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Classic Name, Max Performance: TaylorMade launches 2017 “M CGB” irons

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TaylorMade is holding nothing back in terms of distance and forgiveness with its premium M CGB irons, which revive a name and concept from the company’s past.

In 2006, TaylorMade released super game-improvement irons with a high COR (coefficient of restitution, a measure of energy transfer) that sold for around $1,300 at retail. They were called r7 CGB, or “Center of Gravity Back.” These irons stood alone at the high-end of the market in terms of performance and pricing, after which the iron industry began shifting toward higher-COR irons, according to Tomo Bystedt, Senior Director of Product Creation (Irons) at TaylorMade. Even standard game-improvement irons were being built with high COR, like the company’s Burner 2009 irons, which sold for half the price. The demand for max performance at a premium price dissipated.

“The CGB name is iconic and represents some of the longest and most forgiving irons we’ve ever created at TaylorMade,” Bystedt said in a press release. “The concept has now been re-created with all our latest technology to bring never-before-seen performance to golfers of all skill levels.”

Flash forward to 2017, however, and that demand is back. The problem today is, according to Bystedt, is that super game-improvement irons that offer big distance, a high launch and maximum forgiveness are all delivered in iron heads that he said are too big, waving a red flag to a foursome.

“Super G.I. irons have always been huge,” Bystedt told me. “It signals to people that you’re not that good.”

TaylorMade's 2006 r7 CGB (left) vs. its 2017 M CGB

TaylorMade’s 2006 r7 CGB (left) vs. its 2017 M CGB

With its new M CGB irons, TaylorMade sought to provide golfers with a high-end product that provides the performance of a super game-improvement iron, but doesn’t look like it’s the size of a woodshed. Bystedt and his product development team also wanted to offer better sound and feel than super-GI golfers are used to.

That being the case, TaylorMade packed the M CGB irons with technologies from the company’s past, and a few new features as well, to make them the most forgiving and longest irons in the company’s stable.

Like the M2 irons, the M CGB irons have a fluted hosel to help displace center of gravity

Like the M2 irons, the M CGB irons have a fluted hosel to help displace CG.

Each M CGB iron in the set has four metal-injection-molded tungsten weights that sit deep behind the face to increase MOI (moment of inertia, a measure of forgiveness) and move center of gravity (CG) rearward to increase launch and forgiveness. The irons also use TaylorMade’s Inverted Cone design and a newly designed “Speed Pocket” to help golfers create faster, more consistent ball speeds. The irons also use an “accordion-style” undercut to create more distance, along with the company’s “Face Slots” that help expand the sweet spot of the irons. For better sound and feel, the M CGB irons use the company’s familiar “Geocoustic” technology, which includes a special geometry and a material called Hybrar in the badging of the irons to dampen vibrations for a better sound and feel.

TaylorMade's "Accordion" undercut for higher launch

TaylorMade’s “Accordion” undercut helps create a higher launch.

Each of the irons were given maximum COR, according to Bystedt, so there’s no progression or “holding back” on distance or forgiveness throughout the set. With TaylorMade’s M2 2017 irons, which are currently the company’s most forgiving iron model, the mid and short irons were not given maximum COR to help golfers create more consistent distance gaps throughout the set. The M CGB irons were to create the highest ball flight possible through the set. The result, according to TaylorMade, is an iron that achieves the highest peak height of any TaylorMade iron since 2012, which will certainly benefit golfers with slower swing speeds who need help to hit the ball higher and farther so they can hit more greens.

Since these irons launch higher and are created for golfers who swing the club a bit slower, their loft progression looks a bit different compared to TaylorMade’s M2 irons. The longer irons have higher lofts than the long irons of the M2 set (1.5 degrees higher in the 4 iron), and the shorter irons and wedges (9-PW, AW, SW) have stronger lofts. According to Bystedt, this differentiation in loft progression helps golfers with slower swing speeds hit ideal launch windows to create max performance.

The M CGB irons will be available on September 29 (4-PW and AW or SW) for $1,199.99 for an eight-piece set with a Nippon N.S. Pro 840 steel shafts. The cost is $1,399.99 with the stock graphite shaft option, UST’s Recoil 460 ES. The irons come stock with a TaylorMade Dual Feel grip. Custom shaft and grip options will be available, many at no added charge.

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24 Comments

24 Comments

  1. George

    Sep 12, 2017 at 10:20 am

    Gentlemen I purchased new & still play the 2006 R7 CGB irons, graphite, 12 h-cap & 69 years old. The new M CGBs look similar, I cannot wait to test them out, maybe it’s time for a new shiny set after 11 years.

    • steve2

      Jan 4, 2018 at 1:15 am

      Yes, they are the Viagra of golf clubs 😎

  2. Otis

    Sep 11, 2017 at 6:06 pm

    I really love the TM cosmetic plaques on the back of the clubs. They give you that powerful blingy stature which is so important in golf.

