Equipment
Ben Hogan releases new VKTR hybrids
Ben Hogan was known for his deadly accuracy with long irons — surely you’ve seen this photo of his famous 1-iron shot in the 1950 U.S. Open at Merion. Golf has changed since then, however. Instead of long irons, many professional golfers now opt for at least one hybrid to replace a hard-to-hit long iron. As such, the Ben Hogan Golf Company has developed a VKTR hybrid, catering to the needs of the modern golfer.
According to the company, the VKTR hybrids are for golfers seeking a higher launch than they can get from the company’s long irons, but still want the performance benefits of workability and distance control from various lies. For that reason, the hybrids are designed to create more spin than many hybrid options on the market, which can help golfers more easily hold greens on approach shots.
“The VKTR design … creates the proper launch angle and spin rates needed to generate the ideal ball flight to hold greens from long range,” said Terry Koehler, President and CEO of Ben Hogan Golf. “Our independent robot testing shows that the VKTR hybrid results in an increase in spin rates and angle of descents with consistent distance control.”
The design of the hybrids include interchangeable weights on the bottom of the sole and along its perimeter, which allow golfers to adjust draw, fade and neutral biases.
Hogan’s VKTR hybrids ($249) will be available in April available in 11 lofts, ranging from 17 to 27 degrees. They use a progressive design; the lower-lofted models have larger heads for a higher launch, while the higher-lofted models have a smaller profile for a more penetrating flight. Through HoganFit online, golfers can properly fill in the yardage gaps in your bag.
Stock Shafts and Grips
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Equipment
Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange
Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.
Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.
Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.
Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.
According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.
He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.
Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.
Head over to PGATour.com for the full article.
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Whats in the Bag
Akshay Bhatia WITB 2024 (May)
- Akshay Bhatia what’s in the bag accurate as of the Wells Fargo Championship. Bhatia is deciding between drivers. More photos from the event here.
Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)
Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X
3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)
Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X
Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+
Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X
Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split
Grips: Iomic
Ball: Callaway Chrome Tour
More photos of Akshay Bhatia’s WITB in the forums.
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Whats in the Bag
Emiliano Grillo WITB 2024 (May)
- Emiliano Grillo what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5
Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
Check out more in-hand photos of Emiliano Grillo’s clubs here.
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Kourtney Knowles
Jan 25, 2016 at 7:43 pm
I ordered one of their tk wedges last summer although I had never demoed their clubs. I wanted a project x 6.5 shaft and so they had to order it in. The shaft got back ordered and so they called me two weeks later and I ended up cancelling my order. About a week after than I got a call from one of their customer reps telling me he told the owner about what happened in my particular order and that I had cancelled. The owner told the rep to call me back and offer me any of their clubs at wholesale price. I ended up purchasing an entire set for nearly 40% off with KBS shafts. I figured if i didn’t like them I could always sell them and maybe make a few bucks. I’ve gamed these clubs for 3 months now and absolutely love them. I am a scratch golfer and wouldn’t probably recommend them for those who struggle making solid contact, but the wedges are the best I’ve ever gamed and I would say the other irons are more forgiving than a traditional mb iron.
The company is by far the best customer experience I have ever experienced and I can’t wait for these new hybrids to come out.
J White
Jan 25, 2016 at 5:01 pm
I was at the company last week, they look awesome in person and I’m sorry 10yr old technology in a hybrid means absolutely NOTHING. Their irons feel amazing and many of the companies employees worked for the original Hogan before callaway dismantled them so this “new junk” is very good imo. They also have a cavity back iron as well as a driving iron that also looks great. I’m a huge supporter of these smaller companies like hogan and Adams before taylormade destroyed them. So either try them before bashing and get off your big box brand or don’t say anything.
Don't ask me, I just work here
Jan 25, 2016 at 12:38 pm
These look like the old Idea Pro Gold hybrid IMO………
8thehardway
Jan 21, 2016 at 5:30 pm
This company continues to impress me; everything seems so well thought out, nothing rushed to market. If these hybrids give me more spin and a steeper angle of descent, I’m in.
Curt
Jan 21, 2016 at 3:09 pm
Lots of negative comments here from people that haven’t even tried the new Hogan clubs. I just had a recent dealing with the company and it was a great one. Good guys that stand behind their product and do right by the customer. I have a couple of new Hogan products that I will be testing and providing review of on GolfWRX. I am excited to test them and provide my unbiased results, opinions, etc here. I am one of those guys that has ZERO brand loyalty! I’m only loyal to the betterment of my game so I use the best of each club (results only) with no regard to the name on the clubs. Stay tuned!!
BaBaBoey
Jan 21, 2016 at 3:28 pm
I can’t hardly wait. Can you tell me when so I can mark it on my calendar?
Fahgdat
Jan 22, 2016 at 12:26 pm
I can hardly understand what language you’re speaking and why you would even crack a poor joke about it
Matt
Jan 21, 2016 at 3:49 pm
Agreed. Have to say, the new irons are great. Great feel and would love to try out the new hybrids…
Fahgdat
Jan 21, 2016 at 3:07 am
Nobody wants this new fake Ben Hogan company stuff. Everybody wants the PXG
Teaj
Jan 20, 2016 at 9:24 pm
they look sexy though
BaBaBoey
Jan 20, 2016 at 6:34 pm
PS Adams called and they want their 10 year old design back.
BaBaBoey
Jan 20, 2016 at 6:33 pm
We used to grind ski onto the soles of hybrids and fairway woods for the guys on tour all the time. They looked a lot like what the Hogan sole is going for.
WILSON!!
Jan 20, 2016 at 6:13 pm
You said “They use a progressive design; the higher-lofted models have larger heads for a higher launch, while the lower lofts have a smaller profile for a more penetrating flight.” Yet the picture directly below it says the exact opposite. I’m losing my faith in this site more every time I visit.
Zak Kozuchowski
Jan 20, 2016 at 8:21 pm
Wilson,
Thank you for pointing that out. We got it wrong, and it has been amended.
Jafar
Jan 20, 2016 at 2:48 pm
I like it and have been looking for a hybrid that can offer weighting in the heel for more draw bias.
The VSole on a hybrid is interesting.