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15 hot takes from Greg Norman on our 19th Hole podcast

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Our Michael Williams spoke with the Great White Shark himself, Greg Norman, for GolfWRX’s 19th Hole podcast. Not surprisingly, the two-time major champion had no shortage of hot takes.

While you’ll want to check out the full ‘cast, here are 15 takes of varying degrees of hotness, from Norman’s feelings about bifurcation to whether he’d pose for ESPN’s Body Issue.

1) He wants bifurcation immediately, rolling back technology for the pros, rolling it forward for amateurs

“I would instigate a bifurcation of the rules. I would roll back the golf ball regulations to pre-1996. I would roll back the technology that’s in the golf equipment for the professionals. And I would open up the technology and give it to the masses because the pros who developed the maximum club head speed of 118, 120 are the ones who maximize what technology is in that piece of equipment. So the person who’s under 100 miles an hour does not hit the ball an extra 30, 35 yards at all. They may pick up a few yards but they don’t get the full benefit of that technology…I would definitely do that because I think we’ve gotta make the game more fun for the masses. “

2) He has no relationship with Tiger Woods and doesn’t plan to watch him play golf

“And this might sound kind of strange. What I’ll say is … I really, in all honesty, I really don’t care what Tiger does with golf. I think Tiger is, golf probably needs him to some degree but golf doesn’t need him, if you know what I mean, because there’s so many other incredibly talented great young players out there, probably a dozen of them, maybe even more, that are equal, if not way better than Tiger, and they can carry the baton of being the number one player in the world. So, I get a little bit perplexed about and disappointed about how some of these guys get pushed into the background by the attention Tiger gets. I hope he does well. If he doesn’t do well, it doesn’t bother me. If he does do well, it doesn’t bother me.”

3) He plays almost no golf these days

“I really don’t play a lot of golf. I played with my son in the father-son at the end of last year, had a blast with him. Played a little bit of golf preparing for that. But since then I have not touched a golf club.”

4) He doesn’t enjoy going to the range anymore

“To be honest with you I’m sick and tired of being on the driving range hitting thousands and thousands of golf balls. That bores me to death now. My body doesn’t like it to tell you the truth. Since I’ve stopped playing golf I wake up without any aches and pains and I can go to the gym on a regular basis without aches and pains. So my lifestyle is totally different now. My expectations, equally, is totally different.”

5) It took him a long time to get used to recreational golf

“But I’ve been in this mode now for quite a few years now so the first couple of years, yes. My body was not giving me what my brain was expecting. So you do have to make those mental adjustments. Look, there’s no difference than when you hit 40, you’re a good player or not a good player. Things start to perform differently. Your proprioception is different. Your body is different. I don’t care how good you are and how great physical shape you are. Your body after just pure wear and tear, it eventually does tend to break down a little bit. And when you’re under the heat of the battle and under the gun, when you have to execute the most precise shot, your body sometimes doesn’t deliver what you want.”

6) He’s a big Tom Brady fan

“I’m a big fan, big admirer of his. He gets out of it what he puts into it obviously…But he’s also a role model and a stimulator for his teammates. No question, when you go to play Brady and the Patriots, you’d better bring your A game because he’s already got his A game ready to go.”

7) He believes we’ll see 50-plus-year-old winners on Tour

“I said this categorically when Tom Watson nearly won at Turnberry in his 50s, when I nearly won at Royal Birkdale in my 50s….if you keep yourself physically in good shape, flexibility in good shape, as well as your swing playing, and your swing. Yeah, maybe the yips come in maybe they don’t, that depends on the individual, right? But at the end of the day, my simple answer is yes. I do believe that’s going to happen.”

8) The Shark logo has been vital to his post-golf success

“But I realized very early on in life too that every athlete, male or female, no matter what sports you play you’re a finite entity. You have a finite period of time to maximize your best performance for X number of years. And with golf, if you look at it historically, it’s almost like a 15 year cycle. I had my 15 year run. Every other player has really has had a 15 year run, plus or minus a few years.”

