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Spotted: Titleist 917 Drivers

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Titleist is unveiling its new 917 drivers to PGA Tour players this week at the Quicken Loans National at Congressional Country Club, where we expect several golfers to put the new drivers in play.

Titleist 917D2

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Titleist 917D3

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As in previous launches, Titleist is testing two new models with Tour players: the 917D2 and the 917D3. Like Titleist’s 915 drivers, 917 models have an Active Recoil Channel, a slot behind the driver face that boosts ball speed and lowers spin. What’s new is adjustable weight technology, which is labeled “SureFit CG” on the photos.

SureFit CG debuted on Titleist’s $1000 Titleist’s C17 Concept Driver, and offered golfers three adjustable weight settings (neutral, draw and fade) through the use of two differently weighted bars that were positioned on the rear portion of the driver head. Because only 1,500 of the drivers were made, however, C17 models were not made available to Tour players. That makes the 917 drivers the first drivers with adjustable weights Titleist has released on the PGA Tour.

As with previous launches, expect the 917 drivers to be released to the general public in the fall. In related news, Acushnet, the parent brand of Titleist, announced that it has filed with the SEC for a proposed IPO.

Related: See more photos, and what GolfWRX Members are saying about the 917 driver in our forum. 

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48 Comments

48 Comments

  1. Warren Schroer

    Aug 21, 2016 at 11:38 am

    If the 917 is longer but sounds and feels like the 913 series- than I will give it a try. The 915 just never sounded right to me- more like a TM sound and rarely felt solid like the 913.

  2. kolfpro

    Aug 6, 2016 at 3:20 am

    Now that was sharp … ouch!

  3. Willard L. Abernathy

    Jun 28, 2016 at 7:08 pm

    For all the negative comments, if you don’t like it, don’t buy it, problem solved! For those of us who love Titleist, I personally think it looks great and can’t wait to hit it. I currently game the 913 and have tested it against the Ping G30 and G and Taylor Made SLDR, R15 and M1/M2. Great drivers but, love my Titleist the most!

    • Jon

      Aug 7, 2016 at 10:26 am

      It really has the shape of the 913 and colour of 905s. Really good looking!

    • KK

      Aug 25, 2016 at 8:43 pm

      For all the negative comments about the negative comments, shut up. Problem solved.

  4. Golfmaddness

    Jun 24, 2016 at 6:34 pm

    I was waiting for the new titleist guess I’ll go buy the M2 now

  5. KK

    Jun 24, 2016 at 5:59 pm

    The weight adjustment seems really contrived and unsightly. Just do a diagonal slider and call it a day. Or at least a weight bar that doesn’t stick out so much.

  6. setter02

    Jun 22, 2016 at 10:26 am

    Look how shallow and ugly those things look. From ‘classic pear’ to elongated ewww.

  7. moses

    Jun 22, 2016 at 2:39 am

    Weights remind me of the R7 drivers. Titleist has caught up to TM from 10 yrs ago.

    • SNBD

      Jun 29, 2016 at 4:12 am

      The R7 had 2 movable weights on the heel and toe that adjusted ball flight to either a draw or fade bias, those weights had absolutely nothing to do with CG. This driver uses an adjustable hosel to affect fade and draw and this new surefit weight to adjust CG. Nice attempt at a dig against Titleist, but your comment is so inaccurate, its laughable.

      • Dave

        Aug 30, 2016 at 1:17 pm

        The weights do have an affect on draw and fade. Each club comes with a neutral weight and a second weight that depending on which way it is inserted affects fade and draw. There are also more weights available for purchase. Standard is 12G. The others are 8, 10,14 and 16.

  8. LJB

    Jun 21, 2016 at 8:29 pm

    I think I will kept my current 975D.

