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Bag Chatter: An Interview with Raybon Putters

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email [email protected] for consideration. This interview is with Gary Hunter (pictured left below) and Ian Raybon of Raybon Putters.

If someone reading this has never heard of you, how would you describe your company and what you do? 

We are located on the Isle of Man, which is in between England and Ireland. Basically, how the whole thing started was Ian decided to make his own putter and Gary was so impressed he asked Ian to make him one. As Ian was making it, it dawned on us that we could personalize it however Gary wanted and we just thought, “Of course other people would want that!” With that being our driving force, we started an Instagram page in October 2016 to gauge interest and everything went really well. We opened our doors on Masters weekend just this year (2017). Gary is a former PGA Professional and Ian is an engineer for an American-based company called Swagelok. At the moment, it’s just the two of us here.

Why, in your opinion, would someone buy a Raybon putter over one of the other hundreds of putter manufacturers? What do you think sets your products apart? There’s a ton of putter makers out there. What makes you different?

The vast majority of the other putter manufacturers are just cranking out hundreds of putters of exactly the same type from a factory. It’s a one-size-fits-all thing that they’re putting into the marketplace, but not everyone needs a size-9 shoe, you know? So where we vary is that every putter we make is completely unique and customized for the specific golfer. The online design suite on our website really walks you through all of the steps to arrive at the perfect putter for you. Also, it’s just the two of us here, so when you place an order, you will have Gary handling the details of your order and Ian himself will make the putter. We don’t subcontract anything out, so the guy whose name is on the putter will be the one fabricating it. We also offer a 30-day money-back guarantee. A customer can buy a putter from us and use it for 30 days on their home course, in their own conditions, and decide whether or not it’s right for them. Lastly, a custom putter from us to the USA is $440 shipped with headcover and certificate of authenticity. It also includes a photo album of your SPECIFIC putter being made. It allows you to see YOUR putter taking shape. There’s no one out there doing what we do to this level of customization at this price point.

How do you recommend an amateur know everything they want as far as specifications go? For some people it’s easy, but for others it can be overwhelming.

For starters, Gary’s little head pops up in the corner of the website in case you need help. If you send a message, it goes straight to his phone. We also have something new that we’re looking to roll out at the moment. We recently had a demo day and we took about 15-16 putters with us. The weather was terrible, so the turnout wasn’t great, but the big thing we learned was that was nowhere near enough putters to take to a demo day. There’s just so many possible combinations out there and we weren’t doing our product justice. We’ve now developed a modular system that can combine different heads, hosels, shaft lengths, etc. that just screw together to help with the fitting process. The goal is to get those out to certified Raybon fitters around the world. If you’re interested in buying a Raybon putter and there’s not a fitter near you, send us an email and start a conversation. Tell us what you currently play and like because that would help a lot. It tells us a lot about your stroke path, loft, lie, etc. We want you to be happy and we are definitely here to help.

Raybon’s order board, raw materials, and putter components in various stages of the fabrication process

How did this all start for you? Is this something you already knew how to do? Did you take this up as a hobby?

Ian made his first putter in 2015 with no experience prior to that. The only reason he knew how to do that was looking through forums on GolfWRX. He made a thread on there, which actually still may be on the site if you dig deep enough. Ian learned a lot with that endeavor. The putter looked good, but the quality and playability wasn’t anywhere near what we’re able to achieve today. That putter was essentially the starting point. After that, the second putter he made was the one Gary noticed in 2016 that started this whole thing.

I’m sure there’s more to it than merely being a good looking putter. Is there any technology in your putters that set them apart in terms of performance? Materials? Milling process?

I would have to start with the consistency of our CNC machine. We are able to put a very high level of quality and consistency into our product. We can control the depth of the face milling per customer request. We can have just about any putter head matched up with every hosel as well, which helps tremendously with customization. Also, we think most putter manufacturers are making putter heads too light at 350-360 grams. Our putters will vary depending upon the model and material you select, but most will wind up in the neighborhood of 370-400 grams.

Tell me about when you first started playing golf. When and how did the game grab ahold of you?

Gary’s granddad gave him a set of mismatched bladed irons and persimmon woods when he was a kid and that started his love affair with the game at a very young age. Ian started playing as a junior, and at the time Gary was working in the local pro shop and wanting to be a PGA pro, so that’s where our friendship started as well.

Custom, bespoke Raybon Putter crafted per customer specifications

Do you have a favorite club you’ve ever owned? Anything stay in your bag for a ridiculously long time?

Of course! A Raybon Putter! Ian loves just about anything Cleveland/Srixon. Ian also had a Teryllium insert Scotty Cameron Newport long neck that stuck around for a very long time, partly because he took impeccably great care of it. Gary owned a Mizuno Anser-style putter for quite a few years as well.

