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Classic Name, Max Performance: TaylorMade launches 2017 “M CGB” irons

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TaylorMade is holding nothing back in terms of distance and forgiveness with its premium M CGB irons, which revive a name and concept from the company’s past.

In 2006, TaylorMade released super game-improvement irons with a high COR (coefficient of restitution, a measure of energy transfer) that sold for around $1,300 at retail. They were called r7 CGB, or “Center of Gravity Back.” These irons stood alone at the high-end of the market in terms of performance and pricing, after which the iron industry began shifting toward higher-COR irons, according to Tomo Bystedt, Senior Director of Product Creation (Irons) at TaylorMade. Even standard game-improvement irons were being built with high COR, like the company’s Burner 2009 irons, which sold for half the price. The demand for max performance at a premium price dissipated.

“The CGB name is iconic and represents some of the longest and most forgiving irons we’ve ever created at TaylorMade,” Bystedt said in a press release. “The concept has now been re-created with all our latest technology to bring never-before-seen performance to golfers of all skill levels.”

Flash forward to 2017, however, and that demand is back. The problem today is, according to Bystedt, is that super game-improvement irons that offer big distance, a high launch and maximum forgiveness are all delivered in iron heads that he said are too big, waving a red flag to a foursome.

“Super G.I. irons have always been huge,” Bystedt told me. “It signals to people that you’re not that good.”

TaylorMade's 2006 r7 CGB (left) vs. its 2017 M CGB

TaylorMade’s 2006 r7 CGB (left) vs. its 2017 M CGB

With its new M CGB irons, TaylorMade sought to provide golfers with a high-end product that provides the performance of a super game-improvement iron, but doesn’t look like it’s the size of a woodshed. Bystedt and his product development team also wanted to offer better sound and feel than super-GI golfers are used to.

That being the case, TaylorMade packed the M CGB irons with technologies from the company’s past, and a few new features as well, to make them the most forgiving and longest irons in the company’s stable.

Like the M2 irons, the M CGB irons have a fluted hosel to help displace center of gravity

Like the M2 irons, the M CGB irons have a fluted hosel to help displace CG.

Each M CGB iron in the set has four metal-injection-molded tungsten weights that sit deep behind the face to increase MOI (moment of inertia, a measure of forgiveness) and move center of gravity (CG) rearward to increase launch and forgiveness. The irons also use TaylorMade’s Inverted Cone design and a newly designed “Speed Pocket” to help golfers create faster, more consistent ball speeds. The irons also use an “accordion-style” undercut to create more distance, along with the company’s “Face Slots” that help expand the sweet spot of the irons. For better sound and feel, the M CGB irons use the company’s familiar “Geocoustic” technology, which includes a special geometry and a material called Hybrar in the badging of the irons to dampen vibrations for a better sound and feel.

TaylorMade's "Accordion" undercut for higher launch

TaylorMade’s “Accordion” undercut helps create a higher launch.

Each of the irons were given maximum COR, according to Bystedt, so there’s no progression or “holding back” on distance or forgiveness throughout the set. With TaylorMade’s M2 2017 irons, which are currently the company’s most forgiving iron model, the mid and short irons were not given maximum COR to help golfers create more consistent distance gaps throughout the set. The M CGB irons were to create the highest ball flight possible through the set. The result, according to TaylorMade, is an iron that achieves the highest peak height of any TaylorMade iron since 2012, which will certainly benefit golfers with slower swing speeds who need help to hit the ball higher and farther so they can hit more greens.

Since these irons launch higher and are created for golfers who swing the club a bit slower, their loft progression looks a bit different compared to TaylorMade’s M2 irons. The longer irons have higher lofts than the long irons of the M2 set (1.5 degrees higher in the 4 iron), and the shorter irons and wedges (9-PW, AW, SW) have stronger lofts. According to Bystedt, this differentiation in loft progression helps golfers with slower swing speeds hit ideal launch windows to create max performance.

