Connect with us

Opinion & Analysis

Don’t Leave Your Common Sense in Escrow Outside the Golf Course Parking Lot

Published

on

Disclaimer: Much of what follows is going to come off as elitist, harsh and downright mean spirited — a pro looking down from his ivory tower at all the worthless hacks and judging them. It is the opposite. The intent is to show how foolish WE golfers are, chasing around a white ball with a crooked stick and suspending all of the common sense we use in our every day lives.

Much of what follows is not just the bane of average golfers, but also low handicappers, tour players and even a former long-drive champion during his quest for the PGA Tour… and now, the Champions Tour. In other words, if WE take ourselves a bit less seriously and use a bit more common sense, we are going to have more fun and actually hit better golf shots. We will shoot lower scores.

FYI: All of the examples of nutbaggery to come are things I have actually witnessed. They’re not exaggerated for the sake of laughs.

It’s winter time and most of you poor souls are not enjoying the 70-degree temperatures I am in Southern California right now (see, you all hate me already… and it’s going to get worse). That gives us all time to assess our approach to golf. I am not talking course management or better focus; I am talking how WE golfers approach our successes and failures, which for many is more important than the aforementioned issues or the quality of our technique.

Why is it that golf turns normal, intelligent, successful and SANE people into deviant, ignorant failures that exhibit all of the tell-tale signs of insanity? I also forgot profane, whiny, hostile, weak-minded, weak-willed and childish. Not to mention stupid. Why do we seem to leave our common sense and sanity in escrow in a cloud outside the golf course parking lot… only to have it magically return the moment our car leaves the property after imposing extreme mental anguish on ourselves that Gunnery Sergeant Hartman (don’t feel bad if you have to google this) would find extreme?

Smarter people than I have written books on this, but I think they missed a key factor. Clubs, balls, shoes, bags, gloves, tees, the grasses, especially the sand in the bunkers, the Gatorade they sell at the snack bar, hats, visors, over-logoed clothing, golf carts, etc., are all made with human kryptonite. Not enough to kill us, but just enough to make us act like children who didn’t get the latest fad toy for Christmas and react by throwing a hissy fit.

Bob Rotella has said golf is not a game of perfect, and although religious texts say man was made in God’s image, thinking we are perfect is blasphemous. We all play golf like we think there is an equivalent of a bowling 300. We expect to hit every drive 300 yards (the bowling perfect) with a three-yard draw… in the middle of the face… in the dead center of the fairway. All iron shots must be worked from the middle of the green toward the pin and compressed properly with shaft lean, ball-first contact and the perfect dollar-bill sized divot (and not too deep). Shots within 100 yards from any lie should be hit within gimme range, and all putts inside 20 feet must be holed.

We get these ideas from watching the best players in the world late on Sunday, where all of the above seem commonplace. We pay no attention to the fact that we are significantly worse than the guys who shot 76-76 and missed the cut. We still hold ourselves to that ridiculous standard.

  • Group 1: “Monte, you’re exaggerating. No one has those expectations.”
  • Group 2: ”Monte, I’m a type-A personality. I’m very competitive and hard on myself.”

To the first group, the following examples say different. And to the second group, I am one of you. It’s OK for me to want to shoot over 80 percent from the free throw line, but at 50 years old and 40 pounds over weight, what would you say to me if I said, “I’m type-A and competitive and I want to dunk like Lebron James!” Oh yeah, and I want to copy Michael Jordan’s dunking style, Steph Curry’s shooting stroke and Pistol Pete’s passing and dribbling style.” That seems ridiculous, but switch those names to all-time greats in golf and WE have all been guilty of those aspirations.

I don’t know how to answer 18-handicaps who ask me if they should switch to blades so they can work the ball better and in both directions. The blunt a-hole in me wants to tell them, “Dude, just learn to hit the ball on the face somewhere,” but that’s what they read in the golf magazines. You’re supposed to work the ball from the middle of the green toward the pin, like Nicklaus. Well, the ball doesn’t curve as much now as it did in Nicklaus’ prime and most tour players only work the ball one way unless the circumstances don’t allow it. “And you’re not Jack Nicklaus.” Some joke about Jesus and Moses playing golf has that punch line.

