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Snell: The Pros and Cons of Premium Golf Balls

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My name is Dean Snell, and I own a golf-ball company called Snell Golf. Maybe you’ve heard of my company or even used one of my golf balls; that’s great. My company isn’t the focus of this piece, though; it’s you. GolfWRX has given me the opportunity to help its readers understand what type of golf balls are best for them. I’m a golf junkie, like many of you, so I often find my way to this site. I love reading what you all have to say about my golf balls, and golf balls in general. That’s why I said “yes” to writing this article. I hope to save some of you a few strokes, and some of you a few dollars.

To me, there are really only two different types of golf balls; premium golf balls, which are called “tour balls,” and then all the other balls, which for the sake of this discussion we’ll call “distance balls.” They’re more affordable. I sell both a tour ball and a distance ball, so I don’t have a dog in this fight. It’s true what you’ve heard, though, tour balls do technically perform better than distance balls, but that doesn’t mean everyone needs a tour ball. Once you know the facts, you’ll know why.

I’ve been designing golf balls for 27 years, and things have changed dramatically in golf-ball design during that time. The change was so rapid, in fact, that many golfers don’t have their facts straight about what the new tour balls do, and what they don’t do. Back in the early ’90s, when we used to test drivers and 8 irons for performance, the Tour Balata was the true tour ball, but it scared a lot of golfers away due to high driver spin rates. In fact, tour players back then used 6- or 7-degree drivers just to try to reduce the spin a bit. For the average golfer, the driver spin rate would go even higher, thus producing huge hooks and slices off the tee. So if you played a tour ball in those days, you might have had a driver spin rate of 4000 rpm. If you played a distance-ball, your spin rate rate probably dropped to about 2500 rpm. Since reducing the spin of your drives creates more distance, for the most part, many golfers liked distance balls better, even though they were harder to stop on the green.

It took some time, but today tour balls are designed with multiple layers, which help to create what’s called a spin curve across your set of clubs. What that means is the new tour balls give golfers the distance of those old distance balls, but the control of the old tour balls when you need it. The new distance balls are better than they used to be, but they don’t have the same spin curve the new tour balls do. With distance balls, golfers will experience low-spin performance with all their clubs, which makes it difficult to stop shots quickly on the green. Better players also have trouble controlling shots with distance balls, as they tend to launch higher and with less spin, creating shots known as “fliers.”

Now, this may be the most important paragraph in this story. Whether you buy a tour ball or a distance ball, know they will both go about the same distance off the tee. That’s because leading golf ball designers have worked to get the spin rates of all their golf balls in a very similar range off the tee, and aerodynamically each ball’s dimples are correct for its particular construction. The ball speeds of all of them have been maxed out to USGA limits, as well.

Once you leave the tee is where tour balls start to outperform distance balls. Statistically, golfers hit most of their shots from 150 yards and in, and more than half of those shots are from less than 100 yards. Inside 150 yards, and especially inside 100 yards, is where certain golfers can truly benefit from tour-ball performance. Although you may not be able to spin the ball back like a pro, you will still be able to add some spin and control to your shots with a tour ball. With every 1000 rpm of spin you can add to a wedge shot, you can stop the ball 5 feet closer to where it lands on the average green. Having the ball stop faster may mean a birdie, or reduce the chance of a three putt.

So, lower spin rates for longer drives, and more spin for more control around the greens are the biggest pros for tour balls sold today. With the new balls, however, something completely flip-flopped in the feel category. Back in the day, distance balls were very firm in feel, and the tour balls were very soft. Better players used to love the soft feel. To improve their performance, tour balls have gotten firmer over the years, and distance balls have become incredibly softer. So if a soft feel is important to you, some of the distance balls on the market today feel much softer than tour balls. Just like the old days, the durability of distance balls is also still a plus, but the gap is closing. Most distance balls are made with an ionomer or Surlyn cover than is less prone to getting cut, scraped or gouged, but improvements to the urethane covers used on tour balls have added to their durability.

The biggest con of a tour ball continues to be its price, though. They can cost as much as $48 per dozen. Regardless of how you feel about that price point, there is a reason tour balls cost more than distance balls. All tour balls use at least a three-layer construction, which improve performance, and also adds to the cost of making them. Their urethane covers are also more expensive, from both a materials and labor standpoint.

Still haven’t made up your mind about which ball is for you? Here’s how I suggest golfers make the decision between a tour ball and a distance ball.

