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Show Stoppers from Day 3: 2016 PGA Merchandise Show



The PGA Merchandise Show is a week-long celebration of all things golf, highlighting the people, products and places that are intertwined with the game. Each day we’ve showcased the most noteworthy products we’ve spotted at the Show. If you’ve missed any of our coverage so far, you can catch up below.

Enjoy our final edition of Show Stoppers from the 2016 PGA Merchandise Show.

Directed Force Putters


There’s no bigger buzzword in putter design right now than balance. Terms such as “counter-balanced” and “face-balanced” have become staples of the modern golf equipment vocabulary, but a new putter company is hoping to add a new term to the list.

Directed Force Putters are lie-angle balanced, which founder Bill Presse says helps the putter stay square throughout the stroke and creates a more pendulum-like motion.


Practice Drill: If shaft lean and tempo are consistent, the balls will stay inside the putter. If not, they’ll roll out.

The 6061 aluminum putters are offered in lengths of 28-52 inches and lie angles of 61-79.5 degrees. Each of the 21 available lie angles is paired with a specific center of gravity (CG) that’s designed to work in harmony with its lie angle. Two screws — one in the heel, one in the toe — allow for the CG adjustments. The company also offers a side-saddle model with a lie angle of 79.5 degrees with a split grip, and its shaft has a rearward lean of 2 degrees.

The putters come stock with the company’s elliptical Press Grips (available in 1.25- and 1.375-inch models) and have a back-shaft design, both of which encourage a forward press. Watch the video below to learn more about the putters, which are available through for $399.95.

See what GolfWRX Members are saying about Directed Force putters in our forum.

Bushnell Tour V4 rangefinders


The Tour V4 Slope has a red front, while the standard model has a silver front.

Bushnell’s Tour V4 rangefinders could be the company’s best models to date. They’re lighter and more powerful than past models, and a change to the rules of golf also helped Bushnell improve their functionality.

The USGA’s revision of rule 14-3, effective this year, permits golfers to use distance-measuring devices that account for elevation changes as long as that functionality is disabled in tournament play. Bushnell’s Tour V4 Slope ($399) allows golfers to toggle the company’s “Slope” technology on and off through its menu, complying with the new rule. Bushnell also offers a non-slope version of the Tour V4 for $299.




Both devices are accurate to 1 yard, and will provide distances to flagsticks up to 400 yards away. They’re 30 percent smaller than the company’s popular Tour V3 rangefinders, and use Bushnell’s “Jolt” technology that vibrates to alert golfers when they have targeted a flagstick.

Areso Kine-Fit putters


SAM PuttLab is designed to measure the small details of a putting stroke that cause golfers to miss or make a putt. For that reason, many top instructors use the system to identify tendencies and correct flaws. SAM also works as a fitting tool, and can help golfers find the loft, lie, toe hang and grip size that will work best for their stroke.


Areso putter models range from classic to crazy. Each is 100 percent milled.

A German company called Areso decided to take SAM’s fitting power to the next level. Its team worked with SAM to develop software that would identify which Areso putter will work best for golfers based on their SAM results, as well as the best specifications for their stroke (lie, loft, length, grip, head type and balance).


Areso’s Optimus putters use interchangeable parts that allow for thousands of different configurations.

The putters start at $400, and are available for purchase through See what GolfWRX members are saying about the putters here.

The Fowlers and Spieths


Arguably the two most popular young players in the game today – Jordan Spieth and Rickie Fowler — have made heads turn in the golf fashion world with their prototype shoes.


The “Rickie Fowler high tops,” officially named the TitanTour Ignite Hi-Top SE, are expected to hit stores as a limited edition release in June for $200 in the white-and-black colorway (pictured above), which was on display at the PGA Show.


The design of Fowler’s high tops was designed based on Puma’s TitanTour Ignite.

The shoe wasn’t originally designed for public release; Fowler just wanted a shoe that matched his off-course look. Golf fans have been crying out for Puma to release them, however, so the company is giving the people what they want. The shoes are made with a leather upper, suede high heel and pig-skin interior.


