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Keegan Bradley signs apparel deal with Travis Mathew



A flat-brim hat, “Air Keegan” spikes and Travis Mathew apparel will be Keegan Bradley’s uniform for the 2014-2015 season. The company announced on Monday that Bradley has signed an apparel deal with Team Travis Mathew.

[youtube id=”3eX6j3pWdkI” width=”620″ height=”360″]

Bradley is ranked No. 28 in the Official World Golf Rankings, but he’s near the top of the fashion rankings on the PGA Tour, especially now that he’s on board Team Travis Mathew. The younger, hipper Southern-California brand should blend better with Bradley’s Air Jordan golf spikes and flat-brim hat.

“We are excited to welcome Keegan Bradley to the Travis Mathew family.” said Travis Mathew CEO Travis Brasher. “He is a perfect fit for our brand and exemplifies the Travis Mathew culture both on and off the course.”

Bradley previously wore Tommy Hilfiger apparel.


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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.



  1. Pat M

    May 16, 2015 at 9:50 pm

    KB and Pepsi are idiots.

  2. Rich

    Jan 23, 2015 at 4:31 pm

    Keegan Bradley is possibly the biggest dork of all time. Nothing will change that, especially not those stupid air Keegan shoes he wears.

  3. RG

    Dec 18, 2014 at 5:43 am

    So in a game where grown men use stuffed animals for headcovers and put neon colors on their clubs people in this forum are commenting that flat billed hats and MJ shoes are ridiculous??!! I’ve got news for you mental defectives, Golf is ridiculous!

  4. The Hammer

    Dec 17, 2014 at 11:40 am

    Its the style these days, look at 3/4 of younger golfers and they are wearing flat bills and snapbacks, its the current trend! Everyone thats saying that they look stupid are just jealous they cant get paid to wear trendy clothes and play golf for a living…bottom line. Plus the Jordans look sweet, its no different that someone wearing yellow nike shoes or any other crazy colored shoes. All these comments are just people hating that he has style and they dont. Thats it.

  5. theFairwayMole

    Dec 17, 2014 at 9:19 am

    Best part of the clip: 0:07 – 0:09.

  6. TheBrokenTee

    Dec 17, 2014 at 2:04 am

    Just wondering, is there any way to buy air jordans?

  7. tom

    Dec 16, 2014 at 7:51 pm

    This guy is really looking for attention wearing Jordans on the golf course. Ridiculous.

    • Beacher50

      Dec 17, 2014 at 1:22 am

      Naw, he’s just being paid well to look ridiculous.

  8. Carlos Danger

    Dec 16, 2014 at 2:25 pm

    Flat bill hats are the “Bluetooth” of golf.

    I dont care what clothing company he signs with, a tall dorky white dude in high tops and a flat bill hat looks horrible. Maybe if he was working at one of the cell phone kiosks at the mall it would be acceptable, but not golfing.

    Did someone tell Rory he looks like a character out of the Hobbit movies (more than usual) in his flat bill hat?

    • Beacher50

      Dec 17, 2014 at 1:27 am

      Everyone looks dorky in those hats, and one day they will realize it to. A young coworker wears a flat billed hat, to work even sometimes, and he has upward ambitions, I told him the first thing he needs to do is ditch the hat. Not one executive is going to take him serious when he wears a hat like that to a golf outing, much less to the office. Facts are facts, and unless you’re a rapper your not going to get far with the traditional business man when dressed like a punk.

      • RG

        Dec 18, 2014 at 5:39 am

        This comment brought to you by bias and stupidity.

  9. Supermangolf

    Dec 16, 2014 at 12:57 pm

    Awesome sign for both sides! TM gets one of the greatest players in regards to raw talent and intensity, I mean we all know Keegan for his impressive Ryder Cup debut. And Keeg wins with one of the best companies in the industry, really nothing to complain about with anything TM designs. Maybe less stripes though, stay with the clean cut solid colors and bold collars, that gray hat he has on in the video looks awesome.