  3. dcorun

    Sep 9, 2017 at 2:19 pm

    I don’t care about playing irons that make people think I’m bad. I played the old Cleveland HiBore irons and hit it past the ones playing their pretty clubs. I’m going to get fitted for the new Cleveland Launcher HB irons and start hitting it long again. They will cost around $800 with a real deal Miyazaki C Kua shaft and I’ll keep the change to play more golf.

  4. ob&chipolte&rnoobs

    Sep 8, 2017 at 2:57 pm

    I know, it’s crazy to think that people who like golf clubs would visit a site that mainly talks about new equipment.
    Chipolte it seems foolish to visit a site that talks about what you don’t like.
    Perhaps you could find a site more to your liking. Try Ilovebarbiedolls.com that should be more up your alley.

    • OBnoob

      Sep 9, 2017 at 6:31 pm

      yes, this is a ‘safe space’ for gearheads to slobber all over the latest and greatest new equipment and fantasize with ignorant opinions like ‘love’ and ‘feel’.

  5. Chipolte

    Sep 8, 2017 at 11:52 am

    SGI clubs for hackers, duffers and assorted gearhead teens and struggling seniors.

  6. rgk5

    Sep 8, 2017 at 7:00 am

    This looks like the end for the M2 and M1 irons. Why have three that are very close to the same?

    • Steve S

      Sep 8, 2017 at 8:10 am

      Not sure that will happen. The price points for the M series is a lot lower. These irons are targeted to the golfer who has more money than brains…which seems to be a growing demographic. Full disclosure, I play 2016 M2’s.

      • OBnoob

        Sep 9, 2017 at 6:29 pm

        “… the golfer who has more money than brains…”, but that covers all the gearheads on this fine forum!

  7. skull

    Sep 7, 2017 at 10:57 pm

    Nope, not at that price

  8. David

    Sep 7, 2017 at 7:44 pm

    ok I like these!! but side by side I would like to see how much they DON’T outperform the 2006 model!! guarantee they don’t by much if at all.

    also why is the graphite shaft cheaper than that spinner Nippon?? way cheaper. they never happens. has ust just sold itself out to every iron set for dirt cheap?

    They don’t make ping’s shafts anymore so they must have to do something for the average golfer??

    IDK man!! but ill take that m cgb 2 iron with a c taper 130x pronto. new beat stick.

    Also, soon we will see rossa cgb putters!!!!!!!!!! and those were always a good look.

    thumbs up

  9. Matt Hardy

    Sep 7, 2017 at 5:13 pm

    Delete

  10. Ns

    Sep 7, 2017 at 11:29 am

    These are going to be the shiznit

  11. Steve

    Sep 7, 2017 at 10:44 am

    JPX 900 Hot Metal with Recoil Shaft (or any shaft they offer) are the BEST GI clubs I’ve ever hit hands down. They are by far the longest, hottest, best feeling iron I’ve ever hit. Head to Head nothing beat it, not Apex, not the p series from TM, not the PING, and definitely not the new AP1 or AP3’s. It was also more forgiving and much better looking than any SGI club I’ve ever hit….. I also paid only $899 for 4-GW with REA, taper tip, Recoil shafts – not a ‘made for TM parallel tip cheap version’.

    Now TM wants to compete with the JPX 900 Hot Metal by charging consumers $1200 for the blatant garbage fire of a head above?! Oh and also charge an extra $200 for a made for TM Recoil bs shaft?!

    Good Luck TM, your decision making skills are impeccable….
    – that was sarcasm by the way.

    I guess that’s why I’ve seen more Mizuno sticks being used this year than I ever have before, while seeing less and less TM sticks at my club. Mizuno is back and growing fast. TM continues to spend outrageously in marketing, hoping consumers are dumb enough to listen.

    I strongly URGE consumers to try the JPX 900 HM or JPX 900 Forged instead. Stop falling victim to over amplified marketing.

    – Steve OUT (Mic-drop)

    • OB

      Sep 7, 2017 at 11:40 am

      YES YES YES!!!! I’m going out this evening to buy these new club contraptions with all the undercuts filled with elastomer and embedded with fantastic hi-density tungsten plugs…. not to mention the cool bling graphics. I want that soft buttery feel that I lost with my old clubs.
      I will retire my old Hogan Radials with the big bottom flange that lowers the club CG but it has little MOI to correct for my really bad toe and heel hits. I need drastic help for my awful off-center hits and these new club designs should really really help… I hope.

      • OBnoob

        Sep 7, 2017 at 5:09 pm

        What a fool. Sarcasm is not your forte. By the way it is certain some new technology will benefit your game. Those ratty old Hogans you hit are beater sticks for people that can’t play.

        • Chipolte

          Sep 8, 2017 at 11:50 am

          Gearheads slobbering over golf clubs are fools.

