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Do you need a $1000 shaft?

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For $1000, a golfer can buy a lot of clubs — a driver, a few fairway woods and possibly even a few wedges. But unless that golfer went through a custom fitting, the $1000 worth of clubs he or she bought are likely going to fall short in distance, accuracy or both.

For golfers who want to leave absolutely nothing on the table, adjusting a driver’s loft or swapping stock shafts isn’t going to cut it. They need a club head and shaft to work together to give them the perfect launch and spin numbers, and they want it to feel perfect, too.

All that feel and performance comes at a price, however. For example, the aftermarket Matrix M3 “Black Tie” shaft that U.S. Open winner Justin Rose used in his TaylorMade R1 driver at Merion costs around $320. And get this — two other shafts used by golfers in the U.S. Open field made Rose’s shaft look cheap.

Aldila Rogue

Aldila Rogue

Aldila’s Rogue shaft is still in the testing phase, but John Oldenburg, vice president of engineering for Aldila, said that if it does come to retail it will cost around $1000.

The reason for its high price? Like most graphite shafts, it’s the materials. The Rogue uses what are called “pitch” fibers in its design, which are much stiffer than the graphite fibers used to make Aldila’s other shafts.

According to Oldenburg, the stiffest graphite fibers currently in play on the PGA Tour have a modulus of 65 million pounds per square inch, or 65 msi. The Rogue’s pitch fibers have almost double the modulus — 125 msi.

The stiffer materials allow Aldila to create a shaft that’s lighter and stronger than previous shafts, with very low torque. For Lee Westwood, who used the shaft in a Ping G25 driver at the U.S. Open, the Rogue created a lower-launching, lower-spinning ball flight that propelled him into a tie for 15th finish.

Click here to see what members are saying about the Aldila Rogue shaft in the forums.

Matrix Ozik TPHD

Matrix Ozik TPHD

Like U.S. Open winner Justin Rose, runner-up Jason Day also used a Matrix shaft in his driver and fairway wood. But Day’s Matrix Ozik TPHD shaft costs more than three as much as Rose’s 6M3  — about $1000.

Click here to see all the clubs and shafts used by Jason Day.

Like the Aldila Rogue shaft, the Ozik TPHD shafts are made with exotic materials and special constructions that offer increased strength and improved performance. Chris Nolan, executive vice president of global operations for Matrix, said one of the leading factors of the TPHD’s high price tag is a material called Zylon, which has been used to make bulletproof shirts and sells for about $2000 per pound.

“In layman’s terms, Zylon is like Kevlar on steriods,” Nolan said. “Kevlar is very tough and strong, but it doesn’t have a high modulus. Zylon has a high modulus.”

Ozik TPHD shafts also use several other special materials, such as boron and GMAT, which are arranged in a way that gives certain golfers like Day an opportunity to gain as much as 3 to 4 mph of ball speed, Nolan said.

Do you need a $1000 shaft?

Jason Day Merion

Even the experts, Oldenburg and Nolan, admit that most golfers probably don’t need a shaft that costs anywhere near $1000. So while the latest materials and manufacturing processes have allowed Aldila and Matrix to make shafts that are better than ever before, super high-priced shafts aren’t for everyone, even if cost wasn’t a factor.

As a general rule, golfers with more club head speed prefer lower torque shafts — and many tour players like Westwood like as little as possible. On the other hand, golfers with slower clubhead speeds usually need more torque. That’s why the most recent shafts from Aldila have what’s called progressive torques.

For example, Aldila’s RIPd NV shafts, which debuted in 2010, have 4.4 degrees of torque in the regular-flex models, but only 2.8 degrees of torque in the TX, or tour extra-stiff model.

Nolan has a different attitude toward torque, however. He said that Matrix is not that concerned with standard torque numbers — like shaft flex, torque tends to be measured in different ways by different manufacturers, which results in different readings. But what he said is important is the distribution of torque and stiffness throughout the entire length of the shaft, which creates stability and consistency.

