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Golf polos with bold patterns: A quick chat with Bad Birdie golf

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Founded in 2017, Los Angeles-based Bad Birdie golf produces some of the most eye-popping polos ever seen on a fairway.

The company’s brazen ambition to “make the most savage golf polos in the world” and its boisterous presence on social media belies an attention to detail and careful pattern curation. It’s easy to make loud, obnoxious clothing. It’s more challenging to produce something that’s at once bold, stylish, appropriately fitted and of high quality. But that is what Jason Richardson’s company has tried to do since entering the market.

I spoke with Richardson about his eye-catching wares.

Before we get into your Bad Birdie offerings, tell me your take on the state of golf wear when you decided to enter the market?

JR: I went shopping for a polo for an upcoming tournament and was hoping to find something a little flashier/fun. I got bummed out when I realized most of the golf polos were generally the same colors/patterns. Solid pastels or stripes weren’t necessarily what I was going for, so I did some research online.

After looking at anything I could find, I realized that most golf polos are almost identical to each other. The only thing that’s really different is the branding or tech fabric. There’s a couple brands making a few edgier patterns but they still have a middle-aged, Tommy Bahama feel that’s not necessarily relevant to the younger golfer.

So building on that, what was the opportunity you saw?

JR: I saw an opportunity to make polos for the younger/trendier/bolder golfer whose style doesn’t fit into the traditional golf trends of pastels and stripes. We have a saying we use on some of our ads: “Your dad called and wants his polo back.” Most young/millennial guys who love golf are having to get their apparel from the same place their dad does. Bad Birdie sees an opportunity to fix that.

Cool. What’s your background in golf?

JR: I’ve worked in golf for a lot of my life. I started caddying when I was 12 at Forest Highlands in Flagstaff, AZ, during the summers, so learned the game while working. During high school, I worked for an eBay store that sold golf shafts that were left over from all the club fitters in Scottsdale. After college and before starting Bad Birdie I worked in advertising.

What’s Bad Birdie’s competitive advantage?

JR: There’s no other brands making performance golf polos with styles like we do. Our team is in their 20s and early 30s so we’re right in our target demographic and have a great network of friends/golfers we can bounce ideas off of. Being based in Los Angeles doesn’t hurt either, as we see a lot of the new fashion trends first.

Who’s your target consumer, and what has the response been like?

JR: 18-35-year-old males (and their significant others who buy Bad Birdie as gifts). The number one customer email we get is guys telling us how surprised they were by the number of compliments they got while wearing their Bad Birdie. Love getting those.

Any upcoming releases, plans we should know about?

JR: We have some new polos dropping in July you’ll want to keep an eye out for.

Who’s the best-dressed golfer on the PGA Tour?

JR: Until someone is wearing a Bad Birdie it’s tough to say.

Touche.

Check out Bad Birdie’s wares here, or check them out @badbirdiegolf on Twitter.

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7 Comments

7 Comments

  1. Kata kata

    May 28, 2018 at 7:22 pm

    good golf polos. we like it

  2. Mark

    May 18, 2018 at 9:43 am

    “appropriately fitted and of high quality” – but no mention of how these are achieved. Most of the time I find it hard to appreciate GolfWRX’s attempts to provide written content. I suspect the money is just not there for qualified journalists.

  3. Ric

    May 17, 2018 at 2:51 pm

    Price is the factor!
    But of course this article was never intended for the average golfer.Only the elite.Golf was never to intended for the regular person it just evolved.Now with the price of everything going up it may revert back to it’s intended purpose, “games for the rich”. What is the material? Cotton? This is another copy cat Travis Mathews etc.! I like style and some of these are cool and different but back it down on price.

    • HoustonSig

      May 18, 2018 at 9:40 am

      They’re proud. I like them, but there is no way they’re more comfortable than Peter Millar or Polo (F that Hilfiger). $50 price point and I’d be on board.

  4. James T

    May 17, 2018 at 11:12 am

    I like ’em… to a degree. A bit busy. It would be nice if they could create a few with larger patterns that don’t look like stuff crawling all over your shirt from a distance.

    I could see myself owning one or two to wear under a dress jacket when attending an upscale lounge and sipping a gin & tonic. Just for the compliments, of course.

  5. BW

    May 17, 2018 at 10:15 am

    I am certainly not the demographic that Bad Birdie are going for. I am in the upper end of their age range, but am not what anyone would consider a “bold” golfer. Khaki shorts and a nice pastel shirt are my jam! Best of luck

  6. Jared

    May 17, 2018 at 9:35 am

    These shirts are fire!! Just wish they were cheaper.

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Apparel Reviews

Bubba Watson’s Winning Outfit: 2018 Travelers Championship

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Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.

See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!

Bubba’s Winning Outfit

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Brooks Koepka’s Winning Outfit: 2018 U.S. Open

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Brooks Koepka played like he dressed on Sunday at Shinnecock Hills for the final round of the U.S. Open; his outfit was athletic, well put together, boring with a bit of flash (those shoes!!), and most importantly, it got the job done.

See the golf clubs and shafts Brooks used to win.

A great representative of the new age of golf, Koepka has the frame of a baseball player, and he’s not afraid to accentuate it with tight-fitting polos and an athletic look. For Sunday, he chose a white-on-gray-on-gray look that was understated, but clean — just like his scorecard. He really made the Nike Golf Tour Premiere PE shoes, with hits of electric orange, the star. Check out the details on his full outfit below.

Brooks Koepka’s Winning Outfit

  • Hat: Nike AeroBill Classic99
  • Shirt: Nike Zonal Cooling polo
  • Belt: Nike Stretch Woven
  • Pants: Nike Flex
  • Shoes: Nike Golf Tour Premiere PE
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Apparel Reviews

Dustin Johnson’s Winning Outfit: 2018 FedEx St. Jude Classic

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Dustin Johnson won the 2018 FedEx St. Jude Classic by 6 shots — and he holed out on the 72nd hole for eagle as the cherry on top.

You can check out the clubs he used to win here, but this article is all about his outfit.

Per usual, DJ went with the white-on-navy-on-navy-navy look that he wears often, especially on winning Sundays. Also, according to Adidas, it’s the first time that a Primeknit shoe has won on the PGA Tour, so there’s that.

Let’s dive into his full outfit…

Dustin’s Winning Outfit

  • Hat: TaylorMade New Era Tour 9Fifty (White)
  • Polo: Ultimate365 Heather Polo (Collegiate Navy)
  • Belt: 3-Stripes Perforated Reversible
  • Pants: Ultimate365 Flat Front (Navy)
  • Shoes: Tour 360Knit (Grey/Real Purple)
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