Connect with us

Opinion & Analysis

The Great Opportunity in the Golf Industry

Published

on

Amateur golf, not the professional golf on TV, has been the subject of many articles in recent years, and there have been few, if any positives when the subject is participation. Course closings, dramatic drops in play, retail chains selling golf equipment going out of business… and the list goes on. 

There is a melody in the wind, distant, but if you listen closely it’s growing. Reduced to numbers, it’s this: By The Year 2020, The Number of Americans Over 65 Will Increase by 55 percent.

Think of it this way. You own an Italian restaurant and you hear that Italy is closing and moving down the block. I don’t think the entire country will be dropping in, but you can bet I’m expanding the menu and sprucing the place up.

I realize that reaching 65 doesn’t mean automatically retiring and taking up golf and that some in this category already play, but if you just look at hard numbers the message is irrefutable. There are a whole bunch of folks that, starting in 2020, could have a positive impact on a game that has suffered participation losses. One could even conclude that now is a good time to formulate plans and programs to capture a chunk of this significant market.

What kinds of plans, you might ask. Well, to start, the industry has several organizations with well paid, skilled people who are more than capable of tackling such potential. Since I brought it up, I’ll throw out some thoughts, but I’m simply another amateur voice.

To start my big picture objective, I would engage the Golf Channel and get them actively on board. Why so much emphasis? Go back to the participation statistic. If we can’t get them on the bandwagon (they’re a for-profit business, and their business is golf) it’s time to head to the 19th hole and a cold one.

What is on the bandwagon? Again, I’ll repeat, they’re the golf marketing experts. I prefer to be regaled by the quality and depth of their insight. Should they ask me, if it were “my restaurant,” I’d say we need a definitive culture on speed of play. Bringing in new players to “enjoy” slow play invokes the response “too slow, no fun” as they leave the premises.

Slow Play

I’m a very strong advocate of 3.5-3.75 hour rounds. I play with other old people and we have no problem with those times. We could run around and crowd the folks in front, but that’s just as objectionable as a 4.5-hour round.

“No Fun”

If we approach this (or any) group and say that golf is fun, we are being disingenuous. Golf is fun only if you are clear that the definition is the joy of overcoming a very difficult challenge. No one will defeat the game; the fun comes with small victories. Now Top Golf is fun, but it isn’t golf unless swinging one-handed while holding a cell phone in the other is the long lost magic move we’ve all missed. I still take the grandkids, though. It has beer and excellent viewing. 

Senior Lessons

I watch young, supple instructors showing swings that if I attempted I’d need a lifetime pass to the Chiropractic Institute. The market here is a 65-year-old group. They aren’t flexible, and many have scars and lesions from surgeries. I see the Golf Channel running a series on lessons specifically oriented to the physicality of the majority. My restaurant customers don’t like really spicy food, and I don’t try and teach them how to enjoy it.

Course Setups

Courses are set up with range flags tuned into tee markers. If you comfortably hit the ball to the green flag, play the green tees. Why? Go back to the paragraph on “too slow, no fun.” In this instance, the green tees allow the occasional chance to hit shots into a green that provides an “occasional victory.”

This issue isn’t about perfect ideas that guarantee success. It’s understanding that the amateur game is facing an opportunity that’s unique and significant to long-term stability.

Now, being honest, this story doesn’t really apply to GolfWRX readers. They already play, in fact; some may play on courses that have plenty of customers, thank you very much. It really applies to those in industry leadership positions and it would be nice to see some positive programs emerge. It would also be nice to pick up 20 yards. Call me negative, but I think the odds are about the same. 

It’s a positive opportunity; gotta keep pushing!

Your Reaction?
  • 328
  • LEGIT29
  • WOW1
  • LOL2
  • IDHT1
  • FLOP5
  • OB1
  • SHANK27

Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

34 Comments

34 Comments

  1. Scudder Graybeal

    Sep 1, 2017 at 10:31 am

    Barney-Come visit us in The Villages. Twelve regulation courses (10 are 27 hole layouts) and 36 executive courses which can be harder than the regulation courses. The largest golf complex in the world and more courses to be built. 55+ mostly retirement community with some real world beaters from all over. Always looking for ways to increase golf participation and speed up play. We like “out of the box” thinking. Would love to play with you again and swap war stories.