What are some of your favorite golf courses on each side of the pond? Have you been able to play much golf over here?

Stoke by Nayland in Essex is one of our favorite courses. It has held a European senior tour event and is regularly used as one of the qualifying courses for The Open Championship. Just a great course. Unfortunately, we haven’t had the chance to play a great deal of golf in the States, but we’d love to.

Your online putter designer is pretty darn cool and hours of fun. How long did it take you to develop that? What was that process like? Is there anything you’re thinking of adding to it?

We secured an investment to start this business in January of 2017 and that’s when we spoke to a web designer about creating the design suite. It took a good three months, so it was ready just about the minute we opened the doors. The thing that took the longest, though, was getting our CNC machine in place and all the right fixturing and things of that nature to ensure we were going to make a quality product.

Ian Raybon in the design phase of a lucky customer’s perfect putter.

If you had access to a time machine, where would you go and what would you see? Doesn’t have to be golf related at all.

I’d start Raybon putters 100 years earlier and get ahead of the competition!

Your company is doing great things, but it’s still in its infancy. I’m assuming you’re getting some guidance along the way, but even if not, you guys are definitely doing some things right. What’s the best piece of advice you’ve gotten in golf, business, or just life in general?

Stop letting life happen to you. It wasn’t so much advice given to me, but advice I heard someone saying they once got. It really hit home with me and now I try not to “just float by.” I am not sure how it’s helping me in personal life or business life as yet. That thought process must be helping, but we are young men and it’s a new business. We are far from the finished article, but I am sure when we are I will be able to say how the thought processed helped. For now, it’s about being thoughtful on your decisions and never allowing something to just happen to you. You take control and steer life, business and relationships where you want them to go. You’re in control and what you get from life is a direct result of your actions. It’s about keeping that in mind at all times.

What do you guys have in the works? Any products you’d like to tease? Tell people how to find you on social media, etc.

As far as social media goes, we are definitely most active on Instagram. @raybonputters is our handle on there. Our website is raybonputters.com and we would definitely recommend people go there to check out our lineup and play with our online design suite. There’s a wide array of options out there for you to arrive at exactly the right putter for you. As we said, though, we’re here to help and we absolutely want you to be satisfied with your putter, so don’t hesitate to reach out to us and we’ll start a conversation about how to create your perfect putter.

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Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

8 Comments

8 Comments

  1. Iuri

    Jan 7, 2018 at 2:19 am

    I have three of their putters and I am very happy with them. Their quality are great, they play fantastic and definitely worth the asked price. The service and product quality are so good that I have already planed my next putter from them. I really wish a lot of success to Gary and Ian and I hope they become the next SC because they definitely deserve and, in my opinion, right now their service and product quality in far superior to SC. I believe that if you are not a professional, golf is much more than low scores, it is a way of life. In my opinion if you drink wine and are not able to see or taste the difference between a 10 usd bottle and a 1000 usd bottle, do not blame the wine, keep drinking the 10 usd and be happy with your choice. So if you are not able to see or feel the pleasure of playing with a customized putter, keep playing with yours 10 usd putter and be happy with your choice.

  2. SK

    Nov 27, 2017 at 4:57 pm

    Good luck with your new putter company.
    Can you tell me what is so special about your putters to justify a $440 price tag?
    Thanks.

    • XG

      Nov 28, 2017 at 1:27 pm

      Just another boutique putter company making vanity putters from scratch for those who have more money than brains or talent. It’s simply another WITB toy for gearhead geeks and county club show-offs. They may last a couple of years and then vanish like most.
      Even the big OEMs are concentrating their sales on over-priced “Tour Only” clubs for the upper 1% who can still afford the most expensive clubs for their double-bogey game.

      • brucee

        Nov 28, 2017 at 11:15 pm

        I got a $30 putter from Walmart and I’m outputting all the duffers with their Scotty’s and Bettinnarrdi’s!!!

      • Peter Schmitt

        Nov 29, 2017 at 5:56 am

        Different strokes for different folks. Some people buy expensive clubs and some people happily play cheap ones. Neither is right or wrong IMO. Putters are my vice. I have too many expensive putters, but I love them all. I don’t own a Raybon specifically, but I’m sure they’re great. My golfing buddy still plays with an old Ping Pal. We both enjoy the game and get along great. No one shames the other. The way it should be.

        I would say to the OP that the level of customization for the price is what sets Raybon apart. If you’re happy with your “off the rack” putter, these guys likely aren’t for you. If you want everything made exactly the way you want it and your kids’ names stamped on it or something, they’re a good option. Like I said, different strokes for different folks.

  3. Matt-78

    Nov 27, 2017 at 1:02 pm

    Just FYI, the company is spelled Swagelok. No “c”. Great interview though! Thoroughly enjoyed it.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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