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Morning 9: Lexi to play PGA Tour event | PGA Tour pro’s weekly expenditures | Record 579-yard drive

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Thursday morning, golf fans, as day one of the Sanderson Farms Championship gets underway.

1. Lexi to tee it up at Shriners Open

Michael Collins for ESPN…”Lexi Thompson has accepted a sponsor invitation to play in the Shriners Children’s Open, which begins Oct. 12 in Las Vegas.”

  • “I’m hopeful that my ability to play with the men next week at the Shriners Children’s Open sends a great message to the young women that you can chase your dream regardless of how hard it is,” Thompson said in a statement Wednesday announcing her entry. “I’m grateful to Shriners Children’s for this opportunity to spend the week alongside these inspirational kids.”
Full piece.

2. How the Americans can do better in the Ryder Cup, volume 100

Suggestions from Global Golf Post’s Ron Green, Jr…”Go back to more qualifiers. The pendulum has swung too far in favor of letting the captain craft his own team. Either make it 12 captain’s picks and do away with the points list or go back to 10 automatic qualifiers. Base it entirely on the calendar year of the Ryder Cup. Sure, having six picks worked brilliantly for European captain Luke Donald, but having more automatic qualifiers would be better”

  • …”Find a way to get American Ryder Cup players to tee it up before the event. The month-long gap didn’t hurt the U.S. team two years ago, but it seemed to make a difference this year. Assuming that the PGA Tour schedule is similar to what it is now, the U.S. captain should insist on his players teeing it up in the Fortinet Championship the way Donald got his players to the DP World Tour’s BMW PGA Championship before going to Rome.”
  • …”Find new voices at the top. Maybe Tiger Woods captains the next U.S. Ryder Cup team, and that would be a good thing. But it’s time to move past the same set of vice captains being recycled. As much as they like being part of the Ryder Cup, at least a few of them probably think it’s time to let someone else do it. Webb Simpson was introduced at the Presidents Cup. Stewart Cink saw how it worked in Rome. What about Kevin Kisner?”
Full piece.

3. Ryder Cup viewership, US vs. Europe

Our Matt Vincenzi…”Potentially as a result of the lopsided affair, the NBC viewership was down compared to the last Ryder Cup in Europe (France 2021).”

  • “Sports Business Journal reported a significant drop…Friday coverage drew 516,000 viewers on USA (1:30am-12:30pm)…Friday in 2018: 886,000 on Golf Channel (6am-12:20pm).
  • …”However, the Ryder Cup did much better numbers in Europe on SkySports.”
  • “According to Bunkered, Sky broke all of the previous Ryder Cup viewing records.
  • “Across the three days, there was an average of 785k viewers, up 38% on 2021 and 25% on 2018. Noticeably, more under-35s (14%) watched the 2023 Ryder Cup than in 2021, demonstrating the sports ever-growing appeal to younger fans.”
Full piece.

4. Ben Griffin on players’ weekly expenditures

Our Matt Vincenzi…”The former North Carolina Tar Heel concluded that most golfers are spending a minimum of $6,000 a week in order to compete on Tour. The expenses include paying caddies, tipping, hotels, airfare, and food.”

  • “So, hotels are always expensive more than generally, and as a player, we kind of face that on our own. Now we get to play for a lot of money, and there’s a lot of really good times, but sometimes you might miss a few cuts and you kind of feel it in your pocket, so it really helps to, I’m very fortunate to have sponsors and people that believe in me and have supported me, and I’m in an awesome position financially to be able to afford some of these things, and I’m very blessed.
  • “But the reality is that guys on tour are spending at least five, $6,000 a week, and a lot of guys are a lot more. I’m pretty much, I don’t have a family. I don’t have kids or anything like that, so it cuts costs down for me a little bit, but other guys are having their physical therapists with them every week, and prices can kind of go up from there.”
Full piece.

5. Swag takes on $10 million in funding

Eben Novy-Williams…”Club and apparel startup Swag Golf has raised a $10 million round, led by Verance Capital, that includes Olympic gold medalist Shaun White and NBA All-Star Zach LaVine.”

  • “The company plans to use the money to bolster multiple parts of its business by growing existing product lines, launching new ones and expanding manufacturing capacity. It is also prioritizing growth in Asia and Oceania.”
  • “It’s the first real outside funding for Swag, which was founded in 2018 with about $1 million in seed capital from friends and family. While the valuation in this deal was not provided, the company is profitable, and on pace for about $25 million in sales this year, according to someone familiar with the numbers. It has grown at a compound annual growth rate (CAGR) of more than 100% since its founding.”
Full piece.