Wouldn’t it be easier to get as proficient as possible at one shot when you have limited practice time, versus being less than mediocre on several different shots? This also applies to hitting shots around the greens 27 different ways, but don’t get me started…just buy my short game video. Hyperbole and shameless plug aside, this is a huge mistake average golfers make. They never settle on one way of doing things.

The day the first white TaylorMade adjustable driver was released, I played 9 holes behind a very nice elderly couple. He went to Harvard and she went to Stanford. He gets on the first tee and hits a big push. He walks to the cart, grabs his wrench and closes the club face. She tops her tee shot, gets the wrench and adds some loft. Out of morbid curiosity, I stayed behind them the entire front 9 and watched them adjust their clubs for every mishit shot. It took over 3 hours for a two-some. These are extremely nice, smart and successful people and look what golf did to them. Anyone calling this a rules violation, have a cocktail; you’re talking yourself even more seriously than they were. Old married couple out fooling around, big deal if they broke a rule. No tournament, not playing for money, they’re having fun. They had gimmies, mulligans and winter rules. Good for them.

This is an extreme example of a huge mistake that nearly 100 percent of golfers make; they believe the need for an adjustment after every bad shot… or worse, after every non-perfect shot. How many of you have done this both on the range and on the course?

”(Expletive), pushed that one, need to close the face. (Expletive), hit that one thin, need to hit down more on this one. (Expletive), hooked that one, need to hold off the release.”

I’ll ask people why they do this and the answer is often, “I’m trying to build a repeatable swing.”

Nice. Building repeatable swing by making 40 different swings during a range session or round of golf. That is insane and stupid, but WE have all done it. The lesson learned here is to just try and do better on the next one. You don’t want to make adjustments until you have the same miss several times in a row. As a secondary issue, what are the odds that you do all of the following?

  1.  Diagnose the exact swing fault that caused the bad shot
  2.  Come up with the proper fix
  3.  Implement that fix correctly in the middle of a round of golf with OB, two lakes, eight bunkers and three elephants buried in the green staring you in the face.

Another factor in this same vein, and again, WE have all been guilty of this: “I just had my worst round in three weeks. What I was doing to shoot my career low three times in row isn’t working any more. Where is my Golf Digest? I need a new tip.”

Don’t lie… everyone reading this article has done that. EVERYONE! Improvement in golf is as far from linear as is mathematically possible. I have never heard a golfer chalk a high score up to a “bad day.” It’s always a technique problem, so there is a visceral need to try something different. “It’s not working anymore. I think I need to do the Dustin Johnson left wrist, the Sergio pull-down lag, the Justin Thomas downswing hip turn, the Brooks Koepka restricted-backswing hip turn and the Jordan Spieth and Jamie Sadllowski bent left elbow… with a little Tiger Woods 2000 left-knee snap when I need some extra power.” OK, maybe it’s a small bit of exaggeration that someone would try all of these, but I have heard multiple people regale of putting 2-3 of those moves in after a bad round that didn’t mesh with their downtrending index.

An 8-handicap comes to me for his first lesson. He had shot in the 70’s four of his last five rounds and shot a career best in the last of the five. All of the sudden, those friendly slight mishits that rhyme with the place where we keep our money show up. First a few here and there and then literally every shot. He shows up and shanks 10 wedges in a row and is literally ready to cry. I said, “Go home, take this week off and come back… and what’s your favorite beer?”

He comes back the next week, pulls a club and goes to hit one. I tell him to have a seat. I hand him a beer and we talk football for 15 minutes. Then I pull out my iPad and show him exactly why he is hitting shanks. I tell him one setup issue and one intent change and ask him to go hit one. It was slightly on the heel, but not a shank and very thin. I said to do both changes a bit more. The second one — perfect divot, small draw and on target. I walk over, put my hand up for a high five and say, “Awesome job! Great shot!”

He leaves me hanging and says, ”Yeah, but I hit it in the toe.”

