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Classic Name, Max Performance: TaylorMade launches 2017 “M CGB” irons

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TaylorMade is holding nothing back in terms of distance and forgiveness with its premium M CGB irons, which revive a name and concept from the company’s past.

In 2006, TaylorMade released super game-improvement irons with a high COR (coefficient of restitution, a measure of energy transfer) that sold for around $1,300 at retail. They were called r7 CGB, or “Center of Gravity Back.” These irons stood alone at the high-end of the market in terms of performance and pricing, after which the iron industry began shifting toward higher-COR irons, according to Tomo Bystedt, Senior Director of Product Creation (Irons) at TaylorMade. Even standard game-improvement irons were being built with high COR, like the company’s Burner 2009 irons, which sold for half the price. The demand for max performance at a premium price dissipated.

“The CGB name is iconic and represents some of the longest and most forgiving irons we’ve ever created at TaylorMade,” Bystedt said in a press release. “The concept has now been re-created with all our latest technology to bring never-before-seen performance to golfers of all skill levels.”

Flash forward to 2017, however, and that demand is back. The problem today is, according to Bystedt, is that super game-improvement irons that offer big distance, a high launch and maximum forgiveness are all delivered in iron heads that he said are too big, waving a red flag to a foursome.

“Super G.I. irons have always been huge,” Bystedt told me. “It signals to people that you’re not that good.”

TaylorMade's 2006 r7 CGB (left) vs. its 2017 M CGB

TaylorMade’s 2006 r7 CGB (left) vs. its 2017 M CGB

With its new M CGB irons, TaylorMade sought to provide golfers with a high-end product that provides the performance of a super game-improvement iron, but doesn’t look like it’s the size of a woodshed. Bystedt and his product development team also wanted to offer better sound and feel than super-GI golfers are used to.

That being the case, TaylorMade packed the M CGB irons with technologies from the company’s past, and a few new features as well, to make them the most forgiving and longest irons in the company’s stable.

Like the M2 irons, the M CGB irons have a fluted hosel to help displace center of gravity

Like the M2 irons, the M CGB irons have a fluted hosel to help displace CG.

Each M CGB iron in the set has four metal-injection-molded tungsten weights that sit deep behind the face to increase MOI (moment of inertia, a measure of forgiveness) and move center of gravity (CG) rearward to increase launch and forgiveness. The irons also use TaylorMade’s Inverted Cone design and a newly designed “Speed Pocket” to help golfers create faster, more consistent ball speeds. The irons also use an “accordion-style” undercut to create more distance, along with the company’s “Face Slots” that help expand the sweet spot of the irons. For better sound and feel, the M CGB irons use the company’s familiar “Geocoustic” technology, which includes a special geometry and a material called Hybrar in the badging of the irons to dampen vibrations for a better sound and feel.

TaylorMade's "Accordion" undercut for higher launch

TaylorMade’s “Accordion” undercut helps create a higher launch.

Each of the irons were given maximum COR, according to Bystedt, so there’s no progression or “holding back” on distance or forgiveness throughout the set. With TaylorMade’s M2 2017 irons, which are currently the company’s most forgiving iron model, the mid and short irons were not given maximum COR to help golfers create more consistent distance gaps throughout the set. The M CGB irons were to create the highest ball flight possible through the set. The result, according to TaylorMade, is an iron that achieves the highest peak height of any TaylorMade iron since 2012, which will certainly benefit golfers with slower swing speeds who need help to hit the ball higher and farther so they can hit more greens.

Since these irons launch higher and are created for golfers who swing the club a bit slower, their loft progression looks a bit different compared to TaylorMade’s M2 irons. The longer irons have higher lofts than the long irons of the M2 set (1.5 degrees higher in the 4 iron), and the shorter irons and wedges (9-PW, AW, SW) have stronger lofts. According to Bystedt, this differentiation in loft progression helps golfers with slower swing speeds hit ideal launch windows to create max performance.

The M CGB irons will be available on September 29 (4-PW and AW or SW) for $1,199.99 for an eight-piece set with a Nippon N.S. Pro 840 steel shafts. The cost is $1,399.99 with the stock graphite shaft option, UST’s Recoil 460 ES. The irons come stock with a TaylorMade Dual Feel grip. Custom shaft and grip options will be available, many at no added charge.

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24 Comments

24 Comments

  1. George

    Sep 12, 2017 at 10:20 am

    Gentlemen I purchased new & still play the 2006 R7 CGB irons, graphite, 12 h-cap & 69 years old. The new M CGBs look similar, I cannot wait to test them out, maybe it’s time for a new shiny set after 11 years.

