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Like It Or Not, Ultra-Premium Golf Equipment Is Here To Stay

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Back in 2015, Bob Parsons burst onto the golf scene with PXG. Its ultra-premium pricing, eccentric CEO, and bombastic brand image have remained a lightning rod for attention in the golf industry for the last two years. Some people love it. Some people hate it. Nearly everyone has an opinion on the matter, and they will argue it until their face turns blue. There’s one thing it’s time for us all to agree on, though, regardless of which side of that fence you happen to be. Parsons started something. It has officially stuck. And it’s not going anywhere.

About a month ago, I wrote an article surmising that the vast majority of golf clubs are incredibly well priced. I also stated that some equipment manufacturers are looking to reach new heights in that regard, and ultimately, consumers will vote with their wallets as to the validity of those prices. After letting that idea marinate for a little bit, I think the aforementioned validity is already bubbling up to the surface. Consumers are buying it.

The obvious place to start is with TaylorMade, which launched its P-790 irons about a month ago. While their retail price is less than half of a comparable set of PXG irons, their construction (a hollow head filled with “Speed Foam” and tungsten to increase MOI) was strikingly similar to PXG’s 0311 (a hollow head filled with TPE and tungsten screws to provide perimeter weighting). The constructions are similar enough, in fact, that Parsons has elected to drag them to court over the matter. Time will tell on that one.

The company that’s probably most excited about that lawsuit is Callaway, which has been leaning pretty heavily on the accelerator pedal in its own right. In January, the company released the GBB Epic and GBB Epic Sub Zero drivers at a price of $499.999 each. Later came its Epic and Epic Pro irons at roughly $2,000 a set, and just recently, Callaway released an ultra-lightweight line of Epic Star clubs. Those will hit the streets at $699.99 for a driver and $2,400 for an eight-piece set of irons. Callaway isn’t filling its irons with SpeedFoam or TPE, but it is reaching for the same ultra-premium price points.

Even if you step outside of the “big boys,” you’ll notice that as long as a company is providing an exceeding level of technology, quality, customer service, fitting, etc., consumers are more than willing to open up their wallets. Examples include some names that have been around a long time in the “boutique putter” game such as Tyson Lamb, Byron Morgan, and MannKrafted, but can also be stretched into newer craftsmen such as Raybon Putters and Selfmade Flatsticks. I spoke with the owner of Bluegrass Fairway, a company that sells hand-made leather scorecard holders and yardage book covers, who recently told me he was “blown away” by how busy his business is.

If you read the forums and comments sections on GolfWRX and all the other sites across the golf world, you’ll find a lot of belly aching over the price of gear nowadays and also over the gear geeks that buy them. What’s starting to crystallize at this point is that regardless of your personal opinion, this level of gear has officially gained traction in the marketplace. In return, the consumer is getting a very high quality product with unprecedented attention to detail and technological advancement. Who knows how long PXG will be around, but its contribution to the game has already left an impression.

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Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

43 Comments

43 Comments

  1. Sean

    Sep 29, 2017 at 9:49 pm

    I have no problem with premium clubs, and I don’t understand people who do. It’s not like golfers are being forced to purchase them. If people want to lay out the cash for these types of clubs, that is their business. It has no affect on either my wallet, or my game.

  2. Steve C

    Sep 29, 2017 at 5:28 pm

    Full disclosure… I am currently a 6 HDCP and have been as low as a 3. So, I am neither a good or bad golfer. I recently went on a vacation to see some friends. Not expecting to play golf, I did not bring my clubs on this trip. I ended up using my buddy’s wife “Golden Bear” set that was likely 10 years old. I shot an 80, which is probably what I would have shot with my own clubs. MY POINT IS THAT I DOUBT SO CALLED PREMIUM CLUBS WILL TRANSLATE TO BETTER SCORES.

  3. Peter Schmitt

    Sep 29, 2017 at 3:11 pm

    Thanks for the reactions and comments as always, guys and gals. As one can plainly see, it’s a polarizing subject, which makes it worth pondering and writing about.

    To be continued… 🙂

  4. Mike

    Sep 29, 2017 at 4:21 am

    Have you forgotten we used to pay $1500 big ones for a”J’s Professional Weapon” driver not so many years ago

  5. AD

    Sep 29, 2017 at 3:02 am

    Ooooh I want my $3000 set of irons, please

  6. Da Judge

    Sep 28, 2017 at 10:25 pm

    Ultra-premium priced golf equipment is so so pathetic. It’s only for show and status. Toys for golfturds!

  7. Andrew

    Sep 28, 2017 at 7:11 pm

    Thanks, shoeshine boy. Now I know the market for “ultra-premium” is topped. Good luck, suckers.

    • Doobie

      Sep 28, 2017 at 7:22 pm

      Next big golf club market is the “Supercalifragilisticexpialidocious” golffing gearhead geeks who don’t play golf… they just want to fill their WITB so they can join golf forums and share their feeelings with other like minded morons.

      • AD

        Sep 29, 2017 at 3:01 am

        You really aged yourself there, girlfriend, with that quote from what was it – Mary Poppins, is it? Lemme look it up on Wiki…..

  8. Methislife

    Sep 28, 2017 at 6:10 pm

    if you can afford a ferrari, go ahead… But your the douche that drives a Ferrari. If you can afford PXG, go ahead.. it’s your money… But your the douche that plays PXG

    • Fredo

      Sep 28, 2017 at 9:47 pm

      I guess that makes you the douch that can’t afford top end anything

      • Da Judge

        Sep 28, 2017 at 10:21 pm

        And what are you? A bottom end golfer with top end ultra-premium clubs?
        You know what that makes you look like? (Clownish).

  9. L

    Sep 28, 2017 at 1:28 pm

    Parsons didn’t start anything really. Brands like Honma pioneered the ultra expensive sometimes funky looking equipment niche way before PXG came along.

    • Doobie

      Sep 28, 2017 at 7:17 pm

      Honma pioneered the ultra expensive clubs because in Asia you are what you own…. even if you can’t hit the golf ball a snot.

  10. BB

    Sep 27, 2017 at 10:35 pm

    GM. Ford and Chrysler owe their survival to pickup truck sales at exhorbitant prices for a cheap to build product. The markup on pickup trucks is huge whereas profits are meager for the econo-sedans because the Asian car builders have the low end market sewn up.
    Similarly the big golf OEMs are not selling enough lower priced clubs to a dwindling market and must seek profits from the upscale market where price is irrelevant.
    So stop slobbering over the premium golf equipment because that’s not for you to judge. People who buy these golfing pickup truck at premium prices are mostly golffing clowns anyway.

    • bbdumdum

      Sep 28, 2017 at 3:01 pm

      You sound jealous. Maybe you can get a used set in a few years.

      • Da Judge

        Sep 28, 2017 at 10:23 pm

        Me jealous? Naaah! I just love to twist you WITB nerds and geeks into pretzels.

        • DaJudgeisJealous

          Sep 29, 2017 at 8:44 am

          Just what we all thought. Jealous. Thanks for confirming.

    • JThunder

      Sep 28, 2017 at 4:23 pm

      The fact that golf sales are down since the dizzying heights since the high point “bubble” of Tiger Woods era hardly makes them “dwindling”… if people would stop drinking the Kool-Aid, then the global economy and corporate culture might actually work.

  11. Tom54

    Sep 27, 2017 at 7:29 pm

    The golfing public is pretty smart when it comes to equipment. Those that love the game and all it’s new products will continue to purchase the latest stuff. Those that don’t have fat wallets will wait a while (not that long anymore) till this years hot item is a fraction of what it was when it was current. That’s the way to go.

