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Pro golfers Gregg, Lindblom break into training aids with Short Game Gains

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In January of 2020, professional golfers, social media influencers and power couple Hannah Gregg (@hannahbgg) and Fredrik Lindblom (@fredriklindblom) launched a training aid business making tools to help the average amateur improve their golf game.

They gathered data from players on the PGA Tour, Symetra, Korn Ferry and other mini tours to create a line of products called Short Game Gains.

Their mission was to take the tools that they loved and saw frequently in the bags of other pros, and upgrade them- creating a super powered line of golf training tools that would actually make players better.

For any entrepreneur, it is important to take your idea and create something that solves a problem. According to Lindblom, this is why Short Game Gains has been so helpful to amateurs and pros alike. “You will notice that our product offerings are simple, easy to understand and efficient. That’s the point; we are trying to offer aids that improve skill and provide feedback without gimmicks or confusion,” he said.

At the heart of the brand, the products designed to help players with the three core skills of putting; speed, consistency of stroke, and start line (or read).

Included in the Strokes Gained Bundle are the Accurate Aim Kit, the Putting Mirror, Ghost Holes, Start Line String, and Cup Reducers.

“Each one of these is designed to help golfer develop better fundamentals, whether it’s green reading, speed and start lines, or aim. These are the core elements of putting and we know that they help players reduce scores” said Lindblom.

There is very good science to back this up. Researchers have demonstrated that practice is about spacing and adding contextual feedback to deliberate practice to create better practice. According to Hannah, “Short Game skills are learned. These tools give you instant feedback on things like clubface at address, at impact, and after impact. We added features to like the Start Line Ruler because these tools are designed to teach you what your tendencies are instantly, and then to help you fix them.”

I have used Short Game Gains myself to help with my putting woes. My tendency under pressure is to change my capture speed; the rate at which the ball is rolling towards the hole at delivery. As this rate increases, the effective size of the hole gets smaller. Unfortunately under pressure, this is my tendency; to hit it hard! To help build better capture speed in practice, I am developing speed awareness and monitoring the distance that my putts would roll past the hole, using the Ghost Holes.

If you want to learn more, you can follow Short Game Gains on Instagram (@shortgamegains) or visit their website.

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Brendan Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

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  1. Lucia

    Sep 13, 2020 at 6:31 am

    Everyone loves what you guys are up too. https://www.reiva.us

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Whats in the Bag

Patrick Reed WITB 2024 (May)

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Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X

Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX

Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot RX Pt Customs No. 2

Ball: Titleist Pro V1

Grips: Golf Pride MCC

More photos of Patrick Reed’s WITB in the forums.

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Equipment

John Daly’s $750 custom irons and 10 must-see gear photos from the 2024 PGA Championship

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Welcome to the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky.

In the last two PGA Championships held at Valhalla, Tiger Woods won in 2000 – when he famously pointed his golf ball into the hole during the historic duel with Bob May – and Rory McIlroy won the 2014 event, basically in the dark on the final hole.

The point is, history shows that Valhalla tends to produce top-tier champions and plenty of drama.

This week at the 2024 PGA Championship, GolfWRX got its first up-close look at what some of the LIV Tour players have in their bags in 2024. We also caught back up with a few PGA Championship legends, such as Rich Beem and John Daly, and we dove into the bags of PGA Sectional qualifiers, too.

In total, we captured 47 different photo galleries this week, including 32 individual What’s In The Bag (WITB) forum threads. Click here to see all of our photos from the event, or continue reading to see my 10 equipment highlights from Valhalla.

1) Brooks Koepka’s new putter

Koepka was previously using a Scotty Cameron T5.5 putter with a slant neck, which he used to win at the beginning of the month in Singapore on the LIV tour. This week, however, he tried a T5.5 with a plumbers neck instead of the slant neck, and it’s immediately going in the bag. According to Scotty Cameron Tour rep Drew Page, Koepka already loved the head, and now finds the plumbers neck a bit more familiar to the blade-style putters he’s used throughout most of his career.

See Koepka’s full WITB here 

2) The lead tape king returns, with putting goggles

Phil Mickelson has always been one of the GOATs when it comes to lead tape usage, so it was no surprise to see his 64-degree custom Callaway wedge slathered with slabs of lead tape on the back.

The big surprise was that lefty was spotted using ProAim putting training goggles on Wednesday during his warm-up session.

The ProAim goggles are helpful to find center lines and ensure proper alignment to the target.

See Phil Mickelson’s full WITB from the 2024 PGA Championship

3) Dobyns’ old-school gamer setup

Speaking of lead tape, check out Matt Dobyn’s old Titleist 718 T-MB irons, which are so loaded with lead tape that the club is nearly unrecognizable.

