Titleist is unveiling its new 917 drivers to PGA Tour players this week at the Quicken Loans National at Congressional Country Club, where we expect several golfers to put the new drivers in play.

Titleist 917D2

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Titleist 917D3

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As in previous launches, Titleist is testing two new models with Tour players: the 917D2 and the 917D3. Like Titleist’s 915 drivers, 917 models have an Active Recoil Channel, a slot behind the driver face that boosts ball speed and lowers spin. What’s new is adjustable weight technology, which is labeled “SureFit CG” on the photos.

SureFit CG debuted on Titleist’s $1000 Titleist’s C17 Concept Driver, and offered golfers three adjustable weight settings (neutral, draw and fade) through the use of two differently weighted bars that were positioned on the rear portion of the driver head. Because only 1,500 of the drivers were made, however, C17 models were not made available to Tour players. That makes the 917 drivers the first drivers with adjustable weights Titleist has released on the PGA Tour.

As with previous launches, expect the 917 drivers to be released to the general public in the fall. In related news, Acushnet, the parent brand of Titleist, announced that it has filed with the SEC for a proposed IPO.

Related: See more photos, and what GolfWRX Members are saying about the 917 driver in our forum. 

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49 COMMENTS

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  1. If the 917 is longer but sounds and feels like the 913 series- than I will give it a try. The 915 just never sounded right to me- more like a TM sound and rarely felt solid like the 913.

  2. For all the negative comments, if you don’t like it, don’t buy it, problem solved! For those of us who love Titleist, I personally think it looks great and can’t wait to hit it. I currently game the 913 and have tested it against the Ping G30 and G and Taylor Made SLDR, R15 and M1/M2. Great drivers but, love my Titleist the most!

    • The R7 had 2 movable weights on the heel and toe that adjusted ball flight to either a draw or fade bias, those weights had absolutely nothing to do with CG. This driver uses an adjustable hosel to affect fade and draw and this new surefit weight to adjust CG. Nice attempt at a dig against Titleist, but your comment is so inaccurate, its laughable.

      • The weights do have an affect on draw and fade. Each club comes with a neutral weight and a second weight that depending on which way it is inserted affects fade and draw. There are also more weights available for purchase. Standard is 12G. The others are 8, 10,14 and 16.

  3. Looks bad- I have never liked my 915D2, try as I have- so I’m still hitting my 913D2 right down the middle every time and it keeps up with the others just fine. Long if needed, and straight when you have to have it. I’m convinced that there is not much left that will affect my game at this point- does someone have a better shaft that the Tour AD? I think not-

  4. I can’t wait till all the Titleist homer/Nike haters get a load of this! I feel like after the recoil channel in the 915, and the weight pod in the 917, we can safely assume cavity back technology will be there in the 919!

    • Yeah because Cavity Back Technology is still in Nike Drivers…

      I don’t see much of a cavity back in their drivers. Ever since they started with it, each season it gets filled in more and more…but yeah Just Do It

  5. Guess club manufacturers are like our favorite sports team. I love titelist clubs, and hit them better than all others. New clubs every 2 years makes more sense to me than every 6 months as others seem to spit them out, but there again I’m a Titelist guy. We all love golf and our team, so hit what you like and have fun.

  6. I’ve tried loads of titleist equipment over the years, and I can’t get any of it to work for me. It makes me feel inadequate. Like I’m not good enough to play with the pros choice.

  7. LOL nawww titleist…. i thought things like slots and movable weights were just gimmicks that don’t work and that’s why titleist don’t have them? sounds to me like titleist thinks they’re far more important than they actually are – you don’t see callaway or tm paying the pgatour to list every player who plays a titleist ball on their leaderboard do you.

  8. Titleist knows how to make great equipment they hardly ever put out bad stuff this should be a good driver. I don’t know how many pros would want moveable weights. Should be interesting to see how many move to this one right away. Other than the weight I don’t see a real difference between it and the 915. Is there anything new about the face?
    I have had a 983 a 909 and a 910 D3 and they were all great drivers. That being said I have a SLDR right now that works fine.

    • somehow their ball reputation unfairly gets put onto their clubs. their clubs seem like they were designed on toilet tissue in lunch breaks inbetween design next years prov1 cardboard box – they use other brands as their “inspiration” and produce such greats as the speedslot copy and my favourite the scotty cameron odyssey #7.

  9. Strangely the D2 looks more round shape and appears smaller then the D3. Not sure about the weights though, whole design looks more like a TM R7 driver. I am sure it performs and looks the part so may move other one they drop the price on those on ebay after a year.

  10. I’m sure this will be another in a long series of over-priced Titleist clubs… Oh, movable weight tech? Welcome to 2006…but I’m sure we’ll get a $500 price tag because it’s Titleist.

  11. I got c16 and added 20-30 yards once dialed in. Ordered a 2nd one! Had I know a cheaper version was coming I might have waited but the club is awesome! It’s first time a club actually lived up to the hype.

    • So Jim, I am presuming that you are not joking. If you are, shame on me.

      What is it about new Titleist technology that is giving you that distance boost? What in your opinion (or to the best of your technical knowledge) makes the new Titleist design so good?

      Not that it would determine what I do, but what can you tell us about the process of “dialing in” your C16? Did you switch shafts? Change hosel settings? Did you play with another Titleist before the C16?

      I honestly don’t get the theory behind Titleist’s new weight thing, versus simple interchangeable weight screws as seen in so many other drivers. I’ve actually begun to wonder whether interchangeable weights is a patented design feature that is off limits to Titleist. Hard to imagine that, but it is all so odd to me.

  12. So…they added an adjustable weight, these will probably start around $450-$500 without upgraded shaft. For a weight. Can we all admit this is getting out of hand? You absolutely don’t have to buy a new club just because it comes out, but if all you came up with in your 2 year product cycle was a moveable weight, you should probably make that a 4 year product cycle.

  13. Zzzz. Just bring back the basic essentials of the 983k and 905r. Pear shape, tall face, great sound. No tubes. What’s old and trusty should be new again. Our Titleist Rep says “people LOVE the sound of the 915d2/d3″ even though there was a group standing around him asking why it sounded too bad.

      • Yea no one else in the golf industry ever borrows ideas from any other club company. Every club that comes out is totally unique to that company. Keep hating. Maybe this is just smart business, isnt this what every industry does?

    • i love jumping on the titleist hate wagon, but this looks absolutely nothing like that… lol, but now that you’ve brought that to their attention they’ll be sure to sue him for copyright anyway.

  14. Already did….very similar feel to Nike vapor flex…same tech but with a perpendicular aaa battery thingy..

    Awesome club…like the vapor is was a bit spinny for me but he only had a few shafts and about 4 guys behind me when he took it out of his titleist bag…
    I was more interested in the ’boutique’ c16 head…wow it was awesome..

    I am historically not a titleist driver fan but will absolutely give the sure fit another try when I have more time to put less spinny shafts in it…but who knows when the titleist rep will be at PGA superstore again…

    -Chris

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