“So you know you have that definitive piece of time you got to work with and then what you do after that is understanding what you did in that time period. And then how do you take that and parlay it? I was lucky because I had a very recognizable logo. It wasn’t initials. It wasn’t anything like that. It was just a Great Shark logo. And that developed a lot of traction. So I learned marketing and branding very, very quickly and how advantageous it could be as you look into the future about building your businesses.”

9) He’s tried to turn on-course disappointments into positives

“We all … well I shouldn’t say we all. I should say the top players, the top sports men and women work to win. Right? And when we do win that’s what we expected ourselves to do because we push ourselves to that limit. But you look at all the great golfers of the past and especially Jack Nicklaus, it’s how you react to a loss is more important than how you react to a victory. And so, I learned that very, very early on. And I can’t control other people’s destiny. I can’t control what other people do on the golf course. So I can only do what I do. When I screw up, I use that as a very strong study point in understanding my weakness to make sure that I make a weakness a strength.”

10) Jordan Spieth is best suited to be the top player in the world

“I think that Jordan is probably the most balanced, with best equilibrium in the game. He’s probably, from what I’m seeing, completely in touch with the responsibilities of what the game of golf and the success in the game of golf is.”

11) His golf design is built on two pillars

“Two things: Begin with the end in mind and the least disturbance approach. I think we, the industry of golf course design industry, really did the game of golf a major disservice in the 80s and 90s when everybody was leveraged to the hilt, thought they had unlimited capital, and thought they could just go build these big golf courses with big amounts of money invested in with magnificent giant club houses which weren’t necessary. So, we were actually doing a total disservice to the industry because it was not sustainable.”

12) He’s still not happy about having essentially invented the WGC events and not getting credit

“I’ll always be a little bit salty about that because there’s a saying that I keep telling everybody, “slay the dreamer.” I came up with a pretty interesting concept where the players would be the part owners of their own tour or their own destiny and rewarded the riches if they performed on the highest level. And quite honestly, Michael, actually a friend of mine sent me an article, it was a column written, “Shark and Fox Plan to Take a Bite out of the PGA”. And this is written in 11/17/94 and I literally just got it last night. And I’m reading through this article and I’m going, “Oh my gosh, oh my gosh, I was ahead of my time!” I really was ahead of my time.

So, it was very, very kind of like a reflective moment for me. I read it again this morning with a cup of coffee and I did sit back and, I’ll be brutally honest with you and your listeners, and did sit back and I did get a little bit angry because of the way I was portrayed, the way I was positioned.”

13) He was muzzled by the producer at Fox

“I’m not going to dig deep into this, I think there was just a disconnect between the producer and myself. I got on really well with the director and everybody else behind the scenes, some of my thought processes about what I wanted to talk about situations during the day, and it just didn’t pan out. And things that I wanted to say, somebody would be yelling in my ear, “Don’t say it, don’t say it!” So it became a very much a controlled environment where I really didn’t feel that comfortable.”

14) Preparation wasn’t the problem during his U.S. Open broadcast

“I was totally prepared so wherever this misleading information comes saying I wasn’t prepared, I still have copious notes and folders about my preparation with the golf course, with the players, with the set-up, with conditioning. I was totally prepared. So that’s an assumption that’s out there that is not true. So there’s a situation where you can please some of the people some of the time but not all of the people all of the time.

15) He would do ESPN’s Body Issue

“Of course I’d do it. I think I like being fit. I think on my Instagram account I probably slipped a few images out there that created a bit of a stir…And I enjoy having myself feel good. And that’s not an egotistical thing, it’s just none of my, most of my life I’ve been very healthy fit guy and if somebody like ESPN wants to recognize that, yeah of course I would consider doing it.”

Don’t forget to listen to the full podcast here!

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

17 Comments

17 Comments

  1. Don

    Feb 19, 2018 at 1:52 pm

    Norman was a great winner on the Tour, worldwide, and he did move the needle pre-Tiger days. Woods just transformed expectations in a way no one but Arnold had.

    He didn’t come through in the majors like anyone expected and he has been said to have choked by one of his main caddies. It’s what keeps me from saying he’s a ‘great champion’ v great winner. Subtle difference, at least to me.

