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Opinion & Analysis

5 Reasons You Won’t Improve This Golf Season

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This is going to be the year you work hard and accomplish your golfing goals, you tell yourself. Some of you might be right, but my research shows that the vast majority of golfers won’t improve this season.

I don’t meant to be a downer! I want you to meet your goals, whether you’re setting out to break 100 for the first time or win your club championship. There are 5 reasons most golfers don’t reach their goals, however, and if you can overcome them and you’re on your way to a memorable golf season.

1) Bad Information

I recently had a pipe burst in my house. When it happened, I called a plumber. That’s just what you do when you’re not an expert, right? That’s why I’m always shocked by how often golfers rely on their friends — who usually aren’t much better than they are at golf — for feedback or swing advice.

These conversations are generally a curious mix of hilarious and pathetic. For example, I played golf with a couple of guys last week. The one guy hit it left. The other guy showed him a motion to fix the problem. Sure enough, the next one went right. The friend then suggested another fix. Sure enough, the next one went left. He was playing “army golf,” and it continued for the remainder of the round. It should go without saying he didn’t reach any of his landmark goals that day.

The fact is that golf requires one of the most difficult movement patterns in sports. It also requires a diverse group of skills including putting, chipping, pitching, an iron game, driving and course management. In my opinion, these are practically impossible to learn without a professional instructor.

“When players get good information, are inspired to apply it and engage in this process with a purpose, they are not only happier but also more motivated,” says Golf Digest Best Young Teacher Iain Highfield. “In my experience, happy, motivated people are fulfilled, and improved performance is just a by product of this process.”

If you want to get better this year, you must at least try working with someone who has a background in golf instruction.

2) Poor Work Ethic

Getting better requires a time investment; hours upon hours upon hours of following a practice plan that’s preferably created with a swing guru. Showing up for a lesson every two weeks is great, but only doing that won’t get the job done. There’s a huge time investment necessary to change a movement pattern, and it’s a much higher price than most are willing to pay.

Donny Lee, a Golf Digest Best Young Teacher at Southern Dunes near Orlando, Florida, says golfers must be fully engaged when trying to get better. He suggests that they practice like they’re broke, and play like they’re billionaires.

“If you make a commitment to changing the way you practice, you can get better,” Lee says. “You need to bring attention and focus to what you are doing; practice needs to be more difficult than playing. Seems counterintuitive, but without making it hard, you are not learning anything that’s going to help you shot low scores next time you play.”

Too often, golfers take practice for granted. Without diligent attention to what you are doing, it’s unlikely that any learning is happening, thus perpetuating the same tired issues.

3) Poor Time Management

To learn a new skill, you must first engage in something called “blocked practice.” This means isolating one specific motion or skill and working on only that with repeated repetitions over an extended duration. As we build competency in the skill, we must then learn to transfer the skill from the range to the golf course. There is no way around the process; there is no secret, no special club or magical training aid we can buy. If you want to get better, you’re going to need a good process coupled with hard work.

According to Golf Digest Best Young Teacher and Middle Atlantic Teacher of the Year, Trillium Rose, who also has a Masters degree in motor learning, that process includes making time to hone in on your skill.

“We all have busy schedules so finding time can be very difficult,” Rose says. “Take a club to the office and make 15 repetitions of a drill every hour. Focus on the movement that you’re trying to change and find a way to get feedback to tell you if you’re actually making that change.”

4) Unrealistic Goals

Most of us start with a goal that we can never realistically expect to achieve and quickly get discouraged. The fix? Start smaller. The fact is that we are our habits and they are difficult to change. Going from zero range balls a week to hundreds in a day is not likely to happen. Instead of engaging in false hope, golfers need to segment their practice into achievable tasks. For example, lowering your handicap by two strokes throughout the season is a reasonable goal, whereas going from shooting in the 90s to shooting in the 70s over a three-month period is not.

According to Dr. Rob Neal, many golfers struggle to understand the difference between their average play and their very best play. “Part of golf is having a realistic sense of the possibilities,” Neal says. “Too many amateur players make plans based on their very best shots.”

5) You’re Not Actually Playing Golf

I play a lot of golf with people who hit the ball far when they connect. For every bomb they hit, however, they hit a couple foul balls that end up off the planet and out of bounds. They also take a couple mulligans and don’t finish each hole. Along with a few beers, it’s a good day away from work, but it’s not golf. Golf is shooting the lowest score possible over 18 holes.

The reality is most of us don’t take lessons and don’t practice enough. And when we do get to the course, we’re not doing everything we can to play our best. This doesn’t mean we should stop playing the game; it just means that we should not expect to improve. Ever wonder why places like Top Golf are getting more and more popular?

Have a great summer, and I hope you shoot a personal best this year… counting all your strokes and following all the rules, of course. If you don’t, remember that there’s always next year, and there’s nothing wrong with playing golf just to have fun!

B.M. Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

16 Comments

16 Comments

  1. Ryan

    May 23, 2017 at 1:50 pm

    Let me sum up this article:
    5 Reasons you won’t improve
    1) You haven’t paid me for lessons yet, or
    2) You have paid me for lessons, but YOU don’t work hard enough, or
    3) You have paid me for lessons, but YOU don’t use your time wisely, or
    4) You have paid me for lessons, but YOU shouldn’t expect that I will actually help you improve significantly, or
    5) You actually don’t want to improve, which makes my previous 4 points moot.

