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Cobra AMP Forged: Member Review

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From Cobra: Trusted and tour proven, these irons have the best of forged performance combined with Advanced Material Placement to offer the best of both worlds—playability with forgiveness. AMP Technology is applied individually to each iron in the set. The irons feature high MOI tungsten inserts (3-7 iron) and progressively larger CNC milled pockets (3-9 iron) that redistribute weight for higher launch and more consistent distance on off-center hits.

Pros: Cobra packed a lot of power into these irons — I saw at least 10 yards of distance with each club. Another great feature is that while each club’s sole is HUGE for “players irons,” the sharp leading edge compensates, giving me the confidence that I can compress the ball instead of just having the club bounce off the ground.

Cons: Having played blades for almost a decade, I am used to getting instant feedback with every shot — you know your swinging well with blades when you barely feel a thing at impact. These are SO forgiving that off center hits feel identical to solid impact. Also, at the proper angle, the chrome finish bounces the sunlight into your face at address more-so then other chromed irons I’ve tested.

Bottom Line: The added distance and monster ball flight make the AMP Forged extremely fun to play. It’s very easy to produce a shot with penetrating flight that goes DEEP and lands soft. These are ideal for the better player that can’t always get a lot of practice in during the week.

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About the tester

Swing Speed (Driver): 110 mph
Handicap: 3
Plays: 1-2 times a week

Click here for another review of the AMP Forged from a 45-year-old, 6-handicap golfer and to see comparison photos

Looks

I’m used to a small blade without the bling that these irons have. The orange insert is what jumps out to me first. It is purely cosmetic, and egos are the only thing that might be hurt by it, preventing experienced players from giving these irons a chance.  The size of the clubs may also be off-putting at first glance, as the short irons are quite large. The sole on the gap wedge, pitching wedge and 9 iron is very wide, which gives them a bit of a “game improvement” look rather than the “players iron” that Cobra might have been going for. Not to worry though — over the ball the leading edge is sharp and the hosel is thin, giving them a very blade-like appearance over the ball. The sole starts to thin out as you go up the bag, ending with the 4 iron being a not-so-shocking width. The 4 through 7 irons have the added tungsten inserts in the heel and toe which really doesn’t make a noticeable change to the look; just a dark grey spot on either side of the number. Looking at the cavity, you could say that these irons are “ripped.” For a cavity back, there is a lot of muscle bulging out the back, with the COBRA logo popping out of the cavity. For me, the best part of the look is that at address I didn’t see the cavity creeping out behind to the topline in the long irons. So many other brands with this style of cavity back have longer dragged out soles in the long irons that give them somewhat of a hybrid, and thus a “game-improvement” look.  With these, all you see at address is the thin topline and sharp leading edge, which a lot of players will like to see.

 

Click here to see more photos and read the discussion in the forums

Performance/Playability

The AMP forged have great versatility. A standard shot gives you a penetrating flight that goes for miles and lands softly, which you would expect from a cavity back. Obviously the right shaft helps, but a lot of times, cavity backs are just a big blunt instrument that aren’t as easy to be creative with. With these, you also get the workability and trajectory control of a blade. For as high as these can send the ball, they can just as easily fire little low bullets. Shaping shots is a bit trickier. The larger face and wider sole take some getting used to when trying to work the ball. Having been with thin blades for so long, I was always used to having a small, thin sole hit the ground at impact.  With these, the wider sole seems to try to square the face at impact, making it a little difficult to leave the face open and hit a little cut. It’s not impossible though. Once you start to feel how the club reacts differently compared to a small blade, you can make the adjustment and still do have the ability to shape the ball.  Also, the lofts are two-to-three degrees degrees stronger than standard (my set had a PW of 48 degrees, the AMP Forged PW measured 45 degrees), so each club gave me at least 10 yards additional distance.

