Equipment

Srixon/Cleveland Golf/XXIO affiliated under new ‘Dunlop Sports Americas’ in strategic alliance

Published

12 months ago

Apr 1, 2022

In a global alignment strategy, the sports business for Sumitomo Rubber Industries, Ltd. (SRI) will be affiliated under the Dunlop brand umbrella.

Currently operating as Srixon/Cleveland Golf/XXIO, SRI’s North American sales company Roger Cleveland Golf Company, Inc. (RCGC), will now be doing business as Dunlop Sports Americas.

Based in Kobe, Japan, SRI is a global leader in tires, materials, industrial products, and sports, with nearly $8,000,000,000 (USD equivalent) in yearly sales revenue. The alignment of golf and racket sports branding in North America is designed to showcase the global breadth and scope of the Dunlop business.

“With a proud, rich history, Dunlop has long been a leader in sports innovation and quality. Building on Dunlop’s existing awareness and brand strength, we wanted to align the branding of the U.S. sports business to be consistent with our other top strategic regions including Japan and South Korea. Over time, we expect sports enthusiasts worldwide will recognize Dunlop as a mark of performance, quality, and innovation, and more easily recognize the vast resources, influence, and scope of our global sports business.” – Scott Carlyle, Senior Vice President of Global Marketing.

Beginning with the first men’s golf major of the year, the Dunlop logo will start to make its way on tour, including on the back of the headwear of defending major champion Hideki Matsuyama and all tour players contracted for headwear.

Srixon and Cleveland Golf will continue to feature prominently on tour, with Srixon remaining the primary brand on all staff bags and headwear.

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Equipment

Everything you need to know about PXG’s new 2023 Gen6 golf clubs

Published

2 hours ago

Mar 23, 2023

Andrew Tursky

Parsons Xtreme Golf (PXG) has officially announced the release of its new Gen6 family of products, which replace the company’s previous Gen5 lineup.

The new Gen6 stable includes two driver options (o311 and 0311 XF), two fairway woods (0311 and 0311 XF), two hybrids (0311 and 0311 XF), and two iron models (0311 P and 0311 XP).

PXG offers two different versions of each club type to satisfy the varying needs of different golfers. The standard 0311 metalwoods and 0311 P irons offer players a combination of forgiveness and performance, whereas the 0311 XF metalwoods and 0311 XP irons are made for players who need a little “X”-tra forgiveness on mishits.

The Gen 6 clubs are available for purchase on PXG’s website, or in PXG in-store locations, as of Thursday, March 23. The Gen 6 driver is selling for $499, fairway woods $299, hybrids $289, and irons $219 apiece.

Below, we break down the new technological enhancements in the Gen 6 family.

PXG’s 0311 and 0311 XF drivers

The PXG 0311 driver model (pictured above and below) offers a traditional tear drop shape and a compact profile, and the PXG 0311 XF model has a larger footprint and shallower face to help players who hit mishit the ball more often.

New this year for PXG is a robotic polishing process that helps with tighter CT tolerances to boost ball speeds for product users. PXG has also improved sound and feel compared to previous iterations by using what the company calls High Modal Frequency Designs.

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Additionally, each head is designed with a 3-port adjustable weighting system in the sole, and they’re built with high-strength Ti412 face structures to increase speed.

The 0311 driver is available in 7.5, 9 and 10.5 degrees, and the PXG 0311 XF is offered in 9, 10.5 and 12 degrees.

PXG’s 0311 and 0311 XF fairway woods

The PXG 0311 fairways (13, 15, 18 and 21 degrees) and the 0311 XF fairways (16, 17, 19 and 22 degrees) each have adjustable sole weights – three weight ports in the 0311, and two weight ports in the 0311 XF – and each are designed with flatter soles to lower the overall mass of the heads to increase forgiveness. The 0311 XF model, in particular, is designed with a Railed Sole Geometry to help create lower friction to help with turf interaction.

The Gen 6 fairway woods are built with AM355 steel bodies and HT1770 steel faces.

PXG’s 0311 and 0311 XF hybrids

The PXG 0311 hybrids have a more compact shape at address, while the 0311 XF features a larger shape that offers more forgiveness. As with the Gen 6 fairway woods, the soles of the hybrids are flatter to keep weight low, and the XF in particular has protruding split rails to enhance turf interaction.

The 0311 hybrids are available in 17, 19, 22 and 25 degrees, and the 0311 XF hybrids are available in 19, 22, 25, 28 and 31 degrees.

PXG’s 0311 P and 0311 XF irons

PXG’s new 0311 P and 0311 XP irons now have a 15 percent thinner face, and PXG is calling them “the fastest irons we’ve ever made,” and the “softest irons we’ve ever made.”

The faces are made from high strength HT1770 maraging steel, and they have milled channels behind the faces to increase face deflection, increase launch, and raise ball speeds. In between the faces and the back cavity, PXG uses its propriety XCOR2 material to enhance feel, energy transfer and durability. The bodies themselves are five-times forged from 8620 steel, and they have milled back surfaces to reduce wall thickness and increase precision.

PXG’s new 0311 P and 0311 XP irons also use Tungsten weighting in the low-and-back portions of the heads to increase launch and forgiveness.

According to PXG, the 0311 P irons are designed for low-to-mid handicappers and have moderate offset, whereas the 0311 XP irons have more offset, and they’re built for mid-to-high handicaps who want more distance and forgiveness.

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The Gen 6 irons are also offered in a PXG Black Label Elite option, which comes with an Xtreme Dark finish.

See more photos of the Gen 6 products here

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Whats in the Bag

Scottie Scheffler WITB 2023 (March)

Published

4 hours ago

Mar 23, 2023

GolfWRX Staff

Scottie Scheffler what’s in the bag accurate as of the WGC-Dell Match Play. More photos from the event here.

Driver: TaylorMade Stealth 2 Plus (8 degrees)
Shaft: Fujikura Ventus Black 7 X

3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: Srixon ZU85 (3: 20 degrees, 4: 23 degrees), TaylorMade P7TW (5-PW)
Shafts: Nippon N.S. Pro Modus3 GOST Hybrid Prototype 10 X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F), Titleist Vokey Design WedgeWorks Proto (60-T), Titleist Vokey Design WedgeWorks Proto (60.5-T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Special Select Timeless TourType GSS prototype

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

More photos of Scottie Scheffler’s WITB in the forums.

More Scottie Scheffler WITBs

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Whats in the Bag

Billy Horschel WITB 2023 (February)

Published

7 hours ago

Mar 23, 2023

GolfWRX Staff

Billy Horschel what’s in the bag accurate as of the Honda Classic. More photos from the event here.

Driver: Titleist TSR3 (9 degrees)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TSi2 (15 degrees @14.25)
Shaft: Project X HZRDUS Smoke Black RDX 70 6.5 TX

5-wood: Titleist TSi2 (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 6.5 TX

Irons: Titleist 620 CB, Titleist 620 MB
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM9 (52-12F, 56-08M), Titleist Vokey Design WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold Tour Issue Onyx S400