Connect with us

Opinion & Analysis

GolfWRX Fitters Survey 2018: The ultimate golf-fitting survey

Published

on

Recently, we asked some of the top fitters in the country burning questions that golfers have about golf club fitting. Their responses were eye-opening. Top fitters from the following fitting locations participated in this extensive survey:

Thank you to all of the fitters who took the time to help us with this survey, and took the time to answer.

Here are the questions we asked, and the answers from the top golf fitters in the nation.

1) What percentage of golfers need more loft on their driver?

2) What percentage of golfers need LESS loft on their driver?

  • Average answer: 35 percent

3) What percentage of golfers play shafts that are too stiff?

  • Average answer: 50 percent

4) What percentage of golfers play shafts that are too whippy?

  • Average answer: 35 percent

5) What percentage of golfers need to play with more forgiving irons?

6) What percentage of golfers need to play with LESS forgiving irons?

  • Average answer: 14 percent

7) What percentage of golfers play the wrong wedge grind?

  • Average answer: 64 percent

8) What percentage of golfers have an adjustable driver that’s setup incorrectly for their swing?

9) What’s the one part of the bag that golfers would benefit most from after a proper fitting?

  • Driver: 8.33 percent of answers
  • Fairway wood/hybrid: 0 percent
  • Irons: 0 percent
  • Wedges: 16.67 percent
  • Putter: 75 percent

10) With the choice of only one to fill a yardage gap, should a high-handicap golfer choose a fairway wood, hybrid, or driving iron?

11) What will lower scores more quickly, a fitting or a lesson?

  • Fitting: 75 percent
  • Lesson: 25 percent

12) In your own words, is grip size important to the fitting process?

  • Yes, but it can be tricky. I think incorrect sizing can cause a player to “hang on” to the club or limit their release. At the end of the day, the player needs to have a grip that gives them the “warm and fuzzy” feeling. If the club feels good in their hands, they are more likely to produce a better swing.
  • Yes, grip size influences grip pressure. Grip pressure can influence face angle, club head speed, and other factors that directly lead to ball flight. Grip style may be mostly player preference, but grip size should be constant and correct on all your full swing clubs.
  • Yes, it can have a dramatic effect on performance depending on the circumstances.
  • Grip size is important. Having a grip that allows you to feel more comfortable or relaxed results in better shots.
  • Grip size is important because it is the only thing that we touch while swinging a golf club. Traditional grip sizing metrics might be a little out of date. I do believe golfers have a misconception on what grip size does to ball flight (oversized grips fade/undersized grips draw). Everyone is unique and you can see different results by testing size.
  • For sure it is important. Over 75 percent of my fittings play the wrong size grips.
  • Very, but no proof that hand size measurements are exactly what the player needs.
  • Yes, it is the only connection to the club.
  • Very important.
  • Yes it is extremely important. It will allow you to hold on to the club with the proper pressure and still maintain control. Also grip size can help you let your hands be more active to help square the face or slow them down to help slow down a draw.
  • Of course. Though the traditional trend that big grips prevent hooks and little grips prevent slices is a very broad and inaccurate generalization. Grip fitting is very important and has a huge effect on swing weighting.
  • Somewhat. It depends on the player and their tendencies… doesn’t have to be spot on, but needs to be close.

13) In your own words, how often should golfers change wedges?

  • Depends on how much they play, but an avid golfer who practices a few days a week should likely switch once a year. Most tour players switch 3-4 times per/year.
  • When distance and spin are noticeably affected.
  • Once every 100-150 rounds
  • Every 50 rounds or even less. For golfers who practice a lot, even sooner.
  • Depends on how the golfer enjoys the game. Someone who is playing in local events or club events would usually want pure performance. In that instance, I would change out what ever club they use around the green every 75-100 rounds.
  • For those playing 50+ rounds a year, changes wedges every other year can help consistency with short pitches & chips.
  • Every year.
  • Depends on how much golf they play, but every year is a good time frame.
  • Every 100 rounds + 40 Range sessions.
  • Depends on how many rounds they play. Just keep an eye on the grooves and as long as they are playing the correct bounce.
  • When the groove texture on the face is no longer effective, or if their playing conditions or angle of attack change significantly, which would change the bounce and grinds they need to play.
  • When their wedge stops hitting the shots they intended to hit.

14) In your own words, how often should golfers change drivers?

