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Show Stoppers from Day Two: 2016 PGA Merchandise Show

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After Demo Day on Tuesday, The PGA Merchandise Show moves inside the Orange County Convention Center in Orlando for its remaining three days. In case you missed it, here are our Show Stoppers from Day One of the Show.

Now it’s on to Day Two’s list, as well as our general galleries from Thursday.

Leupold GX-2i2 rangefinder

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Like the company’s top-shelf GX-4i2 rangefinder ($499.99), Leupold’s new GX-2i2 has TGR (True Golf Range) technology, which gives golfers yardages that consider elevation changes, atmospheric conditions and trajectory.

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Unlike the GX-4i2, however, which uses an adjustable face plate to make the device legal for tournament play, the GX-2i2’s TGR mode can be toggled on and off in the device menu. Better news? It’s USGA approved for tournament play when TGR mode is toggled off.

The GX-2i2 is accurate to 0.5 yards and has a range of 800 yards. How does it know a golfer’s trajectory, you might be asking? By entering the yardage a golfer hits each club, the GX-2i2 is better able to calculate the effect of uphill and downhill shots.

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Along with PinHunter and PrismLock technology, which sounds an audible beep when it senses a prism-equipped flagstick, the GX-2i2 comes with FogMode, which helps acquire yardages through the fog.

Foresight’s 180-degree hitting bay

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Each year, more and more of the PGA Merchandise Show floor is populated with companies touting launch monitors and golf simulators that improve the experience of indoor golf.

Foresight Golf, which makes the popular GC2 launch monitor, wowed us with a 180-degree hitting bay that used three projectors to showcase its FSX golf simulator software in 4K resolution.

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HMT (left) attaches to the side of Foresight’s GC2 unit.

GC2 is a camera-based launch monitor that’s easy to set up — it needs just a few feet of space — and offers an in-depth look at everything golfers will want to know about their ball flight by analyzing the ball’s movement over an 18-inch stretch.

When equipped with the company’s HMT (head measurement technology), GC2 becomes an attractive alternative to today’s top launch monitors for golfers who want to measure finer details such as angle of attack, club path, and rate of closure. And since HMT is a camera based system, there’s no more guessing about where golfers contact the ball on the club face. The unit can actually “see” impact.

Both GC2 (about $6000) and HMT (about $6495) can be used indoors and outdoors.

KLVN golf bags

A golf bag is a golf bag, right? That notion has been challenged in recent years by companies that believe a better golf bag is possible.

The latest is a company called KLVN, which launched a new bag at the Show. Its bag is actually two bags, and uses a rigid frame made of glass-filled nylon (a strong plastic) and ABS (a resin material) to house a smaller carry bag within the larger cart bag.

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The carry bag is secured inside the cart bag with a locking mechanism. With the push of a button, however, golfers can take the smaller bag with them in situations where they can’t proceed with their golf cart.

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The bags sell for $389, and can be customized in different colors and with different pockets based on a golfer’s tastes.

Golf Pride Tour SNSR, Tech-Enabled Grips

With two new grip lines announced at the this year’s Show, Golf Pride has positioned itself squarely in two of the industry’s fastest growing spaces.

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The company’s Tour SNSR (pronounced sensor) putter grips are available April 1, and use two different designs to help golfers manage tension. The Tour SNSR Straight grips are blue and black, and have a non-tapered design. That means the top of the grip and the bottom of the grip are roughly the same thickness.

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The Tour SNSR Contour grips are red and black, and use an oversized pistol shape that helps stabilize a golfer’s top hand. Both grips sell for $24.99, and use a soft, rubber construction that depresses when a golf grips the putter too firmly.

6de3e4a60a41b2d74ae0b07a48923c81Golf Pride also announced a partnership with Game Golf. Together they created a version of Golf Pride’s popular Tour Velvet grip that comes equipped with Game Golf’s shot-tracking “tags.”

