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New PXG clubs “are going to cost a lot more,” Bob Parsons says

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PXG makes some of the priciest golf equipment in the world, and the company’s next line of clubs “are going to cost a lot more,” according to Founder Bob Parsons.

“We’re working on a process that has never been done before and is incredibly expensive,” Parsons told the Arizona Republic.

PXG clubs have been top of mind in the golf equipment world since the company’s launch in 2015, partly because of price and partly because of performance. The Scottsdale, Arizona-based company’s clubs sell for approximately $5,000 per set, but despite their high cost they’ve been in demand by golfers.

Demand for the clubs has extended to the professional ranks, where PXG has signed an impressive stable of golfers to use its clubs — most recently Lydio Ko, the top-ranked female golfer in the world. PXG clubs are also endorsed by PGA Tour players Billy Horschel, Zach Johnson, Charl Schwartzel, James Hahn, Charles Howell III, Chris Kirk and Ryan Moore.

As Parsons pointed out to the Arizona Republic, PXG isn’t shy about talking about the high price tags of its clubs.

“We’re the only company that ever puts a disclaimer in advertising, a warning that our clubs are amazing but expensive,” Parsons said. “I don’t know anybody else who does that. But it’s true. We make a top-end golf club the way Ferrari makes a top-end car. In other words when we release a set of clubs you’re not going to find anything better.”

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130 Comments

130 Comments

  1. SteveTT

    Mar 1, 2017 at 12:44 am

    There must be a lot of rich, decrepit, old golfers who are desperate to buy a golf swing that will make the ball go long, and behave. Ignorant solution is to buy golf clubs with multiple weighting options and then assume they will fix your swing. PXG is there to reap the fortune from these unfortunates…. unless, PXG has hit on the ultimate “best” clubs and will wipe out the competition, particularly on the pro tours. Me? I still play my 1997 Ping Zing 2’s because they are still my best solution…. and I’m not willing to ‘try’ a new and improved set of new model clubs since I am still competitive in my age range…. with a set of clubs that are apparently only worth $150 …. from 2 to 9 and four wedges…. and look wicked too!

  2. Leon

    Feb 7, 2017 at 11:44 pm

    Took a few rips with them compared to my callaway diablo forged irons. They were noticeably softer and the ball seemed to jump off the face as well as the miss hits. Ball flight was low but the ball seemed to hang I the air I was impressed. shot dispersion is what I noticed they seem legit to me. From what I understand the fitting process is the real difference here you can’t duplicate that OTR.

  3. KK

    Feb 5, 2017 at 10:38 pm

    Glad PXG is pushing the envelope of iron tech. Why would anyone not want that? It will eventually be adopted by other companies and be seen in off the rack irons.

  4. good wood

    Feb 4, 2017 at 8:59 pm

    That woman (Gerina) drives me crazy; i wish she would win once in a while. That buxom brunette is quite the looker. She deserves to be with a top 50 player in the OWGR. I’m sure Martin is a total gent.

  5. miuralovechild

    Feb 4, 2017 at 8:46 pm

    If they’re good enough for Gerina then they’re good enough for everyone else!

  6. Brenner Pieszak

    Feb 4, 2017 at 1:38 pm

    everyone has their own opinion, but to me the screws have always made pxgs look like absolute garbage to me. like id rather pay more to NOT play these tbh.

  7. Skip

    Feb 4, 2017 at 11:57 am

    Difference between a Ferrari and PXG is a Ferrari really is THAT good.

  8. Miuralovechild

    Feb 4, 2017 at 1:38 am

    There will be plenty of posers out there that will have to have them. Just like putter collector guy that spends several thousand on a putter. It’s like having a hot woman that you can’t touch. Super-rich guy with his 10-15 handicap will have to have them then will take his money if we’re lucky enough to get invited to his private club.

  9. Lucy

    Feb 3, 2017 at 10:14 pm

    Let me take a crazy shot in the dark about this expensive process. Metal 3D Printed Clubs? Extreme, Parson Extreme

  10. Frank

    Feb 3, 2017 at 7:15 pm

    Sorry no golf club is worth that kind of money, especially if your on a fixed income. I love golf & Parsons who is worth Billions, needs more $$$$

  11. Shaun

    Feb 3, 2017 at 10:36 am

    I really cant see how PXG can justify the price from a component standpoint.
    Even if you take a high end multi material weighted driver you are looking at $90 max inc h cover, they then use a standard golf pride t velvet style grip, and a stock true temper dynamic gold shaft. Include the build cost and you are getting to a max of 130$ all in.
    I would be far more impressed if he had created the least expensive best performing club.