  2. Charlie

    May 21, 2017 at 2:35 pm

    “Senior Lessons
    I watch young, supple instructors showing swings that if I attempted I’d need a lifetime pass to the Chiropractic Institute. The market here is a 65-year-old group. They aren’t flexible, ”

    Boy, I’m 70+ and as a Starter for my local GC I watch hundreds of seniors play hole #1 and hole #18. Seniors are not flexible and they hit the ball fat or thin almost every time. Divots, if they get a divot, are on the wrong side of the ball. Good senior instruction would help us get that divot moved to the target side of the ball. Getting that swing-bottom on the target side of the ball when we have a short backswing is no easy task and we need good senior instruction to help us. I know – I’ve been working on that divot problem for 3 years and I still am VERY inconsistant.

    • setter02

      May 22, 2017 at 7:17 am

      Depending on the changes needed, a good number of Sr’s don’t want to regress in their current ability for any length of time (you have to put in the work for changes to take place) given they are on the wrong side of the expectancy equation. Also hard to tighten things up with all the moving parts added to their swings in hopes of generating more power/longer back swing.

  3. Dave R

    May 20, 2017 at 11:44 pm

    I’ll bet you are the grouch that complaines your milk is to warm

  4. Dave R

    May 20, 2017 at 11:42 pm

    Bogey golf mabey for you buddy. Ever read what you write ? Not likely eh!

  5. Dave R

    May 20, 2017 at 7:48 pm

    Mike finally someone who makes sense on this form good for you ,couldn’t agree more .

  6. DaveT

    May 19, 2017 at 5:55 pm

    Hooray, Barney! Somebody needed to say this.

  7. Kromulous

    May 19, 2017 at 9:18 am

    You need to redefine Golf in general, for older golfers. The scoring system is actually absurd, to say you get a par (most people think that means average, i know…) when you get a ball in the cup on a 400 yard par 4. Most Seniors, older ones, cant hit a Driver a 160 yards or better. He couldn’t make par if his life depended on it.

    Green tees will help, but getting older golfers to understand that you should play to the slope number of a golf course to start out is your target. If your playing a 125 slope course, and your a 1st or 2nd year Senior Golfer you should consider that PAR, not 72 on a course that you stand a better chance at getting struck by lightning than to actually shoot a 72. Hell most couldn’t do it from the 150 yard makers on any course.

    I have personally seen many guys quit because Golf is to hard, you got to make it easier at least starting out, so people have time to improve and engage the game properly. After all the par / birdie etc system was just made up for TV.

  8. JLG

    May 19, 2017 at 2:20 am

    At 35 I feel nothing but optimism for the game of golf. The fundamentals of the sport are too strong for it to do anything but grow. Such a pure feeling is the well-struck golf shot *Costner voice*. Golf also has tremendous physical benefits. GolfWRX plus teaching pros sharing information all over the internet combinated with video on your cell phone and launch monitors for $500 (and dropping) will have a profound effect over the next 5 years.

    • setter02

      May 19, 2017 at 2:55 pm

      Think about how small a percentage of ‘golfers’ are on wrx and are even 2% as informed as most on here, its basically non existent. I with with all the online golf forums worldwide (some will have overlapping members) you might total up 1% of the total golfers. As anyone who has worked within the industry can tell you, marketing works on the lemmings and they also have pretty steep delusions of their actual ability.

      I actually see things differently in that the fundamentals are too hard (it’s not an easy game, physically or mentally) and that is what hinders it. Its only a select few who crave that challenge, not even close to sustainable numbers to grow the game. It’s a niche sport, always has been, always will be.

  9. ROY

    May 18, 2017 at 5:35 pm

    Think BA is being a little too optimistic with his 55% growth in the 65+ age bucket over the next 3 years – not gonna happen

  10. setter02

    May 18, 2017 at 3:28 pm

    So what you’re saying is that you just couldn’t hold out long enough to cash in and help all these Boomers with Adams gear! I’ll be my typical self and be the naysayer, but your forecasting leaves little to be desired based on your previous position and the eventual outcome. Golf is expensive (relative to location, rural is much cheaper), takes too long (5+ hrs isn’t acceptable, never has been) and is competing with a host of other entertainment offerings to spend your money and time on that are cheaper and can take less (or longer if you so choose) time to partake in.