  12. Gorden

    Sep 27, 2017 at 4:15 pm

    We all know part of the fun of golf is having new or equipment we really want to play (even if may not be right for our level of play) So having premium equipment is important for ones who can afford that choice. I would worry more about the division in course quality we are facing now…the premium market (Country Clubs etc) are even facing this problem…Just in my area 4 public courses have closed in the last 3 years, 2 more have announced closing in 2018 add to that 2 Private Country clubs in the same area have gone Public this year….must remind those buying premium equipment hitting off bare dirt fairways and putting through weeds on greens may not be worth the price.

  13. Jim

    Sep 27, 2017 at 3:11 pm

    Actually nothing new about appealing to the upscale, luxury (big ego) market. Ever hear of Hiro Honma (who hasn’t)?. Some of their gold-plated stuff goes for well over $10,000 per set of irons.
    Many of their older, lower cost items (PP-717, 727, etc.) are quite wonderful, very playable blades, challenging any muscle back or blade in today’s market.

    • Doobie

      Sep 28, 2017 at 7:24 pm

      In Asia, you are what you own…. even if your slicing drive is only 150 meters…!!

  14. AM

    Sep 27, 2017 at 2:27 pm

    Of course they will be here to stay, and new and improved premium clubs will be available annually.
    The new model clubs will sell because they are aimed at the ultra-rich up-scale market where price doesn’t matter.
    The rest of us peons will play with our 5-7 y.o. clubs and save money for another super-duper driver down the road. The golf market for cheaper clubs is vanishing along with the drop in participation.

  15. Matt

    Sep 27, 2017 at 2:09 pm

    Don’t see a problem with more options. I’m one of few in my group with new gear, though definitely wasn’t in the market for PXG prices. Most of the guys I play with are old school – quality second hand clubs and new balls only for tournaments.

  16. SV

    Sep 27, 2017 at 1:02 pm

    Just keep churning out the equipment at whatever prices the OEMs want. If it’s available left-handed and I like it, I’ll buy it later on Ebay or Global Golf for a lot less and enjoy it just as much.

  17. 06aces

    Sep 27, 2017 at 12:30 pm

    Might be the up and coming market….time will tell…
    a already elite sport played by the rich….becoming harder and harder for the young families to play together…
    Not sure how this grows the game….
    Look at all the golf course closures in Myrtle Beach the last 10 years….
    The true bench mark for golf course is not how many $600 drivers it sells….it is all about…”rounds of golf played per year”……a number that has been declining recently

  18. Sam

    Sep 27, 2017 at 12:12 pm

    Why would people not like this? It’s just more choices and something for everyone.

  19. cgasucks

    Sep 27, 2017 at 12:01 pm

    Let’s face it…most guys want to play the same clubs the pros play on TV and most pros choose performance over luxury. The luxury golf club market will be there, but it will be nowhere as big as the regular mainstream performance club market.

    • Joey5Picks

      Sep 28, 2017 at 3:33 pm

      So how do you explain Nike have virtually no success in the club market, despite Tiger Woods playing their equipment for 2 decades?

      • JThunder

        Sep 28, 2017 at 4:25 pm

        The stuff that sells well in stores has very little to do with what the pros play. Ping G-series irons far outsell Titleist MBs, yet tour use is the very opposite.

  20. Golfgirlrobin

    Sep 27, 2017 at 11:40 am

    As with virtually all products, the tech in these ultra premium clubs will filter down to the more reasonably priced sets at some point, and every golfer will benefit.

    Every sport has equipment options that the average participant can’t afford but they don’t seem to take those offerings as a personal affront the way golfers do.

  21. Darrin

    Sep 27, 2017 at 10:55 am

    I have several friends who own these sort of clubs. They are the kind of people who have a lot of disposable income, they might wear Rolex watches, drive new BMW’s, live in nice houses located at private clubs etc. What exactly is the problem? Some people like premium products, if you can’t afford them or justify buying them then don’t buy them. Personally I can’t justify it, I have good clubs, I am happy with them, but I don’t look down on people for buying them if they can afford it.

    So I guess I don’t get the “like it or not” title to the thread. Should we protest premium products just because we can’t afford them? It’s a really weird mentality. I also think it’s cool to see people playing discounted classic clubs, because they like them and because they are affordable.