  12. Jim

    Feb 3, 2017 at 9:59 am

    Unnecessary. What’re they really gonna do – make ’em out of platinum? Use 24K gold trim rings like Honma?

    ….ARE they or AREN’T they “the best” now??

    I’ll tell you one thing that ISN’T….The hosel bore is no where near as tight as Miura, and they have the gaul to send shims for taper tip shafts….
    An undersized pilot hole – so the builder can bore to spec is something sorely needed right now…

    watch for HONMA’s $1200 iron release this season. No expensive medallions or trim rings, just AMAZINGLY well crafted clubs with the best steel and outstanding proprietary graphite shafts

    • LD

      Feb 3, 2017 at 12:16 pm

      Wait, they shim .355 taper shafts? For that price? Ha!

      • Jim

        Feb 4, 2017 at 12:55 am

        I couldn’t believe it either. Miura says the hosel is the most important part of the head. Their “17 step spin-welding process is the most time consuming part of the fabrication. The heads come with just what I wrote – a pilot hole so we can ream it for par or TT. We use custom ordered reamers to be just under so only a tiny amount of glue coating acts just as importantly as lube as for bonding. We can just get the shaft about 1/3 in and pound it down the rest of the way. This unequalled tight fit is what transmits the exceptional power & feel to both the ball and the player

  13. bh

    Feb 3, 2017 at 9:13 am

    I can afford it. But I’d never in a million years plop down that kind of change for some irons. They are a status symbol, I won’t hit them any better than my used set of i25s. My crappy Mazda 2 gets me to work as well as my co-worker’s BMWs. But to each their own. It’s important to some people to own what they consider the premium of everything.

    • Jack

      Feb 7, 2017 at 1:44 am

      BMWs are better made with better materials. PXG clubs just look different. There’s nothing more premium except for a different manufacturing process, but the Titleist T-MBs don’t cost near that much, and they are similar clubs.

  14. birdy

    Feb 3, 2017 at 8:53 am

    Capitalism Baby! They can raise the price as high as they da.. well please. and if golfers are willing to pay up then great. if not, he’ll lower the price or go out of business. its this simple, and all the whiners can keep commenting on the price while parsons keep selling clubs to the elite.

  15. Joel

    Feb 3, 2017 at 12:55 am

    I’m in Phoenix and met some people in the know over at PXG. As of a couple months ago they were selling as many as they could make. With their margins and a billionaire behind the operation it’s unlikely PXG will disappear while Bob is on Earth to shepard this pet project.

  16. Steve Wozeniak

    Feb 2, 2017 at 5:39 pm

    Better not leave them outside when you go in to buy a bucket of balls or pay your green fees……..

    • S Hitter

      Feb 2, 2017 at 9:24 pm

      You’d be OK if you weren’t in a country like America with its thieving, conniving mentality………

      • Jim

        Feb 3, 2017 at 10:06 am

        Wrong….Golf Tourists’ bags have been getting snatched in UK, Scotland & Ireland for years now, snitty…

    • Jim

      Feb 3, 2017 at 10:03 am

      NO JOKE! maybe the new ones will have LOJACK installed

  17. Golfraven

    Feb 2, 2017 at 4:50 pm

    Lets get real here, Mr. Parsons is an investor/business man and not just for fun in the golf business. We all fell into this story that he was spending 300K on golf equipment a year so he decided to start building his own clubs. That would equate him buying a set of PXG club every weeks for a whole year – or buying gold platted Japanese irons crafted by little elves. It would cost him likely less doing this for the next 20 years than putting money out of his pocket for players endorsements for one season.
    I am confident Mr. Parsons has a well crafted business plan which he is following very diligently and he has for sure his ROI figures taken care of. He starts to milk the cow already.
    It is current trend in the luxury business to raise prices bi-seasonally so this is creating some sort of “panic” and desire of wanting to possess such goods today.
    However this will not last that long and soon people will wake up and boycott such companies by buying stuff second hand or just moving to other brands.
    As for PXG club buyers, those are either professionals needing the right tools of choice (or rather confidence) or folks who are well situated looking for bragging rights. The second are likely dudes with wives which spend more money on designer handbags and shoes every season then the dudes can spend on their PXG sets.
    I personally would go for a set from “traditional” OEMs with same level of fitting and use the rest of the cash to travel and play best courses on this planet.

