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TrackMan: Zeroed Out and No Place To Go

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I was looking forward to hearing Brandel Chamblee speak at the Golf Magazine Annual Summit for “Top 100” Teachers and their guests, which was held in 2016. He had made a second career for himself on the Golf Channel criticizing other PGA Tour players, and in the process, making himself a polarizing figure. I found myself agreeing with him some of the time, and then other times, not so much.

What I had observed was that he was not one to back down, and he seemed to enjoy a “healthy discussion,” which often would turn heated. He was in these discussions a formidable opponent, being both intelligent and quick witted — a deadly combination when debating any issue. Brandel was at that time on the verge of launching his new book, “The Anatomy of Greatness.” He planned on sharing some of the conclusions that he had reached with the group that evening. What he must have known going in was that he was entering the lion’s den. And for that reason alone, Chamblee deserves a good deal of credit for accepting the invitation knowing that he’d be under fire for some of the remarks he had made in the past.

On my end, I did some research prior to his presentation, wanting to be prepared in the event that I had an opportunity to ask him a question. As a teacher, I was especially interested in what he might have said up to that point about the role of technology in learning and performance — and more specifically, his view on the use of TrackMan.

***

Golf Channel, May 12, 2015

I found a clip on the internet dated May 12, 2015. Chamblee was at the Golf Channel desk during the Players Championship sitting with Frank Nobilo and David Duval. The topic was TrackMan: the pros and cons of gathering information. The other two announcers, at least for the 2 minutes and six seconds of the clip, had given the floor to Chamblee. Brandel, an outspoken critic of technology, began by criticizing the inaccuracies found in TrackMan’s numbers, citing a series of reports that he had consulted:

  • That the machine is incapable of finding the center of mass but rather locates the geometric center of the club, which is more toward the heel.
  • The machine under-reports clubhead speed because the club is swinging on an arc, and as a consequence, over-reports smash factor.
  • The machine will often register a smash factor above 1.50 when measuring a tour player, which is impossible because the highest achievable number is 1.49.
  • The machine doesn’t accurately measure where the ball is impacted on the face of the club because of various spin factors.

He found these facts disturbing. The one issue that concerned him the most, however, was that early adopters could not transfer their TrackMan numbers from the range to the golf course. In other words, they had one swing on the driving range and another swing on the golf course. To Chamblee, that made the use of TrackMan to improve player performance “counter-productive.”

He had a final point to make. It was that teachers ultimately had to transfer the cost of this new and expensive technology on to their students in a time when the game was getting more and more expensive to play. This was of concern to him as well.                                                                        

***

That evening in 2016, Chamblee addressed some of the problems that in his opinion were associated with how TrackMan was being used. In this debate, there are two central issues:

  1. How TrackMan is being utilized by teachers.
  2. How Trackman is being utilized by players.

I listened closely to what he had to say, and on some of the issues we agreed. That said, I have my own concerns with regards to this debate. What I see happening is what I saw occur with the use of video many years ago, but on a smaller scale because of Trackman’s $20,000 price tag.

In the past, as the cost of cameras with slow-motion capability continued to drop from thousands of dollars to hundreds, they became more affordable. This made it possible for anyone to potentially become an expert. What evolved was that many run-of-the-mill teachers, using a video camera, would simply compare a student’s swing to a model and then point out the differences. This was without concern for the player’s individual biomechanics or if they were even physically capable of swinging in the prescribed manner.

For this reason, many top teachers have now either abandoned the use of video-analysis as part of their instruction or use it very little. They would prefer to spend their time connecting with their students on a more intimate one-on-one basis. This is the way that I now approach teaching after having worked with thousands of students over the past 45 years.

The nature of technology is that it will never take the place of human interaction between the teacher and his student. A central problem that is occurring in some quarters is that the machine is giving the lesson while the teacher simply reads off the numbers. This approach serves to undermine the establishment of a human connection between teacher and student.

In a Golf World article written by Matthew Rudy, dated April 19, 2017, he wrote that one of the common criticisms of modern instructors is that they’re helpless without information on a screen. I agree. I’m familiar with teachers who approach a lesson this way, caring only about the numbers without ever relating to the student.