  • If launch, spin and speed numbers are as good, they may not need to upgrade. In general, I’d say they should entertain new technology every 18-24 months.
  • When a player can see evidence of improved ball flight, consistency, or feel and upgrade is appropriate. Until then, keep what you have and work with a fitter to determine what changes will benefit your tee game.
  • Only when they find one that can beat what they have.
  • To have more noticeable gains, every 2-3 years. Technology is improving way too fast to not keep up.
  • If they are playing something from 2012 or newer, they should only be looking to switch if their ball speed, launch or spin are out of whack.
  • As a fitter, if I am able to maximize ball speed, optimize launch angle & the spin rate it could be every year. Most often I find 85-90 percent of players are able to gain accuracy & distance when taking part in a fitting.
  • 3-year check up.
  • When they find something that is an improvement.
  • Every 2500-3000 hits.
  • Every 2 to 3 years if they were originally fitted correctly.
  • Only after testing and fitting all available options to see if it is better than their current driver.
  • When performance starts decay, or their swing has changed enough that they aren’t hitting their desired shot.

15) In your own words, how often should golfers change irons?

  • Similar to the wedge answer, it really depends on how frequently they play/practice. Assuming all things are equal, a player should entertain new irons every 2/3 years.
  • When distance and ball flight become unreliable, and as a result your confidence in hitting greens suffers, it’s time to look at different irons. Consider set make-up and even combo sets to improve long and short irons appropriately. Look for consistency, and stopping power, not just distance.
  • Depends on how often the golfer plays, but about every two years, or once significant wear is appearing on the face and effecting backspin.
  • Most golfers should change every 4-5 years.
  • Tournament players every 3 years Competitive golfers 5 years. Weekend warrior every 10 years.
  • Depends on what the player is looking for. If they want distance over accuracy, it can be done. If they are trying to gain accuracy, that can me a bit more of a challenge, but I’d suggest every other year is a good place to start.
  • 2-year check up; irons are changing quicker than drivers.
  • Grooves wear out after a season or 2, or when they find something that is an improvement.
  • 150-200 rounds.
  • Again depends on how many rounds they play and how their game changes, but I would say 3 to 5 years.
  • Only after testing and fitting all available options of irons and shafts and identifying which could be better than what they currently play.
  • When performance starts decay, or their swing has changed enough that they aren’t hitting their desired shot.

16) In your own words, what is the biggest mistake golfers have in their bag when they come to you for a fitting?

  • Set makeup. Often times players arrive with the wrong configuration of golf clubs for their game.
  • Too many clubs that go a similar distance. Either too many head covers or too many longer irons. Often too much neglect for wedges and putter design.
  • Driver shafts that are too long, irons with incorrect lie angles, and too many clubs that do the same thing in the top of their bag.
  • Most golfers are typically playing one to two longer irons vs having more hybrids in their bag.
  • Typically they have clubs that just aren’t useful. Usually you will find 3 clubs in the bag that all carry the same distance. Most of my fittings never have had a gapping analysis. When you can show them how everything carries and how everything stops, it is eye opening for them and helps build a set where all the clubs have a purpose.
  • Too many long clubs such as fairway woods or hybrids. Many would shoot lower scores by taking out a low lofted fairways and add a wedge.
  • Long irons.
  • Loft and lie gapping.
  • Loft selections on their wedges.
  • Gapping issues, clubs that are similar, not having clubs that help them correctly for their misses, trying to match every club from the same OEM.
  • Set makeup, and a set that is not built consistently.

17) In your own words, when is swing weight incorporated into the fitting process?

  • Throughout.
  • Feel and tempo changes.
  • All the time with every club. It is vital for feel and making the golf club perform properly!
  • Throughout the entire process… from start to finish it needs to be considered.
  • From the start.
  • The player will initially give you feedback when you are comparing current vs new. We find swing weight is an important part of the process.
  • Great question… only if my customer seems to very tech-y or if we go longer or shorter than standard. Most OEM’s do a wonderful job with swing weight.
  • Not always a specific time. Would depend on which club we are using. The biggest thing is during the fitting process when you find the setup that works is to make sure that the build matches those specs.
  • Swing weight is a tough road to go down. Most players can adapt to how different clubs feel without discussing why. Once you start going into a lot of detail as to why or how swing weight is changed it becomes more complicated then it needs to be. I would say that swing weight is discussed about 25 percent of the time.
  • Swing weight should be considered during the entire process. The fitter should be looking for constant feedback on how the weight of the club feels.
  • Once the winning combination of head, shaft, lie and loft are established. Swing weight can help create confidence in feel, and consistent swing weights help players replicate their swing and tempo from club to club.
  • Swing weight is a result of the overall fitting process. There are too many variables to mention that can influence swing weight.