  18. Jamie

    Feb 2, 2017 at 12:52 pm

    bottom line is, the player still has to swing the club, and I’m having trouble seeing the avg weekend golfer noticing a difference between a ridiculously well engineered set and a set of AP2s.

    • LD

      Feb 3, 2017 at 9:44 am

      Are you saying AP2s are not well engineered? They are fine irons.

      • Jim

        Feb 3, 2017 at 5:59 pm

        They unfortunately are not. Take apart 15- 20 sets to PURE, reshaft or MOI fit (they were as bad a Nikes for that one!)…Head weights off, insert depths inconsistent, loose or even crooked hosel bores…. definitely sub-par….

        • Jack

          Feb 7, 2017 at 1:49 am

          I’m surprised my AP2’s haven’t fallen apart yet, and I don’t experience massive weight and launch angle discrepancies.

  19. Chimney

    Feb 2, 2017 at 4:37 am

    Rich Chinese will get them with greatest pleasure. They do not care performance, whether look rich or not

  20. Babaganoosh

    Feb 2, 2017 at 12:32 am

    To everyone that is saying these aren’t selling – A week ago, I stopped by my local shop to have my woods re-shafted, which I can usually pick-up either later that day or first thing the next day. Dude was SEVEN sets deep. I stopped in today to pick-up some ferrules and the two main service tables were stacked with PXG heads. Make no mistake, people are buying the heck out of these clubs. Also, as it was stated earlier – this isn’t about money for Parsons… he’s here to make a point.

    • Tom

      Feb 2, 2017 at 12:45 am

      well there ya go an unsolicited unbiased first hand eyewitness. Thats gonna piss some people off.

      • BB

        Feb 2, 2017 at 5:06 am

        Well, if it’s on the internet it must be true.

        • Jay

          Feb 2, 2017 at 10:36 am

          SO how do you know they are going to be charging more for clubs – seems that was on the internet also, or did you call BOb up??

          • Lester Diamond

            Feb 2, 2017 at 12:00 pm

            We get it. You overpaid for a set of PXG’s and you need to let everyone know how star-spangled awesome they are.

        • Tom

          Feb 3, 2017 at 4:09 pm

          Got ya. I’ll give the poster the benefit of the doubt.

  21. Double Mocha Man

    Feb 1, 2017 at 11:56 pm

    Hey, I just found a set on ebay for $1,975. 4 iron – PW.

    • Golfraven

      Feb 2, 2017 at 4:55 pm

      Better buy those now. Deal of the century and you don´t want to regret it tomorrow.

      • Double Mocha Man

        Feb 2, 2017 at 7:54 pm

        If they were guaranteed to cut my handicap in half I’d own them in a second.

        • golfraven

          Feb 3, 2017 at 6:57 am

          Sadly they won’t. Still interested?

          • LD

            Feb 3, 2017 at 9:45 am

            By this time next year, EBay will be flooded with them.

  22. Gob

    Feb 1, 2017 at 11:26 pm

    Parsons !good

  23. Gob

    Feb 1, 2017 at 11:21 pm

    Parsons will be a fart in the wind by Sunday

  24. David Montgomery

    Feb 1, 2017 at 10:49 pm

    Their headquarters is about 5 minutes from my house. I am tempted to go try them out but I would NEVER be able to afford these clubs.

  25. Bagger

    Feb 1, 2017 at 10:28 pm

    The haters are out in full force… why do you care so much? Upset that you can’t afford them? They’re a luxury item… perception is worth. Does a Louis Vuitton bag perform better than a Coach or a WalMart special? No… does every Ferrari out perform the new Corvette? No… Don’t confuse function or degrees of utility with worth.

    Also Parsons doesn’t care if he makes money at this… so he ain’t going away until he gets bored.

    • Mat

      Feb 2, 2017 at 5:45 am

      The haters might hate him more than the clubs. He’s very Trump-esque.