Don’t judge him. Every day I have people with 50-yard slices toned down to 15-20 yards saying the ball is still slicing. These are people who won’t accept a fade, but slam their club when it over draws 15 feet left of the target… and so on. I can’t judge or be angry; I used to be these guys, too. During a one-hour lesson, I often hear people get frustrated with themselves for thin and fat, left and right, heel and toe. Apparently, anything not hunting flags or hit out of a dime-sized area is an epic fail. I also get emails the next day saying the fault and miss is still there.

GIVE YOURSELF A BREAK!

My big miss has always been a big block, often in the heel. Instead, I now often hit a pull in the left fairway bunker out of the toe. I celebrate like I’m Kool & the Gang and it’s 1999… and I get strange looks from everyone. I can manage a 10-15 yard low, slightly drawn pull. I cannot not manage a 40-50 yard in the atmosphere block… that cuts.

So, now that I have described all of US as pathetic, let’s see what we can do.

  1. Be hard on yourself, be competitive and set lofty goals all you want… but you need to accept at least a one-side miss. If you hate hitting thin, weak fades, you need to allow yourself a slightly heavy over draw. Not allowing yourself any miss will make you miss every shot.
  2. Generally, the better the player, the larger the pool of results that are used to judge success. Pros judge themselves over months and years. High-handicappers judge themselves on their previous shot. Do you think pros make a swing change after 10 good shots and one minor miss? We all seem to think that course of action is astute. Bad shot, must have done something wrong… HULK MUST FIX!
  3. Don’t judge your shots on a pass/fail grade. Grade yourself A-F. Are you going to feel better after 10 A’s, 25 B’s, 15 C’s, 4 D’s and 1 F… or 10 passes and 40 fails? If every non-perfect shot is seen as a failure, your subconscious will do something different in order to please you. Again, 40 different swings.
  4. Improving your swing and scores is a lot like losing weight. No one expects to make changes in a diet and exercise routine and lose 20 pounds in one day, yet golfers expect a complete overhaul in a small bucket. Give yourself realistic time frames for improvement. “I’m a 12. By the end of next year, I want to be an 8.”  That’s your goal, not whether or not your last range session was the worst in a month. It’s a bad day; that is allowed. Major champions miss cuts and all of them not named Tiger Woods don’t change their swings. They try and do better next week… and they nearly always do.
  5. DO NOT measure yourself either on the mechanics of your swing or your scoring results according to some arbitrary standard of perfection… and especially not against tour players. Measure yourself against yourself. Think Ty Webb. Is your swing better than it was 6 months ago? Do you hit it better than 6 months ago? Are you scoring better than 6 months ago? If you can say yes to at least two of those questions, your swing looking like Adam Scott is less relevant than the color of golf tee you use.

That is a winning formula, and just like bad habits in your swing, you can’t wake up one morning and tell yourself you’re no longer into self flagellation. It takes effort and practice to improve your approach and get out of your own way… but more importantly, have some fun.

Your Reaction?
  • 310
  • LEGIT23
  • WOW6
  • LOL5
  • IDHT1
  • FLOP0
  • OB1
  • SHANK8

Monte Scheinblum is a former World Long Drive Champion and Web.com Tour player. For more insights and details on this article, as well as further instruction from Monte go to rebelliongolf.com

31 Comments

31 Comments

  1. Greg

    Feb 21, 2018 at 4:38 pm

    So, what your saying is since I use to be a pretty good sprinter in high school (35 years ago) with a some hard work and competitive fire there is no reason I can’t take gold from U. Bolt next Olympics? After that I’ll parlay my skills into playing cornerback in the NFL, at worst maybe the Canadian league? SOLD!