18) In your own words, what are the signs that a golfer has the wrong sole width on their irons?

  • If the club doesn’t go through the ground properly, typically the club will stick in the ground.
  • Hit location is consistently high or low on the face. Turf interaction has too much bearing on the ball flight.
  • The sound of impact will be off, often times sounding muted or heavy. A low flight despite a wide sole.
  • The most telling sign is turf interaction. Swing speed with Angle of Attack tell me a lot. Slower and more shallow players can benefit a lot from more width.
  • If the set is more experienced, you can show them the wear patterns on the old set. When I start talking about sole widths/bounce of irons and how it can change the contact point on face, I will usually start talking about wedges. Most golfers understand why is important in wedges but do not realize that the same applies to irons.
  • If they struggle getting the ball in the air or we see several shots being hit heavy or fat. Also depends on turf conditions.
  • Turf interaction and impact location (launch/spin).
  • How high or low on the face.
  • Attack angle, divot and trajectory are producing inconsistent distance control.
  • When their attack angle is too steep or shallow. Finding out what course conditions they play mostly. Bad ball position.
  • Improper turf interaction and ball contact.
  • Inconsistency at impact.

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

17 Comments

17 Comments

  1. Chisag

    Jun 29, 2018 at 11:33 am

    99% of the 65% that should be playing more forgiving irons can be found in the MB threads on RX.

  2. Mike Mason

    Jun 27, 2018 at 11:55 pm

    I have attempted to get fitting/evaluation at 2 local SoCal fitters and all they wanted to was to sell me a new set right away. I have XR pro irons and XR16 driver it’s hard to believe they need to be replaced. Tuned or adjusted yes but replaced..? If any honest fitters are in the Inland Empire,Orange County or San Deigo and are willing to evaluate/adjust rather then just replace every thin I’m Willing to try again.

    Mike

  3. Bob Jones

    Jun 27, 2018 at 4:48 pm

    I average 83 for 18 holes. The new technology would have to cut that down to 77 or 78 by itself for me to be interested in investing $1,400 for new irons and a new driver. I know that’s asking a lot, but if the difference would be only two or three strokes, I have much better uses for that $1,400.

    BTW, I play a Titleist 975D driver and Hogan Apex Red Line irons.

  4. John

    Jun 27, 2018 at 2:28 pm

    Not buying that irons need to be replaced every 2 years. I just bought a set of 1970 hogans and honestly they fly the same distance and have better dispersion than my “fitted” callaways.

    • The Dude

      Jun 27, 2018 at 8:15 pm

      you and you only…………. are the exception. Can I ask WHY!!!>>>you bought a set of 70s BH’s..???

  5. Spitfisher

    Jun 27, 2018 at 1:41 pm

    ” In your own words, what is the biggest mistake golfers have in their bag when they come to you for a fitting?”

    Noticeably absent to this question and one that I get a lot as a fitter of 1000s per year. Amatuers need the eradicate the idea of what a set make up is. Clubs need to be gaped accordingly. An inline 50* gap wedge ( part of a set) may go 12-15 yards longer than a vokey , cleveland wedge in the same loft. An amateur may have both a 5 hybrid and 5 iron Players have the misconception that a new driver or irons will always go further than their last. I’m looking at consistency and dispersion which is far more important than long and inaccurate. Head, shaft, lie, loft, length all play a role in this.

  6. joro

    Jun 27, 2018 at 10:23 am

    Having been a club maker, fitter, teacher and player I have found and believe that a well fitter set does more for the game than a lesson. I would and did recommend that a player get his/her clubs fitted properly and then take some lessons. After that retune the clubs to adjust to whatever the swing has become. As for the Driver, it changes and they get better year after year. If you like the head, and they are all up to max, a shaft change could do the trick without the expense of a whole new club.

    these fixes can make a big difference but depends on your time and desire to play better. You have to practice what you have been taught and most don’t.

  7. Tourgrinder

    Jun 27, 2018 at 9:34 am

    Not all fitting pros and clubfitters are simplistic, but many are. As an advertising and promotional writer, I used to work with many pros helping to write and create some ads and brochures for their services. Head pros and teaching pros at courses are still the best in my opinion. As an injured player who now only plays 6-10 times a year, I already know my clubhead speed probably doesn’t “fit” with a stiff shaft, either woods or irons. Yet, I’m willing to give up some distance for the definitely improved accuracy and dispersion pattern. However, recently I went into one of the “big box” golf retailers just for fun. The “fitting pro” was a young 20-something who asked me to take one or two swings with a couple demo clubs, then told me I was XX mph on the clubhead speed monitor and THIS (whippy regular shaft) was the ideal shaft for me. Then he told me the specific brand of driver I should buy, (most likely because that was the brand that needed moving that day). And that was my more recent fitting experience. I didn’t buy anything. On the other hand, my first fitting experience was with a pro at a major golf club in the area…out on their grass range with an entire set of demo fitting clubs and various shaft flexes. It took about an hour and even then the customizing of the lie angle still needed tweaking. I would say proper fitting rarely happens that way today and probably happens more like the big-box store experience. Lesson to be learned: golfers still should be trying various clubs and shafts on grass ranges, looking at carry distance; launch angle and “window” by sight, not just monitor; and also dispersion pattern by shaft and clubhead type. Computer monitor stats are a good place to start, not start and finish.

  8. Matt

    Jun 26, 2018 at 8:21 pm

    Geeeezus, who did the graphic design for this article? A serial killer?

  9. SV

    Jun 26, 2018 at 2:12 pm

    It is not a surprise fitters think clubs should be replaced every 1-3 years, you have to keep the money coming in. Other than maybe wedges, I would think a 5 year turn on clubs would be sufficient for most people. A putter could last forever(or 1 round depending on how faithful it is). I am thinking of an average golfer with a 15-20 handicap playing 15 to 25 times a year, not a tournament player.

  10. juststeve

    Jun 26, 2018 at 10:45 am

    Question 11. What a surprise, fitters thing fitting will result in quicker improvement than lessons. I wonder what teachers would think.

    • SG

      Jun 26, 2018 at 1:11 pm

      Even knowing they are biased, it’s telling that 25% don’t think equipment will lead to fast improvement.

    • Thomas A

      Jun 26, 2018 at 3:43 pm

      Well, quicker is the key word. Carrying out the result of a lesson could take time.

    • Bobtrumpet

      Jun 26, 2018 at 5:51 pm

      Considering that (1) many teachers are also fitters, or at least understand the importance of clubs that fit the player, and see the improvement when the player is using properly fit equipment, and (2) knowing how most students don’t bother practicing what they are taught in lessons, many (most?) would probably agree with the fitters. 🙂

    • joro

      Jun 27, 2018 at 10:26 am

      A lot of “Teachers” I have seen have no clue how to really teach or fit.

      • The Dude

        Jun 27, 2018 at 8:20 pm

        what’s “A Lot??”

        • Tom Wishon

          Jul 10, 2018 at 5:36 pm

          Based on having taught many educational seminars on clubfitting to PGA pros around the world during my career, I will put the number of teaching pros who cannot fit properly at 90% at least. And that’s being kind, it really is. It’s because the vast majority of pros get very poor fitting instruction in their training curriculum for membership. But another problem with that is the fact that so many pros think they know how to fit just because they themselves are good players. Wrong.

          Europe is getting better at this but not the US PGA. When OEMs donate money to the US PGA sections for the pros to be able to tee it up in sectional events for a little cash, that buys the PGA’s loyalty to not seek out proper fitting instruction in their member training curriculum. The other way is by giving the pro a nice big bag with his name on it. Why piss off the hand that feeds you by teaching the pros how bad 45-46″ drivers are, how bad 43+” 3-woods are, hybrids that are too long, irons that are too low in loft and custom programs that mainly feature $200+ shafts and little else.

          You’d think pros would at least be trained and encouraged to fit and bend lie on irons. If you told me 10% of the pros owned a LL machine, I’d raise the eyebrows in serious skepticism at that. If 10% own an LL machine, I’ll bet less than half use it or know how to. If the pros knew decent fitting knowledge there would be no such thing as 45-46″ drivers, adjustable hosels, iron sets with anything lower than a 5 iron and on and on.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending