Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email email@example.com for consideration. This interview is with Brad Converse of Bradley Putters.
Talk to me about Bradley Putters. What are you guys all about?
We are a custom putter company in Grants Pass, Oregon that fabricates wooden putters. We like to say we make showcase putters for golfers. It’s something that when you pull it out of your bag, it’s truly special. Your playing partners are definitely going to notice it. People assume a wood putter is a novelty item like a wall hanger, but that’s far from the case. Sure, it can be a wall hanger if you want it to be, but you can also sink some putts with it. The putter is different from all the other clubs in the bag because it does require some technology, but there’s a lot of room there for interpretation there. What works beautifully for someone can largely come down to whether or not you like it, are confident with it, and think it looks good, which is somewhat true for all clubs, but much more so with putters.
Tell us about your product lineup. What models do you offer?
We have a shape to suit almost every person’s eye. We offer blades and mallets from full toe hang to face balanced and in between. Some people prefer blades and some prefer mallets, but that should mainly come down to what suits your eye I think. MOI is thrown around a lot as a major advantage to mallets. MOI is resistance to twisting and it only matters when you miss the sweet spot. It is true that some of these crazy big mallets have a higher MOI, but one of the things we’ve found from looking at the math is that if you have a low-MOI putter like a Bull’s Eye, you’re losing 10 percent of your energy if you miss the sweet spot. Once you get to an Anser shape, that loss in energy drops to about 1.5-2 percent. Huge mallets are like 0.5 percent. So, yes, all that marketing is true with regards to MOI, but it doesn’t really matter all that much after a certain point. Head weight matters. What looks good to you matters. Get the putter that inspires you and makes you feel confident. I’m not trying to say the 1 percent of energy loss is not important between blade and mallet, but feeling confident and inspired can easily have you coming out ahead overall even if you knowingly give up that 1 percent.
What prompted you to start this company? How did that come about?
Out of high school, I was mentored by a PhD to design equipment to survive nuclear blasts. The company that I was working for then wanted me to move to Virginia to keep my job and, frankly, I didn’t want to do that. I wasn’t sure at that point what that meant for me, but on black Friday of 2016, I went shopping and saw a drum made out of burl wood. I just pictured a golf ball dropping on it and my mind totally ran with it. My friend owns Oregon Burls, which happens to be 10 minutes from my shop, so I knew I sourcing the material would be no problem. I thought, “You know, this could make an awesome putter.” I completely dove in headfirst and had prototypes built within a week. Then, the guys at PuttSkee told me they had space in their booth at the PGA Show, so within two months we were at the 2017 PGA show. It has been a crazy ride for sure. We’re very proud of what we do, but there are a lot of great putter makers out there that do great things. I’ll be the first to admit that. I’m not going to slam Scotty Cameron. He paved the way for people like me. I definitely believe that a rising tide lifts all boats. The stainless steel putters are great. But so are mine.
Where does most of your inspiration come from when you’re generating new products? How do you decide what blocks of wood become certain putter models? What’s that creative process like?
Being in Oregon, we are surrounded by beautiful things all the time. Especially in nature. We get some stunning pieces of wood to make putters with. But there’s an art to doing it right. You have to look at a block of wood and figure out where the putter is and what model it wants to be. A lot of that is just from having made a bunch of putters and you kind of see a 3D image in your head of what’s beneath the surface. You can just see how the grain is and what it’ll look like after it’s shaped. Sometimes we’ll take days or weeks passing it back and forth to each other before we get it right.
What’s your ideal foursome?
That’s so hard. I love people. Obviously I enjoy the game, but I really play golf for the people. I think Jordan Spieth seems like a really good dude. Coach Rusty is a really good friend of mine and is a really great dude. He’s so fun to hang out with. Last would have to be Phil Mickelson. I’m a lefty, but I putt right-handed. What can I say? The vast majority of golfers are obviously right-handed, so if they’re intrigued, I want them to try my putter on the spot. Just makes sense. Anyhow, I grew up really wanting to be Phil, which is why my wedge game is pretty strong. He’s also a brilliant mind. I’ve heard him say you need to be either really smart or really dumb to be good at golf, which really kind of resonated with me. I feel like that would be a really solid foursome.