    • the dude

      Feb 2, 2017 at 12:07 pm

      the simple truth (with some color)

  26. Kevin S

    Feb 1, 2017 at 8:41 pm

    The clubs are good no question. Are they better than Taylor Made or Callaway that spend upwards of $50 million a year on R & D. They are not. There will always be consumers out their that want to buy something that is perceived as the best, however the business model will not work forever. With the overhead of paying big dollars to Zach Johnson, Lydia Ko, etc; they need to sell a lot of clubs. Unfortunately there is a small market for $5000 sets. Epon and Miura are able to survive as they don’t pay big contracts and don’t do huge marketing. I give them 5 years max.

    • Dr Troy

      Feb 1, 2017 at 9:37 pm

      Cant argue your point Kevin. Golf industry is already struggling, add in the fact that the avg golfer plays whatever they can afford…Good luck Parsons.

    • Jay

      Feb 2, 2017 at 10:40 am

      Well, seems at their price point they need to sell far fewer sets than TM or the others to cover marketing – also the TM (and other) R&D is trying to build the best club at a certain price point. HOw much R&D spend is on how can we do this for $5 instead of $10. If you remove the price limit to R&D you can make a better club. I imagine Honda spends a whole lot more on R&D than Ferrari….

    • Jim

      Feb 5, 2017 at 10:55 am

      50M on R&D
      60M on Ads
      $.50 on actual quality control

  27. Johnny Wells

    Feb 1, 2017 at 6:39 pm

    Would love to try the clubs but i would never buy them..sticking with my mizzys

  28. Jordan Speeth

    Feb 1, 2017 at 6:03 pm

    People keep making the argument that “if they were so good, pros that aren’t getting paid would be playing them”. This is one of the few clubs, along with Mizuno, that MANY pros are playing without getting paid. Patrick Reed, Pat Perez to name a few but there are several others, even some with 13 clubs that are NOT being paid a cent. So let’s leave that out of it. The clubs are very good. There’s no denying that, and many players love the way they look. $350 per club, I hate to shake your world, ain’t a lot of money for lots of people. relative to other golf clubs, they’re expensive, but relative to lots of other things that provide the same sort of “bang” for the buck….they’re cheap thrills. No reason for such hate. Really, why does anyone give a damn what other people do with their money. BTW, the reason for the Ferrari analogy is that most people know what Ferrari does. He wasn’t addressing the true aficionado, nor do his clubs for the most part. So settle down.

  29. Scott

    Feb 1, 2017 at 6:00 pm

    Yawn

  30. Leon

    Feb 1, 2017 at 5:46 pm

    Performance wise, PXG is just as good as other brands. Nothing spectacular there. If someone argues that PXG outperforms other brands only when you go through their fitting process. That’s fine, but it will turn out that any brand will perform equally great if you have been properly fitted.

    It ONLY comes down as a “STATUS SYMBOL”. It is a showoff on the course / range that you are a rich guy and might increase the chance that the cart girl gives you her number after seeing the “screws” on your “club”

    • Jay

      Feb 2, 2017 at 10:43 am

      Jealous much?? Guess you say the same about anyone who place while wearing a rolex or drives to the course in a $100k car??/

  31. M-Herd4

    Feb 1, 2017 at 5:32 pm

    Wow! $5K a set and going up. Thank God I Love my COBRA’s!!!!

  32. King of Carlsbad

    Feb 1, 2017 at 5:16 pm

    PX who?

  33. Mark

    Feb 1, 2017 at 3:08 pm

    So PXG is aimed at high rollers, poseurs, high net worth individuals and bling loving Japanese and Koreans? That will leave skilled players looking somewhere else.

    • golfraven

      Feb 3, 2017 at 7:02 am

      Pretty much so! This year I will count how many I can spot on the range or course and look at their game level.

    • Jim

      Feb 3, 2017 at 6:52 pm

      Amazed at the ‘occupy wall street’ malcontent attitudes here. This side of WRX is becoming as bad as the instruction side in the forums with the clique of (of course – all anonymous) attack dogs residing there…

      these PXG brawls usually go into watches & cars, and attacks on stuff like “C-class Benz’s being for posers, not better than my XYZ”….