We don’t know much about the “Jordan Spieth’s” from Under Armour — other than they’re really cool and Spieth wins a lot while wearing them. They were on display at the PGA Merchandise Show in the Under Armour booth, however, suggesting they may make it to stores before the end of 2016.

Tour Spin Club Washer


Have you ever left the driving range or golf course with grooves full of dirt and grass because cleaning them is just too much of a hassle? The TourSpin from Riveer solves that problem, and devastates bag boys everywhere.


Riveer is a 20-year-old company specializing in wash systems for a variety of industries, namely aviation and military. It began making golf-club washers over the last few years because owner Matt Petter is a certified “golf nut,” according to a fellow Riveer employee. For golfers, the 20 years of power-cleaning expertise will get their irons, hybrids and wedges cleaner than ever in about 45 seconds.


The automated system uses water pressure applied by rotational force to remove dirt and grass stains from golf clubs. They sell for $18K, while the tricked-out version with a cleat-cleaner and golf ball washer sell for around $29K.


The company expects some facilities will implement a “vending machine” tactic, having users pay coins or tokens to use the club-cleaning machine.



Ikkos goggles, which started as a way to train Olympic swimmers in 2008, use neuroscience principles to teach the brain how to perform body movements through visual and audio stimulation. Sound frequencies put the brain into a meditative-like learning state, while visuals seen while wearing the goggles teach the brain a movement pattern.


When you’re born as a baby, you learn movement by mimicking others, according to the company. Ikkos technology is designed to reverse engineer the learning process, and bring you back to the way you learned as a youngster – through imitation.


Here’s how it works: Download video content (YouTube works) into an App called CopyMe, and play it through the headset ($40), which repeats the content repetitively – around 30 times or more. Then put on the smaller goggles ($28), which are completely blacked out, and perform the intended movement.

The technology is currently being used for athletes, as well as for the rehabilitation purposes, namely cerebral palsy patients and stroke victims.

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  1. Mark

    Feb 3, 2016 at 1:23 pm

    After watching the video for the Direct Force Putters, the tech makes perfect sense. I would really like to try one. I would think the possibility of this improving my game (saving me strokes) is much higher than spending $300-400 on a new driver to improve my game.

  2. Scott

    Feb 1, 2016 at 11:30 pm

    If the putter had “Scotty Cameron” on it, you would be drooling over it. I’ve had a Directed Force putter for about 4 months. It is quite simply the best putter I have ever used. Sure, it looks weird, but I usually have the last laugh as Im collecting bets. By all means though, continue to poo poo something because it isn’t a brand name. It’s your loss.

  3. Thudstaff23

    Feb 1, 2016 at 1:01 pm

    I made up a new word for those Ricky high-tops: Interrible. Also, am I the only one who thinks that Directed Force looks like the shape of an immaturely drawn ball sack?

    • joepz

      Feb 1, 2016 at 6:49 pm

      They should rename that putter the “Man-Up.”

  4. Park District Hacker

    Feb 1, 2016 at 7:44 am

    No-name companies charging $400 for putters. Who is buying these?

    • steve

      Feb 1, 2016 at 9:06 am

      no one, bad business model

    • Stuart Smith

      Feb 2, 2016 at 10:06 pm

      You are buying named putters just for the name that have no math or physics behind them. Just a pretty club. Put a circle t on it and you will even pay more. This putter is the first of its kind with not only patents on the design but also the physics. You may be surprised where it may pop up next.

  5. Mat

    Feb 1, 2016 at 3:39 am

    If this is the “showstoppers”, stop the show.

  6. snowman

    Jan 31, 2016 at 9:24 pm

    Directed Force Putter seems like a great technology, however needs to be in a more conventional head shape if they hope to get any market IMO. The head on that thing is just too extreme for me.

    • ACas

      Feb 1, 2016 at 10:38 am

      agreed, 100%. You can say performance trumps looks as loud and as often as you want, but it just won’t replace the appeal of a good looking club and lack of support a bad looking will receive. I would jump all over one of those putters if he can get it to look like a blade of traditional mallet.