If Hollywood ever decided to make a movie about your life, what would it be called and what actor would you want to play you?
Ryan Reynolds would totally play me. My wife loves Ryan Reynolds, so that’s who she would really go for. As far as what to call it, I have no idea. We had a great income at one point when I was an engineer and my wife was a nurse. Then when I started this business, we sold our house and moved to a trailer on my parents’ property. It’s an interesting story for sure. Safe to say, the name would definitely be something punny, but not corny like a Hallmark movie. We’ll call it Branching Out: The Bradley Putter Story.
I don’t know if you’ve heard, but Tiger’s back. What’s your favorite Tiger memory?
Oh, definitely the chip-in on the 16th hole at Augusta where the ball just sits on the lip for like two seconds and just drops in. That was just so cool. I remember watching that one on TV with my dad and we just went crazy. He was so good, though. Good to see him back.
Walk us through how your wood is treated and processed to be suitable for the modern golfer.
It is stabilized wood. We dry our wood completely and then use a hardener to take up all the air space inside the wood (i.e. places that water would get in). The result is almost like an acrylic. It’s still wood, but it’s waterproof now, and it’s much harder. This is also why softer woods generally work out really well because the stabilizing process will harden them up a bit. We’ve submerged our wood blocks in water over an entire weekend to make sure it doesn’t swell or anything. The result is a product that has all the good characteristics of wood, but is so much more practical.
What are the pros and cons of working with wood? What does wood offer that milled stainless steel (for example) doesn’t?
Obviously, each block of wood is a little bit different. That’s what makes them unique and beautiful, but it does require us to treat each piece a little differently in the manufacturing process to ensure the end product is consistent in regards to quality and playability. How we’ve addressed it is that every putter we make gets a different amount of weight inside it. Obviously, a completely wooden putter head would be way too light to be functional, so we basically saw the top of the block off, insert lead weights, then glue the top back on. We check the volume and weight of each block. Then, we calculate how much weight we need to add with our lead weights, which will vary somewhat depending on the starting weight of each block and what model we’re planning on shaping it to. We have lead weights that have the same diameter, but slightly different heights, so that’s basically how that’s achieved.
From a performance perspective, one thing we can do that others can’t is create a mallet with complete perimeter weighting. Wood is such a low-density material, so when we add our weights to bring it up to 350 grams (for example, we do custom head weights if people want them) in strategic locations to increase our MOI. As a result, the way our putters vibrate will make the sweet spot feel so good because wood is a very friendly material and you’ll be able to tell very quickly when you miss the sweet spot. You’ll notice a very different feel when you miss the sweet spot, but you won’t get penalized for it. The obvious thing, though, is that it’s beautiful.
Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you.
One of the things I think we do that’s pretty cool is that we can take wood from anyone. If you have a tree that got removed from your golf course or your backyard or whatever, we can make a putter out of it. All you need to do is go to our website (bradleypuytters.com), look up our phone number, and give us a call. We love working on those kinds of projects. We don’t need a whole lot of wood too, by the way. Generally speaking, a 5-inch by 4-inch by 2-inch block should be large enough for any putter we do, even a mallet. Also, we just launched a new model called the Luna XL, which is now the biggest mallet we offer. We just debuted it at the PGA Show. We also just announced the Rogue and Applegate putters at the show, which are milled 303 stainless still putters with a wood insert on the back and they feel phenomenal.
The best way to keep up with us is to watch our Instagram account (@bradleyputters). We’re very active on there. Sometimes, I answer those faster than my emails. Anyhow, it’s been a really exciting ride for the last year or so. We’re looking forward to doing a whole lot more cool stuff in the future.
Fantasy Preview: 2018 WGC-Dell Technologies Match Play
The second World Golf Championship of the year begins this week for what will be the final stop before The Masters for the majority of players in the field. As always with WGC events, the field is stacked — only Rickie Fowler and Justin Rose are missing from the world’s top-10. With an earlier start than usual, 16 groups of four will battle it out in a round-robin format starting Wednesday. The winner of each group will advance to the last 16, which will complete in a straight knockout format from there on in.
