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5 things you didn’t know about Callaway golf balls



Not to downplay the science and engineering behind making golf clubs, but there’s an extra-impressive complexity in the chemistry and precision necessary to make golf balls, especially when you’re making them by the millions.

There’s also an impressively off-putting, rotten-egg-like smell that emits from a golf ball factory that awakens the nostrils.

Recently, I headed to Callaway’s golf ball manufacturing facility in Chicopee, Massachusetts, as part of a GolfWRX member experience — check out the thread here for photos and info from the event — to learn more about Callaway golf balls and tour the plant.

Get the full, step-by-step process of how Chrome Soft golf balls are made here.

Below, I highlight 5 things you may not know about Callaway golf balls, the golf ball facility and the company’s history.

1) Chico-what? Chico-who?

The front entrance to Callaway's Chicopee facility

The front entrance to Callaway’s Chicopee facility

How does one of the largest golf ball manufacturers in the world end up in a place called Chicopee?

During the Revolutionary War, George Washington fancied the area as a National Armory because of its location on the Connecticut River, according to Vince Simonds, who is the Senior Director Global Golf Ball Operations who has spent more than 30 years working at the facility. At that time, and still to this day, metal and gunmakers thrived in the area, making it a place for manufacturing business to thrive.

The building, which we know today as Callaway’s golf ball facility, was built in 1915 for car manufacturing, but Ford’s monopoly put the brakes on that business. Spalding later purchased the facility, where it made the world’s first dimpled golf ball, and Top Flight golf balls for years. The company also made other products including basketballs, volleyballs and more equipment for a variety of sports. In fact, the halls of fame for basketball (Springfield) and volleyball (Holyoake) are each located nearby. As the story goes, James Naismith invented basketball at a YMCA in Springfield in 1891… while volleyball surprised everyone in the world, including me, by having an entire Hall of Fame dedicated to the sport.

In 2003, Callaway beat out TaylorMade in an auction for Top Flight’s assets, which included patents and the Chicopee golf ball plant. And there you have it.

2) The secret’s in… the secrets

CS16 Chicopee-4-3

“The key to this business is the tooling,” Simonds said.

Since Callaway makes all of its tooling in house, including the cavities used to formulate the dimples — which is a trade secret with which I’m sworn to secrecy — it’s a safe bet you’d never be able to replicate a Callaway golf ball.

To make its 2016 Chrome Soft golf balls, which generate big ball speeds from a low-compression design, Callaway makes its core, mantle and outer layers from a unique type of rubber and a special mixture of Surlyn.

3) Is Truvis the truth?

Callaway’s new Chrome Soft Truvis golf balls currently represent 30 percent of sales in the Chrome Soft golf ball umbrella. THIRTY PERCENT!

We should have seen this coming, since soccer is the world’s most popular sport (about 115 million people watched the 2015 Super Bowl, while more than 1 billion tuned into the 2015 FIFA World Cup final, according to multiple sources). A golf ball designed with soccer-ball like pentagons is certainly a shift from the norm — a shift that is apparently working.


The labeling on a Truvis golf ball requires a special machine and process. When the company decided on bringing the concept to production, it planted one of the “Truvis machines” in its Chicopee plant.

“We forecasted the machine would be collecting dust by now,” Simonds said.

On the contrary, there now sits three machines in the Chicopee plant, and there’s no dust in the forecast.

Fun fact: The Truvis design is treated as a logo on a golf ball, meaning you can play a Chrome Soft regular ball (all white or all yellow) and switch in a Truvis Chrome Soft ball mid-round without violating the USGA’s one-ball rule.

*Congrats to forum user Lavaone who made his first hole-in-one using a GolfWRX Truvis golf ball!!

4) 45 degrees


Callaway has a machine that orients the logos on each Callaway golf ball the same way every time. The “seam” on each golf ball runs at a 45-degree angle to the lettering on the side of each ball. According to Simonds, aligning that seam a certain way to the target will have no effect on its flight.