6. Yasir Al-Rumayyan reportedly playing Alfred Dunhill Links Championship under false name

Adam Woodard for Golfweek…”LIV Golf chairman Yasir Al-Rumayyan will play in this week’s Alfred Dunhill Links Championship on the DP World Tour under a false name, according to a report on Wednesday in the Scotsman.”

  • “Al-Rumayyan, the 53-year-old governor of Saudi Arabia’s lucrative Public Investment Fund (PIF), was invited by Johann Rupert, the South African billionaire and man behind the pro-am event held annually at Carnoustie, Kingsbarns and St. Andrews. Listed under the pseudonym Andrew Waterman, Al-Rumayyan will play alongside LIV Golf’s Peter Uihlein and in the same group as R&A chief executive Martin Slumbers. Fellow LIV players Laurie Canter, Talor Gooch and Louis Oosthuizen are also in the field as non-members playing on sponsor invites.”
Full piece.

7. 579-yard drive

Jake Nichols for Cowboy State Daily…”On Monday, Berkshire hit a golf ball farther than any human being has ever hit one in recorded history at nearly 580 yards. Later in the day he topped that off with a record ball speed off the club — an astounding 241.7 mph.”

  • No one in the world of golf has ever done what Kyle Berkshire can do. And at 26, he’s still getting stronger, longer and better.
  • “I’m far from peaking,” Berkshire said.
Full piece.

8. Homa commits to ‘Africa’s Major’

Ben Fleming for Golf Monthly.”Max Homa has become the latest high-profile name to join the field for next month’s Nedbank Golf Challenge in South Africa.”

  • “Fresh off his stellar rookie performance in the Ryder Cup, which saw him top score for the United States team with 3.5 points, Homa will make his first appearance in the tournament, dubbed “Africa’s Major,” from November 9-12.”
Full piece.

9. Sanderson Farms Championship photos

  • Check out all of our galleries here
Full piece.
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Tour Photo Galleries

Photos from the 2024 PGA Championship

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GolfWRX is on site this week at Valhalla Golf Club in Louisville, Kentucky, for the PGA Championship.

While we see fewer equipment changes and new gear seeding at major championships, we get a look at custom gear and looks into the bags of players we rarely see, which is just as exciting. In the case of the PGA Championship, this means a look at the gear some of the PGA Professionals who qualified for the tournament will be gaming, and LIV players, such as Jon Rahm and Patrick Reed.

Check out links to all our albums from Valhalla below and check back throughout the week as we continue to update.

General Albums

WITB Albums

Pullout Albums

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Morning 9: Is it Rory’s time? | Stricker WDs | Why Valhalla is a great major venue

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we gear up for the PGA Championship from iconic Valhalla.

1. Is now the time Rory finally ends major drought?

BBC’s Iain Carter…”But given the imperious form he showed in Charlotte last week, perhaps this is the PGA Championship to rekindle the ruthless streak of old. And not just because he is back at Valhalla (the Nordic word for the hall of the fallen).”

  • “It also became clear last week that McIlroy is somewhat persona non grata to the PGA Tour’s Policy Board. His views on a global future for this damagingly split sport do not seem to chime with the American dominated body.”
  • “His offer to return to the board from which he resigned earlier this year was rejected and he has been left as a mere non-voting member of the “transaction committee” dealing with a potential deal with Saudi Arabia.”
  • “McIlroy insists there are “no hard feelings” but there should be.”
  • “No player has worked harder for their sport during this period of unprecedented tumult and the board has rejected someone many people regard as the game’s most articulate and enlightened international voice.”
  • “Now is, surely, the time for McIlroy to feel slighted and respond with his clubs. Play as though he has a chip on his shoulder, but in the knowledge that he is generationally the most consistent golfing force out there.”
Full piece.

2. Scheffler in for PGA Champ after birth of child

Jaclyn Hendricks for PGATour.com…”Scottie Scheffler and wife Meredith’s bundle of joy has arrived.”

  • “The couple welcomed their first child, just weeks after Scheffler claimed his second Masters victory in three years.”
  • “Sports Illustrated’s Bob Harig tweeted Saturday that the baby was born and Scheffler will play in this week’s PGA Championship — the second major of the season.”
  • “There’s been nothing official from Scottie Scheffler, his team or the Tour… But word is he will be at Valhalla for the PGA next week after winning four of his last five tournaments, including the Masters. He is currently on the Tuesday interview schedule for 3:30 p.m. #babyborn,” Harig wrote over the weekend.”
Full piece.