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Members’ Choice: The top-5 drivers that golfers want to test in 2018



Golf’s “off-season” is upon us and the PGAM Show in Orlando is quickly approaching in January, which means it’s time to start thinking about the upcoming driver releases.

We’ve seen a few companies launch their “2018” lines already — such as Cobra with its new King F8 and F8+ — while speculation swirls around the companies who have yet to announce their newest products. For instance, we’ve spotted a new “TaylorMade M4″ driver, and a new “Rogue” driver from Callaway. If history repeats itself and Titleist remains on a two-year product cycle, then we’ll see a replacement for the 917 line sometime in 2018, as well.

The question we posed to our GolfWRX Members recently was, which new or unreleased driver has you most excited heading into 2018? Below are the results and a selection of comments about each driver.

Click here to join the discussion!

Note: The comments below have been minimally edited for brevity and grammar. 

Titleist (7.39 percent of votes)

BDoubleG: I know it’s well down the road, but the Titleist 919 is what I’m most looking forward to. I played the 910 until this year and loved it, but I realized that I wasn’t getting much in the way of distance gains with the 915/917, and I was just leaving too many yards on the table. I know it’s a cliche, but I was seeing considerable gains with my G400LS, then my M2 I have now.

I feel like Titleist has been hurting in the driver market share category (and probably elsewhere), as I think a lot of people think that the 913, 915 and 917 have been minor refreshes in a world where almost everyone else has been experimenting with structure (jailbreak, turbulators) or with COG (spaceports, SLDR, G-series extreme back CG). I think if Titleist is going to recapture some of their market share, they will need to start taking an interest in stepping outside of their comfort zone to catch up with everyone else. Maybe I’m hoping for too much, but a D2-style head with ample forgiveness and low-spin (maybe a back-front weight), with the same great sound of the 917, and hopefully getting rid of the “battery taped to the sole” look would be a huge hit in my book.

I’m really looking forward to seeing what they come up with…and I hope I’m not disappointed.

Mizuno GT-180 or otherwise (8.87 percent of votes)

mrmikeac: After thoroughly testing the Mizuno ST-180 and seeing the distance gains I was getting from my Epic, I can’t wait for the GT to get here. Cobra would be next in line for me, but Mizzy really did something special with that JPX-900 and it seems to look like they’re going the same route with these drivers. Excellent feel, forgiveness and simple but effective tech. 

Callaway Rogue, Rogue Sub Zero or otherwise (17.73 percent of votes)

cvhookem63: It seems like we’re not getting a lot of “NEW” this time — just some same lines “improved” on a little. I’m interested to try the Rogue line and M3/M4 line to see if they improved on their previous models. The Cobra F8+ is intriguing to me, as well. I’d like to compare those three to see how they stack up. 

tj7644: Callaway Rogue. It’s gotta make me hit straighter drives right? It sure can’t be my swing…

Equipto: Callaway Rogue Sub Zero, and that’s about it. Most of my testing will be with shafts I presume. 

bangabain: Excited to give the Rogue a shot, although with the hope that there’s a little more fade bias despite the lack of sliding weight.

TaylorMade M3, M4 or otherwise (27.09 percent of votes)

DeCuchi: TaylorMade M3 of course, and the F8+. I’m more interested in the fairways this year though. TaylorMade M4 fairways and Rogue fairways are top of my list. 

elwhippy: TaylorMade M3 and M4. Not owned a TM driver for several seasons and want something with a bit more power than the Ping G Series…

cradd10: M3. Still rocking an OG M1. Super solid driver. Curious to see if the updated version can beat it. 

Cobra F8/F8+ (33.66 percent of votes)

WAxORxDCxSC: I sure want to like the F8 based on looks (I understand I’m possibly in the minority on that one at GolfWRX).

TWshoot67: For me, it’s three drivers: the Cobra F8, F8+ and TM M4. 

The General: Cobra F8 is going to dominate everything, just wait, on the F8

Ace2000: Definitely F8/F8+. Love my Bio Cell+ and can’t help but wonder if these perform as good as they look. 

Click here to join the discussion!