Get a sleeve of tour balls and a sleeve of distance balls, and compare them against each other on the golf course. You don’t need to play both balls tee to green, though. When you can, hit multiple shots with each ball from 100 yards, 75 yards and 40 yards. Try chips and putts from different lies. Then, go to the next hole and do the same thing, and repeat this process for 5 or 6 holes.

By the time you walk off the last green, you should have a favorite, and it’s not always a tour ball. Maybe you liked the way one ball felt, or noticed that one ball was stopping closer to the hole because it was either checking up more or rolling out more. Something will likely stand out to you. If it doesn’t, then buy distance balls. There’s no reason to throw your money away for no measurable benefit.

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Dean Snell is the founder of Snell Golf, and has been designing golf balls for more than 27 years. He's worked for both TaylorMade and Titleist, and is the inventor or co-inventor of the Pro V1, Professional, Penta and Tour Preferred golf balls. He has more than 40 patents in golf-ball design.

63 Comments

63 Comments

  1. scott

    May 30, 2016 at 5:49 pm

    Good players can debate balls all they want I would like to see more Amateurs on public courses pulling out Polara XS or XD golf balls and hitting drives they can find so we can speed up the public course round…..Maybe if Polara would advertise “Legal for Amateur non-Tournament golf” they could sell millions more…finding tee shots is a much bigger priority for the high handicapper then lhow much spin a ball does or does not have….

  2. Steve

    May 30, 2016 at 5:36 pm

    Just wondering how many of us reading these articles can afford to have a shag bag with 50 tour quality balls in good playing condition to take out to practice with daily? Also how many of us get to hit tour quality balls (Pro v1 etc) by the hundreds on the driving range? Guarantee your looking at 2 to 3 shots off your handicap if you have that luxury. At least we can get on the putting and maybe chipping greens with the same quality ball we play….

  3. Pingback: Are you playing with the wrong balls? – GolfDigest.com | Quick & Fast Sports News

  4. mc3jack

    May 13, 2016 at 2:36 pm

    A few other ball considerations: Cover hardness and green speeds. Say you’re playing a ‘soft’ ball, and you’re on slow(ish) greens. Putts falling short, aggravation . . . you can even see this on the Tour level in soft conditions. The pro’s don’t change balls, and can’t adapt their stroke. Ammies like us deal with more variability, such as length of time between mowings, playing different courses, so picking the right putting ball can increase the fun.

    Mr. Snell is correct about assessing the ball behavior around the green, first. You want a ball with cover hardness that matches your favorite putting stroke and makes the ball roll your familiar distance for that stroke.

    Next assess green hardness. Firm and grainy or slow, for example, like Bermuda grass. You need a spinnier ball with a hardish cover. ProV1x, even though your driver swing speed is supposedly ‘not optimal’ for that ball. Firm and fast? Break out a spinny ball with a softish cover….which is why the ProV1 is so popular.

    Ammies miss a lot of greens, so being aware of the spin/roll out characteristics of different balls on chips and pitches can pay real dividends, too. A earlier poster mentioned that players who have a lot of ground game like balls that don’t spin much…they can better gauge the bounce and roll without unpredictable ‘grabbing.’ And ammies tendency to hit/mishit balls short is mitigated by a ball that releases.

    We’d all like to think that using a Tour ball might save us when we have a baby pitch over a bunker but get real . . . 99% of golfers are not good enough to pull that off. And then they gag the three-footer they ‘saved’ anyway!

    • Bill Mac

      May 16, 2016 at 5:15 pm

      Please don’t take this the wrong way but I think you overthink your game. Just hit the ball. Get lessons from a Pro, practice and work on all the aspects of your game and the ball will go in the direction it is hit at the speed at which you hit it.
      It’s fairly simple.

  5. Forsbrand

    May 13, 2016 at 4:31 am

    Excellent piece Dean!

    Would like totry Snell in the UK but who distributes / sells them ?

    Many thanks

  6. Pepe

    May 12, 2016 at 10:33 pm

    To the Author…
    Dean, have you heard of the Begock affect? Where multilayer balls after 36 straight holes need to almost “rest” to return to normal. Like sort of re-coup. Is this urban legend or true? #pepegolfdeliveries.com

  7. RussF

    May 12, 2016 at 5:07 am

    While I appreciate the article stripped the issue back to Tour versus Non Tour or Distance balls, and assessment was based on construction and cover materials and their impact of flight spin and green stop control, at no time was COMPRESSION discussed. I know several sub 6 handicappers hitting Srixon Green Soft Feels as they provide great feel, yet they are 60 compression that I understand are fully driver compressed at around 80mph. These guys have swing speeds over 105mph so surely they are loosing 25 mph of speed as opposed to using a 3-piece tour ball like a Srixon Z Star or Titleist ProV1. How about a follow up article on ball compressions and swing speeds and how these effect choice. Ta.