      When my wife brings her C class into MB for ANYTHING – even changing the digital clock after daylight savings or a windshield wiper blade – she gets a brand new MB loaner – keeps it as long as she feels like it (if it’s an SUV, she usually does dump runs with it from one job site or another for a week) and they detail her car in & out N/C….try getting that service from your Honda dealer…

      Why do some private clubs cost twice as much as others in the same area? Better quality is better quality. Better service is better service….How many whining about PXG spent a boatload on newest Super HD TV – or gamer computer – whatever is important to.you is what matters….If you HAVEN’T gone to a top quality professional fitter and actually gone through a 2+ hr session and hit them with several different shafts on a professional high end monitor, you don’t know what you don’t know.

      NOW, if you’re ordering them direct from PXG with an online question sheet about your ‘swing’, you deserve what you get….the same scores as last season

  34. Bud

    Feb 1, 2017 at 2:58 pm

    PXG is like any other club. You will be able to pick them up for significantly cheaper on eBay after they have been out a year or two. Personally, I have no problem with them being expensive or Bob Parsons being a promoter. What’s he supposed to say? “Our clubs are only halfway decent but cost 5 times as much”?

    I do agree with a previous comment about maybe they aren’t as good since non-paid Tour pros don’t play them. Tour Edge doesn’t pay for any PGA pros endorsements, yet you’ll always see them in Pros bags. Perhaps there is a point to this. But who knows. I haven’t hit them and I haven’t been fit for them.

    The book is still very much open on PXG. We’ll see if it pans out. But I,and many others,certainly won’t be getting fit for them anytime soon.

  35. S Hitter

    Feb 1, 2017 at 2:07 pm

    He’s just an amazing typical American blow hard marketer who’s good at talking really loud, to make it seem like people should listen but he’s just a court jester who will face a hard reality that golf equipment age quicker than a McDonalds hamburger, and he’ll be SOL when people get bored of his talk and ugly looking clubs in 2 years’ time.

    • Steve

      Feb 1, 2017 at 4:48 pm

      I mean, he’ll still be loaded either way, so I wouldn’t necessarily call him “SOL” either way…

  36. westphi

    Feb 1, 2017 at 12:56 pm

    PXG creates no added value to the the world of golf equipment performance/innovation, especially not at the price increase multiple…

    • Jay

      Feb 1, 2017 at 3:08 pm

      Have you been thru a fitting with them. A friend of mine did and I went to both sessions (pre and post) All told he hit for about 3 hours on Trackman dialing in distances, getting the spin rates he wanted, trajectory, etc. THe PXG rep was able to tweek loft/lie “in the field” to ensure they gave the desired results. Never seen Callaway, Ping, Titleist, etc show up after you get the clubs…..

      • Joey5Picks

        Feb 1, 2017 at 3:50 pm

        Is he shooting lower scores? That’s what matters. And if so, are they lower than if he’d paid ~$1,000 for TM, Titleist, Srixon, etc.?

      • the dude

        Feb 1, 2017 at 4:38 pm

        there are several fitters in your city that would gladly take your clubs and “show up” after you buy your clubs (wherever that is)…….

      • Jay

        Feb 2, 2017 at 10:53 am

        1) Only had them about 2 weeks so not a real good comparison to prior scores – playing in his first tournament with them next week
        2) In 20 years at my club I have never seen any other rep come back after a set was sold to check lofts, lies, gaps, etc – Titleist, Callaway, TM, Cobra, Ping – none
        3) Hitting/checking 13 clubs in a 90 minute session gives you about 6-7 minutes per club – hits 3-5 shots, wait for trackman data to load after each shot, talk about flight and adjust if necessary – not a lot of time per club. For the pre purchase work he hit 4 clubs – Driver, 3 wood, hybrid and 7 iron. Throw in time to change out shafts (trying 3-5 per club) , adjust weights in head – it takes time

  37. Swingblade

    Feb 1, 2017 at 12:54 pm

    Pride goes before a fall. Generally, gimmickry can only overcome logic for a brief period before reality begins to set in once again. Bottom line there is absolutely nothing that these screws achieve that a good metallurgist could not accomplish with a more traditional looking blade or CB whether forged or techno semi-forged.

