Vertical Groove Golf is set to debut a (you guessed it) driver with vertical grooves in December. And the Boston-based company claims the USGA conforming club offers golfers improved distance and accuracy off the tee.

The theory is that the vertical grooves reduce “side spin” at impact. (Yes, we know “side spin” isn’t technically a thing). According to Vertical Groove, the groove pattern leads to a 40 percent straighter ball flight on average.

And another claim from the company: The “array of shorter vertical grooves combined with vertical land areas perpendicular to the club face” contribute to added distance and better forward roll.

In independent testing at Golf Laboratories, Inc., the Vertical Groove driver outperformed market leaders in spin rate and distance, in addition to center, heel, and toe dispersion.

“The performance attributes of the Vertical Groove Driver will benefit all golfers, including low-handicappers and golfers that have a tendency to hook or slice off the tee,” said Rubin Hanan, Managing Partner, Vertical Groove Golf, LLC. “Vertical Groove technology on the club face reduces side spin at impact, while generating more forward spin, resulting in better accuracy and increased distance off the tee.”

Additional specs

  • Available in both right and left-handed models
  • 450 cubic centimeters
  • Offered in 9.5, 10.5 and 12-degree lofts
  • Aldila NV2K series shafts come stock 
  • Flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff)
  • 45.75 inches
  • Suggested retail: $399.99
  • Available in December 2016

Check out the Vertical Groove website for ordering information.

And an interesting side note: An earlier iteration of the Vertical Groove Driver showed up in the forums back in 2015. User JGalls wrote about his experience hitting the club at a demo day and snapped this picture.


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  1. I hit this driver many times, and if you think of the physics in grooves, spin increases perpendicular to the groove. The dispersion on a low torque shaft was dreadful. The vertical grooves produce generally low spin, but biiiiiiiig sidespin. As a longish hitter (270-300) at 13 years old, I’ll keep my D4

  2. I had the chance to hit the driver this past summer. Just like any other drivers that have a different look on the crown other than the traditional black, it didn’t doesn’t bother me looking down at address. I only focus on the ball with my eyes, everything else gets phased out. The club itself performed exceptionally well compared to my Nike Vapor Pro. I didn’t have a launch monitor at the time, but I could definitely notice an increase in launch angle, and most importantly a much straighter ball flight. I’m looking forward to further testing, and hopefully adding one to the bag.

  3. First thing in this thread that is wrong is that the company is Boston based, The company is based in Jupiter Fl. Second this driver was just featured at Ibis Demo day and sold 20 drivers straight from the range anyone who is knocking it before they try it is getting way ahead of themselves almost the entire Ibis staff has put this driver in play already.

  4. Poor pricing model at $399, thats going to be a tough sell to a golfer who can get a TM, Callaway or Ping driver at the same or lower price…Design of the driver isnt appealing at all. I am getting tired of all of these companies telling us their driver is LONGER, STRAIGHTER and MORE FORGIVING than the other guy. I think most of us are smart enough to know most drivers/irons perform the same, its all about the golfer using the equipment.If you slice a TM driver, your probably going to do the same with all of the other OEM drivers..It comes down to the mechanics of your swing..Id rather spend $399 on lessons to fix my hook or slice on my current driver…

  5. I’ve obviously never designed a club a before, this is just total speculation.

    So thinking about iron and wedge grooves only, and thinking back on the whole groove ban back in 2010 or whatever, and the size of horizontal grooves, and then seeing these grooves…..I don’t know…. In my non-engineer and club designing mind maybe it could work to a bit? I’m talking only about the grooves not the head, aerodynamics, CG, ect. Maybe it’s outside the box thinking….

    AGAIN, it could be,and might be complete BS, this is just my ignorant thought on the vertical grooves only.

  6. I currently have this driver in my bag. Its a pretty solid driver… what I notice most is:
    1: It goes just as far as my Bridgestone J715 on good swings
    2: Bad swings stay between the trees

    • “Vertical Groove technology on the club face reduces side spin at impact, while generating more forward spin, resulting in better accuracy and increased distance off the tee.”

      LOL. Forward spin, good luck getting the ball off the ground if that’s the case. Over/Under on how long this new company lasts? haha.

      • could forward spin be speaking towards a gear effect the “reduces back spin”. i am not defending, it is really more of a question if it is bad semantics. depending on construction, there could be a reverse effect on back spin hence more forward spin. i dunno, i could be talking out my butt as much as they are.