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Show Stoppers from Day Two: 2016 PGA Merchandise Show



After Demo Day on Tuesday, The PGA Merchandise Show moves inside the Orange County Convention Center in Orlando for its remaining three days. In case you missed it, here are our Show Stoppers from Day One of the Show.

Now it’s on to Day Two’s list, as well as our general galleries from Thursday.

Leupold GX-2i2 rangefinder


Like the company’s top-shelf GX-4i2 rangefinder ($499.99), Leupold’s new GX-2i2 has TGR (True Golf Range) technology, which gives golfers yardages that consider elevation changes, atmospheric conditions and trajectory.


Unlike the GX-4i2, however, which uses an adjustable face plate to make the device legal for tournament play, the GX-2i2’s TGR mode can be toggled on and off in the device menu. Better news? It’s USGA approved for tournament play when TGR mode is toggled off.

The GX-2i2 is accurate to 0.5 yards and has a range of 800 yards. How does it know a golfer’s trajectory, you might be asking? By entering the yardage a golfer hits each club, the GX-2i2 is better able to calculate the effect of uphill and downhill shots.


Along with PinHunter and PrismLock technology, which sounds an audible beep when it senses a prism-equipped flagstick, the GX-2i2 comes with FogMode, which helps acquire yardages through the fog.

Foresight’s 180-degree hitting bay


Each year, more and more of the PGA Merchandise Show floor is populated with companies touting launch monitors and golf simulators that improve the experience of indoor golf.

Foresight Golf, which makes the popular GC2 launch monitor, wowed us with a 180-degree hitting bay that used three projectors to showcase its FSX golf simulator software in 4K resolution.


HMT (left) attaches to the side of Foresight’s GC2 unit.

GC2 is a camera-based launch monitor that’s easy to set up — it needs just a few feet of space — and offers an in-depth look at everything golfers will want to know about their ball flight by analyzing the ball’s movement over an 18-inch stretch.

When equipped with the company’s HMT (head measurement technology), GC2 becomes an attractive alternative to today’s top launch monitors for golfers who want to measure finer details such as angle of attack, club path, and rate of closure. And since HMT is a camera based system, there’s no more guessing about where golfers contact the ball on the club face. The unit can actually “see” impact.

Both GC2 (about $6000) and HMT (about $6495) can be used indoors and outdoors.

KLVN golf bags

A golf bag is a golf bag, right? That notion has been challenged in recent years by companies that believe a better golf bag is possible.

The latest is a company called KLVN, which launched a new bag at the Show. Its bag is actually two bags, and uses a rigid frame made of glass-filled nylon (a strong plastic) and ABS (a resin material) to house a smaller carry bag within the larger cart bag.


The carry bag is secured inside the cart bag with a locking mechanism. With the push of a button, however, golfers can take the smaller bag with them in situations where they can’t proceed with their golf cart.


The bags sell for $389, and can be customized in different colors and with different pockets based on a golfer’s tastes.

Golf Pride Tour SNSR, Tech-Enabled Grips

With two new grip lines announced at the this year’s Show, Golf Pride has positioned itself squarely in two of the industry’s fastest growing spaces.


The company’s Tour SNSR (pronounced sensor) putter grips are available April 1, and use two different designs to help golfers manage tension. The Tour SNSR Straight grips are blue and black, and have a non-tapered design. That means the top of the grip and the bottom of the grip are roughly the same thickness.


The Tour SNSR Contour grips are red and black, and use an oversized pistol shape that helps stabilize a golfer’s top hand. Both grips sell for $24.99, and use a soft, rubber construction that depresses when a golf grips the putter too firmly.

6de3e4a60a41b2d74ae0b07a48923c81Golf Pride also announced a partnership with Game Golf. Together they created a version of Golf Pride’s popular Tour Velvet grip that comes equipped with Game Golf’s shot-tracking “tags.”

Details on distribution and pricing will be unveiled later this spring, but the technology gives Game Golf users the ability to seamlessly track and share their rounds, shot data, and compete in Game Golf events on Android and iOS devices without adding anything extra to their clubs. Golfers will also receiving recommendations on when it’s time to change their grips based on the number of rounds played, according to the company.

Bentley Golf


You would expect golf clubs with the Bentley logo on them to carry a hefty price tag… but $100,000? While the stock set — including 14 clubs — retails for $3,500, the tricked out version, which includes a trip to Japan for a fully customized set will run golfers six figures.


The irons, offered in blade and CB models, are made from S25 carbon steel and forged by Vega with a dual finish, “piano” black and satin.

Throughout the set, the designs are inspired by shapes from a Bentley automobile; the dividing lines between silver and black finishes take after the haunch in the rear quarter panel, and the grip offerings are made to match the different interior leather options.


The drivers — made from titanium — are offered in 9, 10.5 and 12 degree lofts, while the fairway woods come in a 15-degree head.


The shafts come in women’s, regular and stiff-flex offerings, labeled with Bentley’s own design, but any custom shaft is available for an upcharge. Other than the stainless steel finish on the iron shafts, golfers can have rose gold or gun metal if your pockets feel up to the challenge.

Why golf clubs for Bentley? Well, because the owners of Bentley like to play golf. Fair enough.


Bentley Golf also has ball markers (steel for $70 or silver for up to $700), divot repair tools (about $700) and golf bags (about $3500).

Specs are listed below.


Happy Putter doubles down on adjustability


Brainstorm Golf’s first generation Happy Putter introduced a level of adjustability never-before-seen on the market, offering golfers the ability to adjust lie angle, loft, offset, weight and even dexterity (between right-handed and left-handed with the same putter).

According to its CEO and president Vikash Sanyal, however, the putters weren’t getting the traction and play on Tour that he wanted. But as he said, “with desperation comes creativity.”


Its new prototypes (blade and mallet), which are expected to hit the market in April around the Masters, offer three interchangeable sight lines made from aluminum. With its second generation designs, Happy Putter is 2-for-2 on bringing something new to the putter market. Also, they offer the same adjustable options (aside from dexterity) as its predecessors.


Hosels are more toward the heel than its predecessor to allow space for the sight lines.

According to Sanyal, the company has signed Champions Tour player Steve Pate, and a top-100 PGA Tour player and three top-10 LPGA players are soon to be announced. The new putters are expected to sell for $320, and have head weights between 360 and 390 grams.


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  1. Grand Bleu

    Sep 2, 2016 at 11:50 am

    Sure Bentley clubs look nice ! Sure production quantities don’t matter as they are made one by one.. but goods from prestigious brands aren’t just a show out : Aston Martin forged irons have a good reputation.. And they are quite expensive but not irrealistic, even for who doesn’t own an Aston.. Surprisingly, I have bought from my regular dealer an Aston Martin black wedge, a AM cap and a AM polo and paix 125€ for the whole thing ! And since, this 56° is my favourite club !

  2. Grand Bleu

    Sep 2, 2016 at 11:27 am

    Re/Bentley golf
    Sure it Looks nice ! Sure they are hand made, so production quantities don’t m

  3. scott

    Feb 3, 2016 at 3:20 am

    imagine being a broke 1 handicap and getting these comped. haha

  4. Golfgirlrobin

    Jan 31, 2016 at 10:59 pm

    Manager at my local Golf Galaxy told me they hadn’t sold a single Happy putter in five months. Hard to imagine doubling down on that.

  5. Trump

    Jan 31, 2016 at 2:50 pm

    I invented Bently clubs. Anyone who doesn’t use Bently clubs is a looser.

  6. Bob

    Jan 31, 2016 at 4:12 am

    “Prestige” car companies sell lots of luxury add ons at absurd list prices. As far as I can tell they are for people who have so much money they don’t look at prices and to fill up car maker catalogues.

  7. I'm Ron Burgundy??

    Jan 30, 2016 at 1:02 am

    Haha Bentley!! HAHA! I thought that was a joke?!! I wrote it down in my diary and I laughed at it!

  8. Nope

    Jan 29, 2016 at 4:22 pm

    The GC2 is such an annoying machine, having to take it apart and move the camera around from one side to the other for the Left hand. And you can’t reliably use it outside when the light changes, it confuses the machine.

