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The Buzzz on 710 Irons from Titleist

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Nothing gets the buzz going like shiny new blades.  Titleist really wowed the golfing world with the new 710 MB, CB, and AP2s at the Buick Open tourney at the end of July.  The new 710 MB is a muscle back, true blade design. 

Some have commented that this offering is an attempt to make a more user-friendly design that has slightly higher ball flight and a more forgiving sweet spot.  The 710 CB irons are forged and have a thin sole with a minimal offset.  The 710 AP2 is the most forgiving of the forged cavity back design and will be available to the masses closer to 2010.  This club has a wider sole and longer heel to toe length than previous AP2 models.  In addition, the medallion is one piece instead of the former generation’s two piece design.  A new 2-way adhesive material is used and it is said to add to the “right feel” that a player looks for.  The AP2 is considered the most forgiving of the Titleist cavity back designs.  At the Buick, Tour players commented several times about how great they thought that the Titleist irons felt and many made them immediate additions to their bags. 

The naming convention is as follows: 710 is a series designator, with the 700 for irons, the 10 for 2010.  These will be available sometime toward the end of the year.  Stock shafts have not yet been announced and there is not a retail price listed yet.

As always, Golf WRX forums have plenty to say about the look of each new club:

“Blades are uber sexy! Hopefully, they’re available in lefties too.”

“Lovvve the look of the MB and CB. I like how they have gone back to a classic look and away from the Z on the back.  First look of the new AP2 looks great, but not so hot on the new rubber insert sticking out. But….true test is on the course!”

“Gosh, those blades are so chromed out they look like some 22s on some baller’s Tahoe.
Those things look tight, and I’m nearly sure I’m gonna be bagging those AP2s to replace my R7s.”

“Superb pictures! All three sets look awesome, in particular the 710 CBs which look out of this world. They remind me a bit of the old 690CB, a club I have always loved even if I’ve never been good enough to play them.  In terms of looks at least Titleist are on the money with these clubs. They’ve kept them clean, simply and classy looking at a time when so many other OEM’s are coming out with increasingly garish and tacky looking graphics.”

“Now that is how a blade should look – beautiful. As mentioned before, the MB and CB certainly look similar to the older 690 series, which I’m a big fan of.  Hopefully the specs for these clubs will also reflect their traditional appearance, with lofts to suit and no daft 45* PWs coupled with the DG shaft as stock option. A matching 2-iron would be the icing on the cake. Do I want a set? You bet.”

“Dear Nike, Please look at pics and take note. You blew it with the VR line. You too had the chance to go back to the classic line approach – especially with the split backs (see 710 CB) – but you couldn’t resist the gimmicky Vr logos, redlines, and waffle designs. I hope you learn your lesson when these clubs fly off the shelves for next season.”

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  1. Stephen Pelletier

    Oct 1, 2009 at 1:13 am

    The 710 MB looks great, and it’s clear that the line was made for the purist looking for one great lookin’ club- and no doubt titleist has done very well with this design. My ONLY gripe is the continuation to brand so much on the club, this is clearly aimed at the purist- give him something to goo over- get rid of the stamping that says forged and the MB logo on the blade, put it in printing on the hosel so it says 710 MB and leave the Brand Stamp where it is- now THAT would look sexy.

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Whats in the Bag

Dustin Johnson WITB 2020

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Driver: TaylorMade SIM (10.5 @ 10 degrees, D4 swing weight)
Shaft: Fujikura Ventus Black 6 X (tipped 1 inch, 45.75 inches)

Fairway wood: TaylorMade SIM Max (15 degrees)
Shaft: Aldila RIP Alpha 90 X

Hybrid: TaylorMade SIM Max Rescue (22 @ 19 degrees)
Shaft: Project X HZRDUS Black 105 X

Irons: TaylorMade P790 (3), TaylorMade P730 DJ Proto (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (soft stepped)

Wedges: TaylorMade MG2 (52-09, 60-10 @ 62 degrees)
Shafts: KBS Tour Custom Black 120 S

Putter: TaylorMade Spider Tour Mini
Grip: SuperStroke Traxion Pistol GT 1.0

Ball: TaylorMade TP5

Grips: Golf Pride Tour Velvet 58R (1 wrap 2-way tape + 2 wraps left hand, 3 right hand)

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Top 10 clubs of 2003—inspired by Adam Scott’s Titleist 680 irons

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As has been well documented, Adam Scott recently won the Genesis Invitational with a set of Titleist 680 blade irons, a design that was originally released in 2003. One of the great benefits of being one of the best players in the world is you don’t need to search eBay to find your preferred set of 17-year-old irons. Titleist has been stocking sets for Mr. Scott—even to the point of doing a limited production run in 2018 where they then released 400 sets for sale to the general public.

A lot of time has passed since 2003, and considering the classic nature of Scott’s Titleist 680, I figured now was a good time to look back at some other iconic clubs released around the same time.

