Opinion & Analysis
What Tiger Woods Has In Common With Bill Russell (Hint: It’s Isolation)
Shaking hands with Steve Scott standing on the green of the 38th hole of the final match in the 1996 U.S. Amateur, Tiger Woods ascended into greatness with his third-straight U.S. Amateur victory. In a feature for the September 2nd issue of Sports Illustrated that year, Jaime Diaz captured a quote from Tiger referencing his second-round 66 in the 1996 Open Championship. Looking back now, there’s a freedom one can only hope Tiger will find again. “Something really clicked that day, like I had found a whole new style of play,” Woods said. “I finally understood the meaning of playing within myself. Ever since, the game has seemed a lot easier.”
That’s quite a bold statement for someone who, beginning five years earlier, held the top national amateur title in the country from the time he was 15 until he turned pro at the age of 20. Three consecutive USGA Junior titles followed by three consecutive USGA Amateurs. He was in the conversation among Bobby Jones and Jack Nicklaus as the greatest amateur player to ever live. It seems golf only got easier for the young superstar. We all know his record between 1996 and 2013. No need to lay it out. But something happened along the way.
On Memorial Day of this year, news broke that Tiger had been arrested on suspicion of Driving Under the Influence. A mugshot appeared not a half hour after his release from police custody in Jupiter, Florida. What followed was a statement on his website claiming full responsibility for his actions.
“There was no alcohol involved,” Woods wrote. “I didn’t realize the mix of medications had affected me so strongly.”
It would be easy to speculate as to why Tiger was found on the side of the road. He did have back surgery recently (his fourth back surgery), on top of multiple other surgeries and procedures over the years; he’s practically the bionic man at this point. But speculation about his habits doesn’t provide any context into the Tiger we are seeing now. For context, we need understand who Tiger is as a figure. And for that, we need to go back a little further.
In 1957, the Boston Celtics made a deal with the St. Louis Hawks to acquire the second-round draft pick, and ultimately, the man who would change the dynamic of basketball forever.
William (Bill) Felton Russell was a 6-foot 10-inch towering figure, and in a league full of slow white guys, he dominated down low and simply outpaced everyone else on the court. For his career, Russell averaged over 15 points per game, over 22 rebounds per game, and 4.3 assists. Russell also won 11 championships with the Boston Celtics over the course of 13 seasons, two of which were as a Player/Coach (‘68 and ‘69). The numbers are astonishing and are the part of the story we still talk about today, but it’s not the most important part. Bill Russell was the first black superstar in the NBA.
In a story for Rhino Press, David Valerio writes this about Russell: “He was also 6-feet 10-inches, an athletic monster who blocked and dunked on players, actions previously unknown in the NBA. No one dunked. No one blocked. It was unheard of. Yet the arrival of Bill Russell signaled the start of a new era in league history; it signaled the arrival of black players into the NBA. Bill Russell was not the first black NBA player — such well-known names as Chuck Cooper, Harold Hunter, and Nat “Sweetwater” Clifton broke the race barrier first. But none of you know their names, because they weren’t superstars like Bill Russell was; they couldn’t lead teams to championships in addition to being named the league’s Most Valuable Player. Bill Russell was a star who helped change the face of the NBA forever, for Russell was not only the premier black NBA player, but he was also a black man who fought against racism in both its perceived and actual forms.”
Bill Russell wasn’t the first black athlete in his sport. But he was the first to ascend into superstardom. Sound familiar?
Tiger wasn’t the first black player to grace the PGA Tour; he was preceded by the likes of Calvin Peete (12 wins on the PGA Tour including the Harry Vardon and Byron Nelson Awards in 1984), Jim Thorpe (three wins on PGA Tour, 13 on the Champions Tour), Charlie Sifford (the first black player on the PGA Tour and won twice), and Lee Elder (the first black man to play in The Masters in 1975). What made Tiger different from his contemporaries is almost identical to what was different about Bill Russell. They finished paving a road others had started and seemed to do it on sheer willpower and work ethic.