    • talljohn777

      Feb 1, 2016 at 6:25 pm

      Try playing right handed. Problem solved.

  9. Gardner Fuller

    Jan 29, 2016 at 3:31 pm

    That KLVN bag looks pretty cool!

  10. Willy

    Jan 29, 2016 at 2:25 pm

    Looks like Bentley is trying to enter the PXG high end market in golf….will be interesting to see if that market can be profitable. Seems like a bad idea, but I also don’t have $$$ like the audience they are targeting, so maybe people will buy into the brand.

  11. Jafar

    Jan 29, 2016 at 1:52 pm

    Sweet, now all I need is a Bentley golf cart

  12. Ryan k

    Jan 29, 2016 at 1:45 pm

    Any word on release date of that rangefinder?

    Also think the klvn bag is a great idea but seriously $389? Let’s be real.

  13. cody

    Jan 29, 2016 at 12:04 pm

    Mr Happy putter, have you considered that maybe as a new comer to the market that maybe you should introduce your interesting although gimmicky putter at a more reasonable price point in order to gain the traction that you are looking for??

    • Happy Not

      Jan 29, 2016 at 2:49 pm

      Golf is an elite sport, not for the street. Not meant to be easily affordable

      • Other Paul

        Jan 31, 2016 at 8:46 pm

        Maybe where you live. In my city a huge portion of the average people play golf for fun.

  14. Chuck

    Jan 29, 2016 at 11:25 am

    lol. I remember “Porsche Golf.” When was the last time you saw a Porsche driver, or a complete set of Porsche clubs?

    (Writing this made me check on whether you could still buy overpriced Porsche clubs; you can’t. But you can still buy Porsche bags, apparel, headwear, logo ball marks, etc. And, setting aside the brain-damage prices, they are very nice items indeed. They should just not pretend to make the best golf clubs. It does not make sense. It would be like Tiffany making golf clubs. Or maybe like TaylorMade building a sports car.)

  15. Doc

    Jan 29, 2016 at 10:53 am

    The company’s Tour SNSR (pronounced SNSR) … LMAO

    • Zak Kozuchowski

      Jan 29, 2016 at 12:10 pm

      Thanks for catching that, Doc. It’s been a crazy week!

  16. ooffa

    Jan 29, 2016 at 10:46 am

    Bentley Golf. LOL. Shoot for the stars. Maybe someone will buy a set. But that person will be laughed at. By the salesman (secretly) and by his friends. (outwardly).

    • TWShoot67

      Jan 29, 2016 at 1:11 pm

      It would be like this Owner of Bentley clubs, ” look guys I have Bentley Woods and irons.” Friends response, ” Who give a s#!^!”

    • Tom

      Jan 29, 2016 at 1:12 pm

      It’s always a good thing to have a friend with dispensable funds.

    • Steve

      Jan 29, 2016 at 4:52 pm

      Laughing harder when your twenty by him with driver you got on clearance

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2020 TaylorMade P770 irons: Distance and precision redefined



New 2020 TaylorMade P770 irons are here, and with them, a reminder that every club in your bag has a purpose.

A driver is designed to go as far as possible, wedges are designed to be versatile precision instruments, and iron sets are built for both. The new 2020 TaylorMade P770 irons from TaylorMade bring together the distance of the extremely popular P790 with the precision of a midsized player cavity to offer distance and control to an iron unlike TaylorMade has ever produced.

2020 TaylorMade P770

2020 TaylorMade P770 6-iron. Cavity view.

TaylorMade P770 irons: The origin story

The story of the P770 starts with two clubs—the P760 and the P790. Now, if my math is correct, the combination of the two clubs would actually create the 775, but in the world of irons, that model number was taken over a decade ago by another OEM, and if we’re being honest, 770 sounds better anyways.

2020 TaylorMade P770, TaylorMade P790 comparison.

2020 TaylorMade P770, TaylorMade P790 comparison.

Let’s start with the P790 and its ability to infiltrate the golf bags of players of all skill levels. According to TaylorMade’s fitting database, the 790 is a club that can be found in the bags of players from +4 handicaps all the way up to golfers looking to break 100.

