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TaylorMade goes back to black with R1

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Since TaylorMade launched its R11 driver in 2011, golf fans have associated its drivers with white-painted crowns. But the company’s decision to release a black-painted version of its R1 driver reveals that TaylorMade may be moving away from the color in the future.

According to Tom Kroll, TaylorMade’s global product manager, the company has decided to release a limited amount of black R1 drivers in an attempt to connect with whom he called “authentic golfers.”

“The [TaylorMade] brand has always spoken to the zero-to-four handicap,” Kroll said. “Some of those guys screamed loud and clear that they wanted a black driver, so we decided to give it to them.”

Click here to read out Editor Review of TaylorMade’s R1 Driver.

The black version of the R1 is identical to the white version in nearly every way — it’s still 460 cubic centimeters, with the same center of gravity, adjustable loft sleeve and face angle adjuster. It also has the same stock shaft — an Aldila RIP Phenom — and the same grip. But the driver’s crown, which was originally released in a matte white color with an orange-and-gray racing stripe, has been painted black. Underneath the glossy black paint is a black-and-gray racing stripe that has the same design. But because of the color change, the racing stripe is much less noticeable at address.

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The black paint also makes the driver appear smaller at address, about 10 percent according to Kroll.

“Some of the guys on tour liked the white head because it looked bigger, so they felt like they could swing it harder,” Kroll said. “But there will be guys switching into the black head because they’ll like the way it looks.”

The driver will make its debut on the PGA Tour next week in Memphis at the PGA Tour’s FedEx St. Jude Classic at TPC South Wind. It will be available for purchase on June 10 for the same price as the white R1 driver, $399.

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Kroll would not comment on how many limited-edition drivers would be released, or what percentage of R1 heads will be painted black. But he did say that it will be a “small percentage,” and that “it’s going to be an interesting launch for us in terms of watching the numbers.”

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Click here to read what members are saying about the black R1 in the forums.

 

Click here to read what members are saying about the black R1 in the forums.

 

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33 Comments

33 Comments

  1. Barry

    Nov 30, 2013 at 4:27 pm

    Just purchased the R1 Black……love the look but love the added distance (12 to 15 yds. more than my old Cleveland. Just hope I consistently hit it as straight.

  2. mississaugua monster

    Aug 14, 2013 at 8:39 pm

    will wait for 400cc black R1
    460 too big and white………….ru kidding me

  3. mark

    Jul 2, 2013 at 3:37 am

    I have just purchased this club “wow” is all a can say. Go out now and buy this u won’t regret it.

  4. Ben

    Jun 16, 2013 at 9:55 pm

    And in a couple years they will bust out the white again. It’s all marketing.

  5. Shad

    Jun 4, 2013 at 11:44 am

    The funny thing is that some people think TaylorMade is contradicting their initial claim that white “instills confidence and is easier to align”. Releasing a black version is just a desperate misguided attempt to increase lagging sales that are 100% due to the fact that they decided to put those stupid graphics on the crown of the R1! TaylorMade and all other club manufactures let me set you straight once and for all – Put all the graphics you want on the bottom of the club and the head cover, but THE TOP OF THE CLUB, WHETHER IT BE WHITE, BLACK, GREY, PINK, ETC. SHOULD BE CLEAN AND FREE OF GRAPHICS OTHER THAN A SINGLE MIDDLE ALIGNMENT AID, PERIOD! TaylorMade should have just released a white version without the graphics. The white heads are a much better club. That said, I know there are some mental cases that “just can’t get used to the white club head” so a black version should have probably always have been an option. Don’t get too excited folks, the new black R1 is just a temporary stop-gap fix to spur some better retail numbers this year. The next completely new version will be white.

  6. KCCO

    May 31, 2013 at 9:56 pm

    Should have done reverse…..crown flat, lettering gloss…..but beggars can’t be..ya know

    • G

      Jun 1, 2013 at 12:01 am

      No, it’s good that it’s shiny. Shiny makes you focus more. Matt does not. Flat or matt is just blah.

      • Curt

        Jun 1, 2013 at 9:26 am

        Agreed, flat black is boring. TM got it right, going stealth black!!

  7. IceDave

    May 31, 2013 at 9:17 am

    I think I’ve just won a bet! Great looking driver.

  8. Matt

    May 31, 2013 at 5:53 am

    Two years ago Sean Toulon said that TMAG would make the black driver obsolete, and they would not consider making a driver in any color other than white until 2016. Taylor Made marketing at its best.

  9. Roger

    May 31, 2013 at 3:18 am

    Brad B……..thats what i was thinking…….Ozzy Ozzy Ozzy
    But hopefully with Gals in School Uniforms….