    Private will have to continue to get creative on pricing and payment structures (initiations will have to disappear as who at 65+ will want to join a place and being paying for 10 years for something), low to mid level public will be fine as people will gravitate towards that level if they still want to get more bang for the buck vs. quality (conditions, amenities) course.

    Another thing missed is how Boomers are now doing more with family as their kids are pressed for time and take on more of a parenting roll to help as their kids are all working, not many single income families anymore. Of the 6 ‘golfers’ on my street (3 retired, 3 under 40), 1 places once a week for 3 months, I play 8-12 times a month, the rest might play 5 rounds a season.

    But the #1 reason, it’s very hard to get good at or play to an acceptable level, people don’t want to bother with the frustration, more so if they were good golfers with a declining ability that they can’t accept. But what do I know.

    • FH

      May 19, 2017 at 1:10 am

      ….. but your handicap is you don’t know jack sh_t

      • Jebaited

        May 19, 2017 at 8:43 am

        I can see the reason as to why you have “no women, to handicap your performance” you can barely form a functional sentence, even while disregarding your disgusting overuse of elipses. Something tells me in 2020 you will be in the same bucket this article is describing, either that or you need to do some reading other than the 120 you read on your scorecard every weekend.

    • Steve S

      May 19, 2017 at 8:42 am

      “the brutal reality that most “seniors” are sedentary, decrepit, obese, weak, uncoordinated, clumsy, bitter, depressed, delusional and outright physical and mental failures”

      A generalization that bares examination. Seniors are usually defined as 55 and up. You comment may be applicable to many of those over 80 or 85 because their bodies and brains are worn out due to LIFE. Those who are 55-70 are probably in better health than any generation of that age previously. It’s also the generation Adams is talking about. If you go to rec centers around my area you’ll see that the overwhelming population during the day is gray hairs even tho they are a relatively small percentage of the total population here. A large portion of boomers did not work grueling jobs like their parents which means they aren’t physically worn out. Also, a much smaller percentage smoked than the previous (Greatest) generation.

      If your outlook is that negative about ageing then you probably should take yourself out before you hit 65 and save the rest of us the cost of taking care of you as you age.

  11. AceW7Iron

    May 18, 2017 at 1:55 pm

    “Senior”

    As in…I just had a SENIOR moment

  12. AceW7Iron

    May 18, 2017 at 1:53 pm

    I only invest in senor A flex shafts now…this is why…
    Resale will be so easy by 2020

  13. Matt

    May 18, 2017 at 1:23 pm

    Cheers Barney, great insight. In my demographic, among non-golfer mates (a mix of easy going mid-40’s gen x creatives and sportspeople), golfs garish ‘corporatizated’ appearance/marketing as well as the loud, ignorant guys you hear on the sidelines at PGA tour events, seems to sum up the game for them. I hope more retirees do start playing.

  14. Bishop

    May 18, 2017 at 1:18 pm

    I too, love the idea of using flags on the range as the tee markers (not that some of the young 30+ handicappers will heed the advice of an indication that they shouldn’t be playing from the tips). I feel like someone who is interested in actually playing from the correct tees, rather than swinging out of their shoes from the tips, then losing 2-3 balls per hole, will have much more fun, and it will definitely increase speed of play, as they’re not spending 75% of their time looking for their ball in the right rough.

  15. God Shamgod

    May 18, 2017 at 12:56 pm

    Athough I understand how the author, a man I greatly respect for founding Adams Golf, I believe he is missing the real reason why golf is in the position it is in and in fact this demographic shift is the problem.

    Golf participation grew greatly from the mid 90s to the 10s. Why did this happen? Some cite Tiger Woods but I think that is silly. Sure, some non-golfers picked up clubs for the first time after watching Tiger but the real reason for the participation bump was the baby boomer generation hitting prime golf spending age.

    The prime golf spending age is between 40 and 60 years of age. That is a time in someones life when they are likely earning the largest amount of money they will ever earn. They also have more time than they had when their children were young. They generally still have the physical health and stamina to play consistently.

    The people under 40 have tighter budgets and have more family commitments. The people over 60 begin to live on fixed incomes and many don’t have room in their budgets for golf. Of course this is contrary to the financial planning ads you see during golf tournaments, but most people didn’t plan that well for retirement (hmmm..$500 drivers?).

    The Great Recession hit the retirement accounts of many of these people now turning 65. Even if their accounts recovered, I believe it has altered their outlook on risk and spending going forward.