  2. Jennifer

    Feb 20, 2018 at 9:26 am

    Breakup Or Divorce Is Not A Solution To Your Marriage problems!!!!DR_MACK@ YAHOO. COM, !!! is certainly the best, and his result is 100% guarantee.My Husband is back home now and we are joyfully living together as one good family and i thank the powerful spell caster Dr.MACK. He is so powerful and i decided to share my story on the internet that good spell casters still exist and Dr,,,Miracle, is one of the good spell caster who i will always pray to live long to help his children in the time of trouble, My Husband now love me more than before i am so Happy.and my Husband have cancel the Divorce wi!th the help of Dr,,,MACK..If you need a spell caster that can cast a spell That Truly Works Fast, I Suggest You ,,,,”CONTACT Via Email ,,,,,????????????????

  3. Bruce Aderhold

    Feb 20, 2018 at 6:18 am

    I had always promised myself that when I retired I was going to work on my game and take lessons.
    Well I retired and yes lots more time for golf and the range. Went to a 3 day golf school and found out that unless you see the teacher 4 or 5 times a week it’s not going to change me from a 18 to a scratch. So now I look forward to each round with good friends and as many good shots as possible.
    I also get to, as my wife would say, infect my grandson with the golf disease. I had already infected my 2 sons.
    Great article going to forward to my golf buddies.

  4. Tom54

    Feb 19, 2018 at 5:13 pm

    Excellent article. The point I best took was where he says if a pro hits 10 great shots and misses the next , does he feel the need to overhaul his swing? Of course not. Consistency is the most fleeting part of the game. I too wonder what is wrong when I have good holes then seem to lose the swing altogether. That is why this game despite all the frustrations is the most rewarding game I have ever played. Nothing beats the feeling after a good round. On the other hand you can’t wait to try again even after a lousy one too. Let’s face it out of all the lousy shots we amateurs have hit we still can’t wait for the next time out.

  5. Peter Borchers

    Feb 19, 2018 at 3:33 pm

    I’ve had just about enough of your common sense around here, Mr. Scheinblum!

  6. Jack

    Feb 19, 2018 at 12:19 pm

    Great article Monte. We all need to read this.

    • jim

      Feb 19, 2018 at 2:56 pm

      …. also to learn and confront ourselves in our golf-deluded existence…. particularly gearhesds in our midst.

  7. david

    Feb 19, 2018 at 11:37 am

    Excellent article Monte, (from one luntzman to another) like your writing style, similar to my own. A good article to read is Butch Harmons 10 rules for making a swing change. Expectations are silly; I love watching tour pros miss 15 foot putts as if it should have gone it. 85% luck if it did.

  8. John B

    Feb 19, 2018 at 11:08 am

    Great Piece! I’m 56 and a 5-6 handicapper. I learned along time ago that every season I am going to have 5-6 great rounds and 5-6 horrible rounds and the rest are going to fall somewhere in between in a 6-7 shot range. AND I HAVE NO IDEA WHEN ANY OF THOSE ROUNDS ARE GOING TO HAPPEN EACH SEASON!

    A couple of years ago I asked my pro how I could get better – like a scratch golfer. He looked me in the eye and told me there is a reason there is a senior tour and I should just try and keep and enjoy the game I have for as long as I can.

    I just play…

  9. Nada Billboard

    Feb 18, 2018 at 7:37 pm

    About that over-logoed clothing. . .Everyone I know seems to agree that it looks so cheap and it is so tired. So is there any chance in the foreseeable future that we will once again be able to purchase decent high quality golfing apparel from a manufacturer that has the good taste to keep their stinking logos and labels on the inside of their garments? Or will that not be possible until someone invents a time machine?

    • jim

      Feb 19, 2018 at 2:53 pm

      You are what you own and wear.
      Declaring you wear or play a certain brand give you an identity…. otherwise you are empty and insignificant.
      This applies to all products in our materialistic hedonistic patriotic idiotic existences.

  10. Acemandrake

    Feb 18, 2018 at 7:27 pm

    DON’T OVERANALYZE & HAVE FUN

    Golfers need to enjoy the process/journey. Otherwise they will be miserable and bad company.

    I caught myself being overly grim after bad shots/scores and realized this was no way to be if i wanted to continue playing for a long time.

    “Why do I play?”…for FUN.

  11. The dude

    Feb 18, 2018 at 5:54 pm

    IMO….best article ever…….