3. “Erik van Rooyen, friends and family live in honor of ‘Trazzy’”

  • That’s the headline of Ryan Lavner’s superb piece on Erik van Rooyen and his departed best friend Jon Trasmar. An excerpt would be an injustice. Go read it!
Full piece.

4. Stricker out of PGA citing fatigue

AP report…”Steve Stricker decided Sunday to withdraw from the PGA Championship at Valhalla, citing the difficulty of playing four times in a span of five weeks.”

  • “Stricker, 57, was eligible by winning the Senior PGA Championship last year. He, John Daly and Phil Mickelson are the only players to have competed at Valhalla each of the previous three times the PGA Championship was held there.”
Full piece.

5. Why Valhalla is a great venue for major championships

Garrett Morrison for The Fried Egg…”But before we start slinging mud (of which there will be plenty in Kentucky this week), let’s pause to think about why Valhalla tends to generate close final-round battles featuring elite players. It’s not magic: the course has long par 3s and 4s, narrow fairways, and smallish greens surrounded by rough and bunkers. This style of design and setup, which practically defines the PGA Championship’s modern brand, gives an outsize advantage to a skill that many star players share: power. Length off the tee and the ability to muscle the ball out of rough to a well-protected green will be near-prerequisites for contending at this week’s PGA Championship. If Brooks Koepka, Rory McIlroy, Scottie Scheffler, Jon Rahm, and Bryson DeChambeau show up with any kind of short-game and putting form, they will be in the mix on Sunday. And the presence of such A-listers on the leaderboard will further burnish Valhalla’s reputation as a serious venue.“

  • “It does not follow, however, that Valhalla is a great golf course. In fact, I find it a fairly mediocre and bland one. Very few holes offer multiple options of the tee (the exceptions being the short par-4 fourth and the double-fairway par-5 seventh), most of the greens lack memorable contouring, and the recovery shots from around the fairways and greens are one-dimensional and repetitive. So even if Sunday turns out to be a barn-burner, the first three rounds, when the focus will be on the course and the shots demanded, will probably be sleepier, aside from the inevitable Blockie walk-and-talk.”
Full piece.

6. Dunne resigns from policy board

Mark Schlabach for ESPN…”Jimmy Dunne, who last year helped negotiate the PGA Tour’s controversial framework agreement with Saudi Arabia’s Public Investment Fund, resigned from the tour’s policy board on Monday.”

  • “In Dunne’s resignation letter, a copy of which was obtained by ESPN, Dunne wrote that “no meaningful progress has been made towards a transaction with PIF” and that “my vote and my role is utterly superfluous” now that player directors outnumber independent directors on the policy board. Dunne’s resignation was effective immediately.”
  • “It is crucial for the Board to avoid letting yesterday’s differences interfere with today’s decisions, especially when they influence future opportunities for the tour,” Dunne wrote. “Unifying professional golf is paramount to restoring fan interest and repairing wounds left from a fractured game. I have tried my best to move all minds in that direction.”
  • “Along with PGA Tour commissioner Jay Monahan, Dunne and policy board chairman Ed Herlihy secretly negotiated the framework agreement with the PIF, which is financing the rival LIV Golf League. Monahan and PIF governor Yasir Al-Rumayyan announced the deal on June 6. Most PGA Tour players — including some player directors — were unaware of the deal until it was announced on TV.”
Full piece.
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Tour Rundown: Rose blooms, Rory rolls

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This week last year, I found myself praying to the weather goddesses and gods that Rochester would be spared their wrath over the next seven days. The 2023 Oak Hill PGA Championship (that was slated for August when the contract was signed) was on the horizon, and I wanted my region to show well. Things turned out fine, with all four seasons making an appearance, a PGA Professional (Blockie!) stealing hearts, and a proven champion in Koepka (although I was pulling for Viktor.)

This year, no concerns. Louisville will shine this week at Valhalla, but we’ve matters to consider before we look to four days of coverage this week. Nelly did not win on the LPGA this week, so who did? The PGA Tour held two events in the Carolinas, and Tour Champions celebrated a major event in Alabama. Four noteworthy events to run down, so let’s head to RunDownTown and take care of business.