    To each his own.

    • Ray

      Sep 27, 2017 at 12:11 pm

      Agree with comments here. This is the same unfortunate mentality that prevails every aspect of daily life. Its called jealousy.

      Example: I know for a fact where i play locally that a good portion of the higher handicap golfers tend to disparage and isolate the accomplished members. The same mentaility applies to those buying $5,000 bag of clubs. Sad but true….

  22. Ripken08

    Sep 27, 2017 at 10:54 am

    Yes expensive equipment is here to stay, but not “ultra premium”. Think you got it all wrong as the performance isn’t there to warrant the price. This is just going to drive prices up and shy away people that mat want to take up the game.

  23. Ray

    Sep 27, 2017 at 10:54 am

    Im happy shooting low 70’s consistently with my Ping I3 blades, thanks anyway though 🙂

  24. moses

    Sep 27, 2017 at 10:36 am

    A lot of people thought Callaway was crazy charging $499 for the Great Big Bertha Driver back in the 90s. How did that work out?

    • BB

      Sep 27, 2017 at 10:43 pm

      Yeah…. and then they yanked out the stock graphite shaft and put in an exotic shaft because the stock shaft was floppy, soggy crap intended for sub-80mph swings.
      So the suckers had a $499 GBB driver head and a $150 fancy graphite shaft for a $650 driver….. and nothing changed until the OEMs decided to offer a choice of shafts when they realized what was happening.
      Stupid is as stupid does…. and nothing much has changed.

  25. Dat

    Sep 27, 2017 at 9:53 am

    Next up, golf equipment loans and credit lines.

    • TC

      Sep 27, 2017 at 1:17 pm

      Taylormade already started it:

      “Here’s how it works: After credit approval, a consumer can purchase drivers and irons such as the company’s current M1 driver and M2 irons on TaylorMade’s e-commerce site through a monthly payment plan on an 18- or 30-month billing cycle. The resulting interest would lead to the $500 M1 driver typically costing about an extra $100.”

      • Dat

        Sep 27, 2017 at 6:22 pm

        Next up, golf equipment credit defaults and government bailouts.

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19th Hole

Vincenzi’s 2024 Wells Fargo Championship betting preview: Tommy Fleetwood ready to finally land maiden PGA Tour title

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The PGA Tour season ramps back up this week for another “signature event,” as golf fans look forward to the year’s second major championship next week.

After two weaker-field events in the Zurich Classic and the CJ Cup Byron Nelson, most of the best players in the world will head to historic Quail Hollow for one of the best non-major tournaments of the year. 

Last season, Wyndham Clark won the event by four shots.

Quail Hollow is a par-71 measuring 7,521 yards that features Bermudagrass greens. The tree-lined, parkland style course can play quite difficult and features one of the most difficult three-hole stretches in golf known as “The Green Mile,” which makes up holes 16-18: two mammoth par 4s and a 221-yard par 3. All three holes have an average score over par, and water is in play in each of the last five holes on the course.

The field is excellent this week with 68 golfers teeing it up without a cut. All of the golfers who’ve qualified are set to tee it up, with the exception of Scottie Scheffler, who is expecting the birth of his first child. 

Past Winners at Quail Hollow

  • 2023: Wyndham Clark (-19)
  • 2022: Max Homa (-8)
  • 2021: Rory McIlroy (-10)
  • 2019: Max Homa (-15)
  • 2018: Jason Day (-12)
  • 2017: Justin Thomas (-8) (PGA Championship)
  • 2016: James Hahn (-9)
  • 2015: Rory McIlroy (-21)

Key Stats For Quail Hollow

Strokes Gained: Approach

Strokes gained: Approach will be extremely important this week as second shots at Quail Hollow can be very difficult. 