Yes, for as long as we can remember, it was assumed that Tiger would be gunning for Nicklaus’ record, but it’s one thing for people to assume it’s going to happen and it actually happening. In Bill Simmons’ The Book of Basketball, he tells the story of how he perceived what made Larry Bird so great to Celtics fans. “In the big scheme of things,” Simmons writes, “Number 33 [Bird] was an extremely tall and well-coordinated guy who did his job exceptionally well. That’s it. You can’t call him a superhero because he wasn’t saving lives or making the world a better place. At the same time, he possessed heroic qualities because everyone in New England bought into his invincibility.
“He came through too many times for us. After a while, we started expecting him to come through, and when he still came through, that’s when we were hooked for good.”
What Simmons describes in his book about Larry Bird is the same thing we came to expect from Tiger essentially as soon as he slid on his first green jacket. Tiger was an invincible athlete who was also truly breaking the racial barrier in an elitist sport. Standing on the shoulders of Charlie Sifford, Calvin Peete, Jim Thorpe, and Lee Elder, Tiger climbed higher than any professional golfer ever had, much like Bill Russell. It didn’t matter the situation; Tiger always hit to shot that kept him in it, or he always sank the putt to extend a match or take the lead. What also came with that invincibility was isolation. Simmons goes on to write about Russell, “Maybe the city [Boston] would have accepted an African-American sports hero in the fifties and sixties — eventually it accepted many of them — but never someone as complex and stubborn as Russell.” Again, where Russell and Tiger are the same, people never really connected with Tiger as a persona, they were just in awe of his sheer dominance.
While Bill Russell was winning championships like older brothers win wrestling matches, he was also absorbing shots to his character and his abilities for no reason other than the color of his skin. David Valerio goes on to write in his piece, “While Russell was on tour with an exhibition team prior to the 1961-62 season, Russell and a teammate were denied service in a restaurant when their team was scheduled to play a game in Lexington, Kentucky. Russell and his team then refused to play in the city and flew back home, generating a large amount of controversy.” What followed that incident laid the groundwork for how Russell would be perceived the rest of his career, and to many, still is. Valerio continues, “In response to this, and other issues, Russell became resentful of the media and fans’ attentions, as he believed it all to be sarcastic and hollow. This resentment held over to his reactions with the local Boston fans. As a result of this, and many other events, Russell never particularly warmed to Boston, a city notorious for its racism, even as he continued on to win an exorbitant amount of championships for its team.”
As late as 1997, Fuzzy Zoeller made his infamous quote on Tiger’s achievements thus far: “He’s doing quite well, pretty impressive. That little boy is driving well and he’s putting well. He’s doing everything it takes to win. So, you know what you guys do when he gets in here? You pat him on the back and say congratulations and enjoy it and tell him not to serve fried chicken next year. Got it. Or collard greens or whatever the hell they serve.”
That was a mere 20 years ago.
As we look back at Bill Russell’s career, it makes total sense that he isolated himself from the media. Why would he give them the time of day? They weren’t out there playing his game. They weren’t sweating on the practice court alone before anyone else showed up; it was just him. And his will to beat the hell out of everyone else. That’s it. Simmons claims he was complex, and I’m sure there are aspects of him that are, but it seems he just wanted to be left alone to play his game and beat everybody else that tried to join him. Had Dan Jenkins been covering basketball in Russell’s prime, he might have felt the need to write a (fake) interview with him for Sports Illustrated, because something tells me he wouldn’t have sat down with Jenko either. For many reasons, Russell spent essentially the entire 90s living a reclusive life in the Pacific Northwest.
As we sit and ponder over the next few days, and throw around comments about whether Tiger will ever play golf again, we need to also think about what Jack Nicklaus had to say about a man whom he refers to as a friend.