Details on distribution and pricing will be unveiled later this spring, but the technology gives Game Golf users the ability to seamlessly track and share their rounds, shot data, and compete in Game Golf events on Android and iOS devices without adding anything extra to their clubs. Golfers will also receiving recommendations on when it’s time to change their grips based on the number of rounds played, according to the company.

Bentley Golf

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You would expect golf clubs with the Bentley logo on them to carry a hefty price tag… but $100,000? While the stock set — including 14 clubs — retails for $3,500, the tricked out version, which includes a trip to Japan for a fully customized set will run golfers six figures.

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The irons, offered in blade and CB models, are made from S25 carbon steel and forged by Vega with a dual finish, “piano” black and satin.

Throughout the set, the designs are inspired by shapes from a Bentley automobile; the dividing lines between silver and black finishes take after the haunch in the rear quarter panel, and the grip offerings are made to match the different interior leather options.

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The drivers — made from titanium — are offered in 9, 10.5 and 12 degree lofts, while the fairway woods come in a 15-degree head.

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The shafts come in women’s, regular and stiff-flex offerings, labeled with Bentley’s own design, but any custom shaft is available for an upcharge. Other than the stainless steel finish on the iron shafts, golfers can have rose gold or gun metal if your pockets feel up to the challenge.

Why golf clubs for Bentley? Well, because the owners of Bentley like to play golf. Fair enough.

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Bentley Golf also has ball markers (steel for $70 or silver for up to $700), divot repair tools (about $700) and golf bags (about $3500).

Specs are listed below.

BentleySpecs

Happy Putter doubles down on adjustability

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Brainstorm Golf’s first generation Happy Putter introduced a level of adjustability never-before-seen on the market, offering golfers the ability to adjust lie angle, loft, offset, weight and even dexterity (between right-handed and left-handed with the same putter).

According to its CEO and president Vikash Sanyal, however, the putters weren’t getting the traction and play on Tour that he wanted. But as he said, “with desperation comes creativity.”

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Its new prototypes (blade and mallet), which are expected to hit the market in April around the Masters, offer three interchangeable sight lines made from aluminum. With its second generation designs, Happy Putter is 2-for-2 on bringing something new to the putter market. Also, they offer the same adjustable options (aside from dexterity) as its predecessors.

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Hosels are more toward the heel than its predecessor to allow space for the sight lines.

According to Sanyal, the company has signed Champions Tour player Steve Pate, and a top-100 PGA Tour player and three top-10 LPGA players are soon to be announced. The new putters are expected to sell for $320, and have head weights between 360 and 390 grams.

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24 Comments

24 Comments

  1. Grand Bleu

    Sep 2, 2016 at 11:50 am

    Sure Bentley clubs look nice ! Sure production quantities don’t matter as they are made one by one.. but goods from prestigious brands aren’t just a show out : Aston Martin forged irons have a good reputation.. And they are quite expensive but not irrealistic, even for who doesn’t own an Aston.. Surprisingly, I have bought from my regular dealer an Aston Martin black wedge, a AM cap and a AM polo and paix 125€ for the whole thing ! And since, this 56° is my favourite club !

  2. Grand Bleu

    Sep 2, 2016 at 11:27 am

    Re/Bentley golf
    Sure it Looks nice ! Sure they are hand made, so production quantities don’t m

  3. scott

    Feb 3, 2016 at 3:20 am

    imagine being a broke 1 handicap and getting these comped. haha

  4. Golfgirlrobin

    Jan 31, 2016 at 10:59 pm

    Manager at my local Golf Galaxy told me they hadn’t sold a single Happy putter in five months. Hard to imagine doubling down on that.

  5. Trump

    Jan 31, 2016 at 2:50 pm

    I invented Bently clubs. Anyone who doesn’t use Bently clubs is a looser.

  6. Bob

    Jan 31, 2016 at 4:12 am

    “Prestige” car companies sell lots of luxury add ons at absurd list prices. As far as I can tell they are for people who have so much money they don’t look at prices and to fill up car maker catalogues.

