Sugarloaf Social Club is rolling out one of the most interesting limited-release club offerings you’ll ever see. If you’re unfamiliar with the good folks at SSC, a little background.
What was once, as the name suggests, a small group of likeminded friends has grown into a small-batch goods producing company. They’re the brilliant minds behind the Pimento Loafwich hat featured in our Masters gear guide.
We’ll let Ian Gilley, creative maestro behind SSC’s efforts, tell it, as he does in the aptly titled “Hello, friends” section of the site.
“Sugarloaf Social Club is a small group of friends dedicated to economic, architectural, environmental, and socially sustainable golf initiatives. We were worried that—after a few years of living, playing, and talking—golf and the camaraderie would fail to continue after college. So, after having a day at the nearby Coore and Crenshaw course during our last week of classes at Sugarloaf Mountain, NLE, we formed our official group sealed with a scotch game and a few handshakes as a way to keep the fire alive.”
“Our most visible presence may be on Instagram, but what a lot of folks don’t see are the hours, days, weeks, and months devoted to talking and consulting with creative brands, superintendents, golf course architects, and fellow tastemakers, offering our thoughts on how to make golf a more exciting, interesting, and endurable landscape.”
Which brings us to Sugarloaf’s most recent, and ambitious, offering to date. Following successful collaborations with the likes of Imperial Headwear, Seamus Golf, Holderness & Bourne, and Bluegrass Fairway, Sugarloaf is joining forces with Don White (yes, that Don White) for a custom wedge offering that’s second to none.
Discussing White’s immeasurable contribution to clubmaking, Gilley says
“His experience making clubs is really unmatched with decades at MacGregor during the height of that brand’s coolness. He made custom sets for the best players in the game – Nicklaus, Palmer, Norman, Crenshaw, Cook, Stricker, Weiskopf, Alcott, Azinger, Lehman, Lopez, Mize, Strange, along with countless of other professionals. This is a truly once-in-a-lifetime opportunity.”
“More importantly, being able to bring Don White’s craft (which is nowadays a lost art), to entirely new generation of players, is an honor and a privilege. He’s one of the all-time greats of this game and preserving/adding to Don White’s legacy is what this project is about.”
Once a wedge is purchased ($300), Sugarloaf will be in contact with an extensive custom fitting questionnaire. Patrick Boyd, former VP of Scratch Golf and President of Boyd Blade & Ferrule Co., will personally guide the process. Only 20 of these beauties will be produced per month.
Check out Sugarloaf’s website for all the details on these 1018 carbon steel masterpieces (and plenty more drool-inducing photos).