LPGA @ Founders Cup: Rose blooms

There was a sense that Rose Zhang might have a role in the 2020s version of the LPGA. After winning everything there was in amateur golf, she came out and won her first tournament as a professional. That was last May and, let’s be honest, who among us thought it would take 12 months for Zhang to win again? Rhymes with hero, I know.

This week in New Jersey, eyes were on Nelly Korda, as she made a run at a sixth consecutive win on the LPGA circuit. Korda ran out of gas on Saturday, and that was just fine. Madelene Sagstrom and Zhang had turned the soiree at Upper Montclair into a battle of birdies. Gabriela Ruffels came third at nine-under par. No one else reached double digits under par but Sagstrom and Zhang. They didn’t just reach -10…they more than doubled it.

Sagstrom had the look of a winner with five holes left to play. She was three shots clear of Zhang, at 23-under par. The Swede played her closing quintet in plus-one, finishing at 22-deep, 13 shots ahead of Ruffels. That performance we’d anticipated from Zhang? It happened on Sunday. She closed with four birdies in five holes to snatch victory number two, by two shots. Spring is a lovely time for a Rose in bloom.

PGA Tour @ Wells Fargo: Rory the Fourth is crowned in Charlotte

Xander Schauffele is a likable lad. He has an Olympic gold medal on his shelf, and a few PGA Tour titles to his credit. Even X knows that even par won’t get much done in a final round unless conditions are brutal. They weren’t brutal at Quail Hollow on Sunday. X posted even par on day four. It kept him ahead of third-place finisher Byeong Hun An but gave him zero chance of challenging for the title.

Paired with Xander in round four was the King of Quail, Rory McIlroy. The Northern Irishman had previously won thrice at the North Carolina track, and he was champing at the bit to gain some momentum on the road to Louisville. While Xander scored increasingly worse along the week (64-67-70-71) McIlroy saved his best round for the final round. Thanks to five birdies and two eagles, McIlroy ran away with the event, winning his fourth Wells Fargo by five over Schauffele.

PGA Tour @ Myrtle Beach Classic: a little CG won the inaugural week

It always seemed odd that the PGA Tour had zero stops along the Grand Strand each season. This week’s event seemed odd in that the golfers played the same course each day, and there were zero handicaps involved. Most events at Myrtle Beach involve hundreds of amateurs at dozens of courses, with all sorts of handicaps.

The Dunes Club is a Robert Trent Jones Sr. course, down toward Pawley’s Island. It claims what used to be considered an unreachable, par-five hole, the watery 13th. Nothing is unreachable any longer, including a 22-under par total for a six-shot win. Chris Gotterup, a former Rutgers and Oklahoma golfer, played sizzling golf all week and won by a sextet of shots. Gotterup opened with 66, then improved to 64 on Friday. His Saturday 65 sounded a beacon of “come get me,” and his closing 67 ensured that second place was the only thing up for grabs.

Chasing the podium’s second level were a bunch of young Americans. In the end, Alastair Docherty and Davis Thompson reached 16-deep, thanks to rounds of 64 and 68 on Sunday. They held off six golfers at 15-under par. The victory was Gotterup’s first on tour and should be enough to get him a Wikipedia page, among other plaudits.

PGA Tour Champions @ Regions Traditions: Vindication for Dougie

Doug Barron, if I recall correctly, was suspended by the Powers That Be, way back in 2009, for testosterone. He was naturally low in the hormone, so he took supplements. This did not sit well with certain admins, so he was put on the shelf for 18 months. Not cool.

In 2019, Barron came out on the Tour Champions. He won in August. The next year, despite the craziness of Covid, he won again.  Barron hit a dry spell for a few years. He kept his card, but accrued no additional victories. In late April, Barron showed serious signs of life, with a t2 at Mitsubishi. This week in Birmingham, he jumped out to a lead, lost it, then gained it back on Saturday. With major championship glory on the line, Barron brought the train into the station with 68 on Sunday.

Stephen Alker, the man who could not lose just two years ago, gave serious chase with a closing 63. He moved up 11 slots, into solo 2nd on Sunday. He finished two shots back of the champion. Two shots ain’t much. Cough once and you drop a pair. Third place saw a three-way tie, including last year’s winner (Steve Stricker) and runner-up (Ernie Els.) Despite the intimidating presence of the game’s greats, however, Doug Barron had more than enough of everything this week, and he has a third Tour Champions title to show off.

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