“I feel bad for Tiger. Tiger’s a friend. He’s been great for the game of golf. He needs our help. I wish him well.”
It’s easy to forget that Tiger Woods is not just a brand and not just a legendary golfer. He’s a person, a father, and a man who dominated a tour that until 1961 no black man had ever been allowed to even join. Like Russell, even well into the height of his career, when he was at the top of the mountain, he had to endure comments rooted in racism, even if they may not have been ill-intentioned. Tiger just wanted to play his game better than anyone who’d ever lived. All the other stuff was simply a by-product, and eventually, the by-product got in the way, making it harder to play within himself.
In a 2010 piece from Bleacher Report titled The Psychology Behind Greatness: Tiger Woods Imbalance, Vincent Heck writes, “The Tiger Woods we knew before could do no wrong. Now, to many, he’s an immoral, arrogant cheater who can’t be trusted.” Heck also goes on to cite Thomas G. Seabourne, Ph.D., from The Journal of Sports Psychology: “Learning to cope and deal with counter-productive tendencies that an athlete may experience is important. Their ability to do so will impact on their overall performance and may interfere or facilitate the athlete in striving for an optimal performance.”
The point of Heck’s piece, at the time, was that prior to the Thanksgiving incident of 2009, Tiger had received virtually zero criticism on or off the course. Sure, a little poking here and there about his language when he duck-hooked a tee shot, but it was minimal. He was invincible inside the ropes. After his affairs came to light that all changed on a dime, and it’s been a rocky road ever since. Each injury and withdrawal drew more and more scrutiny, and the number of times his integrity has been called into question is equal only to the number of Fast and Furious movies we’ll have to endure over the next decade.
Some can say that he’s isolated himself, I may even be in this camp on occasion, but when you sit down and think about the surmounting pressure he’s received over the last decade, who can blame him? In a TIME interview with Lorne Rubenstein from 2014, you can see the shift in his mindset after having kids. Lorne asked, “How do you feel about the way the media have covered you?”
“There’s no accountability in what they say,” Tiger responded. “And what they say, it’s like it’s gospel, there’s no source behind it. Nothing like, yeah, I talked to X number of players, I talked to this player, this player, this player. It’s none of that.”
He would go on further in response to Rubenstein’s question about what’s written about him. “You don’t read what’s written about you? Was there a time when you did?” Rubenstein asked.
Tiger’s response, “Not really. And that has served me well. It has served me well. Like my Dad said when I was young, Were any of these guys there? If anybody has any kind of perspective on it, it would be the caddy. He saw the shot, he understood what the circumstances were. Other than that, there’s nobody else. So what’s their take on it? Who cares? They weren’t there. They didn’t see how difficult it was, what’s going on.”
Reading the TIME article, you get the sense Rubenstein’s question wasn’t just about what goes on inside the ropes. And even though Tiger’s response defaults to golf, you know it’s hinting at what goes on outside the ropes.
We don’t know what it’s like to be the most famous athlete in the world for one second, much less for nearly 20 years. We don’t know what it’s like to feel the pressure of representing an entire race in a sport that has a history of blatant prejudice. Bill Russell and Tiger Woods know what that’s like. As do many others in American sports, but I don’t, and you probably don’t either.
It’s impossible to know what is going through Tiger’s head, but thinking back to the 20-year-old Tiger who said, “Something really clicked that day, I felt like I had found a whole new style of play. I finally understood what it meant to play within myself,” here’s to hoping he can do that again. It might seem easy to an outsider, the Tiger we once knew is a larger than life figure, you’d think playing within that framework would come easy. But the Tiger we don’t know is the one he needs to play within, and that battlefield seems to be getting smaller by the day.
Photo credit: Flickr/Lorianne DiSabato, Marcia Cirillo, rajapal
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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The dude
Jun 3, 2017 at 9:46 pm
SHANK!!!!!…….sorry Bill for putting your name in the same sentence with TW….maybe that should have been the title….wow….fail…
Mat
Jun 3, 2017 at 6:57 pm
I agree the parallels are there, but for one difference. “Hello, World.” I love watching him as an athlete, but as someone who worked as a ballboy in the NBA, I saw early on that the things that make athletes great is exactly what makes them make bad decisions. It’s a straight line. Tiger asked for the media scrutiny because he knew, and Nike knew, that’s how dollars entered the PGA.
Bill Russell dealt with institutional racism when Tiger had people saying “it’s about time”. I think the point of isolation is fair, but it isn’t at all what Bill Russell faced in the 1960’s. Sure, they each reserved themselves, but I don’t think it’s fair to Bill Russell. His problems were from others, where Tiger’s problems originate from the tendencies and teachings of his dad, his own behaviour and addiction, and were multiplied by the fame that multiplied his paychecks. These things are not the same, and to conflate them unfairly minimises what Russell went through.
dcorun
Jun 3, 2017 at 6:35 pm
He has been the center of attention right or wrong since we was a child on The Mike Douglas Show. IMHO he lost his moral compass when his dad passed away. His dad taught him how to be successful but, wasn’t around to teach him how to handle post success which everyone whether athlete or not has to accept someday.
Frankie
Jun 3, 2017 at 2:45 pm
In terms of competing, it’s more like Bill Russell and Jack Nicklaus (both won the most NBA Finals and majors, respectively), while Tiger is similar to Michael Jordan (both were the most dominant in their prime).
johnnie d
Jun 2, 2017 at 11:22 pm
I’m getting real tired of writers speculating on what people think just so they can justify a paycheck. This is pure conjecture without any evidence that Bill and Tiger think this way. All the supporting data is second-hand. If the author had done his homework by interviewing Bill and Tiger and thus came to his conclusions, then I’d think differently, but there was no original research. I hope the GolfWRX editors are listening as this was totally BS.
Jasian Day
Jun 3, 2017 at 10:07 am
Getting real tired of writers speculating….
Hope ya got a time machine then
AlbieT
Jun 2, 2017 at 9:41 pm
People love Woods for his golf and then somehow thought he is this or that kind of person. When news came out that contradicted that “thought” they go crazy. Ridiculous! Tiger gave us his golf excitement and that to me was enough. It was a gift to watch him at his peak, period. He does not have to apologize to me ever.
Hawkeye77
Jun 2, 2017 at 9:21 pm
Tiger hasn’t walked 6 inches in Bill Russell’s shoes. Their careers certainly are not comparable (Russell = personal team focus and team sport, Tiger not at all – not enough room to get into all that’s wrong with comparing their careers), their life experiences not even close to comparable and nothing about the end (if Tiger is done) is comparable. Oh, they are athletes of color who are hard to get to know, right. Russell is a man and all that implies and deep, thoughtful, reflective, highly intelligent, engaging at times, but “isolation” used superficially makes for a very superficial article and a comparison just to publish something.
Bert
Jun 2, 2017 at 7:28 pm
+1
Golfgirlrobin
Jun 2, 2017 at 7:19 pm
I first met Bill Russell in 1984 when he used to show up at all the basketball games of the small San Francisco Bay Area college I attended. He was friendly and outgoing, used to shoot baskets after the games, hang out with students and was just generally awesome. Due to work stuff, I continued to see him well into the late 90’s. Maybe he hated the media, and who could blame him, but the idea that he was some unapproachable, introverted hermit just isn’t true.
Ben Jones
Jun 2, 2017 at 3:01 pm
Bottom line, he doesn’t have the swing and game anymore. It all boils down to thinking you have a great swing and game and growing confidence that you can make it happen. Too bad he doesn’t swing like the picture at the end. Tiger had a great golf swing. He fed off that perfection under Butch and even though he changed it, he had enough carry over and short game to do well. But he had to keep changing until it got really bad. If your swing is good, you will play good. Success builds confidence, we all know that. Tiger has neither a good swing or confidence. He is beat down. His body is beat down. We will never see him play like he once did.
Tim
Jun 2, 2017 at 2:31 pm
So no one wants to tackle why he is always referred to as being a “black” athlete? His mother was Thai. His dad had black, white, and Native American heritage. Why isn’t he referred to as an Asian or Thai athlete?
Jasian Day
Jun 2, 2017 at 5:21 pm
Math scores
Mike C
Jun 2, 2017 at 11:31 am
Great article. Both Tiger and Russell are viewed by many as Jerks (and maybe they are). But, as you point out, it ain’t easy being them.
Adam Crawford
Jun 2, 2017 at 12:20 pm
Thanks, I agree. And again, I don’t think any of that is an excuse for actions taken. But I think it’s important to try and understand “why” as opposed to just passing judgment. Of course, it’s virtually all speculation, and correlation doesn’t equal causation, but looking at what happened and trying to gain an understanding has some value.
H
Jun 2, 2017 at 11:17 am
Eldrick is not black. He is more Thai-Chinese than he is black. IF Eldrick has emphasized that aspect, and leaned more on his mother’s culture than his father’s side, none of this would have happened. But then he may never have been the golfer that he came to be. But that may have been a good thing, to be a more well-rounded person, than a skirt-chasing monster he came to be, a behavior he learned from his horrible father.
God Shamgod
Jun 2, 2017 at 11:50 am
Wait, are you suggesting that Tiger’s infidelity is due to his father being black? That is sad and pathetic.
Joe Golfer
Jun 2, 2017 at 3:18 pm
I’m not sure if he is suggesting that or not. If he is, then it is indeed shameful of him.
There was a very long Sports Illustrated article a while back. I don’t recall the issue, but it had Tiger on the cover with the headline “What Happened” and the author was named Alan Shipnuck, should you wish to try to google it. Within the article, it did indicate that Tiger’s father was unfaithful to his own wife and was a “skirtchaser”, so to speak. So perhaps that person (H) who wrote that was referring only to Tiger’s father specifically and not an entire race. That said, the way he phrased things does sound bad.
Jasian Day
Jun 2, 2017 at 11:14 am
Compare Tiger to Princess Diana….
Her car troubles were well documented too
larrybud
Jun 2, 2017 at 10:04 am
Sorry, but Tiger in 2017 is nowhere near the same, not even close, not in the same UNIVERSE as Russell in the 60s turmoil of race riots, and does a disservice to what Russell went through and the time that he played.
Tiger screwed up, a few times. Why is that so hard for people to say or acknowledge? The Tiger apologists will blame it on things like race, the media, his caddy, and the Tiger haters will just pile on and not recognize the guy is human, first and foremost, and makes mistakes just like everybody else.
Sure, it’s hard the average guy to be sympathetic with a superstar multi-millionaire, which to us appear to have everything in the world at their fingertips, but that doesn’t make them supermen who make perfect decisions all the time. In the end, we all end up 6 feet under.
I hope Tiger can turn things around, at least personally. If he every plays golf again at a decent level, that will just be icing on the cake for those of us who lived through his 10 years of golf greatness.
ooffa
Jun 2, 2017 at 9:05 am
This has got to be the dumbest article Golfwrx has ever posted. Complete foolishness. Tiger is a mess. that’s it! That’s all! It has nothing to do with anything else.
Are you bored Crawford? This is really lazy work on your part. You are better and smarter than this drivel.
Grizz01
Jun 2, 2017 at 2:58 pm
I commented on why Tiger is a mess. And my comment was removed. You cannot be honest about it. No one once it out in the open. I thought GolfWRX was going to get away from the politcally correct. Apparently they’ve gotten to big already and have to please the advertising dollars and censor stuff now.
Frank McChrystal
Jun 2, 2017 at 9:04 am
Michael Jackson.
K
Jun 2, 2017 at 12:57 pm
Thumbs up
Joseph
Jun 2, 2017 at 8:59 am
Very little in common in my view. Russell came into the league and was quickly followed by a succession of other black superstars, including Wilt, the Big O and others within a couple of years. He played a team sport and was the ultimate team player as the Celtics record proves. I was luckily able to see him play often as a kid at the Cincinnati Gardens for $3. Russell appeared thoughtful and reserved, but Tiger was aloof and imperious. Part of that may be golf, but from what one reads, that was Tiger’s personality and it appears that he has no friends. That has little to do with his race, there are a lot of people of all races who share that trait.
K
Jun 2, 2017 at 12:59 pm
Exactly. Team sport vs. loner sport. Not even in the same league. What Eldrick has done to himself after he got caught cheating with all them women, isolating himself because of his actions is not even close to Russel’s experience. What the heck is this article about, anyway?
Jack Nash
Jun 2, 2017 at 8:06 am
I see little comparison between Russel and Woods. Russel is a humble superstar, while Woods is just the opposite. Russel defined his position in his sport while Woods defined his at the same time as a technological boom hit the golf world.
birdie
Jun 2, 2017 at 9:10 am
tiger was always one of the last to adopt new technology. not sure what that has to do with anything.
Adam Crawford
Jun 2, 2017 at 10:20 am
The humbleness is simply one aspect of their personality. I think that just because there is one attribute that doesn’t seam to match up doesn’t mean their paths are dissimilar. When looking at the arc of their career and the impact they had on their respective sports, the arcs are strikingly similar.
AceW7Iron
Jun 2, 2017 at 7:54 am
Why must it always boil down to skin color in America? Its never because they Guy or Gail is just a human being with faults and temptations that are as old mankind itself…No…in America it always stops at the epidermis which in reality is the most outward layer of a human being.
I submit to you that TW’s problem is NOT with his skin covering but rather lies deeper within…much closer to his heart. The Man had it all & still has considerably more than most in the WORLD. Tiger should be in his prime and encouraging generations of fans to do well in life but it appears he is too busy popping fuzzies…a choice only he could make. Its foolish to blame his woes on others…There is only one Man living in his skin that makes the call…HIM
Jim
Jun 2, 2017 at 9:31 am
99% thought Tiger’s mixed ethnicity and skin color were as iimportant as his talent. If a white country club kid won 3 US Ams he woulda got great 7 figure offers, but certainly not the 8 figure deal and recruitment to be the global face of a brand – essentially replacing Michael Jordan…
A few shitbirds aside, Tiger had ZERO racism to deal with compared to Russell
Adam Crawford
Jun 2, 2017 at 10:23 am
I apologize if you thought the entire premise was trying to prove that skin color was an excuse for his actions recently, it wasn’t. But I think there is a wide misunderstanding, or lack of attention, to the amount of pressure felt by someone like Tiger Woods. I also think, that some of his actions may have been curtailed had he been surrounded by dear friends like so many of us have, the friends that keep us in check. With the level of fame achieved and the amount of pressure on an athlete of his caliber (Russell the same), it’s understandable for someone to retreat within themselves, and when that happens, there is no outside “voice of reason” telling us when something may be a bad decision. I know I’ve had many a friend talk me out of what I thought was a good decision at the time, but in retrospect would have been a disaster. If someone is isolated, then they may not have that type of friend to curtail poor choices.
ooffa
Jun 2, 2017 at 10:45 am
Ya, Sure, Whateva,
K
Jun 2, 2017 at 1:02 pm
“I know I’ve had many a friend talk me out of what I thought was a good decision at the time”
Now that’s hilarious, in regards to how you got to publish this worthless article.
Adam A
Jun 2, 2017 at 1:18 pm
What does skin color have to do with both men living in isolation? As true as it is that both men were trail blazers in their particular sport when it came to dominance in a game filled with mostly white men. Their isolation seems more about personality than race.