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LA Golf Shafts announces partnership with Bryson DeChambeau

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Less than 48 hours after his win at the 2018 Northern Trust, LA Golf Shafts has announced that Bryson DeChambeau has become a partner with the shaft company.

“But,” you say, “DeChambeau wasn’t even using an LA Golf Shaft product during his win! He was using a TPT driver shaft, HZRDUS fairway wood shafts, and True Temper shafts in his irons and wedges.”

Yes, you’re right that he was using those shafts at The Northern Trust. But actually, DeChambeau was using an LA Golf Shaft… in his putter. And it was specially designed for him.

When LA Golf Shafts, founded by Reed Dickens, announced that it was purchasing Matrix Shafts and all of its assets, the company said that it wouldn’t just pay players to play product, but that it would partner with golfers and fully customize their equipment from scratch (Dickens started the popular Marucci baseball bats with a very similar approach). It seems that DeChambeau and his putter shaft is the first of these ventures. For further clarification, here’s how LA Golf Shafts explains it in its press release on the partnership that was issued on Tuesday: “Through strategic partnerships with touring professionals like DeChambeau, the players have an equity stake in the company and have direct involvement in their product development rather than the added frustration of picking product through trial and error. The company’s mission is to bring the same signature series products to golfers at every level.”

It’s interesting, and probably fitting, that LA Golf Shafts chose DeChambeau as the first face of this endeavor. Here’s what Dickens has to say about the partnership:

“Bryson’s analytical approach to the game, emphasis on data driven improvements in his equipment, and his ability to communicate meaningful input into designs make him an ideal partner for LA Golf Shafts,” said Dickens. “I can’t think of a more appropriate strategic partner for our mission to bring the technically advanced shafts used by the pros directly to golfers.”

According to the press release about the partnership, DeChambeau worked with John Oldenburg, who’s the current lead product developer at LA Golf Shafts and former lead shaft designer at Aldila. Together, the duo created DeChambeau’s new “performance driven and technologically advanced” LA Golf putter shaft.

In addition to just a putter shaft, the press release says that DeChambeau and Oldenburg “have plans to develop custom shafts for additional clubs… in the months to come.”

Bryson DeChambeau weighed in on the partnership himself:

“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”

Here’s what Oldenburg had to say about the new job at LA Golf Shafts:

“It’s extremely liberating to take the shackles off and be in a situation with significantly more design freedom than I have ever had in terms of profiles and cost constraints,” said Oldenburg. “The opportunity to develop signature lines directly with the players and provide every golfer the access to those shafts and creating advanced designs in the main line is incredibly motivating for me.”

LA Golf Shafts, according to the press release, “will be launching new product lines this year,” in addition to its current OZIK line.

Related: Read more about LA Golf Shafts hiring former Aldila shaft designer John Oldenburg

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4 Comments

4 Comments

  1. Anser

    Aug 29, 2018 at 8:14 am

    Was Lance Ten Broeke not available to sign?

  2. donald

    Aug 29, 2018 at 12:09 am

    The shafts are the most important component in single length clubs. Is he not happy with the shafts he gets from Cobra?

    • Kevin

      Aug 29, 2018 at 12:05 pm

      He might be “happy”. However, I believe that a company that directs all of its resources to developing shafts may be able to exploit all of performance out of a shaft designed for single length irons. Cobra’s resources are delegated various ventures. Cobra produces quality products, but maybe not as performing as a manufacturer with a single interest.

  3. Ryan Michael

    Aug 28, 2018 at 7:36 pm

    Wow I didn’t realize there was money in putter shafts! Better get that puppy on a launch monitor!

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Best ‘forgiving’ wedges – GolfWRXers discuss

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In our forums, our members have been discussing the most forgiving wedges on the market. WRXer ‘aaronpoling’ lays out his current setup and what he’s currently considering, saying:

“I am looking at getting new wedges, but looking for a forgiving wedge.