Feel

Feel is one of those personal characteristics that make people like certain clubs over others.  For me, these have a soft, solid feel that I would expect from a quality forged club.  For a forged club, these are also incredibly forgiving. The tungsten weights in the mid and long irons really increase distance and forgiveness on off center hits.  My misses were flying just as far as a center strike, and felt just as soft.  For me, that’s not always a good thing. When my last shot was “not so perfect,” I try to apply how the shot felt at impact to the next few swings so I can adjust on the fly. My old blades had a very obvious feel when the shot wasn’t dead square, and I could learn and apply that to the next shot.  It’s a little harder with the AMP Forged.  They are so forgiving that they don’t’ always give you that immediate feedback, making it harder to know how to prevent that same swing on the next shot. Every shot with the AMP Forged feels flush. These might make things difficult for the better player who is always trying to improve and learn something from each shot.

The Takeaway 

These are definitely a fun club to play. They break from the traditional look and add some great detail that player’s irons may have been missing. They provide the length and forgiveness of normal cavity backs with the versatility of traditional blades.  The forged steel is very soft and forgiving, yet provides an explosive feel that makes each shot feel flush and solid. Are these the best feeling clubs I’ve ever played? Not quite. But for a strong player who wants distance, forgiveness and control, the AMP Forged are definitely near the top.

Click here to see more photos and read the discussion in the forums

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Evan is an attorney licensed to practice law in Michigan. He's also a dedicated golfer with an obsession for the latest golf equipment, and frequently gets caught in public examining his swing in any reflective surface.

3 Comments

3 Comments

  1. stephenf

    Jan 15, 2013 at 8:05 pm

    How about photos at address (POV shots, I mean) with the shaft not leaning backward? If it’s a huge sole, a good player is going to want to know what the club looks like with a little forward shaft lean, esp. in the long irons.

  2. Ihatecats18

    Oct 2, 2012 at 6:41 pm

    I really like the feel of these clubs. But the look of the club when it is square on the ground, doesn’t look very square compared to other forged clubs I’ve played. It is like more of a rock on the bottom of the lead edge.

    Feel A, Look C, Distance Fine

  3. Exhaloprez

    Sep 14, 2012 at 12:26 pm

    Great review. This may be out of left field but how do these clubs compare to Fourteen 930 or 910 irons relative to feel, distance, workability and forgiveness?

    Thank you.

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Equipment

Coming out of the haze: What to expect from the OEMs in the second half of 2020

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As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.

 

 

 

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Tour Edge EXS Pro Forged irons launched

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Tour Edge is expanding its better player targeted EXS Pro line with the addition of the all-new EXS Pro Forged irons—a tour-inspired design developed with multi-material technology, and looks to match.

Just like the limited edition EXP Pro driver, the EXS Pro Forged irons utilize the highest quality materials and processes to deliver a golf club built for the most discerning players. The goal of designer David Glod was to produce the most forgiving distance iron possible in a player-preferred package and the EXS Pro Forged live up to the lofty challenge.

 “As a club designer, I love player iron designs that are as beautiful as they are playable. These three designs were made to be irons that are drooled over by the core golfer, not only in looks and feel, but in how they perform.” David Glod – Tour Edge Lead Designer

“I believe that the milled forged iron connoisseurs out there are going to be very impressed with the playability we were able to combine with a traditional forged feel.”

Inside the Exotics EXS Pro forged irons

The EXS Pro Forged cavity iron is constructed of Japanese S25C mild carbon steel to offer an extremely soft feel to the golfer. After the forging process, the faces are CNC milled to precise tolerances and the grooves are designed to maximize performance throughout the set. The CNC milling of the EXS Pro doesn’t stop at the face either—the cavity is designed to boost MOI as much as possible in the compact clubhead, so the back of the club is also CNC milled to offer the thinnest face possible without sacrificing feel.

Speaking of feel, the term forged can be overused in the world of golf club construction with some lesser companies only stamping precast pieces once and calling them forged, but the EXS are not those clubs. The S25C club heads are triple-forged (struck 3 times at very high-pressure) to offer a thinner, stronger clubhead that allows the designer to push more mass to the toe and heel weight pads for more forgiveness and more consistent ball speeds across the face. To further improve feedback, the iron has an acoustic engineered cavity insert consisting of a polymer and a dampening gel to provide the best possible sound and feel.

Now about ball speeds and technology: The 3- 6-irons in the EXS Pro Forged cavity have a concealed 10g tungsten toe weight to push more mass away from the hosel and make the clubs more forgiving on heel and toe misses in the longer irons. This is similar technology to irons that are priced much higher in the market.