    More affirming as to the real ego based principles at work here, Mr. Parsons might actually drive a few other high performance cars before making such silly statements about the performance/cost ratios of Ferraris, let alone his perceived track performance of Ferraris. Silly comparison that only serves to illustrates it’s about ego and bragging rights more than bottom line performance. Golfers that buy clubs for bragging rights tend not to be a threat on the course.

  38. emb

    Feb 1, 2017 at 12:20 pm

    The problem is that a Ferrari has tangible advantages over a less expensive car, where as PXG clubs do not

    • C

      Feb 1, 2017 at 1:06 pm

      Oh really? Any comparisons you would like to expand upon?

      • Dat

        Feb 1, 2017 at 2:04 pm

        Do you have eyes in your head. Look at a Ferrari and then look at your Honda.

        • the dude

          Feb 1, 2017 at 4:41 pm

          look at a Rolex….then look at a Timex……(your argument hit the basement).

          at the end of the day, Parsons is feeding off of peoples “perception”…..and offering a product that is quality (yep……all at the same time).

      • Scott Francis

        Feb 1, 2017 at 4:08 pm

        PXGs are no better than Miuras and you can get Miuras for a lot less. Frankly Ive hit both Miuras feel better

    • Jay

      Feb 1, 2017 at 3:09 pm

      What didnt you like about them when you hit them??

  39. BM

    Feb 1, 2017 at 12:17 pm

    Not sure if you posted that video to contradict me, but from that video the Mizunos were the winner with the lowest standard deviation. That is exactly what you want from scoring clubs, which is what irons are.

    • Tom

      Feb 2, 2017 at 11:18 am

      for information purposes from a known source. “lowest standard deviation” Ooooboy! PXG 6.8 ave. Titleist 7.4 ave and Mizuno 7.0 ave. it wouldn’t even have that if as it wasn’t the shortest of the three.

  40. Jeff J

    Feb 1, 2017 at 12:06 pm

    My friend bought a set and I’ve hit them extensively. I’d never tell him this because he’s a friend, but I don’t see a performance or feel difference at all. I like the concept, think they look cool, and the marketing is smart (compared to the loft numbered Hogans that underperformed). But in the end PXGs are forged Pings IMO. +2 handicap and I’ve played for 35 years. Just my opinion on them.

  41. Tom

    Feb 1, 2017 at 11:39 am

    Bwaaa Haaa Haaaa

  42. Thunder Bear

    Feb 1, 2017 at 11:30 am

    From a business standpoint this is a good idea. He’s proven there is a niche at the top end of golf clubs. Whether they perform better or not is subjective. It’s not as cut and dry as a Honda vs a Ferrari as Parson’s would suggest. Why not try to increase the price? R&D is crazy expensive and he’s pretty much let his engineers run crazy. I would like to see where this goes. I am not within the PXG demographic but I am definitely interested to see what kind of innovations they come up with. Then other companies will rip off some ideas and put it in their cheaper clubs so I can play it 🙂

    • alan

      Feb 1, 2017 at 2:40 pm

      i believe the expression is “cut and dried” fwiw

  43. Barry

    Feb 1, 2017 at 10:56 am

    Do you need to tighten the screws every so often? I’d be concerned of a screw flying out and putting someone’s eye out or something.

    • C

      Feb 1, 2017 at 1:07 pm

      A tube of Loctite Blue is included with every purchase.

  44. Barry

    Feb 1, 2017 at 10:54 am

    There are lots of screws, are they installed with some kind of locking system? I’d be concerned about one of the screws coming loose, flying out and hitting someone in the head or putting their eye out.

    • Jay

      Feb 1, 2017 at 3:11 pm

      SO you dont use a driver with adjustable weights or a screw holding the shaft in??

  45. Xav

    Feb 1, 2017 at 10:50 am

    Agreed..Otherwise wouldn’t Tiger, Rory, Koepka and the rest of the Nike crew be bagging PXG? I know Zach Johnson is probably regretting his switch. What happened to new Hogan will happen to PXG.

  46. DJ

    Feb 1, 2017 at 10:35 am

    If they are that good, why didn’t they sign Rory?

    • w

      Feb 1, 2017 at 10:41 am

      Probably because Rory decided he can win just as often with Callaway clubs for 4x the endorsement paycheck. Rory might actually think PXGs are actually better, but not a few hundred thousand (or more) per a year better.