5) Dimple patterns used to be designed and tested on bowling balls


Golf ball manufacturing wasn’t always the super advanced and highly technological process it is now. Callaway used to layout different dimple designs on bowling balls, as pictured above. And instead of files of feedback compiled on a computer, feedback was compiled on handwritten sheets of paper, and stashed in actual files. Remember those?

It wasn’t until later the now-famous HEX dimple was developed, but it is possible the idea was conceived on a bowling ball.

And no, the bowling balls were not made by Spalding.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.



  1. Dave r

    Oct 23, 2016 at 7:57 pm

    So how do they make a ball with interior balls and a cover without seams ? Are they one piece injected into a mould ? Who knows the answer ? Please

  2. Golfer

    Oct 22, 2016 at 4:12 pm

    All their balls as good as not to be used at the tour. Most of the guys play special made callaway balls made for them. Forget and buy prov1 or x and have the real best ball.

    Callaway is no real ball. Period.

    • John

      Oct 25, 2016 at 9:40 am

      Sorry to burst your bubble of hatred, but I know for fact that balls used by the tour players are the very same ones used by the likes of you and I. I know this as I used to be involved in the manual printing of their personal logos on the balls in the UK.

  3. BIG STU

    Oct 22, 2016 at 8:09 am

    Pretty informative well written article. I gave it a like
    Now not wanting to burst any one’s bubble but Callaway was not the first to come out with the hex dimples. US Royal did it in the early 70s with the Royal Plus 6 ball. Some of us old timers were hashing it over the other night in the Classic Golf Forum of WRX. At the time it was the distance leader hands down for Balata balls but it would balloon bad into the wind and do some funky stuff it the wind was behind you. It would also do some funky stuff out of a flyer rough lie. Normal play it would fly and spin on a approach shot as good as any other Balata ball at the time and it putted decent too. They only made them a couple of years until the US Royal golf division went belly up

    • Joe Golfer

      Oct 22, 2016 at 11:43 pm

      I remember those Royal golf balls, with the hexagonal dimples.
      Back then, I was in middle school, so I played pretty much whatever golf balls I could get my hands on, regardless of brand name or type. Thus, I never really knew the difference between different brands or models of golf balls.

      • John O'Neill

        Oct 26, 2016 at 10:35 am

        Thanks for the input, I too was thinking about the Royal ball when reading the hex claim in the article! Just for fun I remember another ball that came out around the time of the Royal remember Polaris the ball that supposedly would not hook or slice? At least I think that was the claim.

  4. Kenny

    Oct 21, 2016 at 3:39 pm

    I have never seen a Truvis ball on the course. Amazing that many are being sold. Is that mostly overseas?

    • Hack

      Oct 21, 2016 at 6:14 pm

      I have been playing them for over a year now and just recently had to mark my ball for the first time as another in my foursome was playing them. I can’t find them in any brick and mortar retailer and in fact have trouble finding them online except for Callaway’s site. I have a buddy that is good friends with a rep and he wanted to get me a dozen, rep told him he can’t get his hand on any.

      • Big Diesel

        Oct 21, 2016 at 8:33 pm

        Interesting, the shop at my club sells them and Dick’s has them in the shelf next to the plain white and plain yellow. I’ve been trying the truvis and I like the optics although my normal playing partners can’t stand seeing this “ugly” thing on the green.

      • Diesel425

        Oct 21, 2016 at 8:37 pm

        That’s interesting, the shop at my club sells these and I just saw a bunch of boxes at Dick’s. Wonder why your area is running low?

      • jim

        Oct 27, 2016 at 2:55 pm

        my buddy plays them, i can’t help but yell GOOOOOOOOOOOOAAAAAAAAAAALLLLLLL when he sinks a long one

    • Ben

      Oct 21, 2016 at 10:39 pm

      Golf Galaxy carries ball in White/Red and Yellow/Black.

  5. Troy Sheaffer

    Oct 21, 2016 at 1:16 pm

    Nice article and informative.
    Have been playing the Chrome Soft’s since they were introduced and love them.
    They have great feel on and around the greens, very good distance and are priced well.