The M CGB irons will be available on September 29 (4-PW and AW or SW) for $1,199.99 for an eight-piece set with a Nippon N.S. Pro 840 steel shafts. The cost is $1,399.99 with the stock graphite shaft option, UST’s Recoil 460 ES. The irons come stock with a TaylorMade Dual Feel grip. Custom shaft and grip options will be available, many at no added charge.

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24 Comments

24 Comments

  1. George

    Sep 12, 2017 at 10:20 am

    Gentlemen I purchased new & still play the 2006 R7 CGB irons, graphite, 12 h-cap & 69 years old. The new M CGBs look similar, I cannot wait to test them out, maybe it’s time for a new shiny set after 11 years.

    • steve2

      Jan 4, 2018 at 1:15 am

      Yes, they are the Viagra of golf clubs 😎

  2. Otis

    Sep 11, 2017 at 6:06 pm

    I really love the TM cosmetic plaques on the back of the clubs. They give you that powerful blingy stature which is so important in golf.

  3. dcorun

    Sep 9, 2017 at 2:19 pm

    I don’t care about playing irons that make people think I’m bad. I played the old Cleveland HiBore irons and hit it past the ones playing their pretty clubs. I’m going to get fitted for the new Cleveland Launcher HB irons and start hitting it long again. They will cost around $800 with a real deal Miyazaki C Kua shaft and I’ll keep the change to play more golf.

  4. ob&chipolte&rnoobs

    Sep 8, 2017 at 2:57 pm

    I know, it’s crazy to think that people who like golf clubs would visit a site that mainly talks about new equipment.
    Chipolte it seems foolish to visit a site that talks about what you don’t like.
    Perhaps you could find a site more to your liking. Try Ilovebarbiedolls.com that should be more up your alley.

    • OBnoob

      Sep 9, 2017 at 6:31 pm

      yes, this is a ‘safe space’ for gearheads to slobber all over the latest and greatest new equipment and fantasize with ignorant opinions like ‘love’ and ‘feel’.

  5. Chipolte

    Sep 8, 2017 at 11:52 am

    SGI clubs for hackers, duffers and assorted gearhead teens and struggling seniors.

  6. rgk5

    Sep 8, 2017 at 7:00 am

    This looks like the end for the M2 and M1 irons. Why have three that are very close to the same?

    • Steve S

      Sep 8, 2017 at 8:10 am

      Not sure that will happen. The price points for the M series is a lot lower. These irons are targeted to the golfer who has more money than brains…which seems to be a growing demographic. Full disclosure, I play 2016 M2’s.

      • OBnoob

        Sep 9, 2017 at 6:29 pm

        “… the golfer who has more money than brains…”, but that covers all the gearheads on this fine forum!

  7. skull

    Sep 7, 2017 at 10:57 pm

    Nope, not at that price

  8. David

    Sep 7, 2017 at 7:44 pm

    ok I like these!! but side by side I would like to see how much they DON’T outperform the 2006 model!! guarantee they don’t by much if at all.

    also why is the graphite shaft cheaper than that spinner Nippon?? way cheaper. they never happens. has ust just sold itself out to every iron set for dirt cheap?

    They don’t make ping’s shafts anymore so they must have to do something for the average golfer??

    IDK man!! but ill take that m cgb 2 iron with a c taper 130x pronto. new beat stick.

    Also, soon we will see rossa cgb putters!!!!!!!!!! and those were always a good look.

    thumbs up

  9. Matt Hardy

    Sep 7, 2017 at 5:13 pm

    Delete

  10. Ns

    Sep 7, 2017 at 11:29 am

    These are going to be the shiznit

  11. Steve

    Sep 7, 2017 at 10:44 am

    JPX 900 Hot Metal with Recoil Shaft (or any shaft they offer) are the BEST GI clubs I’ve ever hit hands down. They are by far the longest, hottest, best feeling iron I’ve ever hit. Head to Head nothing beat it, not Apex, not the p series from TM, not the PING, and definitely not the new AP1 or AP3’s. It was also more forgiving and much better looking than any SGI club I’ve ever hit….. I also paid only $899 for 4-GW with REA, taper tip, Recoil shafts – not a ‘made for TM parallel tip cheap version’.