    …..now everyone….go work on Snead’s squat move……

    • rod

      Feb 18, 2018 at 7:11 pm

      ….. and The Truth huuuuurts!!! Maybe a new set of PXG’s…. ya think? 🙁

  12. Dadman

    Feb 18, 2018 at 5:35 pm

    Spot on. Simply spot on, at least for all us 18 handicappers* who love the game, play fast by the rules, play as often as we can (living up north, that gets interesting), practice whenever we get the chance cuz life and business gets in the way, take lessons at our local publinks from the same poor PGA Pro who keeps finding new ways to help us find the same damn thing and keep tinkering with clubs because it’s fun.

    *I’m a 20. But I’m 66 and I was a 17 once. And I feel like an 18. So I got that going for me. And if I just get the putter going….

    • rod

      Feb 18, 2018 at 7:10 pm

      Soooo… what you are telling us is that you are a “bogey putter”? 😮

  13. Sean Foster-Nolan

    Feb 18, 2018 at 4:27 pm

    Great article Monte. Spot on.

    ps: My Sergeant Hartman’s were named Keyes, Watson, and Kalbantner. After almost 45 years I still remember their names. lol

  14. OB

    Feb 18, 2018 at 3:04 pm

    95% of all “golfers” worldwide are non-athletic dregs… and the rest are wannabees… except for the 0.5% who can play decently. The problem is that expectations are greater than production.

    • rod

      Feb 18, 2018 at 7:13 pm

      Sounds a tad optimistic ….. maybe 0.25% ….?

    • James T

      Feb 19, 2018 at 11:58 am

      Scratch the surface of any low handicap golfer and you’ll find an athlete who can swish a 3 pointer, cleanly field a grounder or throw a tight spiral. The golf swing is an “athletic move” and if you didn’t grow up playing other sports you’re behind the proverbial 8 ball. And billiards is not an athletic endeavor.

      • David

        Feb 27, 2018 at 10:41 pm

        Yep. Been preaching this for years. I literally don’t know a single plus handicap golfer (although I’m sure there are some) who isn’t very good to excellent at multiple other sports from baseball to football and everything in between….

  15. Alex

    Feb 18, 2018 at 2:44 pm

    The people who disliked this article are clearly illiterate.

  16. mostly nunya

    Feb 18, 2018 at 2:31 pm

    Like…Monte seems like a mensch.
    Lower body does lead though, dude.

    • MonteScheinblum

      Feb 18, 2018 at 5:57 pm

      I know it does, but it leading too much is often taught and that’s a problem.

    • rygroves

      Feb 18, 2018 at 6:13 pm

      Yes and I was one of Monte’s “68 Ballerina” converts. Started golf in ‘96 with the drivel that was the golf publications at the time. All of us are guilty of the article’s premise, and that following intents or positions without asking, “what’s that going to do to ballflight.” Follow Monte’s advise, “some” is the word needed in more instruction.

  17. Russ

    Feb 18, 2018 at 2:04 pm

    This is one of the greatest articles written on Golfwrx since my review of the Powebuilt Nitro driver 15 years ago… It only took me 35 years to learn how to play this way, and I’m one of those type A single digit, thought I should be scratch with little practice, players. Now I enjoy the game much more and laugh (well except for yesterday) about my 3 or 4 blowup holes each round. Well written, and well played sir.

    • rod

      Feb 18, 2018 at 7:17 pm

      …. and kudos to the fine folks at GolfWRX for posting this brutally controversial article. The Truth that must not be spoken on a gearheaded website.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Podcasts

The 19th Hole (Ep 63): Valentino Dixon talks Golf Channel documentary; Marvin Bush remembers his father

Published

on

Valentino Dixon shares his amazing story in an exclusive interview with Michael Williams. Also in this episode: a tribute to George H.W. Bush, featuring a conversation with his youngest son, Marvin.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes!

featured image c/o Golf Channel

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Courses

Hidden Gem of the Day: Park Hills Golf Course in Freeport, Illinois

Published

on

These aren’t the traditional “top-100” golf courses in America, or the ultra-private golf clubs you can’t get onto. These are the hidden gems; they’re accessible to the public, they cost less than $50, but they’re unique, beautiful and fun to play in their own right. We recently asked our GolfWRX Members to help us find these “hidden gems.” We’re treating this as a bucket list of golf courses to play across the country, and the world. If you have a personal favorite hidden gem, submit it here!