  2. artie j

    May 23, 2017 at 7:32 am

    There are bad teachers and good teachers just like bad students and good students. This is a good article for golfers who are looking to get better and stay better, but the ones who truly want to do this and put in the work are so few. Like 10% of golfers.

  3. Nick Chertock

    May 22, 2017 at 12:41 pm

    If your response was “people are playing golf to have fun” then you’re missing the point of the article, it’s not aimed at those people who are just out to enjoy the day with homies getting drunk and perhaps simultaneously dabbling in recreational drugs .

    The introduction clearly indicates the article is aimed at the person who starts the season expecting to make improvements, yet that rarely happens, for the reasons listed, and many others.

    There are plenty of positive articles but I found this negative article refreshingly honest. To the commenters who think golf instruction is a sham, I would respond that you just haven’t found the right instructor, or you found them and were too pig headed to realize they were giving you good instruction, and you expected to be ‘cured’ in a lesson.

    Actually getting better takes time and effort and coaching, there’s no way to bypass it through dicking around with friends on the range, buying better equipment, or reading tips. Because it’s hard, almost no recreational golfer ever makes significant improvements. They plateau and then start getting worse as they age.

    This was a rare attempt to shine a light on this issue of golfers lying to themselves.

  4. Nick Chertock

    May 22, 2017 at 12:32 pm

    What ad?

  5. Steve S

    May 22, 2017 at 10:11 am

    Never found a teacher that could tell me how to swing a golf club to avoid aggravating my lower back issues(arthritis). Between watching videos of older pros and a friend at the range I have a swing that doesn’t hurt and has me playing to an 11 handicap. Which is about the best I’ve ever been.

  6. Bruce

    May 22, 2017 at 9:42 am

    I never met a PGA teacher that works to fine tune my swing: the answer is always start over and swing their way.
    Watch the pros on tv – you see as many swings as players – precisely my point: you don’t have to start over to improve.
    I find useful help reading books.

    • Ed

      May 22, 2017 at 7:14 pm

      You shouldn’t have to start over! you are correct.

  7. Someone

    May 22, 2017 at 6:55 am

    You could’ve easily written this to the positive instead of the negative. “5 ways to make sure you improve this year.” Would’ve been a better sell.

  8. PineStreetGolf

    May 21, 2017 at 9:48 am

    This article is bizarre.

    1. Virtually golfers should define improve as “have more fun” not “shoot a lower score”. Talking to your friends about golf is fun. Buying new equipment is fun. Drinking beer is fun. Improving fun > shooting 78 instead of 82.

    2. You know what a plumber does? He charges money. If the pipe bursts again the next day he comes back and fixes it. He doesn’t charge you a second time. Golf pros don’t work that way. They charge for whatever and, if you still suck, you pay to go back. Its nothing like a plumber. Plumbers are honest. Golf pros are, by and large, nonsense. Plumbers have to stand behind their work and stay on it until the job is done. Golf pros don’t work that way. Comparing golf pros to plumbers is a massive insult to plumbers.

    3. The single thing 99% of golfers could work on to shoot lower scores is to work on playing golf and not playing golf swing. I’m a decent player. I hardly ever think about mechanics while on a golf course. I’m playing golf. My high cap friends almost never think of anything *but* mechanics. A great resolution going into the season is to think about mechanics only on the practice tee. The only thing that has been linked through academic study to golf success is that the better the player the less they think about mechanics during a round. This is indisputable (the study was at Penn State in 2005). This doesn’t mean ignore mechanics during practice, it means ignore them while playing.

    • Dan

      May 22, 2017 at 2:01 pm

      +1 on all the above, although a local pro does do a ‘fix your slice or your money back’ deal, but I’d say he’s more used car salesman than plumber.

      There’s a few generalisations here I disagree with, but I appreciate that’s probably more to do with simplifying your point that trying to be rude.

    • ders

      May 23, 2017 at 1:52 am

      “The single thing 99% of golfers could work on to shoot lower scores is to work on playing golf and not playing golf swing. I’m a decent player. I hardly ever think about mechanics while on a golf course. ”

      This is what people say who don’t have massive issues with their natural swing, started golf as kids or are natural athletes. I started golf in my late thirties after I got too beat up for the sports. If I don’t think about mechanics I push slice it off the planet losing at least a ball per hole and have no chance of ever breaking 100. Good on you that your instinctive move works for golf but it doesn’t for everyone.

    • Ollie 14

      May 29, 2017 at 8:35 am

      Spot on is this comment, I myself earlier this year went for a gapping session and as a 10 Handicap golfer have quite a decent swing. This particular day I did not have a good swing going but the Pro doing the session turned the gapping session into a lesson which I did not require nor ask for. Any professional at any job would not take money for services you did not ask for. I have found most Pro’s over the years as very unhelpful if the money is not in their pockets first.

  9. Kenn

    May 21, 2017 at 1:36 am

    Oooops — just hit a shanking sucker’s nerve, lolol

  10. Dave R

    May 20, 2017 at 11:54 pm

    All his comments should be shanked . That would be a +2.

  11. Bert

    May 20, 2017 at 2:44 pm

    Top Golf getting more popular? It’s the booze, not the golf.

    • Dave C

      May 22, 2017 at 6:17 am

      I think that was the author’s point. People ate not trying to get better at Top Golf, rather fun and drinks with friends.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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