    • steve2

      Jan 4, 2018 at 1:15 am

      Yes, they are the Viagra of golf clubs 😎

  2. Otis

    Sep 11, 2017 at 6:06 pm

    I really love the TM cosmetic plaques on the back of the clubs. They give you that powerful blingy stature which is so important in golf.

  3. dcorun

    Sep 9, 2017 at 2:19 pm

    I don’t care about playing irons that make people think I’m bad. I played the old Cleveland HiBore irons and hit it past the ones playing their pretty clubs. I’m going to get fitted for the new Cleveland Launcher HB irons and start hitting it long again. They will cost around $800 with a real deal Miyazaki C Kua shaft and I’ll keep the change to play more golf.

  4. ob&chipolte&rnoobs

    Sep 8, 2017 at 2:57 pm

    I know, it’s crazy to think that people who like golf clubs would visit a site that mainly talks about new equipment.
    Chipolte it seems foolish to visit a site that talks about what you don’t like.
    Perhaps you could find a site more to your liking. Try Ilovebarbiedolls.com that should be more up your alley.

    • OBnoob

      Sep 9, 2017 at 6:31 pm

      yes, this is a ‘safe space’ for gearheads to slobber all over the latest and greatest new equipment and fantasize with ignorant opinions like ‘love’ and ‘feel’.

  5. Chipolte

    Sep 8, 2017 at 11:52 am

    SGI clubs for hackers, duffers and assorted gearhead teens and struggling seniors.

  6. rgk5

    Sep 8, 2017 at 7:00 am

    This looks like the end for the M2 and M1 irons. Why have three that are very close to the same?

    • Steve S

      Sep 8, 2017 at 8:10 am

      Not sure that will happen. The price points for the M series is a lot lower. These irons are targeted to the golfer who has more money than brains…which seems to be a growing demographic. Full disclosure, I play 2016 M2’s.

      • OBnoob

        Sep 9, 2017 at 6:29 pm

        “… the golfer who has more money than brains…”, but that covers all the gearheads on this fine forum!

  7. skull

    Sep 7, 2017 at 10:57 pm

    Nope, not at that price

  8. David

    Sep 7, 2017 at 7:44 pm

    ok I like these!! but side by side I would like to see how much they DON’T outperform the 2006 model!! guarantee they don’t by much if at all.

    also why is the graphite shaft cheaper than that spinner Nippon?? way cheaper. they never happens. has ust just sold itself out to every iron set for dirt cheap?

    They don’t make ping’s shafts anymore so they must have to do something for the average golfer??

    IDK man!! but ill take that m cgb 2 iron with a c taper 130x pronto. new beat stick.

    Also, soon we will see rossa cgb putters!!!!!!!!!! and those were always a good look.

    thumbs up

  9. Matt Hardy

    Sep 7, 2017 at 5:13 pm

    Delete

  10. Ns

    Sep 7, 2017 at 11:29 am

    These are going to be the shiznit

  11. Steve

    Sep 7, 2017 at 10:44 am

    JPX 900 Hot Metal with Recoil Shaft (or any shaft they offer) are the BEST GI clubs I’ve ever hit hands down. They are by far the longest, hottest, best feeling iron I’ve ever hit. Head to Head nothing beat it, not Apex, not the p series from TM, not the PING, and definitely not the new AP1 or AP3’s. It was also more forgiving and much better looking than any SGI club I’ve ever hit….. I also paid only $899 for 4-GW with REA, taper tip, Recoil shafts – not a ‘made for TM parallel tip cheap version’.

    Now TM wants to compete with the JPX 900 Hot Metal by charging consumers $1200 for the blatant garbage fire of a head above?! Oh and also charge an extra $200 for a made for TM Recoil bs shaft?!

    Good Luck TM, your decision making skills are impeccable….
    – that was sarcasm by the way.

    I guess that’s why I’ve seen more Mizuno sticks being used this year than I ever have before, while seeing less and less TM sticks at my club. Mizuno is back and growing fast. TM continues to spend outrageously in marketing, hoping consumers are dumb enough to listen.

    I strongly URGE consumers to try the JPX 900 HM or JPX 900 Forged instead. Stop falling victim to over amplified marketing.

    – Steve OUT (Mic-drop)

    • OB

      Sep 7, 2017 at 11:40 am

      YES YES YES!!!! I’m going out this evening to buy these new club contraptions with all the undercuts filled with elastomer and embedded with fantastic hi-density tungsten plugs…. not to mention the cool bling graphics. I want that soft buttery feel that I lost with my old clubs.
      I will retire my old Hogan Radials with the big bottom flange that lowers the club CG but it has little MOI to correct for my really bad toe and heel hits. I need drastic help for my awful off-center hits and these new club designs should really really help… I hope.

