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Golf polos with bold patterns: A quick chat with Bad Birdie golf

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Founded in 2017, Los Angeles-based Bad Birdie golf produces some of the most eye-popping polos ever seen on a fairway.

The company’s brazen ambition to “make the most savage golf polos in the world” and its boisterous presence on social media belies an attention to detail and careful pattern curation. It’s easy to make loud, obnoxious clothing. It’s more challenging to produce something that’s at once bold, stylish, appropriately fitted and of high quality. But that is what Jason Richardson’s company has tried to do since entering the market.

I spoke with Richardson about his eye-catching wares.

Before we get into your Bad Birdie offerings, tell me your take on the state of golf wear when you decided to enter the market?

JR: I went shopping for a polo for an upcoming tournament and was hoping to find something a little flashier/fun. I got bummed out when I realized most of the golf polos were generally the same colors/patterns. Solid pastels or stripes weren’t necessarily what I was going for, so I did some research online.

After looking at anything I could find, I realized that most golf polos are almost identical to each other. The only thing that’s really different is the branding or tech fabric. There’s a couple brands making a few edgier patterns but they still have a middle-aged, Tommy Bahama feel that’s not necessarily relevant to the younger golfer.

So building on that, what was the opportunity you saw?

JR: I saw an opportunity to make polos for the younger/trendier/bolder golfer whose style doesn’t fit into the traditional golf trends of pastels and stripes. We have a saying we use on some of our ads: “Your dad called and wants his polo back.” Most young/millennial guys who love golf are having to get their apparel from the same place their dad does. Bad Birdie sees an opportunity to fix that.

Cool. What’s your background in golf?

JR: I’ve worked in golf for a lot of my life. I started caddying when I was 12 at Forest Highlands in Flagstaff, AZ, during the summers, so learned the game while working. During high school, I worked for an eBay store that sold golf shafts that were left over from all the club fitters in Scottsdale. After college and before starting Bad Birdie I worked in advertising.

What’s Bad Birdie’s competitive advantage?

JR: There’s no other brands making performance golf polos with styles like we do. Our team is in their 20s and early 30s so we’re right in our target demographic and have a great network of friends/golfers we can bounce ideas off of. Being based in Los Angeles doesn’t hurt either, as we see a lot of the new fashion trends first.

Who’s your target consumer, and what has the response been like?

JR: 18-35-year-old males (and their significant others who buy Bad Birdie as gifts). The number one customer email we get is guys telling us how surprised they were by the number of compliments they got while wearing their Bad Birdie. Love getting those.

Any upcoming releases, plans we should know about?

JR: We have some new polos dropping in July you’ll want to keep an eye out for.

Who’s the best-dressed golfer on the PGA Tour?

JR: Until someone is wearing a Bad Birdie it’s tough to say.

Touche.

Check out Bad Birdie’s wares here, or check them out @badbirdiegolf on Twitter.

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7 Comments

7 Comments

  1. Kata kata

    May 28, 2018 at 7:22 pm

    good golf polos. we like it

  2. Mark

    May 18, 2018 at 9:43 am

    “appropriately fitted and of high quality” – but no mention of how these are achieved. Most of the time I find it hard to appreciate GolfWRX’s attempts to provide written content. I suspect the money is just not there for qualified journalists.

  3. Ric

    May 17, 2018 at 2:51 pm

    Price is the factor!
    But of course this article was never intended for the average golfer.Only the elite.Golf was never to intended for the regular person it just evolved.Now with the price of everything going up it may revert back to it’s intended purpose, “games for the rich”. What is the material? Cotton? This is another copy cat Travis Mathews etc.! I like style and some of these are cool and different but back it down on price.

    • HoustonSig

      May 18, 2018 at 9:40 am

      They’re proud. I like them, but there is no way they’re more comfortable than Peter Millar or Polo (F that Hilfiger). $50 price point and I’d be on board.

  4. James T

    May 17, 2018 at 11:12 am

    I like ’em… to a degree. A bit busy. It would be nice if they could create a few with larger patterns that don’t look like stuff crawling all over your shirt from a distance.

    I could see myself owning one or two to wear under a dress jacket when attending an upscale lounge and sipping a gin & tonic. Just for the compliments, of course.

  5. BW

    May 17, 2018 at 10:15 am

    I am certainly not the demographic that Bad Birdie are going for. I am in the upper end of their age range, but am not what anyone would consider a “bold” golfer. Khaki shorts and a nice pastel shirt are my jam! Best of luck

  6. Jared

    May 17, 2018 at 9:35 am

    These shirts are fire!! Just wish they were cheaper.

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Apparel Reviews

Adidas introduces new Go-To Adapt Jacket

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“Fall temps could be all over the place.” –Weather Channel

Adidas’ new Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind. The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is made of fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design
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Apparel Reviews

Callaway Golf releases 2018 Fall Weather Series

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While the cooler weather is fast approaching us, there is no need to put away your clubs and leave the golf course so soon this year! With a stylish, performance-driven collection for both men and women, Callaway Golf is here to help extend your season and keep you comfortable out there regardless of the weather this fall and winter. The 2018 Fall Weather Series is diverse, with multiple products that were designed for you the golfer to be at peak performance at a time of the year when all of your buddies will not.

Greg Hemphill, Senior Director Global soft Goods at Callaway Golf said, “We are excited to bring the 2018 Fall Series to market…from mid-layers to puffer vests, to waterproof jackets and trousers, the Weather Series marries the latest in fiber technology and construction with a sophisticated, aesthetically pleasing design to provide golfers with the new standard in performance outerwear.”

Take a look below at a few selected products that are in the 2018 Fall Weather Series.

Dual Action 1/4 Zip Pull Over & Vest

Callaway chooses an insulated thermal fabric for its heathered fleece sweaters and vests. A Water-repellent exterior and UV Block UPF 50 combine to keep you dry and protected.

Full-Zip Puffer Jacket & Vest

These lightweight garments feature insulated thermal fabric and SWING-TECH shoulder panels for an enhanced range of motion.

Waterproof Seam-Sealed Jacket

With this breathable 3-layer membrane full-zip waterproof jacket, Callaway again includes SWING-TECH mechanical stretch fabric. seam-sealed construction with splash proof zippers are designed to keep you dry.

Waterproof Performance Pant

Callaway’s new rain pant is designed for both breathability and protection from the wet stuff. adjustable snaps, drawstrings and toggle hems on the pant cuff meet a 3-layer waterproof membrane in this performance pant. 

Women’s Quilted Thermore Jacket

Thermore© thermal fabric lines this jacket for maximum on-course warmth. Callaway includes SWING-TECH construction  here as well in a more feminine silhouette. 

More about the new 2018 Fall Series on Callaway Apparel’s website.

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Apparel Reviews

Bubba Watson’s Winning Outfit: 2018 Travelers Championship

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Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.

See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!

Bubba’s Winning Outfit

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