What makes the P790 so functional and appealing to so many golfers starts with its looks and ends with its performance. The P790 has the clean appearance of a blade iron from the back, and from address, it maintains sharper line associated with a  players club.

But off the clubface, or should I say all over the clubface, you get ball speed and launch conditions normally reserved for a much larger game improvement club. This iron helped redefine what is now known as the “players distance” category, and whether you consider that title an oxymoron or not, it’s impossible to argue with its popularity.

Then we have the P760, TaylorMade’s first combo iron set, which combined the power of SpeedFoam-filled longer irons with the precision of single-piece forged short irons. These irons again found their way into the golf bags of mid-handicaps to players all over the professional tours thanks to their ability to offer extra forgiveness and launch in longer clubs while still maintaining a small player’s look and preferred feel.

Regardless of skill, one of the biggest factors in the playability of any iron relies on a golfer’s ability to create speed, launch, spin, and angle of descent—the below video featuring our own Brian Knudson testing the P790 Ti is the perfect example of how an iron with strong lofts, for example, can launch higher and descend at an angle to make them playable when you combine the right technologies.

The ultimate design goal of the P770 was to combine the best of both these irons into a small, fast, playable package using every technology available to the engineers and designers at TaylorMade. This iron is about precision without sacrificing distance.

If you are a golfer looking for maximum workability and shotmaking control that puts less of a premium on distance, then the P7MB or P7MC is probably more up your ally, but if distance is still a big part of your decision-making process for a set of irons, then buckle up.

The technology

A look inside the construction of the P770

A simplistic way to describe the P770 would be to call it a shrunk-down version of the 790, but doing that would not give justice to the actual engineering that went into this design. The reason is, you can’t just shrink down a golf club and expect it to perform the same as a larger club, because not only are the mass properties different, but trying to maintain additional ball speed would be like expecting a smaller trampoline to bounce you as high as a larger one with bigger springs—the physics don’t add up.

“Designed to deliver P790-like performance in a smaller package, the all-new P770 leverages forged hollow body construction to pack as much distance and forgiveness as possible into a compact player’s shape.” – Matt Bovee, Product Creation

From address, and looking at the sole and toe profile, the P770 has a much stronger resemblance to the previous P760 than the 790, but from the back and from a technology standpoint, its got the guts of the P790.

The key technologies are

  • A SpeedFoam-supported forged 4140 high-speed steel face attached to a soft forged 8620 carbon steel body. Since the hosel is part of the forged body, you get the full lie and loft adjustability of a forged club along with the ball speed of a larger one. The secondary benefit of SpeedFoam is it creates an iron that feels extremely solid while being a multipiece construction
  • The other part of the speed story is the Thru Slot in the sole which helps shots hit lower on the face retain more ball speed and helps create extra launch. This technology runs from the 3-7 irons.
  • Speaking of launch, the new P770 has 46 grams of tungsten in the 3-7 irons positioned as low and as far back as possible towards the toe to boost MOI and launch in the longer clubs while precisely locating the center of gravity.
  • The final piece of the puzzle that helps with both distance and distance control is the Progressive Inverted Cone Technology or IVT. It is positioned closer to the toe in the longer irons to help with common mishits and moves higher and more heel ward into the shorter clubs. This keeps ball speeds variances as consistent as possible through the set.

More photos and discussion in the forums.

Choose your own P700 Series adventure

This is the part where the whole iron series really excels. For a long time, it used to be OEMs would release a number of iron sets that catered to various golfers but didn’t really have any cross over potential as far as building combo sets because of the large differences between designs. To counter this, they would often design exclusive combo sets either catered to better players or to higher handicaps/slower speed players with game improvement irons paired with hybrid long irons.

From the beginning and by design, the entire P700 series has been built to be custom combo’ed for any golfer—an impressive design feat. This allows players of varying ability with different swing and player traits to get exactly what they need out of different parts of their set. They have even gone as far to make sure that no matter how someone is looking to build their set, they can get looks, offset, bounce, and performance to match up from club to club—they even have an easy-to-follow chart!