Availability, Specs & Pricing

The new Exotics EXS Pro Forged irons will be available for purchase on June 1, 2020 through select Tour Edge retailers and custom club fitting locations.

The stock shafts are: True Temper Elevate Tour VSS Pro—available in regular and stiff flex—as well as True Temper Dynamic Gold 105 in R300, S300.

The stock grip will be the Golf Pride Tour Velvet 360.

$149.99 per iron.

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New limited-edition Tour Edge Exotics EXS Blade irons and wedges unveiled

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Tour Edge Exotics EXS blade irons

Tour Edge has unveiled its new limited-edition “Straight From the Tour Van” Exotics EXS Blade irons and wedges featuring forged designs with CNC milling.

Per Tour Edge, the Exotics EXS Blade irons combine “tour-level inspired looks and feel with advanced materials and innovation to produce the most forgiveness and distance possible in a player’s iron.”

Each iron and wedge are individually milled from carbon steel and “engineered for players who look for the ultimate in control and shot shaping.”

Tour Edge Exotics EXS blade irons

The new Tour Edge EXS Blade irons feature a narrow sole, a thin top line, and a beveled leading edge and square toe design. The irons also contain a shorter blade length and a cambered top line in a bid to provide golfers with a more compact scoring iron.

Tour Edge Exotics EXS blade irons

Designed with advanced CAD technology and pure milled forging, the new additions from Tour Edge feature micro-cavity face and scoring lines that are all individually CNC milled and designed to offer maximum responsiveness and control.

Tour Edge Exotics EXS blade irons

Fully USGA conforming, the blades are CNC milled on both sides, which aims to offer golfers a club that has extremely tight tolerance and consistency from iron to iron.

Tour Edge Exotics EXS blade irons

The clubs feature Japanese S25C carbon steel, which is chrome plated with a dual finish. The irons contain a high polish and a satin finish in all the milled areas of the clubhead.

Tour Edge Exotics EXS blade irons

The sole of the EXS Pro Blade iron head features a rounded radius on the leading edge of the clubhead – a design which seeks to significantly reduce drag and turf interaction through impact to provide ultimate consistency on every shot.

Tour Edge Exotics EXS blade irons

Specs, Availability and Pricing

  • Stock Shafts: True Temper Elevate Tour VSS Pro: R-flex, S-flex, True Temper Dynamic Gold 105: R300, S300
  • Grip: GolfPride Tour 360
  • Price: $149.99 per iron
  • Availability: June 1, 2020

Tour Edge Exotics EXS Blade wedges

Designed from Japanese S25C Carbon Steel, the new blade wedges from Tour Edge are individually CNC milled on the face and grooves in design to create maximum spin from advanced groove engineering.

Tour Edge Exotics EXS blade wedges

The EXS Milled Forged wedges utilize dual-groove construction, with the lower loft (50° – 52°) wedges designed with deeper, narrower grooves while the higher lofts (54° – 60°) have wider grooves.

Tour Edge Exotics EXS blade wedges

The Exotics EXS Blade wedges feature a Center of Gravity (CG) that has been moved up in the clubhead with a milled-out center design. The milled-out center on the wedges leads to more weight being positioned both up and down in design for greater distance control on shots higher and lower on the face.

Tour Edge Exotics EXS blade wedges

The EXS Pro’s sole grind on the new blade wedges seeks to reduce bounce from the heel and toe for greater versatility when hitting a variety of shots, especially from difficult lies. 

Tour Edge Exotics EXS blade wedges

The blade wedges contain a Flare Toe design which places the center of gravity higher in order to provide for lower launch and more spin. A chamfer was also added to the trailing top line of the wedge for a slightly thicker top line that moves weight up without affecting the aesthetics of the top line at address.

Tour Edge Exotics EXS blade wedges

As with the blade irons, the wedges are 100 percent conforming to the USGA rules.

Specs, Availability and Pricing

Stock Shafts: True Temper Dynamic Gold 115 Wedge Flex

Grip: GolfPride Tour 360

Price: $149.99 per wedge

Availability: June 1, 2020

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