  7. I'm Ron Burgundy??

    Jan 30, 2016 at 1:02 am

    Haha Bentley!! HAHA! I thought that was a joke?!! I wrote it down in my diary and I laughed at it!

  8. Nope

    Jan 29, 2016 at 4:22 pm

    The GC2 is such an annoying machine, having to take it apart and move the camera around from one side to the other for the Left hand. And you can’t reliably use it outside when the light changes, it confuses the machine.

    • talljohn777

      Feb 1, 2016 at 6:25 pm

      Try playing right handed. Problem solved.

  9. Gardner Fuller

    Jan 29, 2016 at 3:31 pm

    That KLVN bag looks pretty cool!

  10. Willy

    Jan 29, 2016 at 2:25 pm

    Looks like Bentley is trying to enter the PXG high end market in golf….will be interesting to see if that market can be profitable. Seems like a bad idea, but I also don’t have $$$ like the audience they are targeting, so maybe people will buy into the brand.

  11. Jafar

    Jan 29, 2016 at 1:52 pm

    Sweet, now all I need is a Bentley golf cart

  12. Ryan k

    Jan 29, 2016 at 1:45 pm

    Any word on release date of that rangefinder?

    Also think the klvn bag is a great idea but seriously $389? Let’s be real.

  13. cody

    Jan 29, 2016 at 12:04 pm

    Mr Happy putter, have you considered that maybe as a new comer to the market that maybe you should introduce your interesting although gimmicky putter at a more reasonable price point in order to gain the traction that you are looking for??

    • Happy Not

      Jan 29, 2016 at 2:49 pm

      No.
      Golf is an elite sport, not for the street. Not meant to be easily affordable

      • Other Paul

        Jan 31, 2016 at 8:46 pm

        Maybe where you live. In my city a huge portion of the average people play golf for fun.

  14. Chuck

    Jan 29, 2016 at 11:25 am

    lol. I remember “Porsche Golf.” When was the last time you saw a Porsche driver, or a complete set of Porsche clubs?

    (Writing this made me check on whether you could still buy overpriced Porsche clubs; you can’t. But you can still buy Porsche bags, apparel, headwear, logo ball marks, etc. And, setting aside the brain-damage prices, they are very nice items indeed. They should just not pretend to make the best golf clubs. It does not make sense. It would be like Tiffany making golf clubs. Or maybe like TaylorMade building a sports car.)

  15. Doc

    Jan 29, 2016 at 10:53 am

    The company’s Tour SNSR (pronounced SNSR) … LMAO

    • Zak Kozuchowski

      Jan 29, 2016 at 12:10 pm

      Thanks for catching that, Doc. It’s been a crazy week!

  16. ooffa

    Jan 29, 2016 at 10:46 am

    Bentley Golf. LOL. Shoot for the stars. Maybe someone will buy a set. But that person will be laughed at. By the salesman (secretly) and by his friends. (outwardly).

    • TWShoot67

      Jan 29, 2016 at 1:11 pm

      It would be like this Owner of Bentley clubs, ” look guys I have Bentley Woods and irons.” Friends response, ” Who give a s#!^!”

    • Tom

      Jan 29, 2016 at 1:12 pm

      It’s always a good thing to have a friend with dispensable funds.

    • Steve

      Jan 29, 2016 at 4:52 pm

      Laughing harder when your twenty by him with driver you got on clearance

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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Whats in the Bag

Akshay Bhatia WITB 2024 (May)

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Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)

Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X

3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)

Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X

Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+

Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X

Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split

Grips: Iomic

Ball: Callaway Chrome Tour

More photos of Akshay Bhatia’s WITB in the forums.

 

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Whats in the Bag

Emiliano Grillo WITB 2024 (May)

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Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX

5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX

Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5

Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0

Grips: Golf Pride MCC

Check out more in-hand photos of Emiliano Grillo’s clubs here.

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