    I also notice that older folks tend to not spend as much on equipment. Maybe they don’t have the budget or maybe they aren’t as wowed by the latest stuff like they were when they were younger.

    The fact is that the boom the golf industry saw for 25 years until recently was due almost entirely to these soon to be 65 year olds. Now if those 65 year olds could somehow live like they are 40 again, maybe the boom would happen again. Of course, that isn’t possible.

  16. xjohnx

    May 18, 2017 at 9:34 am

    That’s the first time I’ve heard this idea of range flags that coordinate with tee markers. I think that’s absolutely brilliant. I would really like to see more people play from the appropriate tees.

  17. Huh?

    May 18, 2017 at 9:22 am

    I am curious to know why that man in the feature photo is wearing two wrist watches.

    • guessing

      May 18, 2017 at 11:16 am

      one is an actual watch the other is GPS unit.

    • talljohn777

      May 20, 2017 at 1:21 am

      One is to monitor his heart. The other is to monitor his insulin levels.

  18. Stewart Graham

    May 18, 2017 at 7:09 am

    Dear Mr Adams,
    I could not agree more ,often I have senior golfers 70/80 years old come to me after a series of lessons from a a young pro who has told them they do not have enough pivot not only in the backswing but in the follow through position as well .When will golfers and hotshot pros understand that there are two swings one for the tour pros and one for the ordinary mortals .At the moment in the current crop of tour players I can’t see many making making the senior tour.Swing the club head not your body.Stewart Graham PGA GB A A Golf de Bondues.France.

  19. Ian

    May 18, 2017 at 7:08 am

    Hi Barney. Valid points, but as a 30 year old, your solution doesn’t excite me. It seems like you want “The Old Boys” club with stuffy dress codes and select membership. Regress is the word that comes to mind.

    • Dat

      May 18, 2017 at 8:40 am

      Precisely why golf is still a rich old man’s game even though we keep thinking it has changed. It really hasn’t changed. Unless you actually enjoy playing the $15 9 hole muni down the road from the 18 hole private GC/CC.

      • George

        May 18, 2017 at 10:14 am

        Well the thing is the times are changing. I dont know almost anyone who wants to/will join a private club at any point in his life. Sure it is a rich mans sport. In about 20-30 years you will see that keeping it this way as a rich old man’s game will be a bad idea. I am also 30 and only know a very few people I can actually play with. Everyone I know thinks golf is a terrible sport. You have to realize that many people in my generation do not want to live in the burbs. Everyone is moving to the city.

    • mike

      May 18, 2017 at 9:02 am

      Im 31, i would love if there were more 65 yr olds out playing, they tend to play from 7-12 in the morning when us “younger” people are working anyway, and alot I know actually dont play weekends as they feel this is the time non-retired people can play. they pay membership fees like everyone else and allow courses to stay open and keep rates reasonable for the rest of us. TLDR more people playing lower cost and more courses stay open

      • Ian

        May 18, 2017 at 9:19 am

        Where is this utopia you speak of?

      • Jack

        May 19, 2017 at 12:05 am

        yes, exactly the point of the story. There are synergies to be had. 65 plus are retired and can play whenever they want and more often.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

News

The Wedge Guy: A defense of blades

Published

on

One of the longest-running and most active conversations in all of golf equipment is the subject of blades versus game improvement irons. Over the nearly 20 years I’ve been writing this blog as “The Wedge Guy,” I’ve addressed this in various ways and always stimulated a lively discussion with my readers.

I hope this angle on the conversation will do the same, so all of you please share your thoughts and observations.
In the interest of full disclosure, I have always played some kind of blade-style irons, with only a few detours along the way. But I always come back to my blades, so let me explain why.

I grew up in the 1950s and 60s when blades were all we had. As a teenager with a developing skill set, I became a devotee to those models from the old Ben Hogan Company, and played the “Bounce Sole” model, then several iterations of the Apex line after it was introduced. Those few sets served me well into my 30s, when I became involved in the golf equipment industry. Having Joe Powell Golf as a client, I switched to his pure muscle back model called the “PGI.” They were certainly sweet.