    I have found a few differences in the 2015 and 2016 models.
    At least for me I found the 2015 version seemed to be longer on every shot, but only average spin around the green. I am one half club longer with my irons with this ball.

    the 2016 doesn’t appear to be quite as long but has more spin/bite on approach shots and especially pitches and chips around the green.
    Both versions are great to putt.

    For the money, I don’t feel you can find or play a better ball.

    • Ben

      Oct 21, 2016 at 10:40 pm

      The 2015 ball is 3-piece. The 2016 is 4-piece.

  6. Pingback: 5 Things You Didn’t Know about Callaway golf balls | Swing Update

  7. Ob

    Oct 20, 2016 at 8:50 pm

    These balls have seams? No wonder they play like cr@p. The most overrated ball that changed overrated balls

    • Ignorant

      Oct 20, 2016 at 9:44 pm

      A ProV1x and pretty much any other golf ball out there has seams…

      • SI

        Oct 21, 2016 at 3:38 am

        Except for Srixons. Z Stars have none

        • Scott

          Oct 21, 2016 at 5:26 pm

          nope, srixon has seems

          • ACGolfwrx

            Oct 21, 2016 at 5:59 pm

            Bridgestone don’t have seems, that’s it.

            • mhendon

              Oct 22, 2016 at 10:13 pm

              All balls have seams they just learned how to hide it by following the dimple pattern instead of going straight

  8. Matt

    Oct 20, 2016 at 7:30 pm

    Seriously want a Golfwrx dozen!!!!!!!

  9. alexdub

    Oct 20, 2016 at 2:55 pm

    Sorry to be negative— but for such a cool experience, the photos accompanying this article are absolutely terrible. Doesn’t seem like much work to bring a DSLR and get something worth posting. A great opportunity shouldn’t be held back by bad content.

    • ooffa

      Oct 20, 2016 at 3:04 pm

      1 up

    • Boobsy McKiss

      Oct 20, 2016 at 5:20 pm

      You don’t think Callaway had all kinds of restrictions on what he could take photos of? Wake up. It’s called protecting your business. An engineer familiar with the business could possibly dissect important information from detailed photos. They have proprietary manufacturing processes and the writer was apt to point that out in the article. Obviously the writer incorrectly assumed readers such as yourself would be smart enough to figure out why there are so few photos to accompany the article.

    • Regis

      Oct 21, 2016 at 12:04 pm

      I’ve visited a lot of plants and facilities for all sorts of product manufacturers, shipping and routing facilities etc. I represented them in litigation. You’re not bringing a Film crew or even a DSLR into any of them. You want pictures-ask and they’ll send them to you. Matter of fact you usually are only given access when the workers aren’t present.

  10. Luis Carrion

    Oct 20, 2016 at 2:21 pm

    How can we get a hold of the CS Truvis with the GolfWRX logo?

  11. Luis Carrion

    Oct 20, 2016 at 2:20 pm

    How can we get some of the GolfWRX Truvis Golf Balls???

  12. Sl

    Oct 20, 2016 at 1:08 pm

    Srixon: Seamless = Better balls.

    • Scott

      Oct 21, 2016 at 5:25 pm

      From Golf Digest “According to Rae, the aerodynamic properties of a ball are different in a dimpled area than they are across a seam. To help maintain ball speed in the air, Srixon developed a system that fuses the two halves of the ball together without creating a straight seam. Instead, the seam is created between, over and around dimples. By eliminating the straight seam, the ball should simply fly better, and more predictably, through the air.”

      Therefore: Srixon = seem

    • ACGolfwrx

      Oct 21, 2016 at 6:04 pm

      Srixon has a staggered seam. Bridgestone is the only company that make seamless golf balls.

  13. the bishop

    Oct 20, 2016 at 12:22 pm

    5 things you didn’t know about Callaway golf balls. #4 is pretty unnerving.

    • es

      Oct 20, 2016 at 4:40 pm

      i use the yellow / black truvis chrome soft balls and love it.

