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London design firm introduces PuttOut training aid

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In the pantheon of indoor putting aids, you’ve basically got the glass laying on its side and this thing.

vintage-oscar-jr-golf-electric-putting-machine-with-ball-ex-c2c0ae6b71a359291f5cb5106d613947Not requiring electricity and a heckuva lot more aesthetically pleasing than our old green friend above is PuttOut. Developed in-house by London-based design firm Therefore, PuttOut is a simple, inexpensive (primarily) indoor putting solution.

perfect_putt_chalenge

I spoke with Cam Slaughter from Therefore about the training aid and its development.

BA: First of all, tell me how this thing works.

CS: Essentially, there is a silicon disc at the base of a slope that is “the hole,” however, the real aim of the product is to get the ball to stay within the micro-target half way up the slope. To do this, the ball must go in at an exact pace (only a putt close to what would be 18-inches past the silicone disc/the hole) and exact line will suffice. Because this is a difficult achievement, on a missed putt to the micro-target the ball rolls back down the slope and returns back to you, saving bending and reaching to draw back the ball every time.

The ingenious part of PuttOut is that although the goal is to get the ball to stick in the micro-target, whenever the ball is rolled into the opening of the slope this would indeed be a made putt on a regulation hole, so the user is practising twice as hard without realising it!

So who at Therefore came up with the initial idea?

CS: The inventor of the product is one of the four key founders of Therefore, Martin Riddiford. A keen player himself, playing off four, and has a bit of a history with golf. In fact his grandfather, Cecil Hayward, made it to the 1926 English Amateur Championship at Walton Heath G.C, and his mother, Pru Riddiford, was twice crowned British Senior Ladies’ Open champion. Now 90-year-old and still walks the course daily at Royal Ashdown G.C!

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What was the basic concept?

CS: Originally Martin was just going to create a better putt returner; the ball would simply go up the ramp and return, similar to the electric version that still sells 20k+ units a year, but more aesthetically pleasing, easier to carry and didn’t have those strange whirring and pinging noises.

The creation of the product which we now know as PuttOut originally came about as Martin was only playing very sporadically and not having a chance to get to the course to practice putting at all (not great in any case but certainly more stressful the night before a foursomes match, which is more of a thing over here in the UK). After fiddling around at home with different objects to aim at, he decided he could do better than the existing training aids on the market, which largely lacked either desirability, convenience, a chance to actually get get better or even all of the above.

I understand Martin also wanted to go a step further?

CS: Upon deciding it could already be a good product (simply by creating a better version of what was already available), Martin believed that he could go a step further. Here is where the idea for the “micro-target” came about. Having a repetitive putting stroke is what we all strive for, however, there’s very little use for it if you’re not aiming with a very particular purpose and not practicing toward a very specific aim point. Introducing a smaller target meant the opportunity to do this, but it also meant PuttOut could now include a game element to the practice (i.e. how many putts would it take to get three balls to stay in place on PuttOut), and hence the first edition of PuttOut was complete.

PuttOut will be at the PGA Show (booth 2176) and is taking orders currently.

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GolfWRX Editor-in-Chief

27 Comments

27 Comments

  1. Gollie

    Apr 30, 2017 at 5:28 am

    I have a 14’x5′ piece of synlawn pro putt in a high traffic area at home (no hole). Before this I used to hit 14 balls in several different drills (speed drills and putt at a quarter). With Puttout I use one ball and because it’s coming back to me I get many more reps per time invested. This is so simple it’s brilliant.

  2. J.R.

    Jan 30, 2017 at 2:12 pm

    I got mine in last week so far so good. the Micro target is pretty cool. Can’t wait to see the results on the course.

  3. Tony P

    Jan 26, 2017 at 2:09 pm

    Shank

  4. Dill Pickleson

    Jan 25, 2017 at 2:29 am

    nice product.

  5. S Hitter

    Jan 24, 2017 at 10:04 pm

    If you’ve ever putted on Stimp of 13 or 14, it ain’t 18″, I can tell ya.
    And who wants to look at this human-tongue looking thing spit the ball back at you as it mocks you when you don’t get it up and into the small hole.
    Really horrible idea, looks terrible, you really don’t want the visual of a ball being spat back you etched into your brain. Seriously. We all want to see it go in the hole. Go buy a conventional putting mat with a rise and a proper hole, which are so much better.
    Nobody is going to carry this in their bag

    • the Sheriff

      Jan 25, 2017 at 9:05 am

      S Hitter, you are a moron. 18 inches past the hole is 18 inches past the hole regardless of green speed. also this is mainly for home use. why don’t you just go and and try and break 120 at a mini putt course, it would be a challenge for you I’m sure.

      • S Hitter

        Jan 26, 2017 at 2:30 am

        Nah. I’ll continue to play scratch golf from the back tee and watch you miss 2 footers on deadly 14 stamp greens that run poor putts past the hole 6 feet as you try to hit it past 18 inches and I will enjoy saying buh-bye to you

  6. Bert

    Jan 24, 2017 at 7:23 pm

    Poor roll back – bad eye training.

  7. Perry

    Jan 24, 2017 at 5:19 pm

    18″ past is Pelz logic. Aim point is 6″. Too bad they don’t have a 6″ past version.

  8. Mfj the great

    Jan 24, 2017 at 3:27 pm

    I have one of these and use it regularly. Highly recommended!

  9. Seb

    Jan 24, 2017 at 1:27 pm

    I can’t buy it in Canada…This would have been awesome especially during the winter storms.

    • Smith

      Jan 24, 2017 at 2:30 pm

      I tried as well. WHYYYY?

      • Cam

        Jan 24, 2017 at 3:02 pm

        Hey Seb and Smith,

        How about you message us on twitter @puttoutgolf and we’ll see what we can do to help.

  10. Frank

    Jan 24, 2017 at 1:00 pm

    Mine will arrive by 4pm today. Been looking at this for months.

  11. Mike

    Jan 24, 2017 at 12:44 pm

    Looks pretty cool to me. I doubt you’d be hitting the micro-target too often or you wouldn’t be using a training aid. So it wouldn’t be too big a deal to walk down and grab your ball every 10 putts.

  12. Steve

    Jan 24, 2017 at 12:08 pm

    Mark Crossfield loves this thing and it’s only $24 on Amazon.

  13. Ann Matthew

    Jan 24, 2017 at 11:32 am

    This is a lovely invention and I cannot wait to purchase one. Thank you for a fine product that will be so much fun to use and does incorperate that spirit
    of competition against yourself for the game later. It is also lovely to look at.

  14. Eddie

    Jan 24, 2017 at 11:17 am

    Similar to the boomerang.

  15. Kevin

    Jan 24, 2017 at 9:54 am

    They don’t even sell in the US. Shank!

  16. DB

    Jan 24, 2017 at 9:51 am

    So if you hit into the micro-target, then the ball is stuck and doesn’t roll back?

  17. Large chris

    Jan 24, 2017 at 8:03 am

    I know some ladies who would love this ????

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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Whats in the Bag

Akshay Bhatia WITB 2024 (May)

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Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)

Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X

3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)

Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X

Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+

Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X

Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split

Grips: Iomic

Ball: Callaway Chrome Tour

More photos of Akshay Bhatia’s WITB in the forums.

 

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Whats in the Bag

Emiliano Grillo WITB 2024 (May)

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Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX

5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX

Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5

Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0

Grips: Golf Pride MCC

Check out more in-hand photos of Emiliano Grillo’s clubs here.

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