Equipment

Catching up with Sunfish and taking a test drive of the new custom builder

Published

6 years ago

Nov 27, 2017

The GolfWRX member’s appetite for custom, quality goods is never satisfied and the holidays are drawing near. With this in mind, it seems like a good time to catch up with custom golf-product manufacturer Sunfish.

The Nashville-based company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with unique wool headcovers.

Founders Alonzo Guess and David Riggs have made a bold foray into leather since and expanded their range of wares.

“We don’t have a mission statement,” Guess told us in a 2015 interview. “But the closest thing to it would be providing tremendous options, excellent quality and excellent pricing.”

To see how Sunfish is continuing to do that, we spoke with Alonzo Guess.

GolfWRX: Last year, we talked about your expanded product range and increase in custom offerings, I’m assuming both trends are continuing at Sunfish?

AG: Constantly expanding our product range and custom options are not trends at Sunfish, rather they are part of the DNA of our company philosophy. It is crucial that we constantly improve, innovate and invent. We ask ourselves, “What do our customers want?” and then draw heavily on input and feedback from our customers as we develop new products and designs. It’s a lot of fun collaborating, and it allows us to quickly produce new designs at great prices.

Speaking of trends, we talked last year about the increasing popularity of custom accessories. Have you seen that continue as well? Any new varieties of request you’re getting a lot of?

Our custom business has exploded, largely due to our new custom visual product builders. A great example of innovation, these builders allow you to create your own fully customized products, and see them live in real time before you buy! We regularly get feedback about how fun and easy it is to use. We now offer four custom visual builders: leather headcovers, knit headcovers, scorecard + yardage book holders, and putter covers. Something we’re seeing a lot of is personalization with laser engraving and embroidery. We do everything from initials to caricatures of people. The sky is the limit! Check it out here.

Cool. What else is new?

We’re thrilled to have just launched a brand new line of tartan headcovers, featuring traditional patterns of Scottish, Irish, and Welsh descent. Knowing how important customization is for folks, we offer the option of laser engraving custom images or text on these tartans! Even with the custom laser engraving, we can ship them at once. Our machine washable tartan headcovers are made by hand, and lined with thick fleece to keep your clubs safe and sound! The best part of all is the value. We realized the demand for unmatched quality, but at a great price. Our tartan headcovers start at just $34.99, plus free domestic and affordable global shipping as with all our products!

We also now offer custom laser-engraved gift boxes! Perfect for the holidays and beyond, for just $11.99, we’ll laser engrave your custom message on a gift box.

A couple of Sunfish’s customization options. Embroidered and laser engraved, respectively.

With the holidays right around the corner, why don’t you tell us about some of your best-selling items?

Our custom headcovers and scorecard holders are top performers, as well as our limited-edition items. This includes everything from a range of patriotic accessories to humorous pieces such as pop culture caricatures and our Golf Bear line. Most items ship at once, including the custom gift boxes. In planning for the holidays, the best thing to do is plan ahead, and check out all we offer at www.sunfishsales.com. We would encourage folks to also sign-up for our email list to receive coupon codes, special deals, and to be the first to hear about our new products.

A look into the process

I got a firsthand look at the customization process, working through the online editor. Here’s a screenshot of my digital headcover design.

And here’s a look at the final product, with my John Hancock as the final touch.

What do you think of the design?

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Whats in the Bag

Kris Kim WITB 2024 (May)

Published

38 mins ago

May 3, 2024

GolfWRX Staff

Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.

Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Check out more in-hand photos of Kris Kim’s equipment here.

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Check out more in-hand photos of Kris Kim’s equipment here.

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

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Equipment

Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

Published

6 hours ago

May 3, 2024

GolfWRX Staff

TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
PUDI is more forgiving than P790.
PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

Published

6 hours ago

May 3, 2024

Gianni Magliocco

At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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