In the late 1980s, I was handling the marketing for Merit Golf, who offered a cavity back forging called the Fusion, which was inspired by the Ben Hogan Edge irons, but offered a more traditional face profile. So, I switched to them.
Playing to a low single digit handicap at the time, I really didn’t see my scores change, but I just wasn’t making as many birdies as I had before. Openly pondering why my golf felt different, a regular golf buddy noted, “You’re not knocking down pins as often as you used to,” and I realized he was right. I was hitting just as many greens as before, maybe one or two more, but I wasn’t getting those kick-in birdies nearly as often. So, I went to the closet and broke out the old Joe Powell PGI irons and had an epic day with three birdies inside five feet and a couple more in the 5-10 range.
Those blades stayed in the bag until I developed my first iron design, the “RL blades” by my first company, Reid Lockhart. By this time, I had seen enough robotic testing prove that the most penalizing mishit with a blade was a toe impact, which mirrored my own experience. So, I sculpted a pure muscle back blade, but added a bit of mass toward the toe to compensate for that deficiency of all such designs.

I played those irons for 20 years, until I created the “FT. WORTH 15” irons for the re-launch of the Ben Hogan brand in 2015. In that design, I further evolved my work to very slightly add a bit of modified perimeter weighting to a pure forged blade, taking inspiration from many of Mr. Hogan’s earlier personal designs in the Apex line of the “old” Ben Hogan Company. Those are still in my bag, going on eight years now.

So, why do I think I can make a solid defense for playing blade irons? Because of their pinpoint distance control, particularly in the short irons — those with lofts of 35 degrees or higher.

I’ll certainly acknowledge that some modern perimeter weighting is very helpful in the lower lofts . . .the mid- and long irons. In those clubs, somewhere on or near the green is totally acceptable, whether you are playing to break 90 or trying to win on the PGA Tour. [Did you know those guys are actually over par as a group outside 9-iron range?] That’s why you see an increasing number of them playing a conservative game-improvement design in those lofts. But also remember that we in the golf club design business deal with poor “hits” only . . . we have no control over the quality of your swing, so the vast majority of bad golf shots are far beyond our influence.

But what I’ve seen in repeated robotic testing and in my own play, when you get to the prime scoring clubs – short irons and wedges – having a solid thickness of mass directly behind the impact point on the face consistently delivers better distance control and spin. In my own designs of the SCOR wedges in 2010, and the Ben Hogan FT.WORTH 15 irons and TK15 wedges, I created a distribution of mass that actually placed a bit more face thickness behind the slight mishit than even in the center, and the distance consistency was remarkable.

I’ve carried that thinking to the Edison Forged wedges by positioning much more mass behind the high face and toe miss than any other wedges on the market. And in robotic testing, they deliver better transfer of energy on those mishits than any other wedge we tested.

So, back to that experience when I switched back to my Joe Powell blades from the Merit cavity back forging, I can sum it up this way.

If your pleasure from your golf is derived more from how good your worst shots turn out, then a game improvement iron is probably the way to go. But if your golf pleasure is more about how good your best shots are, I think there is a very strong case to be made for playing some kind of blade iron design, at least in your scoring clubs.

Alright, fans: sound off!

Your Reaction?
  • 130
  • LEGIT15
  • WOW3
  • LOL2
  • IDHT0
  • FLOP1
  • OB0
  • SHANK10

Continue Reading

Opinion & Analysis

2022 Open De France: Betting Picks & Selections

Published

on

After an enthralling Italian Open at next year’s Ryder Cup venue, the DP World Tour moves on to Le Golf National, scene of one of Europe’s finest hours, a 17.5-10.5 victory at the 2018 running of the bi-annual festival.

With Valderrama on the schedule in three weeks’ time, the tour showcases a trio of its best courses within a month, and whilst deserving of a better field than present in France this week, the tournament should again provide viewers with a treat.

With the lowest winning total since 2000 being 16-under, and an average of 11-under, the focus is very much on a strong tee-to-green
game. The rough is up, the greens are tricky, and scrambling difficult. Those with low confidence in any aspect of their game need not apply.

2019 winner Nicolas Colsaerts somewhat went against the grain when winning via a long driving game , certainly compared to the likes of runner-up J.B Hansen and third-placed George Coetzee, as well as previous winners Jaidee, McDowell and Levet. Like the differing results at the Marco Simone course over the last two runnings, we should resume normal service, with bombers not having so much of an advantage.

In a hard event to weigh up, here is this week’s best bets.

Antoine Rozner 28/1

Ewen Ferguson 45/1

Jorge Campillo 45/1

Marcus Kinhult 60/1

There are few of the top lot that can be ruled out.