Further, I have to agree with Hank Haney when he said in that same article “Information is great, and every teacher should be trying to get as much of it as possible. But that’s not the only piece.”

Randy Smith is of a similar opinion when talking about the use of TrackMan to coach a player: “Should a student want a sterile, perfect golf swing to work on in a room somewhere we can do that… but being efficient? Hitting different shots under different situations, different lies and pressure? That’s a different thing.”

Claude Harmon III who utilizes TrackMan on a limited basis was quoted in the same article with regards to younger players over dependence on the machine: “I have students come to me and quote their TrackMan combine numbers, and they can’t even tell me if they hit a fade or a draw. “

I’m not implying that TrackMan does not have a place in golf instruction or for use by players on a limited basis. As David Duval echoed at the very end of the Golf Channel clip, it should be used only “to check a few numbers.” As for teaching, what I am saying is that Trackman should be used only as a doctor would use an x-ray machine, which is to verify his diagnosis at times when he is unsure of the facts.

That said, is there a place for launch monitors?

Absolutely. They are invaluable, especially when it comes to driver fittings, where knowing the launch angle and the spin rate of the ball, is essential to maximizing distance through both carry and roll. And in terms of playing, knowing the carry distance of each club makes for more precise approach shots. But there are other launch monitors, aside from TrackMan, that can provide that same information at a much lesser cost.

The reality is that TrackMan is more than just a launch monitor, having the capability of providing detailed information about player performance—not just the ball. And for that reason, it’s easy for players to become obsessed with the numbers by seeking absolute perfection. They strive to, in TrackMan language, “zero-out” their swing. This is when the path and the face numbers are in perfect alignment with each other, both bracketed between the numbers +1 and -1. This state of being is considered by devotees to be the equivalent of finding the Holy Grail. The problem is that this type of perfectionism is not transferable to the course as noted earlier. And we know from our own experience as players that an attempt to be perfect can be a curse when it comes to this game, which at best is one of managed imperfection.

What can be concluded? I’m going to give Brandel the final word on this issue, as it was his name that ushered in the story. The opinion that he shared with Matthew Rudy, and I would like to share with you, was that he believed that modern players are both over analyzed and over coached.

“And as a consequence, they are not better for it, but they are worse,” Chamblee said.

My opinion? This time, I think Brandel got it right.

As a teacher, Rod Lidenberg reached the pinnacle of his career when he was named to GOLF Magazine's "Top 100" Teachers in America. The PGA Master Professional and three-time Minnesota PGA "Teacher of the Year" has over his forty-five year career, worked with a variety of players from beginners to tour professionals. He especially enjoys training elite junior players, many who have gone on to earn scholarships at top colleges around the country, in addition to winning several national amateur championships. Lidenberg maintains an active schedule teaching at Bluff Creek Golf Course Chanhassen, Minnesota, in the summer and The Golf Zone, Chaska, Minnesota, in the winter months. As a player, he competed in two USGA Public Links Championships; the first in Dallas, Texas, and the second in Phoenix, Arizona, where he finished among the top 40. He also entertained thousands of fans playing in a series of three exhibition matches beginning in 1972, at his home course, Edgewood G.C. in Fargo, North Dakota, where he played consecutive years with Doug Sanders, Lee Trevino and Laura Baugh. As an author, he has a number of books in various stages of development, the first of which will be published this fall entitled "I Knew Patty Berg." In Fall 2017, he will be launching a new Phoenix-based instruction business that will feature first-time-ever TREATMENT OF THE YIPS.

20 Comments

20 Comments

  1. Larry

    Feb 17, 2018 at 9:41 am

    This guy is a terrible teacher.

  2. Andrew Cooper

    Feb 17, 2018 at 9:02 am

    Excellent article Rod. Trackman is amazing technology, but I think it’s healthy to keep a sense of perspective with it. On the course, every shot is a unique one-off. The skilled players aren’t so much relying on a consistent swing with perfect numbers, rather they’re using a refined feel to make the small adjustments and tweaks required to fit each situation; varying trajectory and curvature, adjusting to uneven lies etc. They’re not playing by numbers. Then you add in coping with the mental challenges of the game, course management, putting, short game etc. and having good Trackman numbers is great but translating that into lower scores is what counts.

