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Srixon/Cleveland Golf/XXIO affiliated under new ‘Dunlop Sports Americas’ in strategic alliance

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In a global alignment strategy, the sports business for Sumitomo Rubber Industries, Ltd. (SRI) will be affiliated under the Dunlop brand umbrella.

Currently operating as Srixon/Cleveland Golf/XXIO, SRI’s North American sales company Roger Cleveland Golf Company, Inc. (RCGC), will now be doing business as Dunlop Sports Americas.

Based in Kobe, Japan, SRI is a global leader in tires, materials, industrial products, and sports, with nearly $8,000,000,000 (USD equivalent) in yearly sales revenue. The alignment of golf and racket sports branding in North America is designed to showcase the global breadth and scope of the Dunlop business.

“With a proud, rich history, Dunlop has long been a leader in sports innovation and quality. Building on Dunlop’s existing awareness and brand strength, we wanted to align the branding of the U.S. sports business to be consistent with our other top strategic regions including Japan and South Korea. Over time, we expect sports enthusiasts worldwide will recognize Dunlop as a mark of performance, quality, and innovation, and more easily recognize the vast resources, influence, and scope of our global sports business.” – Scott Carlyle, Senior Vice President of Global Marketing.

Beginning with the first men’s golf major of the year, the Dunlop logo will start to make its way on tour, including on the back of the headwear of defending major champion Hideki Matsuyama and all tour players contracted for headwear.

Srixon and Cleveland Golf will continue to feature prominently on tour, with Srixon remaining the primary brand on all staff bags and headwear. 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

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Whats in the Bag

Webb Simpson WITB 2024 (May)

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Driver: Titleist TSR3 (10 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TS2 (15 degrees, B2 SureFit setting)
Shaft: Mitsubishi Tensei CK Blue 70 TX

5-wood: Titleist 913 Fd (18 degrees)
Shaft: UST Mamiya VTS Proforce 8 TX

Hybrids: Titleist TSR2 (24 degrees)
Shaft: Graphite Design Tour AD D1 Hybrid 105 X

Irons: Titleist T150 (5, 6), Titleist 680 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM9 (46-10F, 54-14F, 60-04L)
Shafts: True Temper Dynamic Gold Tour Issue X100 (46), True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Ai-One Jailbird Cruiser

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Webb Simpson’s clubs here.

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Whats in the Bag

Keegan Bradley WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (16.5 degrees)
Shaft: Aldila Rogue White 130 MSI 70 TX

Hybrid: Callaway Apex UW (19 degrees)
Shaft:  Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZX5 Mk II (3-5) Srixon ZX7 Mk II (6-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (52-10 Mid, 58-6 Low)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Ai-One Jailbird Cruiser
Grip: SuperStroke Zenergy WristLock

Grips: Golf Pride Tour Velvet Plus4

Ball: Srixon Z-Star Diamond

Check out more in-hand photos of Bradley’s clubs here.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/7/24): Mizuno 245 irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Mizuno 245 irons.

From the seller: (@JB_007): “1. Mizuno Pro 245 – $1000 –> 950/obo

  • Purchased brand new – they have 36 holes on them, with probably 10 premium range balls. Great set of irons, I just am looking to go another way right now.
  • 5-PW –> stock L/L/L
  • Project X LS 6.5
  • Stock MCC Mizuno Grips.”

To check out the full listing in our BST forum, head through the link: Mizuno 245 irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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