Today’s Hidden Gem of the Day was submitted by GolfWRX member lawsonman, who takes us to Park Hills Golf Course in Freeport, Illinois. The course sits west of Chicago, and in lawsonman’s description of the course, he cites the immaculate condition of the track as one of the reasons he feels it’s a hidden gem.

“Always in pristine condition. 36 hole layout that is as hard as you want to make it. Trees (big) and water are everywhere. Pace of play is usually very good. Located about 90 minutes west of Chicago’s western suburbs.”

According to Park Hills Golf Course’s website, 18 holes around the course costs just $23, no matter what day you wish to play. There is a $16 charge should you want to use a cart for 18 holes.

@rooftopweather

@thetruarchitect

@thetrueachitect

Check out the full forum thread here, and submit your Hidden Gem.

Your Reaction?
  • 2
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

Louisville Golf: Post time for persimmon

Published

on

“I knew I had to give it a shot. If I had tried and it didn’t work out, I would’ve been okay with that. But I had to go after my passion and see where it went.”

Jeremy Wright gets it. Taking over at Louisville Golf is not for everybody. This isn’t a multi-billion-dollar revenue generating machine with private research facilities and elaborate corporate complexes. It’s not about money…or fame…or 385-yard drives. Gerard Just, the youngest of the Just brothers who started Louisville Golf might have summed it up best:

“You know, I guess you could say we’re simple people. We don’t really go on vacations. But we work hard and we enjoy what we do. We don’t make a lot of money. I don’t think my kids could afford to work here to be honest, but they hate their jobs. We never really had that problem.”

Louisville Golf was established in 1974 by Elmore Just and Steve Taylor when they left Hillerich & Bradsby (crafters of Louisville Slugger baseball bats and Power-Bilt golf clubs). Elmore ran the business side of the company and Steve oversaw the manufacturing aspect. Back then, in the heyday of persimmon, the club manufacturers were on an allotment. Since persimmon (remarkably well-suited for golf clubs due to its strength and density) is a relatively slow-growing wood, there was only so much material to go around and upstart Louisville Golf had to fight for every block they got. Eventually, they built the business into a major player, making 800 clubs a day for the likes of Hogan, MacGregor, Wilson, Spalding, and others.

Master models for Louisville Golf persimmon club heads

Some of Louisville Golf’s more well-known woods that won on the PGA Tour were the Wilson Whale that Payne Stewart used to win the 1989 PGA Championship and the Hogan Apex that Tom Kite used to win the 1992 US Open at Pebble Beach. Then metal woods came into the picture and sales dwindled. When Callaway launched the Big Bertha, sales basically dried up overnight.

Though metal woods took off like a rocket in the 1990’s, there were some holdouts. Justin Leonard, Davis Love III, and Mark Calcavecchia held onto their persimmon woods into the late 90s. The last man standing was widely considered to be Bob Estes, who used his Louisville Golf Smart ProBE (a club Just developed specifically for Estes) in the Accenture Match Play in 2001.

When Elmore Just passed away in April of 2001, his brother Mike assumed control of the company. Elmore is actually buried at Persimmon Ridge Golf Club in Louisville, an Arthur Hills course he developed in the 1980’s. When Mike took the reins, though the company had successfully limped along through the metal wood revolution, the hard reality was that they needed to reinvent themselves if they were going to remain profitable. Mike left his mark on the company in 2004 by deciding to leverage Louisville Golf’s unique expertise into crafting period-correct hickory shafted golf clubs and restoring vintage specimens. That decision marked a resurgence of sorts, as the niche has served Louisville Golf well. Today, Louisville Golf and St. Andrews Golf Co. are the only large scale manufacturers of such equipment.