    He is a good-looking man whom the ladies liked watching. He has been fortunate in his business decisions and had good guidance, and seems to have good instincts. Add in his success on the course (#1 in the world for years) and yes, the man has an ego. He has said some things that rub people the wrong way (‘I hit one shot that didn’t come off like I wanted it to but that’s about it. I was in awe of myself out there.’) and pays for it to this day.

    He’s not a robot in his thoughts and words, and that’s refreshing. I enjoy hearing his perspective because I get tired of the ‘everyone’s so talented, the amateurs can get 15-20 yards if they buy this (I’m looking at you frauds like Hank Haney and Dennis Paulson), every tournament is important, etc.) from the vanilla personalities out there.

    I get why he’s polarizing and I’m not convinced he’s the nicest guy on the planet to be around, but I’m glad he’s around. Makes things more interesting, and always has.

  2. HDTVMAN

    Feb 19, 2018 at 1:10 pm

    Of course Tiger came after Norman, who I have great respect for, but Tiger alone raised the bar in professional golf, caused the TV ratings and prize money to explode to unbelievable heights, is responsible for the great young golfers today, and the success of the PGA Tour. It wasn’t Finchem, it was Tiger.

  3. Bruce.

    Feb 19, 2018 at 12:31 pm

    Who cares !!!!!!!!

    • JOEL GOODMAN

      Feb 19, 2018 at 6:02 pm

      NORMAN WAS A GOOD PLAYER AND NOW IS A HASBEEN THAT CAN’T STAND THE FACT THAT HE IS A ZERO AND TIGER IS STILL REAL NEWS AND AN IDOL FOR MANY. NORMAN IS A LEGEND ONLY IN HIS OWN MIND, AND A VERY SMALL ONE AT THAT.

      • Darryl

        Feb 19, 2018 at 9:13 pm

        I’m glad you type in all caps because I wasn’t sure what you were trying to convey. Greg was a great player period. You and others have every right to not like the man, but to deny he was a great player is flat out incorrect.

  4. Jack Nash

    Feb 19, 2018 at 11:21 am

    See there’s the usual people who hate others speaking their mind. Interesting article for sure. Very savvy businessman, who’s accomplished a lot. Still say he was 100% spot on about the WGC events. I remember him and Finchem having different views on it, then years later the WGC was born. Guess they wanted to wait for Woods.

  5. Dag Lonnroth

    Feb 18, 2018 at 1:50 pm

    Spot on.

  6. Patricknorm

    Feb 18, 2018 at 11:51 am

    Greg Norman has nothing to apologize for. He had a very good golf career with a few heartbreaker performances. I thought he should have had quite a few more majors. Off the course however, his career is unparalleled. No brand is stronger amongst current golfers other than Arnold Palmer. I actually enjoy when Norman speaks because he very intelligent and insightful. It was a clearly a poor fit at Fox because doesn’t do a particularly good job at any major sport. Maybe Nascar, but every other sport they seem to butcher.
    Norman would have been a better fit at CBS.

  7. Jimmy Divoux

    Feb 17, 2018 at 1:15 pm

    Never been a Greg Norman fan, regardless of his game; his ego overwhelms me … Perhaps he is envious of TW’s inside the ropes accomplishments. Following. Dunno.

  8. Scarface

    Feb 17, 2018 at 9:10 am

    He sounds like a typical ungrateful egotistical maniac

  9. Matt

    Feb 16, 2018 at 6:16 pm

    Liked Norman as a competitor but really don’t care for is post career musings. If I want an opinion from what it’s like to fold like a cheap suit when challenged I’ll ask Greg or Iron Mike.

    • Hersh E. Highway

      Feb 17, 2018 at 12:29 am

      Thanks Matt for your pre-career musings! Come back and join us when you can drive.

      • Sam Sung

        Feb 17, 2018 at 1:00 am

        Hersh, thank you for your quick wit! It is really helpful.

      • Matt

        Feb 17, 2018 at 4:22 pm

        You’re right he was fantastic at Chamber’s Bay, might be the best TV analysis ever…..

  10. steve

    Feb 16, 2018 at 6:09 pm

    16) Go to the 30 minute mark of his podcast and listen for one minute…. where he tells it like it is about golf equipment reality. 😮

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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