    • Logan Hart

      May 12, 2016 at 1:53 pm

      Compression is simply a way for measuring how a golf ball will feel and has no effect on performance. Titleist and other manufacturers have found that balls “compress” a similar amount regardless of how fast or slow a swing is. The theory that high swing speeds + low compression = less distance is a myth that has been disproved many times. Therefore, there is no need for a follow up article. If these individuals do see a ball speed drop of 25mph it is most likely do to factors such as club head speed inconsistencies, different strike locations on the clubface, dynamic loft, etc.

  8. joe

    May 12, 2016 at 2:41 am

    tried them and they did not work for me …. gave them to a 15 handicap who loved them

  9. Chuck D

    May 11, 2016 at 11:11 pm

    @ M Shhmizzle, that would be “Straight up yo, best ball fo tha 2’s, 3’s, and fo’s.” If you’re gonna bite the format, get your spelling, grammar and punctuation correct, and keep it consistent.

  10. Dave

    May 11, 2016 at 10:34 pm

    I played the snell and I thought it was a great ball. The only reason I’m not using it now is because I got a great deal on some callaway sr3.

  11. Phil

    May 11, 2016 at 7:10 pm

    As a polymer scientist. Disagree with the article. The materials used for the covers of golf balls vary dramatically. Surlyn covers are the real cheap grade and others are elastomers or various blends.

  12. Pablo

    May 11, 2016 at 6:52 pm

    Were are and the Snell balls made and who manufactures them?

  13. Jim

    May 11, 2016 at 4:01 pm

    Pretty easy – if you play decent golf then get a premium golf ball, basically anything with a urethane cover. If you lose several balls per round then buy the cheaper distance ball and save some money. I’d recommend trying Snell’s MTB balls personally as they are easily as good as any urethane ball out there and cost a whole lot less too.

  14. Carlos Danger

    May 11, 2016 at 3:01 pm

    Pretty easy for me…

    If you are even somewhat of a decent golfer…premium balls feel great and go far (PRO) but are expensive (CON)

    Nuff Said

  15. Ned K

    May 11, 2016 at 2:56 pm

    If you want to shoot your lowest scores possible, use a “tour ball”. But there’s really no such
    thing as a “Tour ball”. There’s just the BEST ones and the not as good ones.
    Check to see what the World’s best players and amateurs use and you’ll get an idea.

  16. tlmck

    May 11, 2016 at 1:30 pm

    For those of us with slower swing speeds, tour balls feel like rocks and don’t go anywhere. They are only good on and around the green for me. However, I have been using two piece Surlyn for so long, I have learned to control them, and actually prefer the firm feel.

    • tlmck

      May 11, 2016 at 1:36 pm

      Forgot to mention I use plain old Pinnacle Distance Yellow. Just the best performing ball for my game.

  17. Steven

    May 11, 2016 at 1:03 pm

    Dean,

    Great insight. I think most of us would benefit from testing out the different golf balls. If price weren’t an issue, then golfers may see a benefit with the tour balls. I went to Golf Galaxy and did their ball test. They did a good job of recommending golf balls at different price points and for my misses. My location even told me which balls to switch to when my drives changed trajectory. It was a great experience.

    I agree with Dean. The key is to test out golf balls and find what works best for each person.

  18. Robert

    May 11, 2016 at 12:46 pm

    Chrome soft 4 life, dawggg

  19. Bob Hatcher

    May 11, 2016 at 12:20 pm

    Hitting to my greens are like hitting to a pool table so we need the most spin we can get from a ball.

  20. Tankie

    May 11, 2016 at 12:00 pm

    This article comes at a great time for me. I have found a 2 piece distance ball that I just love off the tee – Straight and Far. A real fairway finder. However, on the green, it just lands and rolls, no stopping. I need to do the short game test against a 3 piece ball that I like as well to see if I can get it to stop or to see how much it rolls. The distance ball is half the price of the 3 piece that I like so if there is no difference, I might as well save the money. BTW, I have seen plenty of Senior Golfers (60 and older) who play distance balls along with a “bump and run” game and score just fine.