Louisville Golf club heads ready for final assembly

It’s a peculiar set of circumstances to be sure, but oddly enough, many golfers in the 21st century have found Louisville Golf through 100-year-old golf clubs. This is exactly how Jeremy Wright came into the picture. Jeremy was a medical sales representative in Houston, TX with a wife, three kids, and a serious golfing hobby. He had recently gone on a search for an exotic shaft upgrade for his Scotty Cameron putter. On a whim, he googled wooden shafts, stumbled across hickory golf clubs, and the rest was history.

“One of the things I learned in that search was that, when the golf industry transitioned from hickory shafts to steel, a lot of players either kept their old hickory putters or would fit their new putters with hickory shafts for decades after that transition because the feel was so much better.

“So I kept digging into hickory golf and tried to learn what it was all about. I discovered there were hickory tournaments and the winners shot like 75-78 and I thought, ‘I can do that. I’m going to get a hickory set together and figure this out.’ From that point on, I was hooked. There was no going back.”

So hooked, in fact, that when Jeremy heard the Just family was fielding offers for the company as a result of Mike’s passing in October of 2016, he put his name in the hat. It just so happened that Jeremy and his wife were both at a point in their careers where they were looking for more. Burned out and tired of the cyclical corporate rat race, they decided to go all-in on Jeremy’s passion, submitted an offer to the Just family, and ultimately were selected from multiple potential suitors to carry on the legacy of the company.

Sole plates for Louisville Golf persimmon fairway woods

As for where Louisville Golf goes from here, you can probably expect a lot more of what got them here in the first place. After all, one of the biggest reasons Jeremy was selected to take the reins at Louisville Golf was his commitment to preserving its heritage.  Louisville Golf may not be rubbing elbows with the major OEM’s anymore, but these days, they’re not trying to either. Just like the rest of us golfers, they’re getting by with grit, optimism, and respect for the game. They’ve also seen the fortunate bounces and bad lies that come with a life dedicated to golf, but as the old adage says, the most important shot is always the next one. Time marches on. And so does Louisville Golf. They remain committed to what has brought them this far and see that as a springboard into the future.

“We’ve got some products in the works that I think are really innovative and will show what persimmon is really capable of. I think if you’re a better player who can find the sweet spot on a consistent basis, you really should think seriously about persimmon. Especially if you’re looking to get a specific yardage out of your clubs like with a fairway wood or hybrid. There was a video circulating a few years ago with Rickie Fowler using a steel shafted persimmon fairway wood and he was getting a 1.49 smash factor. You can’t get much better than that. The way the bulge and roll is shaped on a persimmon wood and also the location of the CG allows for a bigger gear effect than modern titanium woods. Persimmons do impart more spin on the ball (especially on a mishit), so we acknowledge the ball may not go as far, but that spin also brings the ball back to the target, too. That’s one of the biggest advantages of persimmon. You’ll be shorter but in the fairway as opposed to long and in the trees.

“The people that find us are looking for a deeper connection to the tradition and the spirit of the game. They’re tired of paying for marketing fluff and silly catch phrases. We make viable alternatives for the modern golfer, we make classic reproductions of the steel shaft/persimmon head era of golf, and we make spot-on hickory shafted clubs as well, so we think we have a place in just about everyone’s bag depending on how you prefer to experience the game. Nothing compares to the joy of a purely struck golf shot with a wooden golf club. You just feel like you’re playing golf the way it was meant to be played.”

A visit to Louisville Golf reveals a group of people who have dedicated their lives to exactly that: playing the game the way it was meant to be played. Hard work, attention to detail, a commitment to quality, and having a lot of fun along the way are the hallmarks of their operation. One strike directly on that persimmon sweet spot will send all of those vibes straight into your bones. Playing golf with persimmon woods in the 21st century may be taking the road less traveled, but it could make all the difference.

Your Reaction?
  • 64
  • LEGIT9
  • WOW7
  • LOL1
  • IDHT1
  • FLOP1
  • OB0
  • SHANK0

Continue Reading

19th Hole

Facebook

Trending