Ping G2 driver

This was Ping’s first 460cc driver with a full shift into titanium head design. The previous Si3 models still utilized the TPU adjustable hosel, and this was considered a big step forward for the Phoenix-based OEM. The driver was a big hit both on tour and at retail—as was the rest of the G2 line that included irons.

TaylorMade RAC LT (first gen) irons

The RAC LTs helped position TaylorMade back among the leaders in the better players iron category. The entire RAC (Relative Amplitude Coefficient) line was built around creating great feeling products that also provided the right amount of forgiveness for the target player. It also included an over-sized iron too. The RAC LT went on to have a second-generation version, but the original LTs are worthy of “classic” status.

TaylorMade R580 XD driver

Honestly, how could we not mention the TaylorMade R580 XD driver? TM took some of the most popular drivers in golf, the R500 series and added extra distance (XD). OK, that might be an oversimplification of what the XD series offered, but with improved shape, increased ball speed outside of the sweet spot, and lower spin, it’s no wonder you can still find these drivers in the bags of golfers at courses and driving ranges everywhere.

Titleist 680MB irons

The great thing about blades is that beyond changing sole designs and shifting the center of gravity, the basic design for a one-piece forged head hasn’t changed that much. For Adam Scott, the 680s are the perfect blend of compact shape, higher CG, and sole profile.

Titleist 983K, E drivers

If you were a “Titleist player,” you had one of these drivers! As one of the last companies to move into the 460cc category, the 983s offered a classic pear shape in a smaller profile. It was so good and so popular, it was considered the benchmark for Titleist drivers for close to the next decade.

Cleveland Launcher 330 driver

It wasn’t that long ago that OEMs were just trying to push driver head size over 300cc, and Cleveland’s first big entry into the category was the Launcher Titanium 330 driver. It didn’t live a long life, but the Launcher 330 was the grandaddy to the Launcher 400, 460, and eventually, the Launcher COMP, which is another club on this list that many golfers will still have fond memories about.

Mizuno MP 33 irons

Although released in the fall of 2002, the Mizuno MP 33 still makes the list because of its staying power. Much like the Titleist 680, this curved muscle blade was a favorite to many tour players, including future world No. 1 Luke Donald. The MP 33 stayed in Mizuno’s lineup for more than four years and was still available for custom orders years after that. Unfortunately, if you are looking for a set now you are going to have to go the used route.

Callaway X-16 irons

The Steelhead X-16 was a big hit at retail for Callaway. It offered greater forgiveness than the previous X-14’s but had a more compact shape with a wider topline to inspire confidence. They featured Callaway’s “Notch” weighting system that moved more mass to the perimeter of the head for higher MOI and improved feel. There was a reduced offset pro series version of the iron, but the X-16 was the one more players gravitated towards. This is another game improvement club for that era that can still be found in a lot of golf bags.

Ben Hogan CFT irons

The Hogan CFTs were at the forefront of multi-material iron technology in 2003. CFT stood for Compression Forged Titanium and allowed engineers to push more mass to the perimeter of the head to boost MOI by using a thin titanium face insert. They had what would be considered stronger lofts at the time sounded really powerful thanks to the thin face insert. If you are looking for a value set of used irons, this is still a great place to start.

King Cobra SZ driver

In 2003, Rickie Fowler was only 15 years old and Cobra was still living under the Acushnet umbrella as Titleist’s game improvement little brother. The Cobra SZ (Sweet Zone, NOT 2020 Speed Zone) was offered in a couple of head sizes to appeal to different players. The thing I will always remember about the original King Cobra SZ is that it came in an offset version to help golfers who generally slice the ball—a design trait that we still see around today.

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Today from the Forums: “The importance of wedge fitting”

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Today from the Forums we delve into a subject dedicated to wedge fitting. Liquid_A_45 wants to know if wedge fitting is as essential for golfers as iron fitting, and our members weigh into the discussion saying why they feel it is just as imperative.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Z1ggy16: “Super important if you’re a serious golfer. Even better if you can get fit outdoors on real grass and even go into a bunker.”
  • ThunderBuzzworth: “The biggest part of wedge fitting is yardage gapping and sole grinds. If you have a grind that doesn’t interact with the turf in your favor, it can be nightmarish around the greens. When hitting them try a variety of short game shots with different face angles etc. with the different grinds to see which one works best for what you need.”
  • Hawkeye77: “Wedge fitting I had was extremely beneficial when I got my SM6s a few years ago. Mostly for working with the different grinds and how they interacted with my swing and on different shots and having an eye on my swing to help with the process and evaluate the results. My ideas of what grinds were right for me based on researching on Titleist, etc. just were not correct in 2/3 of the wedges I ended up with as far as the grinds were concerned. Good to have an experienced fitter available to answer questions, control variables, etc.”
  • cgasucks: “The better you get at this game, the more important wedges are.”

Entire Thread: “The importance of wedge fitting”

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