Total SG: Approach Over Past 24 Rounds

  1. Akshay Bhatia (+1.16)
  2. Tom Hoge (+1.12)
  3. Corey Conners (+1.01)
  4. Shane Lowry (+0.93)
  5. Austin Eckroat (+0.82)

Strokes Gained: Off the Tee

Quail Hollow is a long course on which it is important to play from the fairway. Both distance and accuracy are important, as shorter tee shots will result in approach shots from 200 or more yards. With most of the holes heavily tree lined, errant drives will create some real trouble for the players.

Strokes Gained: Off the Tee Past 24 Rounds:

  1. Ludvig Aberg (+0.73)
  2. Rory McIlroy (+0.69)
  3. Xander Schauffele (+0.62)
  4. Viktor Hovland (+0.58)
  5. Chris Kirk (+0.52)

Proximity: 175-200

The 175-200 range is key at Quail Hollow. Players who can hit their long irons well will rise to the top of the leaderboard. 

Proximity: 175-200+ over past 24 rounds:

  1. Cameron Young (28’2″)
  2. Akshay Bhatia (29’6″)
  3. Ludvig Aberg (+30’6″)
  4. Sam Burns (+30’6″)
  5. Collin Morikawa (+30’9″)

SG: Total on Tom Fazio Designs

Players who thrive on Tom Fazio designs get a bump for me at Quail Hollow this week. 

SG: Total on Tom Fazio Designs over past 36 rounds:

  1. Patrick Cantlay (+2.10)
  2. Rory McIlroy (+1.95)
  3. Tommy Fleetwood (+1.68)
  4. Austin Eckroat (+1.60)
  5. Will Zalatoris (+1.57)

Strokes Gained: Putting (Bermudagrass)

Strokes Gained: Putting has historically graded out as the most important statistic at Quail Hollow. While it isn’t always predictable, I do want to have it in the model to bump up golfers who prefer to putt on Bermudagrass.

Strokes Gained: Putting (Bermudagrass) Over Past 24 Rounds:

  1. Taylor Moore (+0.82)
  2. Nick Dunlap (+.76)
  3. Wyndham Clark (+.69)
  4. Emiliano Grillo (+.64)
  5. Cam Davis (+.61)

Course History

This stat will incorporate players that have played well in the past at Quail Hollow. 

Course History over past 36 rounds (per round):

  1. Rory McIlroy (+2.50)
  2. Justin Thomas (+1.96)
  3. Jason Day (+1.92)
  4. Rickie Fowler (+1.83)
  5. Viktor Hovland (+1.78)

Wells Fargo Championship Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (27%), SG: Off the Tee (23%), SG: Total on Fazio designs (12%), Proximity: 175-200 (12%), SG: Putting Bermuda grass (12%), and Course History (14%).

  1. Wyndham Clark
  2. Rory McIlroy
  3. Xander Schauffele
  4. Shane Lowry
  5. Hideki Matsuyama
  6. Viktor Hovland 
  7. Cameron Young
  8. Austin Eckroat 
  9. Byeong Hun An
  10. Justin Thomas

2024 Wells Fargo Championship Picks

Tommy Fleetwood +2500 (DraftKings)

I know many out there have Tommy fatigue when it comes to betting, which is completely understandable given his lack of ability to win on the PGA Tour thus far in his career. However, history has shown us that players with Fleetwood’s talent eventually break though, and I believe for Tommy, it’s just a matter of time.

Fleetwood has been excellent on Tom Fazio designs. Over his past 36 rounds, he ranks 3rd in the field in Strokes Gained: Total on Fazio tracks. He’s also been incredibly reliable off the tee this season. He’s gained strokes in the category in eight of his past nine starts, including at The Masters, the PLAYERS and the three “signature events” of the season. Tommy is a golfer built for tougher courses and can grind it out in difficult conditions.

Last year, Fleetwood was the first-round leader at this event, firing a Thursday 65. He finished the event in a tie for 5th place.

For those worried about Fleetwood’s disappointing start his last time out at Harbour Town, he’s bounced back nicely after plenty of poor outings this season. His T7 at the Valero Texas Open was after a MC and T35 in his prior two starts and his win at the Dubai Invitational came after a T47 at the Sentry.