  9. Warren Schroer

    Jun 21, 2016 at 7:15 pm

    Looks bad- I have never liked my 915D2, try as I have- so I’m still hitting my 913D2 right down the middle every time and it keeps up with the others just fine. Long if needed, and straight when you have to have it. I’m convinced that there is not much left that will affect my game at this point- does someone have a better shaft that the Tour AD? I think not-

  10. Eric

    Jun 21, 2016 at 4:15 pm

    I can’t wait till all the Titleist homer/Nike haters get a load of this! I feel like after the recoil channel in the 915, and the weight pod in the 917, we can safely assume cavity back technology will be there in the 919!

    • Rob

      Jun 22, 2016 at 4:41 pm

      Yeah because Cavity Back Technology is still in Nike Drivers…

      I don’t see much of a cavity back in their drivers. Ever since they started with it, each season it gets filled in more and more…but yeah Just Do It

  11. Jim

    Jun 21, 2016 at 11:36 am

    Guess club manufacturers are like our favorite sports team. I love titelist clubs, and hit them better than all others. New clubs every 2 years makes more sense to me than every 6 months as others seem to spit them out, but there again I’m a Titelist guy. We all love golf and our team, so hit what you like and have fun.

  12. chad

    Jun 21, 2016 at 10:52 am

    love the grey. I’m sure this color will be a big hit with old school titleist fans

  13. Mat

    Jun 21, 2016 at 8:52 am

    No disrespect, but I think we hit peak-driver with the G30/FlyZ+.

  14. Large smizzle

    Jun 21, 2016 at 4:08 am

    I’ve tried loads of titleist equipment over the years, and I can’t get any of it to work for me. It makes me feel inadequate. Like I’m not good enough to play with the pros choice.

  15. john

    Jun 20, 2016 at 6:34 pm

    LOL nawww titleist…. i thought things like slots and movable weights were just gimmicks that don’t work and that’s why titleist don’t have them? sounds to me like titleist thinks they’re far more important than they actually are – you don’t see callaway or tm paying the pgatour to list every player who plays a titleist ball on their leaderboard do you.

    • Power fade

      Jun 20, 2016 at 8:03 pm

      Correct. This not only looks gimmicky, but could be mistaken for Admiral Ackbar. “It’s a trap!’

  16. kn

    Jun 20, 2016 at 6:26 pm

    Price? $500? $600? Priced just right for all those “new” golfers who are going to keep the game alive.

  17. Tom Duckworth

    Jun 20, 2016 at 5:17 pm

    Titleist knows how to make great equipment they hardly ever put out bad stuff this should be a good driver. I don’t know how many pros would want moveable weights. Should be interesting to see how many move to this one right away. Other than the weight I don’t see a real difference between it and the 915. Is there anything new about the face?
    I have had a 983 a 909 and a 910 D3 and they were all great drivers. That being said I have a SLDR right now that works fine.

    • john

      Jun 21, 2016 at 2:21 am

      somehow their ball reputation unfairly gets put onto their clubs. their clubs seem like they were designed on toilet tissue in lunch breaks inbetween design next years prov1 cardboard box – they use other brands as their “inspiration” and produce such greats as the speedslot copy and my favourite the scotty cameron odyssey #7.

  18. golfraven

    Jun 20, 2016 at 4:37 pm

    Strangely the D2 looks more round shape and appears smaller then the D3. Not sure about the weights though, whole design looks more like a TM R7 driver. I am sure it performs and looks the part so may move other one they drop the price on those on ebay after a year.

  19. Brian

    Jun 20, 2016 at 2:06 pm

    I’m sure this will be another in a long series of over-priced Titleist clubs… Oh, movable weight tech? Welcome to 2006…but I’m sure we’ll get a $500 price tag because it’s Titleist.

  20. Erock

    Jun 20, 2016 at 12:50 pm

    Interesting color choice. Looks very similar to the gloss gray on the G15, G20, K15 Pings.

  21. Jim

    Jun 20, 2016 at 12:49 pm

    I got c16 and added 20-30 yards once dialed in. Ordered a 2nd one! Had I know a cheaper version was coming I might have waited but the club is awesome! It’s first time a club actually lived up to the hype.