Respect.

The head professional at Meadow Brook Club is making his sixth start in a PGA Championship, and he’s using a throwback Callaway GBB Epic driver with MOI-boosting lead tape and adjustable weight placements.

As GolfWRX Forum user “InTheBag” pointed out in our Matt Dobyns’ WITB thread, he has the type of setup that makes you want to hide your wallet: “I don’t know Mr. Dobyns, but one look at that bag tells me he can take your money,” writes InTheBag.

Spot on.

4) John Daly’s custom Sub70 irons and wedges

We first saw John Daly using $750 direct-to-consumer Sub70 659-CB irons and TAIII wedges at the 2023 PNC Championship, and he still has them in the bag, but he’s since stepped up the customization on the Sub70 clubs.

Does Daly ever NOT keep things entertaining?

 

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A post shared by GolfWRX (@golfwrx)

A true showman.

See Daly’s full WITB

5) DJ’s custom putter

Dustin Johnson has always been one to test multiple putters week-to-week, and he has a keen eye for different alignment lines and crowns. This week, he’s opting for a completely gray TaylorMade Spider Tour “T3.0” prototype with a short slant neck.

See the rest of DJ’s WITB from the week here

6) Patrick Reed still rocking GrindWorks irons

Patrick Reed knows his stuff when it comes to equipment, and he’s a prolific tester. Still, however, the GrindWorks PR-101A irons are squarely in the bag after his departure to the LIV tour.

The most notable new addition to Reed’s bag is this Callaway Paradym Ai Smoke Triple Diamond 3-wood.

Click here to see Reed’s full WITB from this week

7) Beem’s Scratch set

Rich Beem, who won the 2002 PGA Championship at Hazeltine National, came to the 2024 PGA Championship at Valhalla with a bag full of Scratch Golf irons, which are loaded with lead tape and equipped with some of the coolest custom ferrules in professional golf.

See Rich Beem’s full WITB here

8) Jon Rahm’s 10-iron

Before going to LIV, Rahm was using a Callaway Apex TCB pitching wedge.

Now, he’s using a Callaway Apex TCB “10 iron.”

He’s also since upgraded to three Callaway Paradym Ai Smoke metalwoods, and fresh stampings on his Jaws Raw wedges. Click here to see Rahm’s full WITB from the 2024 PGA Championship.

9) “Why so serious?”

Tyrrell Hatton, another LIV player in the 2024 PGA Championship field, channels his inner Joker to ask everyone, “Why so serious?

See Hatton’s full WITB here

10) Block’s “Proto” iron, from address

As you probably know by now, Block switched out of his old TaylorMade Tour Preferred MC 2014 irons, and into a full set of TaylorMade’s new “Proto” irons. We’ve already seen the Proto 4-iron in the bags of Rory McIlroy and Collin Morikawa, but this is our first look at the higher-lofted irons in the set.

Here’s a look at the 7-iron from address:

See what GolfWRX members are saying about the Proto irons in our Forums

And, with that, we say goodbye to Louisville, and the second major championship of the 2024 season. We’ll see you next week at the 2024 Charles Schwab Challenge in Fort Worth, Texas after a champion has been crowned.

Until then, don’t forget to check out all of our photos from this week at the 2024 PGA Championship!

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Whats in the Bag

Club Junkie WITB, league night week 5: Another L.A.B. putter arises

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We will be one quarter of the way through Thursday night men’s league season after this week. BK played much better last week, so he is hoping to continue that success and post another good score.

Here are the 14 clubs that will hopefully win him some skins!

Driver: PXG 0311 Black Ops (9 degrees, neutral setting)
Shaft: Fujikura Ventus Blue 6 X (2024)

3-wood: Cobra Dark Speed LS Titanium (14.5 degrees, set +1)
Shaft: Graphite Design Tour AD IZ-7x

Fairway: Callaway Apex UW (19 degrees)
Shaft: Fujikura ATMOS Tour Spec Blue 8 X

Hybrid: PXG 0311 Black Ops 4h (22 degrees, Flat Setting)
Shaft: KBS Tour Graphite Hybrid Prototype 85 S

Irons: TaylorMade P770 Phantom Black (5-PW)
Shaft: KBS Tour 120 Stiff

Wedge: PXG Sugar Daddy II (50-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (56-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Wedge: PXG Sugar Daddy II (60-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff

Putter: L.A.B. Mezz.1 Max
Shaft: Accra x L.A.B. White

Ball: Titleist ProV1 Enhanced Alignment

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