          • OBnoob

            Sep 9, 2017 at 6:27 pm

            I agree gearheads are fools, but that’s no reason to insult them with sarcasm about new technology. Newer is always better.

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Whats in the Bag

Mark Leishman’s winning WITB: 2020 Farmers Insurance Open

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Driver: Callaway Mavrik (9 degrees)
Shaft: Fujikura Speeder 757 Evolution IV TX (45 inches, tipped 1 inch, D2 swingweight)

3-wood: Callaway Epic Flash Sub Zero (16.5 degrees)
Shaft: Fujikura Atmos Black Tour Spec 9 X

5-wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Fujikura Motore Speeder VC Tour Spec 9.2 X

Irons: Callaway X-Forged UT (3), Callaway Apex Pro 19 (4-6), Callaway Apex MB (7-PW)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X (hard-stepped)

Wedges: Callaway Jaws MD5 Raw (54.10S @54.75, 60.08T @ 59.75 degrees)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X

Putter: Odyssey Versa #6 (Black/White/Black)

Ball: Callaway Chrome Soft X

Grips: Golf Pride MCC

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Whats in the Bag

Lucas Herbert’s winning WITB: 2020 Omega Dubai Desert Classic

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Driver: TaylorMade SIM (9 degrees set at 8.75)
Shaft: Mitsubishi Diamana DF 70TX

3-wood: TaylorMade SIM (15 degrees set at 15.5)
Shaft: Mitsubishi Diamana DF 80TX

5-wood: TaylorMade M6 (19 degrees set at 19.5)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

Irons: TaylorMade P7TW (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 (50.09, 54.11, 60.10)
Shafts: True Temper Dynamic Gold X100 Black (50), KBS Hi-Rev 135X Black (54, 60)

Putter: TaylorMade Spider X Midnite

Ball: TaylorMade TP5

Grips: Gripmaster Roo

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Putter Reviews

WRX Spotlight Review: T Squared TS-713i Standard Series putter

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Product:  T Squared TS-713i Standard Series Putter

About T Squared: T Squared Putters is a small putter manufacturer just south of Buffalo, New York. The company was founded by Tony Tuber who created his first prototype putters, after hours, in his father’s machine shop. Since then Tony and his father have been creating high-quality putters in the same facility that creates high precision instruments for the medical field. They pride themselves on creating the highest quality, most precise putter they can offer. They offer a few different head shapes from small traditional blades to high MOI mallets and even a custom program to get exactly what you want.

The Ts-713i Standard Series is based on the Ts-713, the first prototype that Tony created. It is a blade-style putter with a slightly longer flange and a unique face insert milled from 6061 aluminum. The body of the Ts713i is milled from a solid block of 303 stainless steel that is produced in the USA and has a Teflon backing between the body and face insert.

This Teflon backing helps give the putter a softer feel at impact and reduce any unwanted vibration. Details are what T Squared is all about and the neck of the putter shows off their milling expertise. The neck is similar to a plumbers neck, built with multiple pieces and offering some cool texture on the section bonded to the head. Another great detail is that all the silver markings on the putter are not filled with paint, they are milled into the head. T Squared finished the head in a sharp matte black and then milled all the markings on the putter for a unique, shiny silver look that really stands out. Ts-713i putters are built for customizing and have a ton of options that you can select if you would like to build something totally unique

On the green, the T Squared TS-713i really performs fantastic. I found the feel at impact very solid without any unwanted vibration. The impact produces a muted click and soft feel that I wasn’t expecting from this aluminum insert and thin face. The deep milling and Teflon coated back to the insert really work together to produce a great, responsive feel that I enjoyed. Deep milling usually makes me a little worried because it can soften the putter too much and lose that feel we all demand.

The TS-713i has no issues and transmits impact feel back to your hands with ease. Mishits are a little louder and harsh, but nothing even close to unpleasant. I have used putters that don’t feel as good on perfectly struck shots as the TS-713i feels on mishit putts. Distance and accuracy on those mishit putts are not as drastic as you would expect with a blade putter. I often just missed the cup by small margins when I struck a putt on the toe or heel of the TS-713i. There aren’t too many blade putters that have shown this level of forgiveness on the green for me.

The “T” alignment aid on the flange of the putter is large and easy to use. Not only do you get a straight line from the face to the back edge for alignment, but the back of the “T” also helps you square the putter up to your target. The Pure grip is not my thing, and it would be great for T Squared to offer a few more options, but that is an easy fix and a very minor criticism.

Overall, the T Squared TS-713i is a great putter from young Tony Tuber that exceeded my expectations. His attention to detail, precision milling, and take on a classic head shape offer golfers something different without sacrificing any performance. If you are looking for a great feeling putter that is made in the USA, you should take a look at T Squared and see what they can make for you.

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