News
adidas Adventure Tour Kicks Off
When I ran into accomplished amateur golfer Lindsay Knowlton (left) a couple years ago, just after she had been hired at TaylorMade-adidas Canada (she is now a Product Manager), she absolutely gushed about the gig and the opportunities it provided. Little did she know EXACTLY what kind of adventure the company had in store for her.
The Ohio State alum will certainly find out over the next month or so. Today kicks off the Wear In The World Campaign for the company. This globe-spanning adventure will have Knowlton and fellow employee Josh Sullivan (of the US) touring all sorts of climates to test adidas apparel featuring ClimaCool, powered by CoolMax Extreme, ClimaLite and ClimaProof.
The pair were chosen after an extensive search process the company did internally. Over the next five weeks the pair will play golf in Death Valley, United States, Bolivia, Argentina, South Africa, and Australia. During their visits to each region they will play with a number of golfers including those who are part of the TaylorMade-adidas professional staff. This includes Andres Romero and 2009 RBC Canadian Open winner Nathan Green. The pair will be videotaped during the trip and will provide updates via a Blog, Tweets, and Facebook Updates. “Our intent with this program is to prove that adidas Golf apparel powered by COOLMAX Extreme performance fabric stands up against the world’s most extreme golf conditions and allows golfers to perform at their best regardless of what Mother Nature throws at them,” said John Kawaja, Executive Vice-President of adidas Golf. “The Tour players who wear our product have long-said they believe adidas Golf apparel provides a competitive advantage. Our mission here is to demonstrate that advantage in a really compelling way.” Compelling is right. Media swarmed the company headquarters November 19th for the kick-off ceremony. The pair’s online updates will likely get equally enormous attention from consumers. Stops for Knowlton and Sullivan will include: Furnace Creek, California / LaPaz Golf Club, Bolivia/Ushauia, Argentina/Walker Bay Golf Resort, South Africa and Alice Springs, Australia.
http://twitter.com/adidasGolfUS
http://www.facebook.com/adidasGolfUS
http://wearintheworld.adidasgolf.com/
- LIKE0
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
News
Morning 9: Pendrith’s maiden Tour win | Morikawa back with former coach | Brooks victorious
|
- LIKE0
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
News
Morning 9: Tiger confirms playing schedule | Player: This caused Tiger’s downfall
|
- LIKE1
- LEGIT1
- WOW0
- LOL1
- IDHT1
- FLOP0
- OB0
- SHANK1
Tour Photo Galleries
Photos from the 2024 CJ Cup Byron Nelson
GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).
Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.
We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.
Check out links to all our photos below.
General Albums
- 2024 CJ Cup Byron Nelson – Monday #1
- 2024 CJ Cup Byron Nelson – Monday #2
- 2024 CJ Cup Byron Nelson – Tuesday #1
- 2024 CJ Cup Byron Nelson – Tuesday #2
- 2024 CJ Cup Byron Nelson – Tuesday #3
WITB Albums
- Pierceson Coody – WITB – 2024 CJ Cup Byron Nelson
- Kris Kim – WITB – 2024 CJ Cup Byron Nelson
- David Nyfjall – WITB – 2024 CJ Cup Byron Nelson
- Adrien Dumont de Chassart – WITB – 2024 CJ Cup Byron Nelson
- Jarred Jetter – North Texas PGA Section Champ – WITB – 2024 CJ Cup Byron Nelson
- Richy Werenski – WITB – 2024 CJ Cup Byron Nelson
- Wesley Bryan – WITB – 2024 CJ Cup Byron Nelson
- Parker Coody – WITB – 2024 CJ Cup Byron Nelson
- Peter Kuest – WITB – 2024 CJ Cup Byron Nelson
- Blaine Hale, Jr. – WITB – 2024 CJ Cup Byron Nelson
- Kelly Kraft – WITB – 2024 CJ Cup Byron Nelson
- Rico Hoey – WITB – 2024 CJ Cup Byron Nelson
Pullout Albums
- Adam Scott’s 2 new custom L.A.B. Golf putters – 2024 CJ Cup Byron Nelson
- Scotty Cameron putters – 2024 CJ Cup Byron Nelson
- Ben Griffin playing Maxfli golf ball
See what GolfWRXers are saying in the forums.
- LIKE10
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK1
-
19th Hole2 weeks ago
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole2 weeks ago
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole3 weeks ago
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole3 weeks ago
Brandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
-
19th Hole1 week ago
LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
-
Equipment3 weeks ago
Jason Day on his recent switch into Srixon ZX5 and ZX7 Mk II irons
-
19th Hole5 days ago
Gary Player claims this is what ‘completely ruined’ Tiger Woods’ career
-
Whats in the Bag1 week ago
Team McIlowry (Rory McIlroy, Shane Lowry) winning WITBs: 2024 Zurich Classic