At some point in the last few years, I recall sitting down for a little meditative-type reflection. I thought about where I had been, what I had done, and what was next for me. As I was reviewing my life and career, it became apparent to me that one of the things I’m good at is making dramatic transformations.

For example, I was cut from my high school JV baseball team, yet I went on to be invited to a tryout for the Minnesota Twins at the old Metrodome. I was a sixth man playing high school basketball, and I ended up playing NAIA Division II basketball. After college, I wanted to be in a fitness magazine, so I transformed my body to the point where I made that happen.

BeforeAfter-1021-580

In golf, I was lucky to break 50 for 9 holes in high school (once I shot 70-48=118 for 18 holes in a junior tournament). I recall being stoked when I drove a ball past the 225-yard marker at the driving range in college, and I was a 14-handicap golfer as late as 27. Now, I’ve made multiple cuts in various professional tour events around the world with rounds in the 60s and 70s, won the televised Pinnacle Distance Challenge with a 381-yard drive, and won multiple qualifiers for the World Long Drive Championships with a competitive best of 421 yards.

Similarly, I don’t have a runner-type body (I’m 6-feet, 2-inches and weigh 215), but I improved my running ability to be competitive and finish as high as fifth a few years ago in the Speedgolf World Championships in fields of elite and Olympic-level runners.

When I started thinking about all these things and how I accomplished everything, it became apparent that there was a general, step-by-step formula that I was putting in place most of the time. Here’s a brief overview of how it has worked.

No. 1: Know What You Want To Do

The first step is to simply decide what it is you want to do. Although it’s certainly possible to achieve things in life without the specific intention of doing so, the beauty of life is you can certainly direct your attention to something specific and go there.

Have the courage to even go for something that scares you. At some point in life, we all start from the beginning. Sure, some people are naturally better at certain things than others, but that doesn’t matter. Know and trust that if you want to achieve something in life, it’s possible. It doesn’t even matter if it’s something that no one has done before. New things are done and records are broken all the time by people who have never been there before, but they had the intention to do what they wanted to do.

No. 2: Find Ways to Quantify Your End Goal

Once you’ve decided where you want to go, figure out how to quantify and/or know when you’ll have achieved your goal.

For instance, let’s say your goal is to be the club champion. That’s easy to quantify, but you might also add some detail and look back at your club’s history to determine what score it typically takes to win. If 75 usually wins and the course rating on your course is 72 and slope rating is 108, you could reasonably have a chance to win if you were a 3-handicap golfer.

From there, you could make a profile of the 3-handicap golfer. Perhaps this golfer’s profile would include having 104-mph driver clubhead speed, hitting 7 or 8 fairways, hitting 9 greens in regulation, and taking less than 33 putts/round.

No. 3: Take an Honest Assessment of Where You Are

After you’ve decided where you want to go and what it will look like when you arrive, figure out your current location. This can sometimes be difficult, because it requires taking an honest look at yourself. That’s not always pretty.

Perhaps you hit some 250-yard drives a few times. Awesome! But they were downwind, downhill, and on firm fairways. Doh. Looking at your “real” average, you find that your drives tend to fly about 215 yards. Perhaps that’s a little depressing to your ego, but suck it up butter cup. With the right information, you’ll actually be able to start on the correct path to improvement.

No. 4: Connect the Dots with a Plan on a Timeline

Let’s say you’ve got a 15-handicap. Through your research and the above-mentioned sample profile, you now know that to win the club championship you need to pick up 35 yards off the tee, hit 3-4 more fairways, hit 4 more greens, and take 2 fewer putts.

Perhaps this feels daunting because maybe you’ve been stuck at that 15-handicap for years and have never even sniffed being a 10-handicap, much less the 3-handicap you’ll need to have a chance of winning the club championship. This is where you’ve got to have faith, trust that it’s possible, get yourself in an objective place, and stay focused on the end goal.

Start by making a timeline with some milestones that you need to hit along the way. You know where you want to go. You know where you are. You also know that next year’s club championship is 10 months away. That means you need to drop 1.3 shots off your handicap per month, every month. Again, perhaps this sounds daunting, but do as best as you can to stay out of that mental space of doubt.

Now, knowing the pace you need to go, start objectively thinking about how you are going to do it. Ask yourself, how do I get this done? What will it take? See what pops in your head.