      That said – can we have more clarification on #4, “According to Simonds, aligning that seam a certain way to the target will have no effect on its flight.” what does that mean? does that mean we should be using the lettering to line up drives? I never pay attention to how my ball sits on the tee, are you telling me I should?

    • rymail00

      Oct 20, 2016 at 7:20 pm

      Anyone which way to line the ball for limited effect?

      Just curious.

  14. Greg V

    Oct 20, 2016 at 12:14 pm

    So if Top-Flite sold their assets to Callaway, who is making the Top-Flite Gamer and Gamer Soft?

    • cgasucks

      Oct 20, 2016 at 12:50 pm


      • RVA USMC

        Oct 20, 2016 at 4:13 pm

        Actually Top Flite is owned by Dicks and they make Top Flite and Slazenger balls.

    • tzed

      Oct 25, 2016 at 1:22 pm

      Top Flite are made overseas, I believe in Taiwan or Chine. I’ve played the Top Flite Gamer Tour, a 3-piece urethane ball. You can get 2-dozen for $35 at Dick’s (and only at Dick’s). They’re not as good as Chrome Soft or Pro V1s around the green, but better than mid-priced balls like the e6, NXT Tour Project(a).

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Whats in the Bag

Collin Morikawa WITB (2020 ZOZO Championship)



Driver: TaylorMade SIM (8 degrees @ 8.5)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

3-wood: TaylorMade SIM Titanium (15 degrees @ 13.5)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Hybrid: TaylorMade SIM Max Rescue (19 degrees)
Shaft: Mitsubishi Tensei CK Pro White Hybrid 100 TX

Irons: TaylorMade P7MC (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 (52-09SB), Titleist Vokey Design SM8 (56-14F @55), TaylorMade MG2 Hi-Toe (60)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider FCG

  • Hosel: Short Slant
  • Alignment: No line
  • Length: 34.25”
  • Lie: 69.5°
  • Loft: 2.5°
  • SW: D4

Grip: TaylorMade Red Cap
Shaft: KBS CT Tour

Ball: TaylorMade TP5

Grips: Golf Pride Z-Grip Cord

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Cobra introduces new 2021 King Tour irons with MIM technology




It’s been quite a while (three-plus years) since we have seen any new players irons from Cobra Golf. The Rev33 “Rickie iron” was teased out over the last year, but the focus has mainly stayed on its Forged Tec line, which has done well in the very competitive players distance category.

So why the long wait?


According to Cobra’s VP of R&D Tom “TO” Olsavsky it was for a very specific reason…

“A long time ago we had actually planned it to launch at the end of 2019 as we usually try to launch players irons in the fall. Between COVID-19 delays and the new breakthrough innovation MIM process, it took us a little longer but it’s been worth the extra time, player feedback has been amazing so we are confident it will succeed.”

Introducing new 2021 Cobra King Tour irons

Tech Story


Cobra King Tour MIM 7-iron – cavity view

Cobra King Tour MIM 7-iron – face view

Metal Injection Molding AKA MIM is a term we have heard a few times over the past year. Cobra just recently implemented this process into its MIM wedge line. Essentially, it’s a process that allows OEMs to fine-tune a club heads shape and spec to the nth degree all while dialing in the softest feel possible. Seems awesome for a wedge and even better for an iron. To make it really easy to understand, it’s not cast, it’s not forged, its MIM.

The multi-material 1025 iron head has a tungsten weight inserted into the toe section that dials in the CG directly to the sweet spot. This practice is very popular—and almost essential at this point—Cobra has done this in the past with its previous players irons and it was first introduced as a head weight adjustment for Rickie Fowler years ago.

The final step is a thermoplastic polyurethane (TPU) insert to ensure impact gives off that “Muscle Back” softness at impact, a good way for traditional players to try new tech and not sacrifice the familiar softness of a forged blade.

Who is it for?

According to Olsavsky

“The King Tour iron is designed for the range of Tour players to single-digit handicaps. It slots in nicely between the pure MB type irons and Players Distance. It’s also a slight merger between Forged Tour and Forged CB shapes, so hoping to cover both players that would have chosen one of these 2 irons.”