  3. OB

    Feb 16, 2018 at 6:38 pm

    TM has it’s scientific inadequacies but at least it is an empirical baseline from which to ‘track’ the progression of the student and tour pro. To regress back to a state of BLIND FEEL for changes to a golf swing is ludicrous…!

  4. Marcus Eglseer

    Feb 15, 2018 at 9:29 pm

    The author of this article could not be more wrong!!!
    It would take too long to explain all his mistakes/misunderstandings, so I will list only a few:
    First&most important, in what world is BC any top teacher/expert-because he is talking on the GC? That is flatout ridiculous!! He has never ever worked a teaching pro, not to speak of working with a tour pro of any success. Please do ask, if Peter Kostis is working with a TM when he is with Paul Casey..
    Second example, do you really think, it is coincidence that more than 90% of all tour pros have&practice with a TM?
    And last but not least, the author shows his incompetence with TM technology when he admits, it worth having the numbers for driver fitting. That shows, what an tec dinosaur the author is-it is like posssing an Iphone&just doing calls with it, never using it like a smartphone.

    There is way more, but I am sure, nobody would read more than this.
    My hope is that these clueless tec dinosaurs will soon be gone&in less than 8-10 years, the best pros/coaches will be working with their knowledge, eyes&tec in sync!

    • Scarface

      Feb 17, 2018 at 9:15 am

      I own an iPhone and use it only to text. Is that wrong? Who uses an iPhone to make calls?

  5. JD

    Feb 15, 2018 at 12:42 pm

    Moore’s Law. These guys will be irrelevant in 5 years as this technology will be available at a 10th of the cost. Hopefully some company will catch on to this and realize its a better investment for families to have a golf simulator in their homes than joining a club or paying $150 green fees for a family 3-4sum to play golf together. Trackman is like IBM in the 70s… stubborn and catering to a 0.0001% market of pro’s and teachers looking to be “Zeroed Out”… Once the tech catches up… companies like FlightScope, SkyTrack, and OptiShot that are trying to get into HOMES and not CLUBS should be a serious concern for Trackman and Foresight.

  6. dat

    Feb 15, 2018 at 12:03 pm

    TM LMs are all snake oil. Just hit the ball and get good instructions. The GC quad at least sees where you hit it on the face.

    • Steve moody

      Feb 16, 2018 at 2:13 am

      As does trackman from March onwards.

    • Jay Wonders

      Feb 18, 2018 at 2:52 am

      LOL and that camera technology is still inferior where only 10% of tour pros are using it. I am surprised that 10% is still using ti. If you can see the impact why is data algorithm still wrong? Because it does track the ball and does not account for aerodynamic.

      • Jay Wonders

        Feb 18, 2018 at 2:54 am

        Misspelled: it does not track the ball.

  7. Sam

    Feb 15, 2018 at 11:37 am

    Like a wrench, Trackman can be a useful tool. – Useful when needed but be careful not to over-torque your nuts with it. Besides have you ever heard of a “Launch Monitor Golf Tournament” ? I haven’t. Maybe there is one. If there is, I don’t want to participate and I certainly don’t want to watch it.

  8. Dale Owens

    Feb 15, 2018 at 11:09 am

    Technology certainly has a place in development of the premier player. A player can marry feel and technology, to develop their own swing. Feedback provided by technology is very valuable.

  9. TwitterBlocker

    Feb 15, 2018 at 11:05 am

    “I was looking forward to hearing Brandel Chamblee speak at the Golf Magazine Annual Summit for “Top 100”…” probably the only person ever looking forward to hearing BC talk.

    • the dude

      Feb 15, 2018 at 2:25 pm

      why??…he is a bright guy with plenty of knowledge…..

  10. CW

    Feb 15, 2018 at 10:48 am

    Up until the past decade or so there were only a handful of guys that dominated the field. Now, it’s anybody’s game. I think the tech has helped, not hurt.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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