  10. Brodie Hock

    Dec 16, 2014 at 9:15 am

    I am less likely to wear TM now…

  11. Beacher50

    Dec 16, 2014 at 12:31 am

    Flat brimmed hats should be banned…and ears tucked in, talk about dorky looking.

    I have to think one day (like those of use who had long hair and wore bell bottoms back in the day)that those wearing flat brims with their ears tucked in well say “what were we thinking!!!”

    • Billy

      Dec 16, 2014 at 1:16 am

      Idiotic comment. It’s just a hat.

    • Ben

      Dec 16, 2014 at 8:15 am

      Oh Beacher… stop being an old fuddy duddy. I can assure you the guys who like flat brim hats talk about you too. How can you still wear saddle shoes to play golf?

      • Beacher50

        Dec 17, 2014 at 1:20 am

        Talk to me in 10 years, even an ol fuddy duddy like me will be around yet.

    • RG

      Dec 18, 2014 at 5:33 am

      Of course they will…it’s the cycle of life. This generation is entitled to it’s own look. Let’s try and keep our underwear in our pants though.

  12. Conservative White Guy

    Dec 16, 2014 at 12:30 am

    Kb is a perfect TM type and those Jordans are awesome!

  13. RAT

    Dec 15, 2014 at 9:00 pm

    Keegan is not the Travis Type and the Air Jordan’s suck!

  14. Kasey

    Dec 15, 2014 at 8:27 pm

    So happy to see him join TM. What a great move for both. LOVE the Jordans too. Keegs is paving his own way, like Rickie did a few years ago. It will do nothing but good things for him. The stuffy, middle-aged may not like his clothing or shoe choices, but their opinions don’t matter much. #gokeegs

    • Pat

      Dec 15, 2014 at 8:38 pm

      LOL. And most people don’t take kids like you seriously either. The hipster look is only appealing to teenagers and kids in their early to mid 20’s which is a tiny segment of the population.

      • kess

        Dec 15, 2014 at 10:10 pm

        His look doesn’t quite qualify as hipster. I see the dirty little hipsters all over DC. But a young look is fine and appealing to the 18-34 demographic is the Mecca for marketing.

      • JustTrying2BAwesome

        Dec 15, 2014 at 10:21 pm

        And though the under 30 are a smaller segment, they also spend tons of money to look good. Old people in general could care less if they look good, or fashionable, especially on the golf course. Also, the old people are only getting older. At some point, and probably relatively soon, will stop being able to play altogether. The under 30 crowd is the future of the game, and if it’s going to thrive, there has to be an excitement to get kids into it. If flashy clothes and/or clubs do it, then flash it up kids. If you don’t like it, don’t buy it.

      • Conservative White Guy

        Dec 16, 2014 at 12:29 am

        You call that hipster?!? that’s about as hipster as Arnold Palmer on a Sunday.

        This signing is a perfect match and those shoes are sweet looking. MJ is as old as a goat now and yet still moves the needle.

    • other paul

      Dec 16, 2014 at 12:08 am

      Who is going to carry golf forward when old people die? Young people. The next generation of old men playing are going to look great doing it. But first we need the old people to teach us young ones to play. Best short game lesson I ever got was from an 83 year old man who couldn’t hit the ball 100 yards but chipped it inside 10′ on every hole (drove me nuts)

      • Beacher50

        Dec 16, 2014 at 12:33 am

        Young people turn into old people….yup you can’t fence time, and your thoughts on what looks good and acceptable will change as well.

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Patrick Reed slapped with a 2-stroke penalty for moving sand in waste bunker



Overnight leader Patrick Reed incurred a two-stroke penalty after twice moving sand from behind his ball on the 11th hole at the Hero Challenge during Friday’s round.

The contentious incident was caught on camera as Reed took practice swings before executing the shot on the par-5. You can make your mind up by watching the video below.