All of Thomas Pieters, Jordan Smith, Ryan Fox and, Victor Perez appear very high on the season-long tee-to-green lists. The Englishman was the first one on my list but, at 20/1, he can be left alone, especially given I would have expected him to have done better than a best of 21st in three outings here.

Nevertheless, his is the type of game needed for here and with home support probably a boon, plump for Antoine Rozner to make the Gallic crowd go wild for the first time since Levet’s victory in 2011.

Since his last couple of appearances in his home country – ninth and 13th on the Challenge Tour – the 29-year-old has won in Dubai and Qatar in contrasting styles.

The first saw him putt the lights out to win in 25-under, whilst the more relevant victory was at wind-affected Education City, where he grinded out a one-shot victory in eight under-the-card, a final hole 60-plus foot putt sealing the deal.

2022 has been good.

The record of two top-10s in Spain and Crans disguise four further top-20 finishes, and that he was inside the top-10 after round two of the BMW International, round one of the Czech Masters, and rounds one and three at Glagorm Castle.

Indeed, it was after the first of those that he announced he was very happy with the way his game was trending, and, true to his word, his tee-to-green play has been nothing short of stunning.

Since July, he has averaged a ranking of ninth for approaches, two of those efforts rating him leading the field for tee-to-green. Using the older stats, Rozner has recent greens-in-regulation figures of 21/2/2/7/34/5, perfect for a course that will penalise anyone that constantly misses the short stuff.

There may well be a current issue about his putting, but that is true of all the better ball-strikers. After all, it would be neigh impossible to beat them if every facet was ranking in the top five.

Rozner is bound to know this course better than his ‘debutante’ status, so take him to prove himself in a very beatable field.

Qatar seems a bit of a theme with Ewen Ferguson taking the next spot in the plan.

The Scot owes us nothing after two wins this year for the Players To Follow in 2022 column, but I’m not sure he is quite finished yet.

Slightly naïve when in front on Sunday at the Kenya Open, his next two starts might show finishes of 61st and 40th but, again, they disguise better play than the record shows – Fergie was 11th after three rounds at the MyGolfLife and just outside the top-20 at halfway at Steyn City.

That experience no doubt led to a grinding victory – another to be seen in Qatar – where his solid tee-to-green game outlasted most of his opposition.

The game has continued in that vein, with a 12th place at Celtic Manor (7th after three rounds) being a fine correlation with this week’s track, followed by his second victory of the year at Galgorm Castle.

Probably his best effort was in Himmerland at the beginning of the month, when his all-round game was in superb shape, only giving way to a ridiculous pair of putts by Oliver Wilson. As he did in Ireland, Ferguson led the tee-to-green figures via both driving and irons, whilst his scrambling game was also highly ranked.

Despite the smiles, he may have been feeling that defeat when missing the cut at Wentworth, a course that doesn’t suit everyone on debut, and look at his price – over twice that of players that fail to convert winning chances.

At the same price, the mercurial Jorge Campillo is well worth backing to continue a solid bank of recent and course form.

Rather like previous Spanish winners of the French Open, the 36-year-old (yes, I thought he was older than that, too) has that capability to get out of trouble with the short game so identifiable with his compatriots.

One missed cut in his last nine starts shows he has a belief in his overall game, whilst six consecutive cuts sees him in the sort of form that should enable to challenge for his third European victory, after Morocco and (here we go again) Qatar.

Again his record shows just a couple of top-10 finishes this year, but he was in fourth place going into the final round at Kenya, top 10 for the middle rounds in Belgium, led the Irish Open at halfway and was in the final group on Sunday, whilst he closed late last weekend when it turned tricky in Italy.

With an 8th, 15th and 18th in six starts around here, it’s that ability to grind out a result that gives him claims this week. Campillo isn’t a strong birdie machine, so a winning score of around 10 to 12-under will do just fine.

Marcel Schneider and Romain Langasque both tempted me in at the prices, but whilst the former is in flying form, his record shows he improves after a first sighting at a course, so monitor him for a quiet debut and back him next year! As for the French native, he really should do well if his win at Celtic Manor and his home record has anything in them. The issue is that, at the moment, he is hitting it sideways off the tee and unable to recover with his irons – not a great combo around a tight track.