Pricing, availability, and specs

The TaylorMade P770 irons will be available for pre-order starting August 14th and will be be available in retail shops starting September 4th.

They will be available from 3iron to pitching wedge in right and left-handed with an A wedge option available to right-handed players only. An 8 piece set starts at $1399 (174.88 per club) with KBS Tour steel shafts and Golf Pride Z-Grip grey and black as stock.

P770 Stock Specs

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2020 Mizuno E21 wedges: High performance reimagined



New design, new construction, and a new way to look at what a high-performance wedge can be—these are Mizuno E21 wedges.

When talking about new clubs and the technology being utilized by engineers, the conversation eventually turns to mass properties and how adjusting them within the clubhead helps to create higher-launching lower-spinning shots. This is great when talking about drivers and fairway woods, but at the other end of your bag, high-launching, low-spinning shots are the enemy of great wedge play and distance control.

The key to hitting lower-launching, higher-spinning wedge shots is making contact below the center of gravity lower on the face. To help players achieve these optimal launch conditions, the Mizuo E21 utilizes multipiece construction to place the center of gravity higher in the head than ever before.

More photos and discussion in the forums. 

Mizuno E21 wedge technology

Mass properties play a massive role in the performance of any club. By design, wedges are the heaviest full swing clubs in the bag. This gives designers more mass to move around. To get the most of the Mizuno E21’s performance, the focus was to relocate as much mass higher and deeper in the head without sacrificing both looks and feel. The only way to do this was by using a hollow body construction.

The E21 wedge brings together a 1025 Grain Flow forged boron face and hosel with a 431 Stainless steel back, this helps the wedge maintain the soft and solid feel Mizuno is known for while also increasing groove durability. Don’t think that because a wedge is packed with technology it makes it a club meant for higher handicap golfers either—any golfer can benefit from improved wedge technology, the same way we can all benefit from hitting higher launching, lower spinning drivers.

More photos and discussion in the forums. 

The new E21 wedges even offer the exact same, if not thinner appearance from address than the Mizuno T20’s even though the back of each wedge looks extremely different—again, just like with drivers, something that looks different is different for a reason.

Soles designed for versatility

Beyond the new and improved mass shifting the E21 wedges provide, the most important part of the wedge is the sole, and Mizuno R&D pulled out all the stops when configuring the soles of these wedges to fit a wide variety of players.

They come in both a narrow and wide sole option, but unlike with irons where a wide sole is generally reserved for game improvement clubs, the wide sole models of the E21 have been configured for maximum versatility. Mizuno is not the only OEM offering versatile wider sole wedges, Callaway has the “X” grind, and Titleist with the low bounce “K”, to give you a few examples.

The wide sole E21’s have a lot of heel and toe relief along with a lot of front and back camber to keep the leading edge closer to the ground for those tight lies around the greens.

Mizuno Hydroflow Micro Grooves

Just like with last year’s release of the T20 wedges, instead of using traditional laser etching parallel to the milled grooves, Mizuno engineers took the concept of tread from high-performance tires and went perpendicular to the grooves and parallel to the direction the ball moves up the face to channel moisture away.

This directional tread has proven to increase spin on shots especially in conditions with moisture up to 1,200 RPM on a 60-yard shot. It’s not just about spin either: the more the friction created also means more control on launch angle and less of a “floating” ball flight. That’s how those low flying “zippers” really zip!

The other part of this groovy tale has to do with the reconfiguration of the grooves. Just like with the T20, the lowest groove on the E21 wedges has been shortened and centered. This puts it closer to the leading edge without having it disorient the look of the club from address and making it appear that the heel or toe is thinner on one side.

By bringing together the new CG placement with leading groove technology and reconfigured soles, Mizuno is once again changing the way players think about wedge performance.

More photos and discussion in the forums. 

Price, availability, and specs

The E21 wedges will be right-hand only and available this October with the exact date upcoming and priced at $200 per club.

The stock shaft is the KBS HI Rev 110 Wedge flex in black ion finish, along with a Lamkin ST Hybrid grip

Mizuno E21 wedge loft and bounce availability

More photos and discussion in the forums. 

