylorMade M5 3-wood. The Rocket is 14 degrees. The standard M5 is 15.

Our take on the TaylorMade M5 Rocket 3

“WOW, you really hit that 3-wood like a rocket!”

” Not like a rocket… an actual Rocket!”

The beloved 3-wood. A favorite club of both average golfers and pros alike, a club that many will hold onto well after what some might consider their “best before” date. But with new options and improved technology, these old faithfuls are getting the boot quicker for a lot of reasons including the ability to better dial in a fit and help minimizing misses.

Since making a club faster off the middle is becoming more and more difficult thanks to the limits set forth but the USGA, OEMs are changing the way we think about clubs and putting a greater focus on decreasing dispersion and optimizing misses. TaylorMade is doing this with TwistFace, which was originally introduced in drivers a generation ago, and has now been included in the M5 and M6 fairway woods.

I got to spend some time with the knowledgeable crew at TaylorMade Canada in their new indoor facility just north of Toronto (lets call it Kingdom North) In that time, we went through a driver fitting, and then to the new M5 fairway woods to try and replace one of my oldest faithfuls: a 14-degree SLDR Tour Spoon. To say I have a unique ability to elevate a fairway wood is something that even my fitter was a little surprised by. My numbers with my cranked down to 12 degree (measured) fairway off the deck were good but could be improved. I can hit it both ways (as much as a 6-handicap can actually claim that) but my trusted go-to shot is a slight fade with some heel bias contact because of my swing. I am willing to sacrifice some distance but usually hit it where I want.

What I saw at the end of the fitting was a club that produced longer shots along with a tighter dispersion without having to make or to try and make any changes to my swing. The final fit was a 14-degree “Rocket” M5 fairway set to 12 degrees. It beat out my SLDR by a total of nine yards, which is an increase of just over a total of three percent, including an additional six yards of carry.

To say I was honestly surprised would be an understatement. The SLDR TS is a club that the first time I hit it I went WHOA! Low spin, workable, looks exactly how I want that club to look (small and compact). You can see from the numbers below when it works it works.

Why does TwistFace work?

Let’s explain and get a little deep in the technology weeds for a second. Bulge and roll is not a new concept. In fact, it would be a lie to claim that all OEMs haven’t done something similar to this is the past or played with these two variables to help golfers hit better shots. Fact: Every OEM optimizes the bulge and roll on their clubs to increase speed and maximize performance. Tom Wishon actually had a line of woods at one point that went the other way had VERY limited roll from the top tine to the sole. With this design, more loft on the bottom of the head helped players who miss low or need help elevating the ball off the deck increase launch and spin. It worked. Cobra also has what it calls E9 technology to tweak bulge and roll to help maximize the speed and forgiveness of their woods. It also works.

What makes TaylorMade’s TwistFace different is that it is the most aggressive iteration of this bulge and roll tweaking yet, and by introducing it into the fairway woods and hybrids, it’s proving to be a winner — even for this now-proven wrong skeptic.

At the end of the day, the M5 Ti “Rocket” was a measurable improvement over my previous 3-wood. Now it would be disingenuous to say “if you aren’t using TwistFace in your fairway woods you’re not maximized,” but if you are someone that struggles with fairway wood dispersion and looking to find some extra distance for taking on par-5s, taking a look at the new M5 and M6 fairway woods as part of your next fitting should be very high on your list.

 

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