In January of 2020, professional golfers, social media influencers and power couple Hannah Gregg (@hannahbgg) and Fredrik Lindblom (@fredriklindblom) launched a training aid business making tools to help the average amateur improve their golf game.

They gathered data from players on the PGA Tour, Symetra, Korn Ferry and other mini tours to create a line of products called Short Game Gains.

Their mission was to take the tools that they loved and saw frequently in the bags of other pros, and upgrade them- creating a super powered line of golf training tools that would actually make players better.

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If you don’t start your practice with 15 minutes of mirror work… Did you really even practice? #GAINgang

A post shared by Short Game Gains (@shortgamegains) on Sep 3, 2020 at 1:25pm PDT

For any entrepreneur, it is important to take your idea and create something that solves a problem. According to Lindblom, this is why Short Game Gains has been so helpful to amateurs and pros alike. “You will notice that our product offerings are simple, easy to understand and efficient. That’s the point; we are trying to offer aids that improve skill and provide feedback without gimmicks or confusion,” he said.

At the heart of the brand, the products designed to help players with the three core skills of putting; speed, consistency of stroke, and start line (or read).

Included in the Strokes Gained Bundle are the Accurate Aim Kit, the Putting Mirror, Ghost Holes, Start Line String, and Cup Reducers.

“Each one of these is designed to help golfer develop better fundamentals, whether it’s green reading, speed and start lines, or aim. These are the core elements of putting and we know that they help players reduce scores” said Lindblom.

There is very good science to back this up. Researchers have demonstrated that practice is about spacing and adding contextual feedback to deliberate practice to create better practice. According to Hannah, “Short Game skills are learned. These tools give you instant feedback on things like clubface at address, at impact, and after impact. We added features to like the Start Line Ruler because these tools are designed to teach you what your tendencies are instantly, and then to help you fix them.”

I have used Short Game Gains myself to help with my putting woes. My tendency under pressure is to change my capture speed; the rate at which the ball is rolling towards the hole at delivery. As this rate increases, the effective size of the hole gets smaller. Unfortunately under pressure, this is my tendency; to hit it hard! To help build better capture speed in practice, I am developing speed awareness and monitoring the distance that my putts would roll past the hole, using the Ghost Holes.

If you want to learn more, you can follow Short Game Gains on Instagram (@shortgamegains) or visit their website.