    • WoodButcher

      Feb 5, 2014 at 11:07 am

      Ozzy is Black Sabbath, not AC/DC. You ment Angus Young I’m sure.

  10. Curt

    May 30, 2013 at 10:41 pm

    Thank you TM, please stay black and end that white crap!!!

    The black looks so goooood!!!!!!!

  11. Brad B

    May 30, 2013 at 9:08 pm

    So they use AC/DC “Back in Black” for the 30 second commercial???? It’d work.

  12. bob

    May 30, 2013 at 8:34 pm

    doesn’t anyone else think this is hypocritical? i mean TM was talking crap about how black drives affect your aim and all that and know they release a black driver? stupid imo

    • Weavs

      May 31, 2013 at 8:51 am

      It’s called marketing to a broader market… Alot of people didn’t like the white version, so they made a black version. Alot of drivers come in different colors these days. I guess if they didn’t like making more money it would be stupid.

    • Jeff

      May 31, 2013 at 12:03 pm

      the benefits of having a white driver–particularly, lining it up correctly–still exist. there are just some people (*achem* members of this board *achem*) who, no matter how beneficial it is, they will never buy a white driver head. many of these players begged TM to come out with a black driver head that included the same technological advances as the white one (moveable weights, loft sleeve, sole plate–well, maybe not so much the sole plate, but still). Kudos to TM for listening.

      • Josh

        Jul 13, 2013 at 10:01 am

        If you can’t line up a driver correctly you should probably be spending your money on some lessons and not a new driver.

  13. John F

    May 30, 2013 at 4:12 pm

    I also saw this here and was able to pre-order. Can’t wait for this puppy to arrive!

  14. JChoj

    May 30, 2013 at 3:00 pm

    The golf community is funny. Why does it matter what color it is? If a driver hit dead straight 350 yards on every drive it could be Neon Pink and Purple. I’d still use it.

    • John

      May 30, 2013 at 3:59 pm

      Because when you pay $400+ it’s nice to get what you want.

  15. Steve

    May 30, 2013 at 1:40 pm

    Wow. Their sales must not be anywhere near what they were expecting thus far… The black looks great though! I can see this flying off the shelf

  16. BC

    May 30, 2013 at 12:29 pm

    Not sure how this is a Fail. Black finish, subtle graphics, adjustability…Yes, I will be back on the TM wagon with this. Give me some woods in the same make-up and my bag will be set!!

  17. Matt

    May 30, 2013 at 12:23 pm

    Now you’re talking. Looks great!

  18. Big5Hole

    May 30, 2013 at 11:32 am

    Must…. Resist…..

    Who am I kidding; I’m going to put a deposit on one this afternoon if I can.

  19. Nike Loyalist

    May 30, 2013 at 11:10 am

    FAIL.

    • John

      May 30, 2013 at 1:02 pm

      Seriously? I don’t care for taylormade even and that thing looks sexy!

  20. oban wan-kanobi

    May 30, 2013 at 11:09 am

    About time this happens.!! I really hope they go matte black for retail; the shiny black is so 10 years ago.

    • Don

      May 30, 2013 at 7:23 pm

      Only problem with matte is that any marks show more in my opinion. Traditional finish is easier to touchup or keep looking good with a light wax or Scratch X or such if needed.

      • paul

        May 31, 2013 at 12:51 am

        I really like my shiny black driver head 🙁 Should i buy a new one in matte… Maybe ping I20…? Catch up with the times 🙂 Oh wait, that will be replaced with an I25 in 7 months. I will never catch up :'(

      • KCCO

        May 31, 2013 at 9:59 pm

        Not matte….

      • Jeff

        Jun 1, 2013 at 5:00 am

        If you sky your driver, you shouldn’t be buying a $300+ golf club yet.

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Whats in the Bag

Kevin Tway WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX

5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX

Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T

Grips: Golf Pride Tour Velvet Plus4

More photos of Kevin Tway’s WITB in the forums.

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Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

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With seven career wins on the PGA Tour, including a U.S. Open victory, Webb Simpson is a certified veteran on the course. But he’s also a certified veteran in the equipment world, too. He’s a gearhead who truly knows his stuff, and he’s even worked closely with Titleist on making his own custom 682.WS irons.

On Wednesday at the 2024 Wells Fargo Championship, I caught up with Simpson to hear about his experience with Titleist’s new prototype 2-wood, how Titleist’s 680 Forged irons from 2003 ended up back in his bag, and why he’s switching into an Odyssey Ai-One Jailbird Cruiser broomstick putter this week for the first time.