      • OBnoob

        Sep 7, 2017 at 5:09 pm

        What a fool. Sarcasm is not your forte. By the way it is certain some new technology will benefit your game. Those ratty old Hogans you hit are beater sticks for people that can’t play.

        • Chipolte

          Sep 8, 2017 at 11:50 am

          Gearheads slobbering over golf clubs are fools.

          • OBnoob

            Sep 9, 2017 at 6:27 pm

            I agree gearheads are fools, but that’s no reason to insult them with sarcasm about new technology. Newer is always better.

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Equipment

Forum Thread of the Day: “Maverick McNealy’s custom Odyssey/Toulon putter cover”

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Today’s Forum Thread of the Day showcases Maverick McNealy’s custom Odyssey/Toulon putter cover. The eye-catching cover has got our members talking in our forums, and the reaction to the cover has been very positive.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Fritzer: “Sick cover, love the SJ logo considering he played for the Jr sharks.”
  • chafita: “Awesome cover.”
  • tdk8180: “You better win with a cover like that…ballsy putting a San Jose logo on there….jeez”

Entire Thread: “Maverick McNealy’s custom Odyssey/Toulon cover”

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Equipment

New 2020 Cleveland Launcher UHX irons feature a combination of hollow and cavity back irons

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Cleveland Golf has introduced Cleveland Launcher UHX irons, which incorporate hollow back long irons with cavity back short irons.

The unique approach looks to provide maximum distance and forgiveness in the long irons (4- 7-irons) through lower and deeper weighting in the hollow back construction while focusing on precision and control from the 8-iron to PW with a cavity back design in this addition to the 2020 Cleveland iron lineup.

cleveland-launcher-uhx-4 cleveland-launcher-uhx-

2020 Cleveland Launcher UHX irons: Details

The new additions also contain a high-strength, HT1770M variable steel face insert in each long iron. According to the company, improved mass distribution in the face insert is designed to deliver higher ball speeds and more distance on each shot.

Speaking on the new Launcher UHX irons, Director of Engineering, Research and Development at Cleveland, Dustin Brekke stated

“This combination of cavity back and utility irons into one set offers the perfect blend of distance and accuracy. A new variable face pattern delivers more distance due to hotter faces with better mass distribution.”

new-cleveland-launcher-irons-7 cleveland-launcher-uhx-3 cleveland-launcher-uhx-7-2

Both the hollow and cavity back irons feature a V-Shaped Sole which is designed to offer both improved speed retention and forgiveness through improved turf interaction. The company’s Tour Zip Grooves and enhanced Laser Milling aim to provide maximum spin on each Launcher UHX short iron.

Arriving in both left and right-handed options, Cleveland’s Launcher UHX Irons officially launch on October 4 and are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

cleveland-launcher-uhx-3

cleveland-launcher-uhx-7-2

 

 

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Equipment

2020 Cleveland Launcher HB Turbo irons feature “turbocharged” face insert

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Cleveland Golf has unveiled new game improvement Cleveland Launcher HB Turbo irons which feature a new “thinner, hotter” turbocharged face insert designed for more speed and forgiveness.

Along with the turbocharged face insert, the new additions also contain a fully hollow construction. The design of the fully hollow construction allows for optimized sole weighting and bids to offer players both a higher launch and maximum forgiveness.

cleveland-launcher-hb-irons- 2020-cleveland-launcher-irons-2

Cleveland Launcher HB Turbo irons: Details

Speaking on the new Launcher HB Turbo Irons, Dustin Brekke, Director of Engineering, Research and Development at Cleveland stated

“These irons allow game improvement players the ability to get the ball into the air better than any iron on the market. Now with a thinner, hotter face, the Launcher HB Turbo Irons give you a half club more distance over the previous generation.”

2020-cleveland-launcher-hb-irons-7-iron cleveland-launcher-hb-pw-3 2020-cleveland-launcher-hb-7-iron-3

The irons feature a redesigned HiBore Crown, which pushes the center of gravity low and deep within the base, a placement which is designed to allow golfers to launch their ball higher.

The clubs also contain progressive shaping throughout, as the brand seeks to provide players with a smooth transition by offering maximum forgiveness on long irons to optimal control on short irons.

2020-cleveland-launcher-hb-7-iron-3 2020-cleveland-launcher-irons-2

Cleveland’s Launcher HB Turbo irons hit retail on October 4, and are available in both right and left-handed options. The new additions are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

 

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