Instead, take a chance on Marcus Kinhult, who beat Robert MacIntyre, Eddie Pepperell and Matt Wallace to the British Masters in 2019, held at the links of Hillside, his sole victory on tour to date.

The Swede, whose tee-to-green game doesn’t give him as much reward as it may be ought to, followed that win by making a tough up-and-down at the final hole of that season’s Nedbank Challenge to join Tommy Fleetwood in a play-off, both having come from off the pace at the start of the day.

Unfortunately, that one didn’t go his way, but he has continued to bank a solid record, including top-10 finishes in Qatar (hello, again), The Renaissance Club and Wentworth through 2020, before a personal nightmare.

As he explained in his DP World Tour blog, the 26-year-old started suffering with dizzy spells, eventually diagnosed with epilepsy. In terms of golf, we can put a red line through 2021 form.

Fortunately, the condition is now under control and having worked his way through the Nordic Golf League, where in two events he finished ninth and first, arrived at full fitness at Kenya to finish inside the top-10, before a closing third in Qatar (hello…oh, ok.)

Whilst he couldn’t capitalise on a place in the final two-ball at The Belfry, it was a good warm-up for a return to Hillside, where he would finish a never-nearer third, following that effort with a pair of 23rd place finishes at the Czech Masters and Crans.

It is worth noting that his best efforts in 2018 were in Qatar, at Wentworth and around here (when finishing in fifth place), whilst the last time the French Open was played here, he again finished quickly to be just outside the top-10.

Kinhult has ranked top-12 for driving accuracy in his last three completed outings, and in the top-20 for scrambling in five of eight starts. This is his track.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Rickie Fowler and Hideki Matsuyama make big gear changes in Napa

Published

on

Andrew Tursky was on site at the Fortinet Championship this week and got all he could handle in terms of new equipment news. There were new irons, drivers, and even headcovers all over the range, so we had to dig into two of the biggest stories out there on this week’s Two Guys Talking Golf Podcast (give us a follow on Instagram: @tg2wrx).

Rickie Fowler’s new irons

Rickie Fowler has been changing a lot of equipment in his bag as he has struggled to get his golf game back into shape. We have seen him with different drivers, shafts, irons, and putters throughout the 2021-2022 season. Fowler has typically played some form of blade during his career, and Cobra even made him some signature Rev33 blades that were beautiful, but razor thin and intimidating for us mortal golfers.

Rickie showed up to the Fortinet with some brand new, unreleased, Cobra King Tour irons. The King Tour irons look a lot like the current Cobra King Tour MIM irons, and we can only assume that the new Tour will replace the MIM.

The interesting thing about the King Tour irons is that they look a little larger than his preferred blades and that they might have a little more ball speed and distance built into them. From the images you can tell there is a little slot behind the face that might be filled with some type of polymer.

Rickie didn’t get into the tech of the new King Tour irons but did tell Tursky that he was gaining around 3-4 yards on shots that he stuck low on the face. He finished the first round of the Fortinet Championship in the top four, so the new irons have seen some success under pressure. I know many of us hope to see Rickie back to form soon, and maybe these new King Tour irons can be the catalyst.

Hideki Matsuyama’s driver change

The other big story comes from a former Masters Champion testing out some new drivers on the range, Hideki Matsuyama. Matsuyama is well known as a golfer who loves to test and tinker with new golf equipment. Each week there is a good chance that he will have multiple drivers, irons, and fairways in the bag searching for the perfect club that week.

Earlier this week, Hideki was spotted with some new, unreleased, Srixon drivers out on the range in Napa. We spotted a few pros testing the new Srixon ZX7 MkII and ZX 5 MkII LS on the range.

Andrew spoke to the Srixon reps and learned Hideki has been trying the new drivers and seems to have settled on a Srixon ZX5 MkII in 10.5 degrees of loft (and his trusty Graphite Design Tour AD DI 8 TX shaft).

The ZX5 MkII LS looks to have an adjustable weight on the sole that is moved far forward —closer to the face — to possibly lower the spin. We haven’t heard anything specific from Srixon on the new drivers, but with their recent success, we would expect to see some solid performance out of the line.

Check out the full TG2 podcast, below

Your Reaction?
  • 129
  • LEGIT21
  • WOW7
  • LOL7
  • IDHT3
  • FLOP3
  • OB3
  • SHANK6

Continue Reading

WITB

Facebook

Trending