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True Linkswear goes back to its spikeless roots



True Linkswear is getting back to its roots, while expanding the singular golf shoe brand’s reach at the same time.

The Tacoma, Washington, company’s Director/Partner, Justin Turner, told us that with the release of the two new models, the company is course-correcting from a move toward the mainstream, spiked golf shoes, and a loss of identity.

In addition to durability issues, Turner said the core True Linkswear customer didn’t appreciate the shift — or the deluge of models that followed.

So, in a sense, the two-model lineup both throws a bone to True devotees and casts a wider net.

Turner and company asked: “If we wanted to restart the brand….what would we value?” A commitment to the brand’s core outsider identity, style as articulated in early models, and an emphasis on quality led Turner on multiple trips to China to survey suppliers in early 2017. Eventually, the company settled on a manufacturing partner with a background in outdoor gear and hiking shoes.

“We’ve spent the last few years scouring the globe for the best material sourcing, reputable factories, advanced construction techniques, and time-tested fundamentals to build our best shoes yet. No cheap synthetics, no corners cut.”

Eventually, True settled on two designs: The Original, which, not surprisingly, has much in common with the zero-drop 2009 industry disrupting model, and the Outsider: a more athletic-style shoe positioned to attract a broader audience.

True Linkswear Original: $149

The company emphasizes the similarity in feel between the Original and early True Linkswear models, suggesting that players will feel and connect to the course “in a whole new way.”

  • Gray, White, Black colorways
  • Waterproof full grain leather
  • Thin sole with classic True zero-drop heel
  • 12.1 oz
  • Sockfit liner for comfort
  • Natural width box toe

True Linkswear Outsider: $169

With the Outsider, True Linkswear asked: “What if a golf shoe could be more? Look natural in more environments?”

  • Grey/navy, black, white colorways
  • EVA midsole for lightweight cushioning
  • Full grain waterproof leather
  • 13.1 oz (thicker midsole than the Original)

The company envisions both shoes being worn on course and off.

True Linkswear introduced the more durable and better-performing Cross Life Tread with both models. Turner says the tread is so good, you can wear the shoes hiking.

Both models are available now through the company website only. True Linkswear plans to enter retail shops slowly and selectively.

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Sean O’Hair and Steve Stricker’s Winning WITBs from the 2017 QBE Shootout



The team of Steve Stricker and Sean O’Hair closed the QBE Shootout with an 8-under 64 for a two-shot win over Graeme McDowell and Shane Lowry. O’Hair made a timely eagle on the par-5 17th hole at Tiburon Golf Club to lock up the first place prize of $820,000 ($410,000 each).

Here’s a look at their bags.

Sean O’Hair

Driver: Titleist 917D2 (9.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White Prototype 60TX

3 Wood: Titleist 917F2 (15 degrees)
Shaft: Mitsubishi Diamana S+ Limited Edition 70TX

5 Wood: Titleist 915F (18 degrees)
Shaft: Mitsubishi Rayon Diamana S+ Limited Edition 80TX

Irons: Titleist 716 T-MB (4-iron), Titleist 718 AP2 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM7 prototype (50, 54 and 58 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron prototype

Golf Ball: Titleist Pro V1

Related: Sean O’Hair WITB

Steve Stricker

Driver: Titleist 913D3 (8.5 degrees)
Shaft: Fujikura Motore Speeder VC 8.2X

3 Wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Rayon Tensei CK Pro White 80TX Prototype

Hybrid: Titleist 816H1 (17.0 degrees)
Shaft: Fujikura Motore Speeder VC 9.2X

Irons: Titleist 718 CB (3-9)
Shafts: KBS Tour Prototype

Wedges: Titleist Vokey Design SM6 (46, 54 and 60 degrees)
Shafts: True Temper Dynamic Gold S400 w/ Sensicore

Putter: Odyssey White Hot 2

Golf Ball: Titleist Pro V1x

Related: Steve Stricker WITB 2017

Note: We originally reported Stricker had a Scotty Cameron putter in the bag, per Titleist’s equipment report. Stricker did, however, have a Odyssey White Hot putter in play during the final round of the QBE Shootout.

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19th Hole