As Nolan and Oldenburg both said, choosing a shaft really comes down to one thing.

“Do the numbers make sense?”

Chances are, golfers don’t need to spend $1000 for the answer to be “yes.”

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23 Comments

23 Comments

  1. Gae922

    Jul 9, 2013 at 3:51 pm

    Personally, I play only Tour shafts on my R1 Driver (Tour head also version 2 8,5° TD1xxxx), 3 wood RBZ stage 2 and on my rescue
    This is not the same world… the productivity and the control is better than stock shaft or market shaft… but the price is not the same between 600 € and 1200 €.. performance has a price !…
    But this is pure pleasure to play with this kind of equipment.

  2. Putt King

    Jun 22, 2013 at 8:53 am

    I’ve been building clubs for myself and friends for 20 years and have tried a lot of golf shafts in irons and woods. Some of the best performing ones have been the inexpensive ones and some of the worst have been expensive. Price was never really a good indicator of potential performance/success in trying a new shaft whether for woods or irons. As Nolan and Oldenburg state at the end of the article, it all comes down to the numbers – how does the shaft perform for YOU? So then how do you decide what shafts to even try? You can go by the specs – torgue, CPM, kickpoint/bendpoint, etc but those are sometimes more marketing than reality. I’ve had shafts that claim to be high launch (because that’s the current mantra) that don’t launch the ball high at all. It’s probably best to go to a club fitter that has interchangeable shafts and you can use the launch monitor for irons and woods to determine what’s best for you, and then take it out onto the driving range or golf course for final testing. Most people have different swings indoors vs the golf course.

    By the way, the best driver shaft I’ve tried in a long time is the TFC-189D Tour-S in my Ping G25 driver, 45″ length. I didn’t lose any distance or trajectory going to the Tour-S vs the Stiff shaft, and I’m hitting 12-14 fairways per round as a 6 handicap golfer (which is coming down because I’m hitting 3-4 more fairways per round now!).

    By the way, if anyone has any leftover Utility Master Series (UMS) heads, let me know! I built drivers and 4 woods with these heads years ago and they still perform great. My brother is a scratch golfer and still can’t find a better utility club for his bag. It’s not as long as a modern 3 wood, but for that 225 yard draw/fade/high/low shot, it’s awesome! I wish I still had mine…. I don’t even remember the off-brand shaft I put in these but they worked great too.

  3. Chris

    Jun 21, 2013 at 7:53 am

    Considering all the other expenses associated with gold, including $4+ golf balls and multi-thousand dollar annual memberships I frankly don’t see much difference between a $400 driver and a $1,400 one.

  4. Bob

    Jun 20, 2013 at 7:31 pm

    Ever heard of Honma? Their 5 star shafts come with an even steeper price point. Heck, an iron set with 4 star ARMRQ6 graphite shafts will set you back a cool $20k.

  5. BigG

    Jun 19, 2013 at 6:10 pm

    Taylormade = the biggest swindlers in the golf biz

    • Lee

      Jun 20, 2013 at 7:20 am

      Taylormade is like the Ian Poulter of Manufactures. They may be pretty good, but they give you so many reasons to hate them.

    • Gae922

      Jul 9, 2013 at 4:44 pm

      BigG… be fair with Taylormade

      Taylormade is the biggest marketing company in Golf… I will certainly advise to them to be more transparent with the market, the consumers and players in their Golf market approach…
      The product made for the Tour are not the product branding Taylormade on the golf market… end of discussion… even if they are both design by the same company Taylormade… It means that Taylor has the know how to produce equipment for Tour pro.
      Despite this fact, the Taylormade products are the best for the mass market… 45 to 6 hcp… If you want performance you need to use aftermarket heads and shaft or even better use the graal some Tour equipements… as Tour head from Taylor (see R1 driver version 2) + Tour shaft… etc … difficult or expensive to find this kind of Tour Golf equipments…. My entire golf bag is 10 000 € of equipments.. This is my pleasure… I know that hand crafting tour irons heads cost 60 000 € even for the tour players… quality and pure performance has a price.