    Now TM wants to compete with the JPX 900 Hot Metal by charging consumers $1200 for the blatant garbage fire of a head above?! Oh and also charge an extra $200 for a made for TM Recoil bs shaft?!

    Good Luck TM, your decision making skills are impeccable….
    – that was sarcasm by the way.

    I guess that’s why I’ve seen more Mizuno sticks being used this year than I ever have before, while seeing less and less TM sticks at my club. Mizuno is back and growing fast. TM continues to spend outrageously in marketing, hoping consumers are dumb enough to listen.

    I strongly URGE consumers to try the JPX 900 HM or JPX 900 Forged instead. Stop falling victim to over amplified marketing.

    – Steve OUT (Mic-drop)

    • OB

      Sep 7, 2017 at 11:40 am

      YES YES YES!!!! I’m going out this evening to buy these new club contraptions with all the undercuts filled with elastomer and embedded with fantastic hi-density tungsten plugs…. not to mention the cool bling graphics. I want that soft buttery feel that I lost with my old clubs.
      I will retire my old Hogan Radials with the big bottom flange that lowers the club CG but it has little MOI to correct for my really bad toe and heel hits. I need drastic help for my awful off-center hits and these new club designs should really really help… I hope.

      • OBnoob

        Sep 7, 2017 at 5:09 pm

        What a fool. Sarcasm is not your forte. By the way it is certain some new technology will benefit your game. Those ratty old Hogans you hit are beater sticks for people that can’t play.

        • Chipolte

          Sep 8, 2017 at 11:50 am

          Gearheads slobbering over golf clubs are fools.

          • OBnoob

            Sep 9, 2017 at 6:27 pm

            I agree gearheads are fools, but that’s no reason to insult them with sarcasm about new technology. Newer is always better.

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Equipment

First Look: Precision Pro NX7 Shot laser rangefinder, made for golfers and hunters

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Precision Pro’s new NX7 Shot is useful whether you’re hunting birds or birdies.

In just over 3 years, Precision Pro has become a player in the laser rangefinder market, quickly developing a reputation for products with maximum features at a price that’s lower than comparable offerings from competitors. Precision Pro came out with its NX7 Pro in 2017, and is following up that offering with the new NX7 Shot, which is designed to hit the two biggest markets for laser rangefinders: golfers and hunters. That’s probably why the company put a camouflage design on the water-resistant and shockproof body of the NX7 Shot.

Inside, the rangefinder has target acquisition that is meant to stabilize even when shaky hands or windy conditions are in play. The NX7 Shot also has an effective scanning distance of 400 yards, which is more than adequate range for golfers not named Dustin Johnson. Other features of the NX7 Shot include is its Scanning Mode, which allows the user to pick up multiple targets in one motion, and its Last Priority Mode, which lets the user acquire a target through tree branches and cover.

The NX7 Shot also comes with a 2-year warranty and free battery replacement for the life of the product. Regarding the warranty, Precision Pro Co-founder Jonah Mytro says “it’s something that nobody else in the industry is doing” and it “shows that we value our customers and that we want them to keep using our products for life.”

It’s designed to be legal for competitions that allow rangefinders, and is listed at $249 with free shipping when ordered from the Precision Pro website.

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Snell adds MTB Black and MTB Red to lineup, thanks in part to GolfWRX forum feedback

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Snell Golf entered the market in 2015 when Dean Snell, co-creator of the Titleist Pro V1 and TaylorMade Penta, decided to sell premium golf balls direct to consumer at a fraction of the standard premium golf ball price. With massive year-over-year growth, the company’s offerings have been well received by the golfing public.

Snell is expanding its MTB line with the release of the MTB Black and MTB Red models. The company indicates the Black and Red models leveraged customer feedback to expand an already successful line.

“Through evaluation of customer feedback, we are able to go through the design and testing process with a clear understanding of what the customer wants to see and feel in their Golf Ball. Pair our expertise and experience with customer suggestion and the result is a ‘Tour Like Experience’ with extra cash in your wallet for a round at the bar,” says Snell Golf founder, Dean Snell.

We asked Snell about the feedback process, and he had some interesting (and flattering) things to say.

“One of the biggest parts of the feedback came from the forums at GolfWRX. I check it weekly for sure, sometimes every other day. There’s one [thread] that started when we started and it’s still going…the information, with people playing and testing, I typically read that.

“And then I get a lot of emails. I read them all, and then I make a big chart, and I fill it in…”high spin,” “low spin,” etc. Then I read and mark the boxes with what people are saying, and when a box fills up, that’s a voice…So there were three big voices from consumers, and that led to these balls.”

Snell said when he worked at Titleist and TaylorMade, tour pro feedback was paramount. Now that he’s offering a direct-to-consumer product, however, the consumers are his “tour players.”

This is a different approach [working with consumers] and asking, “What do you want?” You can’t satisfy everything, but when you hear a strong voice over and over, that’s what we take into consideration.

MTB Black

  • 3-piece thermocast urethane cover golf ball with a 360 dimple pattern
  • Seven percent lower compression core than the original MTB
  • Softer core lowers spin with the driver

Snell says: “Driver spin: anytime you can lower it, it’s going to make the ball better. We keep the same performance [as MTB]…it’ll just be a touch longer.”

MTB Red

  • 4-piece thermocast urethane cover golf ball with a 338 dimple pattern
  • Dual Feel Technology: Provides a firmer, more responsive feel on driver and long irons shorts, while continuing a very soft feel on short irons and around the green with more spin as well
  • Available in Optic Yellow in addition to White

Snell says: “The MTB Red became a four-piece ball. We had to add an inside layer–an inner mantle–to add spin to approach shots. You control the spin rates through the set with the layers of the ball. Getting that fourth layer in there really works for the approach shot control and spin. Otherwise, to add spin, you’d have to raise the core [compression], but when you do that, you make the driver shorter. And the “yellow tour ball” market isn’t big, but the voice in our group was loud.”

Both golf balls will be offered at a retail price of $31.99 per dozen, and are also available in a Value Pack of 6 dozen for $163.99 ($27.33 per dozen).

New models are available at SnellGolf.com for pre-order. Shipments are scheduled for February.

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SPOTTED: PXG 0311T “Gen2” prototype irons

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After spotting Charles Howell III testing a PXG XXF prototype driver on Monday at the 2018 CareerBuilder Challenge, we spotted CHIII and Zach Johnson testing PXG 0311T “Gen2” irons on Tuesday. We are told they are prototypes.

The original 0311T irons, which were released in 2015, were the Tour versions of the initial 0311 irons from PXG. The 0311T irons, while injected with the same thermoplastic elastomer (TPE) material that made PXG’s 0311 irons special, had smaller profiles, thinner toplines and soles, and less offset. They catered more to the Tour player than the original 0311 iron release, but still had the familiar PXG look with screws around the perimeter.

The PXG 0311T “Gen2” irons we spotted on Tuesday at the CareerBuilder have a slightly different look than the original 0311T irons. See if you can spot the differences below.

PXG 0311T “Gen2” 4-iron vs an original 0311T 4-iron

There’s a more accordion-like look on the back cavity of the 0311T Gen2 iron (left), and it seems the overall center of gravity (CG) may be lower in the club head on the Gen2 irons, as well. At least, it appears the club has a lower overall profile. It also appears the 7-screws near the sole wrap less around the toe portion in the Gen2 iron on the left, and there’s one less screw on the high toe portion of the Gen2 irons; possibly another notch in the lower-CG column.

What do you think of the PXG0311T “Gen2” irons that we spotted on Tuesday? See what GolfWRX members are saying about them in our forums.

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