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2020 TaylorMade Spider FCG putter: Blade performance, mallet forgiveness



2020 taylormade spider putter cover

If you love the feel of a blade putter but struggle with alignment and need the extra stability only a mallet can provide, then this could be the putter you have been waiting for—the all-new 2020 TaylorMade Spider FCG (Forward Center of Gravity).

Although the new Spider FCG doesn’t look like any Spider ever imagined by the putter team at TaylorMade, it is a Spider through and through thanks to its multi-material design, and it’s built to offer the extra stability synonymous with the Spider name.

2020 TaylorMade Spider FCG putter: It’s what’s inside that counts

The key to the new Spider FCG putter is the distribution of mass relative to the face along with the extreme heel and toe weighting to boost MOI. This isn’t a small tweak either, to offer you a direct comparison, the center of gravity of the standard Spider X is 3 times further back in the head compared to the new Spider FCG. This is why most mallet putters, including the Spider X from TaylorMade, rely on various hosel configurations to fit a player’s stroke—and even then they can only get so much toe hang out of these designs.

Tech/fitting note: The reason we don’t see many high MOI (low and back center of gravity) putters that also have more than around 30 degrees of toe hang is that the nature of high MOI designs makes them harder to open and close relative to square. For someone with a more gated stroke, this means a high MOI style of putter requires more manipulation to get back to square at impact oftentimes results in the face being left open causing a “push.”

To get the center of gravity as forward as possible, TaylorMade did a number of things to the weighting properties of the head, including using more than 100 grams of tungsten weight in the heel and toe of the putter and positioning the interchangeable head weight directly behind the face. The most clever design trick was removing as much weight as possible from the back of the head, but maintaining the shape from address.

“We tried to think of the top and rear portions of the putter as a canopy. It’s rigid, allows us to create a long alignment tool, but takes up a very small portion of the putter head’s total mass” – Bill Price

The face also plays a big role since TM is using a new CU29 PureRoll insert, which offers all the same roll enhancing properties as other inserts in the line except for the fact it is constructed of pure copper and weighs 25 grams, making it the heaviest insert TaylorMade has ever created.

This putter is all about TaylorMade expanding available options to golfers, because the Spider FCG offers greater toe hang than any other putter in the Spider family ever at 46 degrees (with the slant next), which puts it directly in line with the TP Soto at 47 degrees. It also comes with two other hosel options to give players with a less gated stroke a better fitting putter—while still offering a longer alignment line and more forgiveness.

“In developing Spider FCG, we sought insights from many of the top players on TOUR. We compiled that information to construct a clean and traditional mallet shape that performs in a non-traditional way. The result is an intelligently designed high-MOI mallet that’s built for golfers who have an arced putting stroke. Forward CG placement lets the toe release freely like a blade, while the mallet shape and perimeter weighting help maintain the signature Spider family forgiveness.” – Bill Price; Product Creation Putters and Wedges

Now Speaking to alignment, the Spider FCG has what TaylorMade is calling TruePath T-Sightline. It combines the perpendicular alignment from the face with the long line pointed at the target. Giving this a technological name might seem like a bit of a stretch, but when talking with TaylorMade’s Bill Price about the top’s contrast he noted

“White is the very bright to our eyes and by creating high contrast along the front of the putter it helps players set up more square to their putting line regardless of eye dominance.”

It’s been proven time after time that player alignment is very much attributed to their eye-dominance; some players use the leading edge while others use longer alignment lines on the top of the putter—the FCG with TruePath is offering both.

Price, availability, and specs

The Spider FCG will be available at retail and online starting September 4th with the retail price of $350.

It is offered in three different neck styles to help golfers varying amounts of face rotation in their stroke to find the right model

  • The L-Neck (aka Plumbers Neck) with 25° of toe-hang
  • Short slant next with 46° of toe-hang, which puts it in line with most blade putters on the market
  • Single bend which is close to face-balanced for those with limited face rotation

It will come stock with a KBS Stepless Black CT putter shaft along with a Super Stroke Pistol 1.0 black and white grip, with other grip options available through custom order.  The putter will come in both right and left-handed and will come in the stock lengths of 33”, 34”, and 35”.

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