At this point, it can be easy to get overwhelmed. There’s tons of information out there, much of which is conflicting, so stay focused on your end goal. If you want a red car and focus on specifically having the red car, you’ll start noticing all the red cars on the road among all the other hundreds and thousands of cars. The same is true here. Stay focused on being the club champion and see what you notice. Try to limit what you put in your plan to the 20 percent of the things out there that will create 80 percent of the gains. The minutia can be important, but at the same time, you also want to make sure you are getting the most bang for your buck time and energy-wise.

Related: The 80-20 of Golf Improvement

For example, in 2006 and 2007, when I knew I needed more distance to compete in long drive, I kept my focus on the end goal. I felt my swing was in a good place. I was striking the ball well, and my equipment was fit about as well as could be at the time. It seemed the only thing I could do from there would be to improve my body’s ability to generate speed.

At the time, there was virtually no information in the golf world on how to do this. Many prominent industry people even said it couldn’t be done. I stayed focused on my red car, and viola, I was drawn to my own past experiences and other sports and athletes (power lifters, dunkers, jumpers, sprinters, martial artists, body builders, etc) that helped me put together a swing-speed training program for myself. Behold, in 37 days, I added 26 mph of club head speed (and over 65 yards) to my swing, I started winning qualifiers for the World Long Drive Championships, and those programs later became the basis for the swing speed training we have at Swing Man Golf.

Don’t be afraid to go against the grain. If you are going to achieve things that you (and perhaps others) have not yet achieved, you might have to be willing to do things differently. That may also mean receiving push back both from those around you and even “experts” in the field. So it takes a bit of courage, a willingness to be different, not worrying about what others think of you, and some faith in yourself.

No. 5: Start Moving, Track Progress, and Adjust if Necessary

Once you know what you want, you’ve figured out what that looks like, you know where you are, and you’ve put together a plan to arrive at your destination within your desired timeline, it’s time to get going. Beware of paralysis by analysis. Although planning is important, at some point you’ve simply got to get in the car and start driving toward your destination, especially if there is a timeline involved.

In that sense, it’s totally like the GPS in your car or mapping apps that you use on your phone. You are in Los Angeles. You want to get to New York. You have figured out you need to go east. Start driving. If you don’t, you might miss your meeting. Your route doesn’t need to be perfect. Sometimes, there is more than one way to get to your destination.

Provided you check in along the way like your GPS device does, you can make sure you are still on pace. Checking in periodically is important, because if you do get off track, it’s important to re-route as quickly as possible. And if something you are trying is not working in a reasonable timeframe, dump it immediately. As they say, if you are going to fail, fail fast.

No. 6: Be Persistent

Depending on the goal, it may take more or less time to achieve it. Getting a college degree takes longer than driving across the country, for example. But whatever you want to do, you won’t get there if you quit. There may be challenges along the drive. You’ll need to take breaks for food and gas. Perhaps you factored in some sightseeing along the way or a family visit. You might have gotten a flat tire. Perhaps you got way off track and ended up too far north in Canada. Whatever it is, you’ve got to get back in the car and keep going. This is one of the reasons why writing down your goals and putting them in places where you will see them regularly can be handy. It can help keep you focused from day-to-day.

In 2010, you may recall that the USGA changed its groove rules. I was playing single-length irons at the time (and had shot my first tournament round in the 60s with them), and none of the then manufacturers seemed to want to update their grooves. I really believed in the concept though, so I decided to make my own brand. It didn’t matter that I had never done that before. It didn’t matter that I was told “no” multiple times from various people before Tom Wishon decided to be my partner in 2013. It didn’t matter that I was in debt, living month to month, and otherwise didn’t have the money to fund the project. It didn’t matter that the testing and development process took 2.5 years.

What mattered was I decided to do it. I took action and found ways to move forward. I learned and adjusted along the way, and I just…kept…going. Because of that, we now have Sterling Irons.

SterlingSingleLength1-1021x580

Related: The GolfWRX Review of Sterling Irons

So there you go. I hope that sharing this general process helps you, and I wish you the best in making your own dramatic transformations, whether they be in golf or in other areas of life.

Your Reaction?
  • 124
  • LEGIT15
  • WOW9
  • LOL6
  • IDHT8
  • FLOP11
  • OB11
  • SHANK156

Previous articleRules-related drama comes to the Presidents Cup
Next articlePlayers are furious about the conditions at the New Zealand Women's Open
Jaacob Bowden is a Professional Golfer, PGA of America Class A Member, Top 100 Most Popular Teacher, Swing Speed Trainer, the original founder of Swing Man Golf, the co-creator of "Sterling Irons" single length irons, and has caddied on the PGA TOUR and PGA TOUR CHAMPIONS.

Formerly an average-length hitting 14-handicap computer engineer, Jaacob quit his job, took his savings and moved from Kansas to California to pursue a golf career at age 27.

He has since won the Pinnacle Distance Challenge with a televised 381-yard drive, won multiple qualifiers for the World Long Drive Championships including a 421-yard grid record drive, made cuts in numerous tournaments around the world with rounds in the 60s and 70s, and finished fifth at the Speed Golf World Championships at Bandon Dunes. Jaacob also holds the championship record for golf score with a 72 in 55 minutes and 42 seconds using only 6 clubs.

The Swing Man Golf website has more than 8,000 members and focuses primarily on swing speed training. Typically, Jaacob’s website members and amateur and tour player clients will pick up 12-16 mph of driver swing speed in the first 30 days of basic speed training.

You can learn more about Jaacob, Swing Man Golf, and Sterling Irons here:

Websites – JaacobBowden.com & SwingManGolf.com & SterlingIrons.com;
Twitter - @JaacobBowden & @SwingManGolf & @SterlingIrons;
Facebook – Facebook.com/JaacobBowdenGolf & Facebook.com/SwingManGolf & <Facebook.com/SterlingIronsGolf;
Instagram - Instagram.com/JaacobBowden
YouTube – YouTube.com/SwingManGolf – More than 2.8 million video views

25 COMMENTS

Not seeing your comment? Read our rules and regulations. Click "Report comment" to alert GolfWRX moderators to offensive or inappropriate comments.
  1. This is a self-aggrandizing/masturbatory article cloaked as a self-help manifesto. There’s nothing earth-shattering about the advice given in this article. It’s a sophomoric regurgitation of a “Rules for Success” formula that’s been written and preached about ad nauseam. The photo of you posing and the humble brag on your golf clubs is especially cringe-worthy.

    You succeeded on 2 counts of the rhetorical triangle with credibility and logic, but failed by not understanding your audience. This is a golf forum. Not a bodybuilding/entrepreneurial forum. Your examples make sense logically, but fall flat in terms of relating to the audience. Choose better, more relatable examples next time.

  2. In fairness, the 97% of people 24th can’t/won’t improve their 28 handicap probably shouldn’t have even bothered with the article if they aren’t willing to invest time practicing and working at it.

    What did they expect – how Netflix and potato chips increased my driving distance?

  3. The yips are holding me back. I can’t get through them. Had twelve 3-putt greens this past weekend. Somehow I’ve able to hold a 14 handicap. No problems tee to green. On the green equals disaster!

  4. Sometimes accepting what you can do gets in the way of what you want to do….you can hit a 7 iron 120 yards on the green most any time, but you can also hit a 7 iron 150 yards any time and hope to hit the green…so 100% of the time you know which club you pull for that 150 yard 3 par…no way your pulling a 5 iron out of the bag.

  5. Man, I knew it. Now you’re just showing off. THAT’s the one thing bad players hate about you people. You just don’t get it, Jaacob. You’ve proved to people that you can’t just PLAY golf on the weekends without practice or working out, that buying new equipment won’t help.

    • This is not meant as showing off. This is more, “if you want to make a big change in your golf game (or life), here’s one way to do it”.
      People can play however and to whatever level they would like…and that doesn’t necessarily mean it requires lots of practice or working out if they want to get better. It’s definitely possible to be better (even with only weekend golf) if you make that your intention, pay attention, are willing to change your approach, and keep your focus over time.
      New equipment may help in certain situations, being custom fit can definitely help if one hasn’t already done that…and of course, I’d recommend Sterling Irons single length irons. ;-)

  6. Congratulations!!! Everything you have done in your life is commendable and inspiring. You are a winner.
    However, the average ‘golfer’ who can’t break 100 honestly cannot and will not make a commitment to improving their golf game. They will buy newer clubs but cannot make a change to their physical abilities over the longer term. Physical training is too painful and time consuming.
    Basically, most recreational golfer play golf for fun, relaxation and social contact…. and search for a ‘golf tip’ to solve their swing problems. Nothing more.
    What you are advocating may only apply to the top 1 – 3% of golfers worldwide who are obsessed with their decent golf game… and even then. I know, because I did it too.

LEAVE A REPLY