2021 Cobra King Tour irons: Optics

Cobra King Tour MIM 7-iron - cavity view

Cobra King Tour MIM 7-iron – topline view

Cobra King Tour MIM 7-iron – toe view

The new 2021 Cobra King Tour has a slightly shorter blade from the previous King Forged Tour iron based on comments from staff, the top line has been thinned out (a hair) and offset was increased to satisfy staff feedback.

According to Cobra Director of Tour Operations Ben Schomin

“The initial shape was developed years ago in the AMP Cell Forged iron and then transitioned with a few tweaks into the King Forged Tour. The shape in general was always well liked, but there was a common theme among R&D/marketing employees and players that the long iron blade lengths were a little long from heel to toe. We made some design changes to the MIM Tour iron that addressed blade length along with a few other feel enhancing tweaks. Overall it is a very eye pleasing shape.”

To make it really uncomplicated: the new 2021 Cobra King Tour is a simple, compact player cavity back designed to do its job. Cobra irons have always gone through the turf well, and now has a softer feel thanks to the MIM process. Players will get the MB feel in a CB iron.

Cobra King Tour MIM 4-iron - cavity view

Cobra King Tour MIM 4-iron – cavity view

The Tour

Cobra doesn’t have the biggest Tour presence in the world, but it does have some VERY unique minds to pick from for R&D.

“Like all of our new gear, we love to get input from our staff. In this case, having players like Jason Dufner, Rickie Fowler and others giving specific feedback is always an integral part of the process. For example, Duf is as knowledgeable about what makes a good club as anyone out there. If he responds well to shape or feel we know we are in a good place.” -Ben Schomin

And we had to ask about BAD…Is this something Bryson would put in play? 

“At this time there is no plan to make one length out of this head. But who knows, if he gets fired up to play them we will make it happen. He seems to be doing fine with what he has in the bag now, lol.” -Ben Schomin

Cobra King Tour MIM pitching wedge – cavity view

2021 Cobra King Tour irons: Overall

I’ve said it before, and I’ll say it again, these days any product that hits the market will be (for the most part) superb. Like its competitors, Cobra is offering a simple yet elegant players CB that will hold water with anything else.

The real question goes back to the players themselves: What are you looking for in your irons? Is it more distance (hopefully not), precision, turf interaction, curb appeal? We all respond to different parts and now more than ever there are options to satisfy your heart and your hands. This new Cobra iron has everything a player would want. So, get fit, and put ’em to the test.


Cobra King Tour MIM Cobra King Tour MIM

Per Cobra

The King Tour Irons with MIM Technology are available in a 4-PW set make-up in right hand only. 

A 3-iron and gap wedge are available via custom order. Each King Tour iron is equipped with a steel KBS $-Taper 120 shaft in the golfer’s choice of stiff or regular flex. In addition, each iron comes with a Cobra Lamkin Crossline Connect grip in black. 

Cobra King Tour MIM

A wide selection of shaft and grip upgrades are also made available through custom order.  The stock steel set retails for $1,299 and will be available beginning October 30, 2020, on and through Cobra’s entire network of off-course retailers/custom club fitters.    


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GolfWRX Classifieds (10/20/20): Putters! 3D printed NCW, TP Mills, Scotty Cameron circle T



At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member croy0021 – Custom TP Mills

Soft lines, milled face, and a true one of a kind, what else could you want in a beautiful TP Mills putter?

To see the full listing and additional pictures check out the link here: TP Mills

Member joshfisher – Scotty Cameron Circle T

FTUO – for tour use only! This Scotty Cameron is straight from the tour and ready for your local country club, muni, or indoor golf league – wherever it is you play.

To see the full listing and additional pictures check out the link here: Circle T putter

Member pschmitt712 – Custom National Custom Works putter

This is truly in the IYKYK (if you know you know) category of golf equipment. A fully 3D printed putter from the same great people that produce some of the greatest custom forged irons on the planet: National Custom Works.

To see the full listing and additional pictures check out the link here: NCW 3D printed putter

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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