I expect Tommy to bounce back this week and contend at Quail Hollow.

Justin Thomas +3000 (DraftKings)

It’s been a rough couple of years for Justin Thomas, but I don’t believe things are quite as bad as they seem for JT. He got caught in the bad side of the draw at Augusta for last month’s Masters and has gained strokes on approach in seven of his nine starts in 2024. 

Thomas may have found something in his most recent start at the RBC Heritage. He finished T5 at a course that he isn’t the best fit for on paper. He also finally got the putter working and ranked 15th in Strokes Gained: Putting for the week.

The two-time PGA champion captured the first of his two major championships at Quail Hollow back in 2017, and some good vibes from the course may be enough to get JT out of his slump.

Thomas hasn’t won an event in just about two years. However, I still believe that will change soon as he’s been one of the most prolific winners throughout his PGA Tour career. Since 2015, he has 15 PGA Tour wins.

Course history is pretty sticky at Quail Hollow, with players who like the course playing well there on a regular basis. In addition to JT’s PGA Championship win in 2017, he went 4-1 at the 2022 Presidents Cup and finished T14 at the event last year despite being in poor form. Thomas can return as one of the top players on the PGA Tour with a win at a “signature event” this week. 

Cameron Young +3500 (DraftKings)

For many golf bettors, it’s been frustrating backing Cam Young this season. His talent is undeniable, and one of the best and most consistent performers on the PGA Tour. He just hasn’t broken through with a victory yet. Quail Hollow has been a great place for elite players to get their first victory. Rory McIlroy, Anthony Kim, Rickie Fowler and Wyndham Clark all notched their first PGA Tour win at Quail.

Throughout Cam Young’s career, he has thrived at tougher courses with strong fields. This season, he finished T16 at Riviera and T9 at Augusta National, demonstrating his preference of a tough test. His ability to hit the ball long and straight off the tee make him an ideal fit for Quail Hollow, despite playing pretty poorly his first time out in 2023 (T59). Young should be comfortable playing in the region as he played his college golf at Wake Forest, which is about an hour’s drive from Quail Hollow.

The 26-year-old has played well at Tom Fazio designs in the past and ranks 8th in the field in Strokes Gained: Total on those courses in his last 36 rounds. Perhaps most importantly, this season, Young is the best player on the PGA Tour in terms of proximity from 175-200 in the fairway, which is where a plurality and many crucial shots will come from this week.

Young is an elite talent and Quail Hollow has been kind to players of his ilk who’ve yet to win on Tour.

Byeong Hun An +5000 (FanDuel)

Byeong Hun An missed some opportunities last weekend at the CJ Cup Byron Nelson. He finished T4 and played some outstanding golf, but a couple of missed short putts prevented him from getting to the winning score of -23. Despite not getting the win, it’s hard to view An’s performance as anything other than an overwhelming success. It was An’s fourth top-ten finish of the season.

Last week, An gained 6.5 strokes ball striking, which was 7th in the field. He also ranked 12th for Strokes Gained: Approach and 13th for Strokes Gained: Off the Tee. The South Korean has been hitting the ball so well from tee to green all season long and he now heads to a golf course that should reward his precision.

An’s driver and long irons are absolute weapons. At Quail Hollow, players will see plenty of approach shots from the 175-200 range as well as some from 200+. In his past 24 rounds, Ben ranks 3rd in the field in proximity from 175-200 and 12th in proximity from 200+. Playing in an event that will not end up being a “birdie” fest should help An, who can separate from the field with his strong tee to green play. The putter may not always cooperate but getting to -15 is much easier than getting to -23 for elite ball strikers who tend to struggle on the greens.

Winning a “signature event” feels like a tall task for An this week with so many elite players in the field. However, he’s finished T16 at the Genesis Invitational, T16 at The Masters and T8 at the Arnold Palmer Invitational. The 32-year-old’s game has improved drastically this season and I believe he’s ready to get the biggest win of his career.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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