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Opinion & Analysis

2018 U.S. Open: Breaking down how the favorites should fare at Shinnecock

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This week, Shinnecock Hills Golf Club will host the best golfers in the world as they attempt to conquer Golf’s Toughest Test, the U.S. Open. Whether they’re a hardcore or casual golf fan, almost everyone viewing the Fox broadcast will be familiar with the 10-or-so “fan favorites” this week. Will Tiger make the cut? Will Rickie finally win his first major? Does the course set up well for Rory? Questions like these monopolize golf conversations during the weeks leading up to the U.S. Open. This article seeks to give clarity to such questions, but first, we must examine the course.

Shinnecock has hosted four U.S. Opens, the most recent being in 2004. The landscape is now wide open due to recent tree removals, leaving it very exposed to wind. The fairways will be significantly wider than they were in 2004 even after being tightened by the USGA in preparation, however; they are lined with thick and penal fescue and rough.

Shinnecock is expected to play firm and fast, and the USGA will likely welcome carnage after a 16-under par winning score last year at Erin Hills. The course played brutally tough in 2004 with only two players finishing below par (Retief Goosen finished 4-under, two shots clear of Phil Mickelson). The USGA infamously lost the seventh green, adding to the controversy about the setup on Sunday that many deemed unfair. In that final round in 2004, no one broke par and only Robert Allenby managed an even-par round.

The course this year will come in at 7,440 yards and a par-70. It will favor players who can avoid trouble off the tee, hit greens and withstand bad breaks and mental hurdles that will inevitably come with a U.S. Open. The winner must also make some putts along the way.

In 2004, a plethora of elite ballstrikers dominating the leaderboard. Winner Retief Goosen ranked 21st in Strokes Gained Approach the Green, 10th in Strokes Gained Tee to Green and 17th in Greens in Regulation. Mickelson, the runner-up, ranked 22nd in Strokes Gained Approach the Green, fifth Tee to Green, and 10th in Greens in Regulation for the season. Other high finishers such as Fred Funk, Chris DiMarco, and Ernie Els had similar statistical years.

The consensus once again is that Shinnecock sets up great for players that can hit greens and gain strokes on their opponents with their approach shots, while putting the ball in play, making some putts and avoiding big mistakes during the week. Now, we can assess the fan favorites of 2018.

Tiger Woods 

Previous Three U.S. Open Finishes: 2017: DNP, 2016: DNP, 2015: MC

Previous Shinnecock Appearance: T-17

Evidence for Success: Tiger has won three U.S. Opens, all at tough classic courses (Pebble Beach, Bethpage Black, and Torrey Pines). He has hit his irons beautifully this year, ranking fourth in Strokes Gained Approach-the Green and fifth in Strokes Gained Tee to Green. He is coming off a strong week at the Memorial, where he also hit 71 percent of his fairways.

Evidence for Failure: Tiger ranks 120th in Strokes Gained Off the Tee and a horrible 184th in Driving Accuracy. He is 102nd in Greens in Regulation. He also putted terribly at the Memorial, losing 1.924 strokes to the field.

Consensus: This isn’t a great setup for Tiger with his driving and recent putting woes. If he can get the ball in play and putt well, however, he can certainly make some noise.

Justin Thomas

Previous Three U.S. Open Finishes: 2017: T-9, 2016: T-32, 2015: DNP

Evidence for Success: Despite losing the top spot in the Official World Golf Rankings this week to Dustin Johnson, Thomas is still arguably playing better than anyone else on the PGA Tour right now. He ranks 15th in Strokes Gained Off the Tee, sixth in Approach the Green, second in Tee to Green and third in Total Strokes Gained. These stats aren’t good… they’re great. Thomas is coming off a T-8 at the Memorial, and he has played well on courses with firm greens. TPC Boston, Quail Hollow, and PGA National are just a few in the past year.

Evidence for Failure: Thomas is not an accurate driver of the ball, ranking 148th in Driving Accuracy. Other than that, there is little evidence against him.

Consensus: The stats indicate the Thomas should be a favorite without question.

Rory McIlroy

Previous Three U.S. Open Finishes: 2017: MC, 2016: MC, 2015: T-9

Evidence for Success: Rory ranks 21st in Strokes Gained Tee to Green and 15th in Total Strokes Gained. He has a win under his belt this year, and he played great at the Masters.

Evidence for Failure: Rory’s weak spots in his stats are Driving Accuracy (154th) and GIR (169th), not good for a place like Shinnecock. Additionally, firm and fast courses are usually not his friends, with all his major wins coming at rain-softened golf courses. His performances in the last two U.S. Opens have also been poor.

Consensus: While Rory is a great pick most weeks of the year, it’s not likely that he will play particularly well at Shinnecock.

Dustin Johnson

Previous Three U.S. Open Finishes: 2017: MC, 2016: 1, 2015: T-2

Evidence for Success: Coming off a sensational win at last week’s FedEx St. Jude Classic and an emphatic reclaiming of the No. 1 ranking in the world, Johnson’s game is in top form. He ranks first in Strokes Gained Tee-to-Green and first Off-the-Tee. He is 17th in GIR, and he has contended on firm courses (Chambers Bay) and won on tough, classic courses (Oakmont, Pebble, Riviera). He has a superb ability to deal with poor breaks on the course.

Evidence for Failure: DJ can be wild off the tee, hitting only 58 percent of fairways on the year.

Consensus: DJ’s stats and recent form show that he should be contending come Sunday at Shinnecock.