Austin Country Club has held the event since 2016, and it’s been a course that has offered up lots of excitement so far. Expect more of the same this week, with four reachable Par 5s on offer as well as a drivable Par-4. The Par-71 course is a modest 7,043 yards with plenty of elevation changes and a mix of tight, tree-lined fairways on the opening nine. The fairways on the back 9 are more generous. Some of the key stats that I’m focusing on this week include Par-5 Scoring, Proximity to the Hole Inside 125 yards and Birdie or Better Percentage, which is always important in match play. Last year, a red-hot Dustin Johnson beat Jon Rahm in the final 1 up, which was his third-consecutive victory at the time.
Selected Tournament Odds (via Bet365)
- Rory McIlroy 7/1
- Dustin Johnson 8/1
- Justin Thomas 10/1
- Jon Rahm 12/1
- Jason Day 14/1
- Jordan Spieth 20/1
- Phil Mickelson 20/1
For me, this is the most difficult event on the calendar to predict. Over 18 holes, any player in the field is capable of beating anyone else. We saw just that last year when Hideto Tanihara defeated Jordan Spieth 4&2 and Soren Kjeldsen took down Rory Mcilroy 2&1. For that reason, it’s certainly an event that I’d advise to play conservatively, especially before we reach the knockout phase. Despite the unpredictability of some of the results, however, recently it’s been an event that has been won by the world’s elite. Dustin Johnson, Rory McIlroy and Jason Day (twice) have claimed the title in the past four years.
From the top of the board, it’s multiple champion Jason Day (14/1, DK Price $9,200) who gets my vote. The Australian has played a limited schedule so far this year, and he seems to be flying under the radar for the year’s first major. I find the lack of attention surprising. He has a win and a second-place finish to his name already in only three starts this year. Last week at Bay Hill he finished T22, where he appeared a little rusty on the opening couple of days before shaking it off and shooting an impressive 67 on Saturday.
Austin Country Club is a course that undoubtedly suits Day. He dominated the event in 2016 when he was playing his absolute best golf, and he was very unfortunate that he was unable to defend last year on account of his mother’s health. It was an issue that appeared to effect his entire season, but there is no doubt that the signs are very good for Day in regards to 2018. Mainly, because he has the magic touch back with the putter. In 2016, he had one of the greatest putting years of recent times, and albeit early on in the season, he is currently on course to match it. Day leads the field in putting for the season by a decent margin, and on the slick bermuda greens of Austin Country Clubs, where he has memories of holing just about everything two years ago, it could play a huge factor yet again this week.
Along with the Queenslander’s fabulous form on the greens, Day is dominating the Par 5’s, where he sits second in the field over his last 12 rounds. Day loves to play aggressive golf, and it’s one of the reasons the match play format suits him so much. The odd blow-up hole is not the disaster that it would be in stroke play, and he has the ability to rack up birdies fast. So far this season, Day is third in this field for birdie or better percentage.
Day will be the favorite to advance from Group 8, which contains James Hahn, Louis Oosthuizen and Jason Dufner, but the unpredictability of the match play format means it will be far from easy. Should he do so, however, he may be an extremely difficult man to stop, and 14/1 is not a bad price on him repeating his heroics of 2016.
Patrick Reed’s (30/1, DK Price $7,700) return to form has been long overdue. With back-to-back weeks finishing in the top-10, he should be feeling confident in a format that in the past he has blown hot and cold in. Despite his colossus performances in the Ryder Cup, the WGC-Matchplay has been a frustrating event for the Texan. He has yet to make it past the Round of 16, but he seems to be rejuvenated by the return of his idol, Tiger Woods, to the PGA Tour. We’ve seen a far more aggressive Patrick Reed as of late.
With the top seed in his group being Jordan Spieth, there’s speculation that their matchup could be a fiery one. Last week, Patrick Reed was recorded saying that he guessed he needed to be Jordan Spieth to get a free drop after he was left fuming by a ruling. Personally, I don’t think there will be any hostility from either player, but perhaps the attention it has received over the last day will fire up Reed, who seems to produce his best when in the spotlight.
All facets of Reed’s game are firing at the moment. He is fourth in this field for Strokes Gained Tee to Green, Strokes Gained Around the Green and Strokes Gained Total over his last eight rounds. Not withstanding the volatility of 18-hole matchups, there is a sense that Spieth may be a little vulnerable right now. Reed will be relishing the opportunity to take him on in what could possibly be an important Game 3. At 30/1, there is a confidence about Reed at the moment that I like, and it could see him finally deliver in a format that he has adapted to so well in The Ryder Cup.
The star name in Group 7 is the current Masters Champion Sergio Garcia, but I’m willing to take him on this week with Xander Schauffele (66/1, DK Price $7,400). The 2017 Rookie of the Year has been playing well as of late with three-consecutive top-20 finishes. From that period, he scores well in the key statistics, which should bode well for him this week. The Californian is 10th for Strokes Gained on Par 5s for his last 12 rounds, and on a course where wedge play is vitally important, his short irons seem to be in excellent shape. Over the same period, Schauffele is 15th in the field for Proximity to the Hole from 100-125 yards and 16th from 75-100 yards.
He will have to overcome Garcia, as well as Shubhankar Sharma and Dylan Frittelli to advance to the next phase. Garcia has never looked comfortable at Austin Country Club, however, and I think Schauffele may be the best option to pounce on any weakness he shows. Schauffele does not rank outside 30th in this field for his last 12 rounds in any major statistic, and he is eighth overall for Strokes Gained Total.
Last but not least is Webb Simpson (100/1, DK Price $7,800), who is in Group 15 alongside Pat Perez, Gary Woodland and Si-Woo Kim. I think it’s fair to say that this looks to be one of the most unpredictable of the lot. Yet at 100/1, it was an easy enough decision to add Simpson to my stable this week, who just like Xander is performing well in the key statistics.
The former U.S. Open Champion is 17th in this field over his past 12 rounds on Par 5s, but it’s been his wedge play that really got my attention. Over the same period, Simpson ranks seventh for proximity to the hole from 100-125 yards and 15th from 75-100 yards. Some other good signs for Simplson include his putting, as he currently sits 11th for the season in Strokes Gained Putting. His scoring average for the season is also an impressive 69.5, which is seventh on the PGA Tour. At 100/1, it seems worth a small investment in what I’m expecting to be another roller coaster of an event with plenty of surprises.
- Jason Day 14/1, DK Price $9,200
- Patrick Reed 30/1, DK Price $7,700
- Xander Schauffele 66/1, DK Price $7,400
- Webb Simpson 100/1, DK Price $7,800
Paige Spiranac explains her decision to pose for the 2018 SI Swimsuit
During the PXG 0311 Gen2 iron launch event, I caught up with Paige Spiranac to talk about a variety of topics including her advice to young girls in the golf world, how her life has changed since becoming a golfing celebrity, her relationship with PXG, her decision to stop playing professional golf, and she explains why she wanted to pose for the SI Swimsuit issue.
Enjoy my interview above!
Bag Chatter: An Interview With 36 Golf Co.
Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email firstname.lastname@example.org for consideration. This interview is with Jay Vogler of 36 Golf Co (Pictured above caddying for business partner Chevy Mayne).
Talk to me about 36 Golf Co. What are you guys all about?
We’re all about getting people out to the course, having fun and not taking golf too seriously. We’re trying to create a brand for people who love the game, but aren’t necessarily trying to turn pro. The whole idea started when I was walking through a hockey shop and saw all these hockey lifestyle brands and I was like, “Why doesn’t this exist in golf?” We’re mainly targeting the 18-35 crowd; folks that kind of have a laid-back approach. We think it doesn’t matter if you wear cargo shorts and a T-shirt as long as you’re respecting the game and taking care of the course. It’s more important to replace your divots, repair your ball marks and keep up with the pace of play than it is to wear a collared shirt.
There are a lot of people launching brands in the soft goods world these days (clothing, towels, head covers, etc.). As a result, that world can be a little crowded. What makes 36 Golf Co. different from everyone else out there?
Our corner of the market, if you will, is trying to create a community of people who see the game the same way we do. We want to see the game grow, especially among the millennial age group. We think participation is lacking in that demographic, and we want to play a part in making the game a little more accessible for them. We want people to connect over our attitude toward golf. If you see a guy walking down the street wearing a 36 hat, we want you to think he’s approachable and he’s down to hang out and talk about golf and life without being pretentious. We’re out there to lower some of the barriers to entering the game.
Since I know you’re all about growing the game, what do you think it needs? What do you think is the biggest “problem” with golf that’s keeping people away from playing it or trying it?
I think perception is probably the biggest thing honestly. I picked up the game five years ago when I was 22 and I came from skateboarding and snowboarding. When I got into the game, a lot of people make a weird face and were like, “You play golf?!” It’s totally a perception thing, but once you get past that, it’s just such a fun game. From the first time I flushed a 7-iron at a driving range, I was hooked, but a lot of people don’t even get that far. We’re just trying to lower the barriers to the game and put a community out there.
If you could change one thing about the game of golf, what would you change? It doesn’t have to be something in the USGA rule book necessarily.
Obviously, I would get rid of dress codes. That’s my big bugaboo with the game. If I was just going about my daily life, I wouldn’t be wearing pants and a collared shirt and I think a lot of people would be in that same boat. If we let people come as they are, I bet participation would go way up. Appearance, respectfully, only matters so much. You can wear a collared shirt and still be a jerk and not repair your ball marks.
When you got the idea to start this company, how did you actually go about making that happen? Did you just google shirt suppliers or something? What was that process like?
Yeah, I pretty much spent the first month on Google looking for suppliers. I have a design background, so we did the design and the website ourselves, so that was good. Finding the right suppliers who were willing to work with us and had quality stuff was difficult.
What’s the biggest road block you’ve experienced with 36 Golf Co.? Launching it, marketing it, logistics, billing, whatever…
Starting a business in general was just…so much to take in. It’s overwhelming. Accounting, problems with suppliers… but if you don’t just start it then you’ll never know. I know it’s a cliché, but you gotta start somewhere. It’s not that any one thing was so difficult. It was just the amount of things that come your way.
What are you most optimistic about with 36 Golf Co? What’s got you excited these days?
We just went to a show this past weekend in Toronto, and we just met a lot of people who really seemed to get what we were about and were excited to be a part of it themselves. That’s what gets you excited; when people really understand your vibe and want to be a part of that community and rep your brand for no other reason than it resonates with them. That’s what it’s all about.
Let’s play a game. Imagine golf was like baseball and you got to pick a “walk-up song” when you got to the first tee. What song are you going with?
Haha. I’ve been listening to a lot of Jurassic 5 lately, so we’ll go with “What’s Golden.” I feel like that’d be a pretty good hype song.
If you could only play one course for the rest of your life, which one would it be? It has to be a course you have played before or have access to, though. Don’t just say Augusta.
There’s a little course called Bathurst Glen just north of Toronto. I used to work there, but it kicks my butt every time I go. It’s a friendly spot, which I enjoy. I struggle playing really nice golf courses. They kind of stress me out.
It’s kind of old news, but I’ll ask the following since it’s right up your alley. What was your take on the LPGA dress code announcement last year?
Oh man. I was like, “What the hell are you thinking?” You know, when they said that I was showing it to my girlfriend who’s a non-golfer and she was like, “I don’t understand what the problem is.” It’s not like they’re wearing thongs or something. Obviously, I think that golf needs to be tailored to welcome people into the game, and I think that sent the wrong message.
Lastly, what do you guys have in the works? Let us know what’s coming from 36 Golf Co.
We have limited resourced with just two people, but we have tons of plans. Our main products right now are our hats, which are mainly modern styles. You know, snapbacks and flat brims. We also have T-shirts and quarter zips available. All of that is on our website at www.36golfco.com. We will be getting some golf shirts in soon, which we are calling our “collared T-shirt” this spring, so that’s going to be the most exciting launch for us in the near future. Follow us on Instagram @thirty6ix_golf_co and on twitter @Thirty6ix_golf to keep up with our brand and join our community.
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