  21. Dave

    May 11, 2016 at 11:23 am

    And Bert you sound like a ” greens keeper ” most of the ones around here think the sun shines out of you know where . Just do the job you get paid to do you are not gods.

  22. cjb

    May 11, 2016 at 11:00 am

    Always use the same type of ball, regardless of what type you are using.
    Switching between types are worse than using the “wrong” type of ball for your game.

  23. Alex

    May 11, 2016 at 10:33 am

    Most comprehensive article in a long time. Great piece of info. Definitely you do know your trade.

    • Fred

      May 11, 2016 at 1:05 pm

      Alex: if you enjoyed the article, check out out Dean’s facebook page. He’s got a lot of great videos that discuss everything you need to know about today’s golf balls: how they’re made, how to find the right ball for your game, etc. As for Dean’s brand of balls, I’ve been using his MyTourBall for over a year now. MY Golf Spy called it “a better Prov1.” If you’re happy with your current ball, great. If you’re shopping around, you might give Dean’s balls a look.

  24. Walter Scott Mohn

    May 11, 2016 at 10:11 am

    Excellent brief introduction/summary/update on past/current/relative golf performance. This is really all a golfer needs to know about golf balls regardless of age/gender/handicap. Thank you very much!

  25. G

    May 11, 2016 at 10:00 am

    Great article Dean. One observation/question. Ive noticed that while tour balls do spin and check more on full or 3/4 swings, on shorter chip shots the low compression balls seem easier to get to stop and control. What does your testing and experience show on those shorter chip shots?

  26. Johnny

    May 11, 2016 at 9:43 am

    As Jake said below, surely there are balls that are in between a tour ball and a distance ball when it comes to spin.

  27. Kathy Marie

    May 11, 2016 at 9:32 am

    What about women’s golf balls–are they just a different color or are they made differently?

    • Josh

      May 11, 2016 at 10:31 am

      Ladies’ balls are also two piece distance balls as well most likely with the more durable Surlyn cover. But have a softer compression that works better at slower swing speeds.

      • Fred

        May 11, 2016 at 1:29 pm

        There are players on the LPGA tour who do use tour balls. Lex Thompson, Stacy Lewis, Lydia Ko, Michelle Wie, among others.

        • Kathy Marie

          May 11, 2016 at 9:55 pm

          Thank you for answering my question Josh and Fred! I appreciate that you took the time. 🙂

  28. Mike Honcho

    May 11, 2016 at 9:30 am

    The Snell Get Sum ball, two words= VERY DISAPPOINTING.

    • Leon

      May 11, 2016 at 10:35 am

      Interesting. I had the opposite observation. The Snell get sum balls are very pleasing balls. They feel very soft, fly straight and long, spin less but have an amazing check and stop ability. (I hit the ball very high..). I broke 80s frequently by switching from tour balls to the get sum ball. And the price is so hard to beat ($75 for 6 dozens, man…)

      • Mike Honcho

        May 11, 2016 at 11:13 am

        I lost an average of 5-7 yards with my irons compared to other two piece balls I play (TM and Srixon). Putting feel was overly soft. Consistently shot 78-85 range with others, Get Sum 85-90.

        • Leon

          May 11, 2016 at 12:32 pm

          Have you tried the “My tour ball”? Different results?

          • Mike Honcho

            May 12, 2016 at 3:45 pm

            My swing speed is too slow for anything other than a 2-piece ball. As in, I’m a realistic golfer. Gotta compress it, to get it out there.

      • Fred

        May 11, 2016 at 1:31 pm

        The Snell Get Some ball earned a gold medal in Golf Digests “2016 Hot List.”

        • cgasucks

          May 11, 2016 at 2:44 pm

          Fred,

          You do know OEMs PAY to get on the Hot List right? Most people here don’t value that list.

          • golferj

            May 13, 2016 at 11:56 am

            They don’t pay to be in the Hot List, the hot list is done independently and then they are ASKED to pay if they want to use the official logos of the Hot List. And more importantly they weigh more to the big advertisers, so when indie companies rank well, that is saying something…

  29. Mike Honcho

    May 11, 2016 at 9:29 am

    Great article. Too bad I can’t give the same review to the Snell Get Sum ball. I ordered a dozen. In comparison to other two-piece balls I’ve played, these for sure where way near the bottom in performance. Lost 5-7 yards average with my irons and poor feel when putting.

  30. Ma Ja

    May 11, 2016 at 9:09 am

    Been using Snell “my tour ball” for about two months now, converted from the pro v1x. Same distance off all my clubs, checks on the green from full wedge shots a little less, which for me is better. Snells simply stop where they land instead of sucking back 6 feet. Great ball, don’t see myself ever going back to titleist unless Snell raises their prices.

    • Steve

      May 30, 2016 at 5:28 pm

      Yes, agree, used the “my tour ball” in a 2 day four man scramble tournament (got to set that ball up on every approach shot) …also used 7 year old Strata TL Tour balls….Strata even being 7 years hold still would spin back some on fairly dry greens “my tour ball” almost always stopped dead…..not saying that stop dead is not bad for a 12 handicap armature that really does not need to spin a ball back 5 or 6 feet further from the hole….

  31. Jake

    May 11, 2016 at 9:09 am

    Except that the majority of golfers underclub and leave the ball short of the pin last thing they need is more spin on the greens.There are balls in between these 2 groups which give good distance and decent spin and cost a whole lot less………..srixon soft feel is one.

    • Donald Quiote

      May 11, 2016 at 10:21 am

      I think the first part of your statement answered most of the ball question. If you are not a good enough that you don’t hit greens then no reason to spend the money on a tour ball.

    • Johnjohn

      May 11, 2016 at 11:24 am

      Try the RBZ urethane… 3 piece… Great price

    • Lef

      May 11, 2016 at 11:57 am

      I don’t think the majority of golfers habitually underclub. But high handicappers habitually hit it fat, which is why they tend to leave it short. When you chunk it the ball you play doesn’t matter one bit.

  32. Bert

    May 11, 2016 at 9:07 am

    Let’s see; have no respect for the course and your Superintendent should be pleased and as well as other golfers;

    “hit multiple shots with each ball from 100 yards, 75 yards and 40 yards. Try chips and putts from different lies. Then, go to the next hole and do the same thing, and repeat this process for 5 or 6 holes.”

    • Keith

      May 11, 2016 at 9:25 am

      Let the super do his/her job. Hitting multiple shots is not unusual, and any super who complains about golfers messing up the course playing actual golf should be in another business.

    • Ben

      May 11, 2016 at 9:25 am

      Bert,

      Crazy idea here ……… start repairing your ball marks and filling your divots. I don’t know a super in the country that would have a problem with that. Many members of WRX would have the opportunity to conduct this experiment at their club with no issue from other golfers. A little awareness of your surroundings should squash any problems before they arise. It’s all gonna be ok Bert, I promise.

    • Rene

      May 11, 2016 at 9:34 am

      You have never played a round of golf with no one in front or behind you? If you have a course that wouldn’t let you test shots out, so long as you are not creating a major bottle neck, then you need to find a new course to play.

    • Donald Quiote

      May 11, 2016 at 10:20 am

      Damn you kids for disrespecting the game! How dare you hit a 2nd ball into a green and work on your game along a round when the course isn’t super busy! I bet you disrespectful kids also play prefered lies when its rained a bit out too don’t you! Geez play the game it is meant to be played. Hickory sticks and … Geez get off your high horse one time. I think every one on this site …except the high and mighty Bert here have hit a 2nd shot into a green before. You just repair your divots (assuming you can hit the green Bert) and help maintain your course.

  33. Trevor

    May 11, 2016 at 8:41 am

    Question for those in the know:
    If you purposely use a power fade off the tee, will a distance ball generate leas spin that a tour ball?

    • Bill Mac

      May 19, 2016 at 5:42 pm

      I think anyone who purposely hits a power fade off the tee would know the answer to that question.

      • Bill Mac AKA Jerk

        Nov 13, 2017 at 12:21 pm

        I think you are wrong and you are an idiot. Stop being a jerk Bill

  34. Lee

    May 11, 2016 at 8:41 am

    I’ve always thought tour balls were a waste of money until recently playing in Spain on greens that were in the region of 12 on the stimp, I knocked the stick out 2-3 times with 7/8 iron playing an NXT Tour S only for it to release off the green. My pal threw me a Pro V1 (no I cried I lose to much distance with my irons) result knocked the stick out again and the ball stopped within 6 feet. I guess I’m saying use the ball that the conditions dictate if you lose half a club in length for increased scoring ability so be it.
    Also would love to try the Snell tour ball but live in the UK!