Phil Mickelson

Previous Three U.S. Open Finishes: 2017: DNP, 2016: MC, 2015: T-64

Previous Shinnecock Appearance: 2

Evidence for Success: With his first win since July 2013 coming this year, Phil has been playing great. A second-place finish in 2004 and his rank of 12th this year in Strokes Gained Approach the Green suggest good things. He has also been putting superbly this year, ranking second in Strokes Gained Putting.

Evidence for Failure: Phil is 202nd in driving accuracy. That will not lead to success at a place like Shinnecock. He also ranks 139th in GIR, another poor sign. Finally, the immense amount of extra pressure of trying to win the Career Grand Slam will most likely affect him in some capacity.

Consensus: Phil’s driving accuracy issues, coupled with the fact that he is trying to accomplish the Slam, point to a poor week. Shinnecock is almost certainly not the place for him to complete the Slam.

Jordan Spieth

Previous Three U.S. Open Finishes: 2017: T-35, 2016: T-37, 2015: 1

Evidence for Success: Spieth is the usually the best iron player on the PGA Tour, and his No. 1 ranking in Strokes Gained Approach the Green last year back that up. This year, he ranks 17th in Approach the Green, second in GIR and fourth in Tee-to-Green. His U.S. Open victory came at Chambers Bay, a firm and fast setup.

Evidence for Failure: Spieth has putted terribly this year, standing 186th in Strokes Gained Putting. He is also 203rd from three feet. Since the Masters, Spieth has no top-20 finishes. He also missed the cut at the Memorial, his last tournament before the U.S. Open, and he only has four top 10-finishes this calendar year.

Consensus: Spieth should not be expected to play well at Shinnecock. His poor putting and recent form are bad signs heading into this week.

Rickie Fowler

Previous Three U.S. Open Finishes: 2017: T-5, 2016: MC, 2015: MC

Evidence for Success: Rickie ranks 18th this year in GIR and 54th in driving accuracy. He is 10th in Proximity from 125-150 yards, and he finished runner-up at the last major, the Masters. Additionally, a T-8 at the Memorial shows that he is in good form. Finally, Rickie is widely regarded as an excellent wind player, and his win at the 2015 Scottish Open provides evidence for that claim.

Evidence for Failure: None of Rickie’s stats this year standout, although none are particularly poor, either. The pressure of winning his first major will make things more difficult for Fowler.

Consensus: Rickie is a very solid pick this week. Statistically, he doesn’t jump out as an overwhelming favorite, but little seems to be working against him. He’s also recently engaged to long-time girlfriend Allison Stokke, which may alleviate some pressure on the course.

Jon Rahm

Previous 3 U.S. Open Finishes: 2017: MC, 2016: T-23, 2015: DNP

Evidence for Success: Rahm is 20th in Strokes Gained Tee to Green and second in Strokes Gained off the Tee. He is 13th in GIR. His peers speak very highly of his talent, and it would appear that a major championship win is coming soon given his two career wins, a fourth-place finish at the Masters and his peak position of No. 2 in the Official World Golf Rankings — all by the age of 23.

Evidence for Failure: Rahm ranks 119th in Strokes Gained Approach the Green. More importantly, he has a temper on the golf course. While it’s something he says he actively works on — and there is no doubt his fiery emotion can be helpful to his game — it may not be helpful for a very difficult U.S. Open setup.

Consensus: Jon Rahm could be a good pick, but his emotions could hurt his chances to win at a tough U.S. Open course. With this being said, if he can manage his temper, he could be contending come Sunday.

Jason Day

Previous Three U.S. Open Finishes: 2017: MC, 2016: T-8, 2015: T-9

Evidence for Success: After a winless 2017, Day has won twice on the PGA this year at difficult golf courses (Torrey Pines and Quail Hollow). He ranks first in Strokes Gained Putting, fourth in Strokes Gained Overall and 14th Off the Tee.

Evidence for Failure: Day ranks 175th in Strokes Gained Approach the Green. For an elite player, that’s bad. He is 113th in GIR and 94th in Driving Accuracy. Contrary to what many might believe, his ballstriking has been very shaky this year. He won at Quail Hollow hitting just eight greens on Sunday, and that will not fly at a U.S. Open.

Consensus: Day’s ball-striking issues of late show that he is not a good pick to play well at Shinnecock.

Justin Rose

Previous Three U.S. Open Finishes: 2017: MC, 2016: MC, 2015: T-27

Evidence for Success: Rose is second in Strokes Gained (Total), 11th in Strokes Gained Putting, seventh in Strokes Gained Tee to Green and 57th in Driving Accuracy. He has claimed two Tour wins this year and is coming off a top-10 finish at the Memorial. He has also won a U.S. Open on a tough golf course (Merion, 2013).

Evidence for Failure: Surprisingly, nothing jumps out statistically that will hold back Rose. He seems to have fewer drawbacks than any other player.

Consensus: Justin Rose is be a fantastic pick; it would be surprising if he is not in the mix on Sunday.

To Recap

Players Projected to Play Well: Justin Rose, Justin Thomas, Dustin Johnson and Rickie Fowler

Players That Will Likely Not Play Well: Rory McIlroy, Phil Mickelson, Jordan Spieth, and Jason Day

Players in the Middle: Jon Rahm and Tiger Woods.

Malcolm is an incoming freshman at Tufts University, and he recently graduated from Boston College High School in Massachusetts.

1 Comment

1 Comment

  1. Josh

    Jun 12, 2018 at 12:46 pm

    “Rose is be” is be a typo 🙂

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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