Reed incurred a general penalty (two strokes) under Rule 12-3 for improving his lie which was assessed following his round – changing his score of bogey six on the hole to a triple-bogey eight.

Following his round, Reed spoke to the media where he claimed that it was the camera angle which made it look as if he had improved his lie.

“It’s unfortunate because even though they weren’t, I wish they were actually directly on the side of me, because it was in a pretty good footprint but the footprint was a full footprint, and I felt like my club was that far behind the ball when I was actually taking the practice strokes which I felt like I was taking it up and it was obviously hitting a little sand.

I didn’t feel it drag, but then when they brought it up to me it definitely did drag some of the sand and because of that it’s considered a two-stroke penalty. I didn’t feel like it really would have affected my lie, I mean every time I get in the bunker I’m scared to even get my club close to it, it was that far away, but whenever you do that if it does hit the sand, just like if you’re in a hazard area and you take a practice swing and it brushes grass and the grass breaks, it’s a penalty.

So because of that and after seeing the video, I accept that, and it wasn’t because of any intent, I thought I was far enough away. I think with a different camera angle they would have realized that if it was from the side you would have seen that with the backswing it was not improving the lie because it was far enough away from the golf ball. But after seeing that camera angle, because it brushed the sand it was a penalty.”

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True Sports acquiring Aerotech shafts



True Sports, the umbrella company for True Temper, Project X, Accra Golf and other sport divisions, has just announced a total purchase of Aerotech Golf Shafts for an undisclosed amount. This purchase comes on the heels of another recent purchase earlier this year when True Sports purchased Canadian-based shaft company Accra Golf.

From a total package perspective this deal makes a lot of sense for everyone involved, True Temper/Project X is already the industry leader in steel shafts, along with offering a full array of graphite products from driver to iron shafts under a number of brands. While on the other hand Aerotech and the SteelFiber shafts are the number 1 graphite iron shaft on all professional tours with many notable players using various models. AeroTech is also the leader by a large margin on the LPGA Tour with a number of the world’s top women’s players using the shafts on route to multiple wins including majors championships in 2019.

How This All Fits

From a portfolio perspective, Aerotech further rounds out the True Sports graphite shaft options available to both the custom aftermarket segment, and to OEMs as part of their custom matrix options. The purchase of Aerotech strengthens True Sports’ position in the OEM world since the SteelFiber line is one of the most requested custom options from OEMs and customers.

“We are thrilled to add Aerotech to our stable of products. Their innovative SteelFiber line of shafts is extremely popular in the aftermarket and has won more professional golf events than any other graphite iron shaft.” – Don Brown, senior director of marketing and innovation for TRUE Sports’ golf division.

This works well as a contrast to the recent Accra Golf purchase since Accra Golf caters exclusively to the aftermarket custom club market and doesn’t offer any shaft models to the OEM world.

From a technology standpoint, Aerotech SteelFiber shafts stand out because of the way they are constructed – from AeroTech,

“The filament winding process yields a seamless and incredibly uniform bending golf shaft. The steel fiber material is produced using a bundle drawing process that utilizes multiple reductions in the diameter of stainless steel wire. Once the wire becomes thin enough, 1,000 individual wires are bundled together and placed inside an iron tube that is further reduced until each individual steel wire is 8 microns in diameter. Each 8 micron steel filament is approximately 1/10th the diameter of a human hair. Finally, 3,000 individual filaments are combined and spun onto spools.”

This is a contrast to the method utilized by essentially every other graphite shaft manufacturer which uses sheets of various pre-preg graphite materials wrapped around a mandrel to produce a shaft.

The other interesting part of this is how Aerotech and its technology and processes could be used outside of the golf world in other sports under the True umbrella, including hockey and lacrosse, since it was the original Aerotech company that produced some of the earliest composite hockey sticks, which are now the norm in the industry.

It’s going to be very interesting to watch how this plays out in 2020 and beyond for both True and Aerotech, and we will continue to follow any developments or changes to both organizations.

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Morning 9: Adler: Phil knows better | Up-and-down day for TW | New USGA prez



By Ben Alberstadt
Email me at and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.

December 5, 2019

Good Thursday morning, golf fans.  
**We’re looking for advertisers for 2020. Drop me a line if you’d like to talk about getting your message in front of the M9 readership.** 


1. Good news for Team USA? Reed, Woodland lead
BBC report on round one from Albany...”Gary Woodland and fellow American Patrick Reed share the lead after the first round of the Hero World Challenge in the Bahamas.”
  • “The pair managed six-under rounds of 66 as Tiger Woods was one of those to struggle in windy conditions.”
  • “The 15-time Major champion closed with a bogey and double bogey to slip to level par for his opening round.”
  • “England’s Justin Rose is one of four players three shots off the lead and one behind second-placed Chez Reavie.”

Full piece.

2. Tiger opens with 72
Bad bookends a slow start make for captain Woods…
ESPN’s Bob Harig…”A good bit of work to get himself back in the tournament was blown away on the final two holes, as Woods finished with a bogey and double-bogey to shoot even-par 72 and finish 6 strokes back of leaders Patrick Reed and Gary Woodland and tied for 11th in the 18-player field.”
  • “I didn’t putt that well today, but my short game was great and I drove it really well,” Woods said. “Just hit a couple poor iron shots that cost me a few shots. Got myself kind of right there in the mix and then bad shots on 17, 18.”
  • “Playing for the first time since his October victory at the Zozo Championship in Japan, Woods simply appeared a bit off, not giving himself very many birdie opportunities, bogeying two par-5s and struggling on a particularly windy day in the Bahamas.”
  • “But after playing the front nine in 2 over par, he rebounded by playing a five-hole stretch in 5 under par, including chipping in for an eagle at the par-5 15th hole. That got him to 2 under par, only to give it back on the last two holes.”

Full piece.

3. Adler: Phil knows better
Scathing stuff from Golf Digest’s Max Adler on Phil Mickelson’s decision to tee it up in KSA…
“Phil’s so smart, there’s no doubt he knows the definition of chiasmus. You know, “a rhetorical or literary figure in which words, grammatical constructions, or concepts are repeated in reverse order, in the same or modified form.” Phil being Phil is the chiasmic distilled essence of his being. Whether it’s putting two drivers in the bag or none, wheeling through a Krispy Kreme drive-thru in a green jacket, or smacking down Jake Owen on the dance floor with a wad of cash, the world recognizes “Phil being Phil” when we see it. And so does Phil. He wielded the technique Monday on Twitter in response to criticism for entering the Saudi International amid the human rights turmoil going on in that nation. “You do you booboo cuz ima do me” Mickelson replied to Guardian golf writer Ewan Murray.”
“Now, there are other prominent American golfers likely banking large appearance fees for participating in the second edition of the Saudi European Tour event-like Patrick Reed, Dustin Johnson, Tony Finau, and Brooks Koepka-but the heat is on Phil because presumably he should know better. A worldly man on the cusp of 50, knowledgeable on subjects as wide ranging as wine, dinosaurs and subcutaneous fat (and really almost any topic you care to bring up, many golfers say), should know that the staging of a popular western sport in a country whose values are so antithetical to our own comes with certain dilemmas that cannot be quickly dismissed. See the uproar between China and the NBA that’s now lasted over a month. Just last year Saudi Arabia directed the assassination of a dissident journalist, Jamal Khashoggi, and so hosting a professional golf tournament is a stunt to rehabilitate its global image that the New York Times calls “Sportswashing”. Phil has to be aware of all this.”
4. Tiger on the pursuit of speed
Interesting stuff via Geoff Shackelford for Golfweek. “While Tiger has transformed professional golf in many ways, nowhere is his influence more substantial in encouraging a power game. This holds true even as the 43-year-old has transitioned away from using power to silence a field in his two 2019 victories.”
  • “While Woods doesn’t say he regrets pushing his body to extremes, he does expect more injuries in golf as more strive for power.”
  • “There’s going to be added wear and tear on different parts of the body that traditionally there hasn’t been…”Now people are doing PiYos, Olympic lifts, all the different things because they know how important ground is to create power,” Woods said of modern swings that emphasize rotation over the old reverse C moves of the 1970s. “Now you’re going to start to see, I’m sure, some wear and tear injuries that traditionally hasn’t been the case. We’ll see how that goes.”
5. New USGA prez
USGA media release…”J. Stuart Francis, of Hillsborough, California, has been nominated to serve as the 66th president of the United States Golf Association (USGA).”
  • …”Francis has been a member of the USGA Executive Committee for five years and has served on the Compensation, Equipment Standards and Governance committees in addition to four years as chair of the Championship Committee. An accomplished amateur golfer, Francis has competed in three US Amateur Championships, two NCAA Championships and three Canadian Amateur Championships. Francis earned his B.A. from Princeton University, where he was named First Team All-Ivy League and All-American as co-captain of the men’s golf team. Francis, who also earned an MBA from Stanford University, is currently a senior managing director for Evercore, a global investment banking advisory firm, where he leads the Silicon Valley technology practice.”