  35. Dave C

    May 11, 2016 at 8:39 am

    Good and accurate (from my own hacking around experience) article.

  36. steve

    May 11, 2016 at 8:26 am

    always make sure your balls are clean

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Courses

Brough Creek National: The backyard course you wish you’d built

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Raise your hand if you’ve ever wanted a golf course in your backyard.

Of course you have.

Now leave your hand raised if you actually rolled up your sleeves and made it happen.

Among the very few people left with their hands in the air are Ben Hotaling, Zach Brough, Evan Bissell, and Mark Robinson, the driving force behind Brough Creek National. That’s right. These guys are building a golf course in their backyard. From scratch.

The true beginnings of golf aren’t well-documented, but one thing’s for sure: people were playing golf at least 400 years before the first working internal combustion engine. Long before golf course architecture was a multi-million dollar investment before the first dime of revenue trickled in, courses were laid down largely by hand using the natural movement of the land. In that same spirit, Ben happened to notice that there was one particular shot in their backyard that reminded him of the Road Hole at St. Andrews, as it plays over their barn and to a green situated right in front of the road to the property.

Ben ultimately convinced his roommate Zach, whose family has owned the land for some time, that they should clear some trees and put in a makeshift green for their Road Hole. That was in 2015 and, while that’s technically the genesis of Brough Creek National, it was in 2018 when they started sharing their ideas in No Laying Up’s online forum section that things escalated rather quickly. Bouncing ideas off their fellow compatriots revealed great natural setups for a Biarritz/punch bowl combination, a Redan, and more. Before they knew it, they had a 630-yard, 7-hole golf course criss-crossing through the three-acre property in Kansas City, KS.

Road Hole green at Brough Creek National

Perhaps the most impressive aspect of Brough Creek National is that it has operated solely off of donations, which started with a weed eater here and a can of herbicide there and has since grown to a recent GoFundMe campaign of $15,000. These donations have allowed them to purchase grass seed and other vital equipment to see the project through. The community aspect of Brough Creek National is so important to what they’re trying to achieve that anyone who provides their name and address on the website is sent a free new membership packet (I happen to be member #209). Included are some stickers, a ballmark, and a welcome letter that states (among other things),

“We are proud to have you as a lifetime national member at our exclusive, member-owned (and maintained) club…The vision of Brough Creek National is to have a place for community golf modeled around fun for members and guests from all golfing backgrounds…Your dues will be assessed at the rate of $0.00 annually.”

Ben further emphasizes the importance of the community aspect by saying:

“I think Brough Creek stands for community. It’s like-minded individuals coming together and supporting something they’re proud of. It’s a smart, intriguing golf course, but it’s ultimately about making friends and that’s what matters. The quality of the golf course is almost inconsequential because the real purpose is to assemble this brotherhood of people who are passionate about the game of golf. We think it’s done in a way that sheds the elitist stigma that golf has often struggled with and we’re almost mocking that in a playful way.”

“I’m not going to tell anyone they have to experience the game a certain way, but we try to go above and beyond to be approachable and welcoming because we think that’s more important than status. Golf’s not a money-making business. It’s just not. So, why don’t we just take that out of it, come together as a community, and create something we can all be proud of?”

If we’re all having an honest moment, not even Ben and Zach know exactly how this project is going to evolve, but one thing’s for sure: an emphasis on maximizing fun for the highest number of the golfing community is never a bad place to start. Those who believe par and total yardage are irrelevant in determining the amount of fun available to them should be in for a treat. To watch the project unfold, check out www.someguysbackyard.com and follow @someguysbackyrd on Twitter and @someguysbackyard on Instagram.

Below is an overview of the course, narrated by Ben Hotaling

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Opinion & Analysis

Brooks Koepka’s coach, Claude Harmon III, on BK’s PGA Championship victory, working with the game’s best, and more

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Coming fresh off the celebration of Brooks Koepka’s fourth major win, Koepka’s long-time coach, Claude Harmon III chatted with Johnny Wunder as he was just about to hop on a plane back to The Floridian.

Here are the highlights of their conversation.

JW: Claude how you doin’?

CH3: Uh, I’m hungover!

JW: Brooks is walking off the 18th green after another major triumph. What is the first thing you guys said to each other?

CH3: Well, obviously there was a lot of emotion in that moment, but he told me it was the happiest he has ever been on the golf course, and after everything he’s done, that’s a big statement.