  6. SSgt. Bear

    Jun 19, 2013 at 4:00 pm

    Jason Day has three $1000 Matrix TP7HD shafts and elects to have them with Taylormade TP graphics. Is that part of the Taylormade endorsement contract? Do the contracted staffers all have to be “sheeple” and follow the herd?

    • Scott

      Jun 19, 2013 at 4:39 pm

      All taylormade players have the stock graphics on aftermarket shafts.

      • Gae922

        Jul 9, 2013 at 4:11 pm

        You are right Scoot but also you are wrong… The Tour shafts for the professional have the stock graphics not on aftermarket shafts but on special Tour shafts dedicated for the Tour players.
        These are better than the regular aftermarket shafts (selection in carbon, quality process, tests of the final product…etc This explain the price of each Tour shaft – 600 to 1200 €/$)
        This is where is the scam of club & shaft manufacturers … they want us to believe that the champions have the level of performance with their mainstream public products… This is completely wrong…
        This is also right for the head of the club… Tour heads are different… see
        For that reason, I advise good players (-5 to 4 Hcp) to obtain and play Tour products… no compromise o)))

        THIS IS PRODUCT MARKETING FOR THE CONSUMERS… WE NEED TO EDUCATE IN THE RIGHT WAY THE PLAYERS.. AND CONSUMERS

  7. Socorr4

    Jun 19, 2013 at 3:35 pm

    Just like watches that cost in the hundred thousand range, Áldila will find some buyers among those people who always want the most expensive item on the market. But seriously, does the watch tell time better or even as well as any cheap quartz model? What on earth can be gained from a shaft that costs a thousand bucks? Most pros play with driver shafts that cost less than a quarter of that.

    • bradford

      Aug 27, 2014 at 9:11 am

      But it’s ITALIAN leather…..

      Sure, that’s much lower quality than mexican or honduran leather—but we can charge more–because it’s ITALIAN leather.

      Will it last? Hell no, and it’s thinner and less comfortable BUT!, It’s ITALIAN leather.

      Fact is some idiot will always pay the money for this stuff, and even bigger idiots will believe that it does something. Fair to compare touring pros to us? Do you make millions? If so, feel free to spend it on what is in fact only expensive because someone’s willing to pay for it. You know as well as everyone else that there is perfectly comparable equipment for reasonable prices.

  8. Mike

    Jun 19, 2013 at 12:37 pm

    i think everyone should be required to fashion their own equipment out of materials only found in their backyard. a limit of 3 clubs per bag, and while i’m on the topic…no bags allowed. oh and make the holes 1/2″ smaller.

  9. Dave C.

    Jun 19, 2013 at 12:32 pm

    Nobody needs a $1000 shaft. PT Barnum once said, “There’s a sucker born every minute.”

    How true!

  10. Soul

    Jun 19, 2013 at 11:29 am

    Waiting for the Rogue on Classifieds $950 firm

  11. M Bartolomeo

    Jun 19, 2013 at 11:27 am

    good bye golf carts, hello Emus

  12. BreakThrough

    Jun 19, 2013 at 10:23 am

    All players should eb using Steel shafts. You are changing the materials to a point where the game is no longer what it traditionally designed to be.

    • stonyman

      Jun 19, 2013 at 10:45 am

      Why steel? Hickory was used before this new fangled technology called steel.

    • mctrees02

      Jun 19, 2013 at 10:57 am

      Is there any chance we can get rid of the dimples on the balls while we’re at it?

    • Curt

      Jun 19, 2013 at 11:22 am

      Hell, while were at it, why don’t we go back to balls made of feathers???

    • joro

      Jun 19, 2013 at 12:01 pm

      Hmmm, and they say “anchored” putters are “not the way the game was meant to be played” Seems a bit stupid and the shafts to a lot more than the putter.

      • Blanco

        Jun 19, 2013 at 10:06 pm

        anchoring is to ______ as shaft is to putter?

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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A post shared by GolfWRX (@golfwrx)

OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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