    • Chuck

      Jun 20, 2016 at 7:04 pm

      So Jim, I am presuming that you are not joking. If you are, shame on me.

      What is it about new Titleist technology that is giving you that distance boost? What in your opinion (or to the best of your technical knowledge) makes the new Titleist design so good?

      Not that it would determine what I do, but what can you tell us about the process of “dialing in” your C16? Did you switch shafts? Change hosel settings? Did you play with another Titleist before the C16?

      I honestly don’t get the theory behind Titleist’s new weight thing, versus simple interchangeable weight screws as seen in so many other drivers. I’ve actually begun to wonder whether interchangeable weights is a patented design feature that is off limits to Titleist. Hard to imagine that, but it is all so odd to me.

      • mP

        Jun 22, 2016 at 2:48 am

        He was using a persimmon driver at 43 inches.

  22. Adam

    Jun 20, 2016 at 11:00 am

    isn’t that just a recolored version of the C16 or whatever they called it?

  23. rymail00

    Jun 20, 2016 at 10:12 am

    It was released today so I’m sure Greg will post some pics. If your on Titleist’s mailing list they sent out a pic this morning.

    http://www.golfwrx.com/forums/topic/1351002-titleist-917-prototype-released-on-tour-today/

  24. Joshuaplaysgolf

    Jun 20, 2016 at 10:04 am

    So…they added an adjustable weight, these will probably start around $450-$500 without upgraded shaft. For a weight. Can we all admit this is getting out of hand? You absolutely don’t have to buy a new club just because it comes out, but if all you came up with in your 2 year product cycle was a moveable weight, you should probably make that a 4 year product cycle.

  25. Ian

    Jun 20, 2016 at 8:56 am

    Hmmm. Looks similar to this guy’s design. http://izulugolf.com/powertube-driver/

    • Jb

      Jun 20, 2016 at 9:23 am

      Yeah. That’s all Titleist can do now, these days, to steal ideas. They always have. Like the Pro-V, also stolen, from Japanese balls

      • Colin

        Jun 20, 2016 at 3:30 pm

        Yea no one else in the golf industry ever borrows ideas from any other club company. Every club that comes out is totally unique to that company. Keep hating. Maybe this is just smart business, isnt this what every industry does?

    • john

      Jun 21, 2016 at 2:22 am

      i love jumping on the titleist hate wagon, but this looks absolutely nothing like that… lol, but now that you’ve brought that to their attention they’ll be sure to sue him for copyright anyway.

  26. Christosterone

    Jun 20, 2016 at 8:49 am

    Already did….very similar feel to Nike vapor flex…same tech but with a perpendicular aaa battery thingy..

    Awesome club…like the vapor is was a bit spinny for me but he only had a few shafts and about 4 guys behind me when he took it out of his titleist bag…
    I was more interested in the ’boutique’ c16 head…wow it was awesome..

    I am historically not a titleist driver fan but will absolutely give the sure fit another try when I have more time to put less spinny shafts in it…but who knows when the titleist rep will be at PGA superstore again…

    -Chris

  27. Jwowzer

    Jun 20, 2016 at 7:48 am

    Let me know if you need anyone to test these!

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pga tour

Andrew “Beef” Johnston WITB 2017

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Equipment is accurate as of the 2017 RSM Classic (11/14/17).

Driver: Titleist 917D2 (9.5 Degrees)
Shaft: Mitsubishi Tensei Orange 70TX

3 Wood: Titleist 917F3 (15 Degrees)
Shaft: Mitsubishi Tensei Orange 80TX

Hybrids: Titleist 816 H2 (19 Degrees)
Shafts: Mitsubishi Kuro Kage 90HY TX

Driving Irons: Titleist 718 T-MB 2 & 3 Iron (17 & 20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 50-08F, 54-10S)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T Super Rat I GSS Inlay
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Newport 2
Grip: Scotty Cameron Standard Cord Pistol

Putter: Scotty Cameron Circle T Super Rat II GSS Inlay
Grip: Scotty Cameron Standard Cord Pistol

WITB Notes: Beef was testing a variety of putters ahead of The RSM Classic. We will update this post when his choice is confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Beef’s clubs. 