  47. Tim

    Feb 1, 2017 at 10:26 am

    I spent 3 days working at the PGA Career Builder tournament this year, if you do not know that tournament for the first 3 days is 2 PGA PROS and 2 Amateurs each 4 some ($29,000 is the price paid by the Amateurs to play, also note easy pins and easy course set ups why Pros shoot low scores every year) any way the point, counted 12 amateurs over the 3 days playing PXG clubs…there is still money in the golf game out there and PXG is getting some of it…

  48. KJ

    Feb 1, 2017 at 10:25 am

    Mr. Kozuchowski probably considers himself a journalist of sorts, but he should know better than to write simply as a PR/publicity man. Specifically, he writes: “Demand for the clubs has extended to the professional ranks, where PXG has signed an impressive stable of golfers to use its clubs — most recently Lydio Ko, the top-ranked female golfer in the world. PXG clubs are also endorsed by PGA Tour players Billy Horschel, Zach Johnson, Charl Schwartzel, James Hahn, Charles Howell III, Chris Kirk and Ryan Moore.”
    Mr. Kozuchowski knows full well — or should know, anyway — that Mr. Parsons has signed endorsement contracts with each of those pros to play those clubs. The pros aren’t playing them willy-nilly. If players were choosing to play PXG clubs just for their pure quality and performance, then you’d see certain players playing them WITHOUT the huge endorsement contracts. Why didn’t Tiger Woods choose PXG? Why isn’t Rory McIlroy playing them, or even trying them? I haven’t played them or even hit them, but my comment is strictly about Mr. K’s rather idiosyncratic view of what passes as a “news story” and what constitutes pure PR and promotion masquerading as journalism.

    • Zak Kozuchowski

      Feb 1, 2017 at 10:46 am

      KJ,

      Thanks for reading my story and taking the time to comment, but I wanted to take the time to respond to a few things you said.

      In the story I wrote, “PXG has signed an impressive stable of golfers to use its clubs.” Does that not make it clear that these players are PXG endorsers?

      I also disagree that this story is little more than “pure PR and promotion masquerading as journalism.” When a company known for its expensive clubs plans to make its clubs more expensive, it qualifies as newsworthy — especially to GolfWRX readers.

      The GolfWRX Editorial Team takes great pride in covering the issues that GolfWRXers care about, so when you call me a “journalist of sorts” I have to wonder what you think qualifies as journalism and what you’d like to see covered on the site.

      • B Moore

        Feb 1, 2017 at 11:22 am

        Zak – Thanks for keeping us up to date with PXG. Can’t wait to see these new clubs that are manufactured using “a process that has never been done before and is incredibly expensive”. Do you think they are exploring this new process so that they can lose those unsightly screws? In any case, I for one am happy to hear that Bob is not simply resting on his laurels and continues to explore the limits of golf technology.

        • Zak Kozuchowski

          Feb 1, 2017 at 11:25 am

          B Moore, I very much appreciate you taking the time to comment. To answer your question, I can’t imagine that PXG would move away from its use of screws. They’re almost synonymous with the brand at this point… but who knows. It’s clear that PXG isn’t scared to take big risks.

      • KJ

        Feb 1, 2017 at 12:55 pm

        Mr. K,
        I wasn’t trying to say there wasn’t some news value going on with his statement. You have to admit, his statement is his own press release. Don’t you think? My only reason for writing a comment is the fact that with more than 40 years experience in marketing and advertising, when someone writes a sentence such as, “Demand for the clubs has extended to the professional ranks….” the verb ‘demands’ makes it sound as if the pros came to him rather than the other way around. I think you have to admit Mr. Parsons came knocking on the pros’ doors, regardless of the clubs’ quality. That’s all.

        • Zak Kozuchowski

          Feb 1, 2017 at 1:51 pm

          KJ,

          You make a good point, but it’s not as if there aren’t golfers on the PGA Tour using PXG without an endorsement contract. Like everyday golfers, many PGA Tour players have been intrigued by irons and wedges that cost more than $300 each, and a few of them with flexible club contracts are using one or more PXG clubs for whatever reason (performance, cool factor, etc). Take Patrick Reed using a PXG 3 iron. I think it’s fair to call that “demand.”

          You have to admit, it’s incredible that a 2-year-old brand is considered to offer the same performance or even better performance by PXG’s paid and non-paid PGA Tour players. These guys are feeding their families with their play, and they’re depending on an upstart brand to help them? It’s a interesting story to follow.

    • Jim

      Feb 3, 2017 at 11:33 pm

      Maybe they just didn’t care for the distinctly different feel. The clubs are without doubt better performing than 90% of “high-end” models from large OEMs (those are the overpriced BS heads these days) for the golf enthusiasts who test them and choose them. Most of our clients buying them are 9-20 hcp range…several have been single & + hcp’s but the majority of buyers who are <7 or better go with Epon or Miura.

      My professional opinion is they prove themselves time and time again.

      My personal opinion is they give me (and other good ball strikers we've fit little to none of the feedback that's just so ingrained in our golf DNA

      also, if you're hanging below the top 50-60 on the money list, grabbing as much and as many endorsement deals as you can is priority one….not these irons

  49. gwillis7

    Feb 1, 2017 at 10:23 am

    I have no problem with what PXG is doing. I am not in their market, but if I could afford them, yes I would want to buy a set. If I could afford spending $5000 on some irons and not feel it then ya count me in. Not many people can do that, but SOME can and will buy. I just like that he is trying to make the absolute best equipment and cost be damned, it is interesting to see actually.
    Their niche is so small, but I think there is a market for them and I think that they are here to stay.

  50. BradT

    Feb 1, 2017 at 10:20 am

    Cant wait till this clown and pxg go under.

    • the dude

      Feb 1, 2017 at 4:47 pm

      Why??….(he run over your dog or something)?

  51. Dave

    Feb 1, 2017 at 10:14 am

    BM – you sound like such a disgruntled old man. I switched from Miura MB-001’s to the 0311T’s and have been extremely pleased. I was fitted on a launch monitor by one of my college playing partners who owns his own shop. My distance and spin rate improvements were better by larger than a marginal measurement. Go ahead and play GolfWRX tough guy that says he can beat anyone with a set from 1987 but leave the guys alone that have seen enough improvement to want to play the PXG’s.

    • Boobsy McKiss

      Feb 1, 2017 at 11:15 am

      So exactly how much has your handicap dropped from the moment you switched to PXGs? Post some numbers.

  52. Brian

    Feb 1, 2017 at 9:12 am

    Um….Ferrari has been at the Detroit Auto Show…

  53. JustTrying2BAwesome

    Feb 1, 2017 at 9:08 am

    Bob, the Ford GT just beat all the Ferrari’s. Just sayin’.

  54. Dat

    Feb 1, 2017 at 9:06 am

    Just charge the price of admission to kiss Bob’s feet. I will never understand why anyone plays these tonka toy clubs.

    • Chris

      Feb 1, 2017 at 9:30 am

      Did you ever hit them? Feel is amazing, performance is marginally better, but you need to be a fitter/builder to check the specs as what I have seen coming from the factory was not impressive. The clubs themselves are the best feeling irons I have ever hit, but I cannot personally justify the price. Very much a status symbol.

      • BM

        Feb 1, 2017 at 9:45 am

        Marginally better than what? They certainly are not better performers relative to other clubs, otherwise every single pro would have them in their bag. If you like them and want to pay the the outrageous cost, then feel free. Stop spreading nonsense about their performance being better than anything else.

      • Dat

        Feb 1, 2017 at 10:51 am

        Yes, I have hit them. Nothing special at all. They feel great, look like S55s and cost a fortune. You could buy any number of OTR clubs an get similar performance or a super high end custom fit set of anyone’s clubs including Epon or Miura and pay half the price.

        I personally play Cobra irons not because of the brand name, but because the price to performance is as good as I could find in my personal testing and fitting. My back up set its Nike. I use to own Taylormade…they all did what I needed them to. If PXG floats your boat, fine. But if they perform marginally better and are four times the price – is that worth it?

        • Tom

          Feb 2, 2017 at 12:38 am

          get ur point, also known as the Scotty syndrome. To each their own.

          • Jim

            Feb 3, 2017 at 8:16 pm

            ….funny how no one whines about $300 knock offs of Ping designs (although they do have much nicer finishes)….

            • LD

              Feb 4, 2017 at 2:59 pm

              No one complains about Scotty Camerons?
              you_must_be_new_here.jpg

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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