Full piece.

6. Looking for a look in the eye
Golf Channel’s Will Gray…”After choosing himself with a pick, Woods is required to play in a minimum of two matches including a singles match on the final day. Els is playing this week in the Australian Open along with six International Team members, and he told that he’ll assess some intangible factors when weighing which players might be best-suited to go up against the reigning Masters champ.”
“I’ll analyze how the guys are playing and see who’s really got the look in the eye,” Els said. “There are a lot of guys who have put their hands up to want to play Tiger … but I will not put a guy in there that’s going to feel overwhelmed.”
…”The youngsters look up at him, but they definitely want to have a piece of him,” Els said. “So, we’ll see who I think can really play against Tiger the best and get the best result.”
7. No turtle polo for Bryson!
Golfweek’s Forecaddie…”But it’s the design that may turn a few heads, with the light blue-themed collection including the Slow Play Polo, Slow Play Tee and the Predators Polo. A turtle logo adorns the Slow Play Polo. Get it. Turtle. Slow.”
  • …”As Gary Woodland and Rickie Fowler debuted different versions of the turtle-infused line, the field’s other Puma player was not quite ready to embrace the golfing turtle.”
  • “It’s an awesome collection,” Bryson DeChambeau said as The Man Out Front trailed him in a quick course departure following an opening 76. “They had the turtle one …” he said, and before the Forecaddie could ask if it would make his repertoire.
  • “That’s not going to happen,” DeChambeau said.
8. Leaney leads 
Golfweek’s Todd Kelly…”Stephen Leaney shot a second-round 66 on Wednesday to take a four-shot lead at the PGA Tour Champions Qualifying Tournament Final Stage.”
  • “Leaney had six birdies and a bogey in his round at TPC Scottsdale in Arizona.”
  • “Todd Fischer, who also shot a second-round 66, joins Paul Stankowski an Frank Esposito in second. All four golfers have shot in the 60s in the first two rounds.”

Full piece.

9. Tiger outdrives Thomas…jabs the needle
Via the Golf Channel Digital team…”Well for the most part, it looked like Woods had a blast with buddy Justin Thomas on Wednesday, but it was particularly evident on the 11th hole, when the 44-year-old tournament host outdrove the 26-year-old Thomas by a mile, and then made sure to let him know it.”
  • “While walking down the fairway, Tiger strolled over to JT’s ball just to “make sure” it wasn’t his, bringing a big smile to the face of the player 18 years his junior.”


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19th Hole