Click here to read our full story about Simpson’s putter switch on PGATOUR.com’s Equipment Report, or continue reading below for my full Q&A with Simpson at Quail Hollow Club on Wednesday.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

GolfWRX: It seems like you’ve been a little all over the place with your irons in the past six months or so, and now going back to the 680’s. Is that just a comfort thing? What’s been going on with the irons?

Webb Simpson: Titleist has been so great at working with me, and R&D, on trying to get an iron that kind of modernizes the 680. And so the 682.WS took the T100 grooves, but kinda took the look and the bulk and the build of the 680’s into one club. They’re beautiful, and awesome looking. I just never hit them that well for a consistent period of time. It was probably me, but then I went to T100’s and loved them. I loved the spin, the trajectory, the yardage, but again, I never went on good runs. Going through the ground, I couldn’t feel the club as well as with the blade. So last week, I’m like, ‘Alright. I’m gonna go back more for…comfort, and see if I can get on a nice little run of ball striking.’

So that’s why I went back.

 

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OK, that makes sense. I know you had done some 2-wood testing recently. Is that in the bag right now?

It’s like day-by-day. I used it at Hilton Head every day. Valero, I used it one round. And this week, me and my caddie will do the book every morning, and if it’s a day where we think we need it, we’ll just put it in and take the 3-wood out. I love it because it’s a super simple swap. Like, it doesn’t really change much.

Yeah, can you tell me about that club? I mean, we don’t really know anything about it yet. You know? I haven’t hit it or anything, obviously.

It has grooves like a 3-wood. Spin is perfect. And it’s honestly, like, everything is in the middle of a 3-wood and driver number. Trajectory, spin, carry, all of it. So, a Hilton Head golf course is almost too easy to talk about because, you know, there, so many holes are driver 3-wood.

Valero, our thinking was we had two par-5’s into the wind, and we knew that it would take two great shots to get there in two. So instead of hitting driver-driver, we just put it in. And I used it on those holes.

Hilton was a little easier because it was off-the-tee kind of questions. But Colonial will be a golf course where, you know, there’s a lot of driver or 3-woods. It’s kind of like a backup putter or driver for me now. I’ll bring it to every tournament.

So it’s, like, in your locker right now, probably?

Well, it would be. It’s in my house [because Webb lives near by Quail Hollow Club, and is a member at the course.] It’s in the garage.

Oh, yeah, that’s right. Do you know what holes you might use it out here if it goes in play? 

Potentially 15, depending on the wind. Second shot on 10. Could be 14 off the tee. The chances here are pretty low (that he’ll use the 2-wood). But, like, Greensboro would be an awesome club all day. I’m trying to think of any other golf courses.

There’s plenty that it’ll be a nice weapon to have.

It’s interesting, the wave of 2-woods and mini drivers. Like, it’s just really taken off on Tour, and all the companies have seemed to embrace it.

Yeah. The thing I had to learn, it took me, like, at least a week to learn about it is you gotta tee it up lower than you think. I kept teeing it up too high. You need it low, like barely higher than a 3-wood. And that was where I got optimal spin and carry. If you tee it up too high, you just don’t get as much spin and lose distance, I don’t know if that’s just a mini driver thing.

And you obviously have a Jailbird putter this week. What spurred that on?

Inconsistent putting. I’m stubborn in a lot of ways when it comes to my equipment, but I have to be open minded – I just hadn’t putted consistently well in a while. And I’m like, ‘Man, I feel my ball-striking coming along. Like I feel better; for real, better.’

If I can just get something in my hands that I’m consistent with. Being on Tour, you see it every year, guys get on little runs. I can put together four to five tournaments where I’m all the sudden back in the majors, or in the FedExCup Playoffs. You can turn things around quick out here. I’m like, ‘Man, whatever’s going to get me there, great.’

My caddie, David Cook, caddied for Akshay at the Houston Open and he putted beautifully. Then, I watched Akshay on TV at Valero, and he putted beautifully. And, I’m like, ‘I’m just going to try it.’

I’ve never tried it for more than a putt or two, and I just ordered what Akshay uses. It was pretty awkward at first, but the more I used it, the more I’m like, ‘Man, it’s pretty easy.’ And a buddy of mine who’s a rep out here, John Tyler Griffin, he helped me with some setup stuff. And he said at Hilton Head, he wasn’t putting well, then tried it, and now he makes everything. He was very confident. So I’m like, ‘Alright, I’ll try it.’”

And you’re going with it this week?

Hundred percent.

Alright, I love it. Thank you, I always love talking gear with you. Play well this week. 

Thanks, man.

See Webb Simpson’s full WITB from the 2024 Wells Fargo Championship here

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