For him to put in all the hard work and to fight as hard as he did on a golf course that completely changed on the last day and come out on top makes me extremely grateful to be a part of the team that supports that. I believe he will find out more about himself from getting through the final nine holes than he would if he would have had a parade coming in and won by seven.

JW: That’s a great point. It seems like he is more apt to win even more majors based on that back nine than he would have otherwise.

CH3: I don’t think if you were watching it on TV you could have any appreciation for just how difficult it was. What DJ did yesterday was impossible and having that up ahead applies even more pressure to a leader. Ricky Elliott and BK are looking at the scoreboard and seeing DJ and 3 under and having no idea how that’s even possible. It was that tough.

JW: I think Brooks stubbornness is part of his true greatness. Would you agree?

CH3: His perspective constantly was “I’m still in the lead and someone is going to have to catch me and this golf course is extremely difficult.” Even after all the bogeys on the back side, he still controlled the lead and kept that mantra. The crowd yelling “DJ! DJ!” actually didn’t piss him off, it woke him up and made him want to hit a good drive and show the crowd he was still leading.

JW: How did yesterday compare to Shinnecock? 

CH3: At Shinnecock it was an interesting situation because Fleetwood…posted before BK was even off and in that case, Brooks said it was like playing against a ghost. No matter what he does, Tommy isn’t going to make any more mistakes or change in any way. That’s a tough scenario when you are staring at a number that won’t move for 5 1/2 hours.

JW: What do Brooks and DJ have that people can learn from.

CH3: It’s funny because we hear these cliches in sports psychology all the time, but I believe those two are the living embodiment of ONE SHOT AT A TIME. They don’t look back. Ever.

JW: Speaking on DJ. I’m watching the back nine and thinking to myself this guy is playing out of his mind, it was literally a battle of the best.

CH3: We talk about it all the time in golf, what we always want is the two best players in the world going toe to toe. We had that yesterday and I hope as time goes by we can look at this final round as a battle we will be talking about for a long time. Best players in the world on a tough but fair golf course with the ultimate prize on the line. In situations like this when there is this kind of pressure and these stakes you can look at the leaderboard and see the cream rising to the top. Rory, DJ, Jordan all with good rounds on a really tough day.

JW: You met Brooks in 2013, he showed up in his mom’s beat up Explorer and don’t know him at all. What was your first impression?

CH3: I was introduced to him by Pete Uihlein, his old roommate, and at first glance, he had raw talent and a ton of speed, but no plan. At the time he was hitting a draw and was uncomfortable with that. He told me his current coach wanted him to hit draws, and I said well that’s your fault, not your coach’s. It’s the player’s responsibility to manage himself and the information he’s comfortable with. When we worked on him getting into a fade, he started to click and he turned to me and said “it can’t be this easy.” My reply was “it has to be this easy!” At that level, under the gun, it better be easy. [Golf is] tough enough already.

JW: What were his career goals early on?

CH3: Even then, he wanted to be an elite player who won multiple majors. I was coaching Ernie Els at the time who had just won his fourth major and Brooks was on the Challenge Tour. He was committed to getting there but needed guidance, someone with a plan that wasn’t just his golf swing. Obviously, it worked out.

JW: What would you say is the Harmon secret to getting the best players in the world to peak as often as you guys do?

CH3: My dad told me: “What you don’t say is just as important as what you do say.” At the Masters this year Brooks, in practice, was really struggling. Look, it’s Masters week and I’m not going to go in there and start putting thoughts in his head. At that point, if this is a shuttle launch, we are in the cockpit and there is no turning back. My dad always had his guys have a go-to shot that they “knew” they could hit. Brooks calls it his “fairway finder” which is a squeeze off fade with a driver. I told him to hit a couple of those knowing it might spur some confidence. After a few absolutely flushed missiles, his confidence went up and he turned to me and said…”fairway finder all day.” The rest is history.

JW: You coach DJ, Brooks, Jimmy Walker and Rickie. Describe each in one word

JW: DJ
CH3: Natural

JW: Brooks
CH3: Tough MF

JW: Rickie
CH3: Genuine

JW: Jimmy
CH3: Soulful

JW: Thanks old friend
CH3: Talk soon, thanks man.

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On Spec: Swing weight is overrated

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A deep dive into one of the most talked about but truly misunderstood aspects of club building: swing weight. What it really means, and why it isn’t the end all be all for a set of clubs.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

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