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Equipment

The hottest blade irons in golf right now

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As we’ve written before, the decision to put a new driver in the bag is usually obvious. Better numbers at testing, perceptibly longer distance, and as long as your bank account allows, you have your new gamer.

The iron switch, however, is a trickier beast. Comfort with the variety of shots one needs to hit is key. Confidence from one’s long irons through the higher lofts is critical. Thus, even the greatest enthusiasm for a new iron release isn’t always followed by a mass exodus to gaming said irons. This is doubly true at the professional level, where the tools are critical to a player’s livelihood.

That said, the combination of forum chatter, GolfWRX member enthusiasm, and what we’re spotting in our WITB photos from tour stops are a reliable indicator of the hottest irons in the game.

And judging by the response to our recent Instagram post, we’re confident that these four models are the hottest blade irons in golf right now.

Callaway Apex MB

Buzz built steadily for the Apex MB iron when we first spotted them in Tour players’ bags at the beginning of 2017. The irons are the product of direct feedback from the company’s Tour staffers, according to Luke Williams, Director of Product and Brand Management at Callaway. Forged from 1025 Carbon Steel, these irons have the shortest blade lengths, the thinnest soles and the smallest overall heads in the vast line of Callaway irons. They’re designed for maximum workability, and for tour-desired turf interaction.

Related: Callaway (finally) launches new Apex MB and X Forged irons

Mizuno MP-18

The pioneers of Grain-Flow Forging, Mizuno went back to its roots with the MP-18 iron model. A throwback to the great muscle backs in the company’s history, Mizuno was shooting for the look of an iron that could have been forged a century ago. Shorter blade length, cambered top line, sharp, compact wedges, all combined with the most minimal badging make the MP-18 an instant classic that set the GolfWRX forums afire.

Related: Mizuno brings the MP family closer together

TaylorMade P730

TMag’s P730, particularly in its prototype incarnations, made quite a splash on the PGA Tour. Building on the heritage of the TP-MB irons, P730 was developed in collaboration with the very best players in the world. The 1025 carbon steel irons irons feature a smaller profile and crisper lines than the MB series irons. The combination of the clean look and a deep rear groove have players drooling. Discussing working with Dustin Johnson and Justin Rose to design the P730, TMag’s Senior Director of Irons, Tomo Bystedt said, “What these players need is a very low-inertia club that they can [manipulate] easily, almost like a surgeon’s scalpel.” Behold the scalpel.

Related: Taylormade expands forged offerings with P730 and P790

Titleist 718 MB

“For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel,” says Titleist in the 718 MB marketing materials.

It’s hard to argue with that statement from the “appearance of a classic forged iron” standpoint. Purists appreciate that the 718 MB maintains Titleist’s traditional lofts (the 6-iron is 31 degrees, the pitching-wedge is 47 degrees), thin top-line, minimal offset, and limited badging. In short, if it ain’t broke…

Related: Titleist’s 718 irons offer endless possibilities.

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Whats in the Bag

Austin Cook’s Winning WITB: The 2017 RSM Classic

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Driver: Ping G400 LST (8.5 Degrees)
Shaft: Fujikura Speeder 661 Evolution TX-Flex

3 Wood: Ping G400 Stretch (13 Degrees)
Shaft: Fujifuke Motore Speeder VC 7.2 TX-Flex

Hybrid: Ping G400 3 Hybrid (19 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91X

Hybrid: Ping G400 4 Hybrid (22 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91 X

Irons: Ping S55 Orange Dot (5-PW)
Shafts: KBS Tour S-Flex

Wedges: Ping Glide 2.0 SS (50-12, 56-12), Ping Glide 2.0 WS (60)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping Sigma G Tyne 
Grip: SuperStroke Mid-Slim 2.0

Golf Ball: Titleist Pro V1

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