I currently play Ping G25 50°, MD4 54° and 58°. I used to play the CBX2 in the 50°, 54° and 58° and liked them a lot; but like any good dad, my son took them.

I am currently looking Callaway’s CB12 and Cleveland’s CBZ. Anyone have thoughts on these? Or recommendations of other wedges that I should check out?”

And our members have been weighing in with their thoughts and recommendations in response, with one brand coming out emphatically on top.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • boggyman: “CBZs are amazing wedges!”
  • drewbens: “Agreed, the Cleveland CB wedges are great! Already had a CBX Full Face 2 54 and recently added a 50 and 58 (for well under $100 a piece). Was chipping so well last week that my brother-in-law asked if the wedges were legal. Definitely underrated wedges for those of us that are not scratch golfers.”
  • BogeyTed: “Get Cleveland CBX/CBZ. Very underrated clubs.”

Entire Thread: “Best ‘forgiving’ wedges – GolfWRXers discuss”

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From the GolfWRX Classifieds: Ping PLD Ally Blue Onset putter

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @negncic has a Ping PLD Ally Blue Onset putter up for grabs.

From the listing: “34” Ping PLD Ally Blue Onset. Ping composite shaft Ping PLD Pistol grip. No issues. $345 shipped.”

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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I built the worst fitting clubs ever – GolfWRXers discuss

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In our forums, our members have been reacting to a WRXer who claims to have built the “worst fitting clubs ever.” ‘dlow206’ recounts his experience with plenty of insightful findings for where he can go better next time in a detailed post, saying:

“Here’s my story of building the worst fitting clubs ever (for me). And my findings of what a better fit is.

I am short in stature, as well as a very short wrist to floor of 30.5″. I went down a rabbit hole of wanting to try irons 1″ shorter of more than standard length. Given the shorter lengths, the swingweights would be super light unless I added back a ton of weight to the heads, but I don’t like adding an extreme amount of weight back to the heads, so I decided to compensate with heavier shafts (115 grams instead of 95). Played with this set for a while and was hitting all irons extremely poorly. Thin, fat, right, right, left. My swing didn’t deteriorate that much because I was hitting my driver well, woods well, etc.

Went back to my older set of irons, playing at standard length, and my iron play improved immediately. Since then, have been doing more testing, while paying more attention to different possible variables. What I have found is I actually prefer lighter total weight with relatively normal or slightly heavier swingweights. Did a recent fitting and found that 85 gram shafts were better for me than 95 grams with standard length and relatively standard swingweights. 

Still trying to dial in a final iron shaft choice, so have a few contenders that I will be testing. Will be moving away from my current Steelfiber i95 S parallel to lighter and softer

  • MMT 80 parallel R – worked pretty well in a limited number of swings at a fitting
  • Fujikura Travil 85 R – the fitter liked the Axiom 95 R for me at Club Champion, but i didn’t love the effort required to swing them. If there was a 85 Axiom, that would probably have been a great fit. So i am going try a Travil 85 R which is japan only
  • Steelfiber i80 CW R – i have been playing Steelfibers for a long time, so need to give one Steelfiber shaft a shot

Given I do club building work, I am going to build all of these shafts with the All-Fit universal iron adapters to pair with a Srixon 7 iron head for testing. With these adapters, there isn’t a swingweight issue because the amount of weight from drilling out is about equivalent to the universal adapter components.”

And our members have been sharing their reactions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Mikey_HACKilroy: “That length cut costs you a fair amount in swing points. I’d posit the length mattered more than the weight because a 115g shaft isn’t going to actually add enough back after cutting an inch off. Does it mean 115 would ultimately work? Hard to say. Maybe try a 1/2″ cut and add 2g to the head to compensate assuming the 7i is 37″ long. Maybe that will feel better. It translates to the same ~D2 you’re swinging at with the 95g shafts (estimated based on common weight, but you can weigh your parts on your own obviously).”
  • Stuart_G: “Your process is good – keep at it and trust it.”

Entire Thread: “I built the worst fitting clubs ever – GolfWRXers discuss”

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