Equipment

Ben Hogan is back again, this time as a factory-direct seller

Published

7 years ago

Aug 10, 2017

Following early 2017 Chapter 11 bankruptcy and massive uncertainty over the company’s future, Ben Hogan is back again. And the latest incarnation, BH Golf Equipment, LLC, will sell its golf clubs clubs factory direct.

This move will allow new CEO Scott White’s company to avoid retail markups and offer consumers premium clubs at discount prices. For example, the company’s flagship Ft. Worth irons will sell for $665 for a seven-piece set. Wedges will sell for $95.

ExWorks Capital of Chicago has linked up with the newly formed company as an investment and ownership partner, although the new company is still a licensee of Perry Ellis International.

The company will continue to be based in Ft. Worth, Texas, with assemblers and operations personnel on site. Many other functions will be outsourced.

Ben Hogan golf Equipment will distribute its wares only via benhogangolf.com, and believes this end-around offering of premium equipment will give consumers the opportunity to buy top-tier clubs at substantially lower prices than retail, and they’ll only be able to do it through the Ben Hogan site

White is candid about the flaws in the original business model of a grand rebirth with massive capital outlay ahead of established demand. The long-term viability of the factory-direct concept remains to be seen. We’ve seen similar efforts from companies like Hopkins Golf ultimately fail.

However, the relative lack of overhead and greater scalability than the company that shuttered in 2016 better positions the new Ben Hogan to offer product to Hogan loyalists and slowly grow a small share of a crowded, contracting industry.

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Whats in the Bag

Team McIlowry (Rory McIlroy, Shane Lowry) winning WITBs: 2024 Zurich Classic

Published

7 hours ago

Apr 28, 2024

GolfWRX Staff

Rory McIlroy WITB

Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 6 X (45 inches)

3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

5-wood: TaylorMade Qi10 (18 degrees) Buy here.
Shaft: Fujikura Ventus Black 9 X

Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9) Buy here.
Shaft: Project X 7.0 (4-9)

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB) Buy here, Titleist Vokey Design WedgeWorks (58-K @59) Buy here.
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Putter: TaylorMade Spider Tour X3 Buy here.
Grip: SuperStroke Zenergy Pistol Tour

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

Ball: 2024 TaylorMade TP5x Buy here.

Grips: Golf Pride MCC

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

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Shane Lowry WITB

Shane Lowry what’s in the bag accurate as of the Cognizant Classic.

Driver: Srixon ZX5 Mk II (8.5 degrees) Buy here.
Shaft: Mitsubishi Diamana D+ White 70 TX

5-wood: TaylorMade Stealth Plus Buy here.
Shaft: Graphite Design Tour AD DI 8 X

Check out more in-hand photos of Shane Lowry’s clubs here.

Irons: Srixon ZX Utility (3, 20 degrees) Buy here, Srixon ZX5 Mk II (4, 5) Buy here, Srixon ZX7 Mk II (6-PW) Buy here.
Shafts: Nippon N.S. Pro Modus3 Tour 120 X (3), KBS Tour 130 X (4-PW)

Wedges: Cleveland RTX 6 ZipCore Tour Rack (50-10 MID, 54-10 MID) Buy here, Cleveland RTX Full Face (58-8) Buy here.
Shafts: KBS Tour Wedge X Black

Check out more in-hand photos of Shane Lowry’s clubs here.

Putter: TaylorMade Spider Tour Z Buy here.
Grip: SuperStroke Zenergy Pistol 1.0

Grips: Golf Pride Tour Velvet

Ball: Srixon Z-Star XV Buy here.

Check out more in-hand photos of Shane Lowry’s clubs here.

The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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Whats in the Bag

Steve Stricker WITB 2024 (April)

Published

3 days ago

Apr 26, 2024

GolfWRX Staff

Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here.

Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X

3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

Check out more in-hand photos of Steve Stricker’s clubs here.

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5

Check out more in-hand photos of Steve Stricker’s clubs here.

Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore