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The Great Opportunity in the Golf Industry

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Amateur golf, not the professional golf on TV, has been the subject of many articles in recent years, and there have been few, if any positives when the subject is participation. Course closings, dramatic drops in play, retail chains selling golf equipment going out of business… and the list goes on. 

There is a melody in the wind, distant, but if you listen closely it’s growing. Reduced to numbers, it’s this: By The Year 2020, The Number of Americans Over 65 Will Increase by 55 percent.

Think of it this way. You own an Italian restaurant and you hear that Italy is closing and moving down the block. I don’t think the entire country will be dropping in, but you can bet I’m expanding the menu and sprucing the place up.

I realize that reaching 65 doesn’t mean automatically retiring and taking up golf and that some in this category already play, but if you just look at hard numbers the message is irrefutable. There are a whole bunch of folks that, starting in 2020, could have a positive impact on a game that has suffered participation losses. One could even conclude that now is a good time to formulate plans and programs to capture a chunk of this significant market.

What kinds of plans, you might ask. Well, to start, the industry has several organizations with well paid, skilled people who are more than capable of tackling such potential. Since I brought it up, I’ll throw out some thoughts, but I’m simply another amateur voice.

To start my big picture objective, I would engage the Golf Channel and get them actively on board. Why so much emphasis? Go back to the participation statistic. If we can’t get them on the bandwagon (they’re a for-profit business, and their business is golf) it’s time to head to the 19th hole and a cold one.

What is on the bandwagon? Again, I’ll repeat, they’re the golf marketing experts. I prefer to be regaled by the quality and depth of their insight. Should they ask me, if it were “my restaurant,” I’d say we need a definitive culture on speed of play. Bringing in new players to “enjoy” slow play invokes the response “too slow, no fun” as they leave the premises.

Slow Play

I’m a very strong advocate of 3.5-3.75 hour rounds. I play with other old people and we have no problem with those times. We could run around and crowd the folks in front, but that’s just as objectionable as a 4.5-hour round.

“No Fun”

If we approach this (or any) group and say that golf is fun, we are being disingenuous. Golf is fun only if you are clear that the definition is the joy of overcoming a very difficult challenge. No one will defeat the game; the fun comes with small victories. Now Top Golf is fun, but it isn’t golf unless swinging one-handed while holding a cell phone in the other is the long lost magic move we’ve all missed. I still take the grandkids, though. It has beer and excellent viewing. 

Senior Lessons

I watch young, supple instructors showing swings that if I attempted I’d need a lifetime pass to the Chiropractic Institute. The market here is a 65-year-old group. They aren’t flexible, and many have scars and lesions from surgeries. I see the Golf Channel running a series on lessons specifically oriented to the physicality of the majority. My restaurant customers don’t like really spicy food, and I don’t try and teach them how to enjoy it.

Course Setups

Courses are set up with range flags tuned into tee markers. If you comfortably hit the ball to the green flag, play the green tees. Why? Go back to the paragraph on “too slow, no fun.” In this instance, the green tees allow the occasional chance to hit shots into a green that provides an “occasional victory.”

This issue isn’t about perfect ideas that guarantee success. It’s understanding that the amateur game is facing an opportunity that’s unique and significant to long-term stability.

Now, being honest, this story doesn’t really apply to GolfWRX readers. They already play, in fact; some may play on courses that have plenty of customers, thank you very much. It really applies to those in industry leadership positions and it would be nice to see some positive programs emerge. It would also be nice to pick up 20 yards. Call me negative, but I think the odds are about the same. 

It’s a positive opportunity; gotta keep pushing!

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

34 Comments

34 Comments

  1. Scudder Graybeal

    Sep 1, 2017 at 10:31 am

    Barney-Come visit us in The Villages. Twelve regulation courses (10 are 27 hole layouts) and 36 executive courses which can be harder than the regulation courses. The largest golf complex in the world and more courses to be built. 55+ mostly retirement community with some real world beaters from all over. Always looking for ways to increase golf participation and speed up play. We like “out of the box” thinking. Would love to play with you again and swap war stories.

  2. Charlie

    May 21, 2017 at 2:35 pm

    “Senior Lessons
    I watch young, supple instructors showing swings that if I attempted I’d need a lifetime pass to the Chiropractic Institute. The market here is a 65-year-old group. They aren’t flexible, ”

    Boy, I’m 70+ and as a Starter for my local GC I watch hundreds of seniors play hole #1 and hole #18. Seniors are not flexible and they hit the ball fat or thin almost every time. Divots, if they get a divot, are on the wrong side of the ball. Good senior instruction would help us get that divot moved to the target side of the ball. Getting that swing-bottom on the target side of the ball when we have a short backswing is no easy task and we need good senior instruction to help us. I know – I’ve been working on that divot problem for 3 years and I still am VERY inconsistant.

    • setter02

      May 22, 2017 at 7:17 am

      Depending on the changes needed, a good number of Sr’s don’t want to regress in their current ability for any length of time (you have to put in the work for changes to take place) given they are on the wrong side of the expectancy equation. Also hard to tighten things up with all the moving parts added to their swings in hopes of generating more power/longer back swing.

  3. Dave R

    May 20, 2017 at 11:44 pm

    I’ll bet you are the grouch that complaines your milk is to warm

  4. Dave R

    May 20, 2017 at 11:42 pm

    Bogey golf mabey for you buddy. Ever read what you write ? Not likely eh!

  5. Dave R

    May 20, 2017 at 7:48 pm

    Mike finally someone who makes sense on this form good for you ,couldn’t agree more .

  6. DaveT

    May 19, 2017 at 5:55 pm

    Hooray, Barney! Somebody needed to say this.

  7. Kromulous

    May 19, 2017 at 9:18 am

    You need to redefine Golf in general, for older golfers. The scoring system is actually absurd, to say you get a par (most people think that means average, i know…) when you get a ball in the cup on a 400 yard par 4. Most Seniors, older ones, cant hit a Driver a 160 yards or better. He couldn’t make par if his life depended on it.

    Green tees will help, but getting older golfers to understand that you should play to the slope number of a golf course to start out is your target. If your playing a 125 slope course, and your a 1st or 2nd year Senior Golfer you should consider that PAR, not 72 on a course that you stand a better chance at getting struck by lightning than to actually shoot a 72. Hell most couldn’t do it from the 150 yard makers on any course.

    I have personally seen many guys quit because Golf is to hard, you got to make it easier at least starting out, so people have time to improve and engage the game properly. After all the par / birdie etc system was just made up for TV.

  8. JLG

    May 19, 2017 at 2:20 am

    At 35 I feel nothing but optimism for the game of golf. The fundamentals of the sport are too strong for it to do anything but grow. Such a pure feeling is the well-struck golf shot *Costner voice*. Golf also has tremendous physical benefits. GolfWRX plus teaching pros sharing information all over the internet combinated with video on your cell phone and launch monitors for $500 (and dropping) will have a profound effect over the next 5 years.

    • setter02

      May 19, 2017 at 2:55 pm

      Think about how small a percentage of ‘golfers’ are on wrx and are even 2% as informed as most on here, its basically non existent. I with with all the online golf forums worldwide (some will have overlapping members) you might total up 1% of the total golfers. As anyone who has worked within the industry can tell you, marketing works on the lemmings and they also have pretty steep delusions of their actual ability.

      I actually see things differently in that the fundamentals are too hard (it’s not an easy game, physically or mentally) and that is what hinders it. Its only a select few who crave that challenge, not even close to sustainable numbers to grow the game. It’s a niche sport, always has been, always will be.

  9. ROY

    May 18, 2017 at 5:35 pm

    Think BA is being a little too optimistic with his 55% growth in the 65+ age bucket over the next 3 years – not gonna happen

  10. setter02

    May 18, 2017 at 3:28 pm

    So what you’re saying is that you just couldn’t hold out long enough to cash in and help all these Boomers with Adams gear! I’ll be my typical self and be the naysayer, but your forecasting leaves little to be desired based on your previous position and the eventual outcome. Golf is expensive (relative to location, rural is much cheaper), takes too long (5+ hrs isn’t acceptable, never has been) and is competing with a host of other entertainment offerings to spend your money and time on that are cheaper and can take less (or longer if you so choose) time to partake in.

    Private will have to continue to get creative on pricing and payment structures (initiations will have to disappear as who at 65+ will want to join a place and being paying for 10 years for something), low to mid level public will be fine as people will gravitate towards that level if they still want to get more bang for the buck vs. quality (conditions, amenities) course.

    Another thing missed is how Boomers are now doing more with family as their kids are pressed for time and take on more of a parenting roll to help as their kids are all working, not many single income families anymore. Of the 6 ‘golfers’ on my street (3 retired, 3 under 40), 1 places once a week for 3 months, I play 8-12 times a month, the rest might play 5 rounds a season.

    But the #1 reason, it’s very hard to get good at or play to an acceptable level, people don’t want to bother with the frustration, more so if they were good golfers with a declining ability that they can’t accept. But what do I know.

    • FH

      May 19, 2017 at 1:10 am

      ….. but your handicap is you don’t know jack sh_t

      • Jebaited

        May 19, 2017 at 8:43 am

        I can see the reason as to why you have “no women, to handicap your performance” you can barely form a functional sentence, even while disregarding your disgusting overuse of elipses. Something tells me in 2020 you will be in the same bucket this article is describing, either that or you need to do some reading other than the 120 you read on your scorecard every weekend.

    • Steve S

      May 19, 2017 at 8:42 am

      “the brutal reality that most “seniors” are sedentary, decrepit, obese, weak, uncoordinated, clumsy, bitter, depressed, delusional and outright physical and mental failures”

      A generalization that bares examination. Seniors are usually defined as 55 and up. You comment may be applicable to many of those over 80 or 85 because their bodies and brains are worn out due to LIFE. Those who are 55-70 are probably in better health than any generation of that age previously. It’s also the generation Adams is talking about. If you go to rec centers around my area you’ll see that the overwhelming population during the day is gray hairs even tho they are a relatively small percentage of the total population here. A large portion of boomers did not work grueling jobs like their parents which means they aren’t physically worn out. Also, a much smaller percentage smoked than the previous (Greatest) generation.

      If your outlook is that negative about ageing then you probably should take yourself out before you hit 65 and save the rest of us the cost of taking care of you as you age.

  11. AceW7Iron

    May 18, 2017 at 1:55 pm

    “Senior”

    As in…I just had a SENIOR moment

  12. AceW7Iron

    May 18, 2017 at 1:53 pm

    I only invest in senor A flex shafts now…this is why…
    Resale will be so easy by 2020

  13. Matt

    May 18, 2017 at 1:23 pm

    Cheers Barney, great insight. In my demographic, among non-golfer mates (a mix of easy going mid-40’s gen x creatives and sportspeople), golfs garish ‘corporatizated’ appearance/marketing as well as the loud, ignorant guys you hear on the sidelines at PGA tour events, seems to sum up the game for them. I hope more retirees do start playing.

  14. Bishop

    May 18, 2017 at 1:18 pm

    I too, love the idea of using flags on the range as the tee markers (not that some of the young 30+ handicappers will heed the advice of an indication that they shouldn’t be playing from the tips). I feel like someone who is interested in actually playing from the correct tees, rather than swinging out of their shoes from the tips, then losing 2-3 balls per hole, will have much more fun, and it will definitely increase speed of play, as they’re not spending 75% of their time looking for their ball in the right rough.

  15. God Shamgod

    May 18, 2017 at 12:56 pm

    Athough I understand how the author, a man I greatly respect for founding Adams Golf, I believe he is missing the real reason why golf is in the position it is in and in fact this demographic shift is the problem.

    Golf participation grew greatly from the mid 90s to the 10s. Why did this happen? Some cite Tiger Woods but I think that is silly. Sure, some non-golfers picked up clubs for the first time after watching Tiger but the real reason for the participation bump was the baby boomer generation hitting prime golf spending age.

    The prime golf spending age is between 40 and 60 years of age. That is a time in someones life when they are likely earning the largest amount of money they will ever earn. They also have more time than they had when their children were young. They generally still have the physical health and stamina to play consistently.

    The people under 40 have tighter budgets and have more family commitments. The people over 60 begin to live on fixed incomes and many don’t have room in their budgets for golf. Of course this is contrary to the financial planning ads you see during golf tournaments, but most people didn’t plan that well for retirement (hmmm..$500 drivers?).

    The Great Recession hit the retirement accounts of many of these people now turning 65. Even if their accounts recovered, I believe it has altered their outlook on risk and spending going forward.

    I also notice that older folks tend to not spend as much on equipment. Maybe they don’t have the budget or maybe they aren’t as wowed by the latest stuff like they were when they were younger.

    The fact is that the boom the golf industry saw for 25 years until recently was due almost entirely to these soon to be 65 year olds. Now if those 65 year olds could somehow live like they are 40 again, maybe the boom would happen again. Of course, that isn’t possible.

  16. xjohnx

    May 18, 2017 at 9:34 am

    That’s the first time I’ve heard this idea of range flags that coordinate with tee markers. I think that’s absolutely brilliant. I would really like to see more people play from the appropriate tees.

  17. Huh?

    May 18, 2017 at 9:22 am

    I am curious to know why that man in the feature photo is wearing two wrist watches.

    • guessing

      May 18, 2017 at 11:16 am

      one is an actual watch the other is GPS unit.

    • talljohn777

      May 20, 2017 at 1:21 am

      One is to monitor his heart. The other is to monitor his insulin levels.

  18. Stewart Graham

    May 18, 2017 at 7:09 am

    Dear Mr Adams,
    I could not agree more ,often I have senior golfers 70/80 years old come to me after a series of lessons from a a young pro who has told them they do not have enough pivot not only in the backswing but in the follow through position as well .When will golfers and hotshot pros understand that there are two swings one for the tour pros and one for the ordinary mortals .At the moment in the current crop of tour players I can’t see many making making the senior tour.Swing the club head not your body.Stewart Graham PGA GB A A Golf de Bondues.France.

  19. Ian

    May 18, 2017 at 7:08 am

    Hi Barney. Valid points, but as a 30 year old, your solution doesn’t excite me. It seems like you want “The Old Boys” club with stuffy dress codes and select membership. Regress is the word that comes to mind.

    • Dat

      May 18, 2017 at 8:40 am

      Precisely why golf is still a rich old man’s game even though we keep thinking it has changed. It really hasn’t changed. Unless you actually enjoy playing the $15 9 hole muni down the road from the 18 hole private GC/CC.

      • George

        May 18, 2017 at 10:14 am

        Well the thing is the times are changing. I dont know almost anyone who wants to/will join a private club at any point in his life. Sure it is a rich mans sport. In about 20-30 years you will see that keeping it this way as a rich old man’s game will be a bad idea. I am also 30 and only know a very few people I can actually play with. Everyone I know thinks golf is a terrible sport. You have to realize that many people in my generation do not want to live in the burbs. Everyone is moving to the city.

    • mike

      May 18, 2017 at 9:02 am

      Im 31, i would love if there were more 65 yr olds out playing, they tend to play from 7-12 in the morning when us “younger” people are working anyway, and alot I know actually dont play weekends as they feel this is the time non-retired people can play. they pay membership fees like everyone else and allow courses to stay open and keep rates reasonable for the rest of us. TLDR more people playing lower cost and more courses stay open

      • Ian

        May 18, 2017 at 9:19 am

        Where is this utopia you speak of?

      • Jack

        May 19, 2017 at 12:05 am

        yes, exactly the point of the story. There are synergies to be had. 65 plus are retired and can play whenever they want and more often.

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Courses

The BEST hidden gem links courses in the UK & Ireland

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Another Open Championship has come and gone and links golf was once again in the spotlight at Royal Troon! For those who have never played a links course (like myself), it sparks a desire to fly across the pond to experience it for ourselves. While a golf trip to the UK or Ireland  is a bucket-list item, most people look to play the big-name courses (Old Course, Carnoustie, Lahinch, Royal Portrush,etc.), but don’t realize they can get a similar experience by traveling to some of the lesser known destinations where you will find some of the purest links courses in the world. With this in mind, here are our picks for the best hidden gem links courses you should play when you book a UK or Ireland trip:

IRELAND 

Ballyliffin 

We start our list off with a 36-hole club in the Northwest of Ireland, a remote area of the Emerald Isle that is known for its rugged terrain and spectacular scenery. Bordering the Wild Atlantic Way, Ballyliffin is relatively newer (est. 1947) but offers golfers one of the purest links golf experiences anywhere in the country. While not easy to get to, the two courses onsite (Old and Glashedy) are well worth the travel with large dunes shaping the fairways that overlook the North Atlantic Ocean and a myriad of pot bunkers everywhere you look. Even Rory McIlroy believes that “Ballyliffin’s two courses are a must play on any golf trip to Ireland.” and we tend to agree.

How to incorporate Ballyliffin in a golf trip:

Stay:Ballyliffin Lodge, Hotel & Spa 

Play: Old Links & Glashedy Links at Ballyliffin, and Old Tom Morris Links or Sandy Hills Course  at Rosapenna 

 

Enniscrone 

The next course on the list is in the Sligo area of the Northwest where we find Enniscrone, roughly 3 hours (by car) south of Ballyliffin. Like many links courses, Enniscrone was originally a 9-hole course when it was opened in 1918 before an additional 9 holes were added 12 years later. In 1970, Eddie Hackett was tasked with redesigning the course to help the two 9-hole courses flow effortlessly into one 18 hole layout. A big feature that can be seen throughout your round here are the towering dunes that shape the course and protect some holes from the ocean winds. Built right out of the landscape of the dunes bordering the sea, the course has a lot of undulation in the fairways and greens with some elevated tee boxes providing unreal views of the natural land.

How to incorporate Enniscrone in a golf trip:

Stay: The Glasshouse Hotel, Sligo 

Play: Enniscrone, County Sligo, and Donegal 

Additional Courses: Strandhill, Carne, and Narin & Portnoo 

 

St. Patrick’s Links 

Another fantastic gem on the Northwest coast of Ireland is the NEW (2020) St. Patricks Links at Rosapenna Hotel & Golf Links. The land was purchased back in 2012 which was already a 36-hole facility and Tom Doak was brought in to reimagine the property to the layout it currently is today. Large sand dunes shape the front 9 holes before heading back through some more subtle dunes back towards the clubhouse. The course offers elevation changes with some tee boxes sitting atop the dunes offering spectacular views of Sheephaven Bay and beyond. With two other courses and a fantastic hotel on property, this destination is all you could ever ask for.

How to incorporate St. Patricks in a golf trip:

Stay: Rosapenna Hotel & Golf Links 

Play: St. Patrick’s Links, Sandy Hills Course , and Old Tom Morris Links  (all at Rosapenna)

 

Island Club 

For our last hidden gem in Ireland, we head 30 minutes north of the country’s capital, Dublin, to The Island Club. Built along rugged terrain and the highest sand dunes on the east coast of Ireland, the Island Club is situated on a small peninsula surrounded by water on three sides providing a difficult challenge, especially with the winds. Founded in 1890, the Island Club continues to be ranked in the Top 10 courses in Ireland and has held some Amateur Championships and Open Championship Regional Qualifiers. 

How to incorporate The Island Club in a golf trip:

Stay: The Grand Hotel, Malahide 

Play: Island Club, Portmarnock Old, County Louth 

Additional Courses: Royal Dublin 

 

SCOTLAND 

Dunbar 

Located along “Scotland’s Golf Coast” of East Lothian is where we find the classic links of Dunbar. Opened in 1856 with only 15 holes, this is one of the many courses in Scotland that Old Tom Morris had a hand in crafting. Laid out along rocky and rocky terrain, the course is only 6500 yards long and while not long by modern standards, the course requires shot making and proper club selection to play well. The course has held many national and international tournaments including a few rounds of The Open Final Qualifying.

How to incorporate Dunbar in a golf trip:

Stay: No. 12 Hotel & Bistro 

Play: Dunbar, Gullane (No.1), North Berwick 

Additional Courses: Craigielaw, Kilspindie, Gullane (No.2, No. 3)

 

Cruden Bay 

The next course on our list brings us to the Scottish Highlands, one of the lesser traveled destinations in Scotland, but still home to some amazing links courses including Cruden Bay! Located 25 miles north of Aberdeen on the east coast of the Highlands, Cruden Bay was opened in 1899, although history would indicate golf has been played at the property since 1791. Another Old Tom Morris design, the course is consistently ranked in the Top 25 of courses in Scotland and it is easy to see why. At only 6600 yards, it is relatively short, but the natural lay of the land provides elevation changes, punchbowl greens, and some large, 3-story high dunes that offer spectacular views for a classic links experience.

How to incorporate Cruden Bay in a golf trip:

Stay: Leonardo Hotel Aberdeen 

Play: Cruden Bay, Trump International Links, Royal Aberdeen

Additional Courses: Murcar 

 

Brora 

We head back to the Highlands just north of Dornoch to where we find Brora Golf Club. Similar to a lot of links courses, Brora opened as only 9 holes in 1891, but that only lasted for 9 years before an additional 9 was added in 1900 before a James Braid redesign in 1924. At just over 6200 yards, this is one of those courses that will make you appreciate links golf in Scotland with cattle and sheep roaming freely around the property. The course is a typical links routing with the front 9 going out and the back 9 coming back to the clubhouse. The defense of the course is the wind (naturally), but the greens are relatively small with pot bunkers standing guard to catch errant approach shots. 

 How to incorporate Brora in a golf trip:

Stay: Royal Golf Hotel, Dornoch 

Play: Brora, Royal DornochStruie & Championship 

Additional Courses: Golspie, Tain 

 

Nairn 

Staying in the Scottish Highlands, the last Scotland links gem on the list is just outside of Inverness at The Nairn Golf Club. The narrow fairways are fast and firm leading to decent sized, tricky greens that roll true, but are guarded by devious pot bunkers. The first seven holes play right along the water and with not a ton of elevation changes, spectacular views across the Moray Firth can be seen throughout the course. With fantastic course conditions throughout the season, this fantastic links is an absolute must-play when visiting the Highlands.

How to incorporate Nairn in a golf trip:

Stay: Kingsmills Hotel, Inverness  

Play: Nairn, Castle Stuart (Cabot Highlands), Fortrose & Rosemarkie

Additional Courses: Nairn Dunbar, Moray

Golfbreaks by PGA TOUR  highly recommends you start planning your trip across the pond AT LEAST 12-18 months in advance in order to secure tee times and hotel rooms over the dates you desire. With more and more people taking up the game of golf, these bucket list trips have already become extremely popular and will continue to gain interest so make sure to start planning early!

RELATED: Open Championship courses you can play (and when the best time to book is)

Editor’s note: This article is presented in partnership with Golfbreaks. When you make a purchase through links in this article, GolfWRX may earn an affiliate commission.

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Courses

Open Championship courses you can play (and when the best time to book is)

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The final major of 2024 is nearly here as the top golfers head to Scotland’s southwestern coast to battle for the claret jug at Royal Troon. Golf’s original major dates all the way back to 1860 and has been played at 14 different courses throughout the United Kingdom (yes, this includes Northern Ireland) providing countless memories including celebrations, heartbreak, and unique moments that will never be forgotten (looking at you Jordan Spieth).

With The Open teeing off less than a week from now, we wanted to highlight some of The Open Championship’s finest links courses that should play when you make the journey to golf’s homeland:

Old Course at St. Andrews 

Do we even need to say anything else? The “Home of Golf”, host of 30 Open Championships, the most coveted tee time in the WORLD, there are a million reasons to have St. Andrews on your links golf bucket list. From the double greens, to the tee shot over the Old Course Hotel, to the walk up 18th fairway with the town buildings framing a picturesque scene (especially at dusk), every golfer should make the voyage to St Andrews at least once in their life.

Carnoustie 

Carnoustie – Championship Course

Roughly 25 miles north of St. Andrews lies the devious links of Carnoustie, often recognized by the large white Carnoustie Golf Hotel as the backdrop of the 18th green. While the course has only hosted The Open 8 times, it is considered to be one of the hardest layouts in The Open rota (just ask Jean Van de Velde) although not that long, playing just under 7000 yards from the tips. 

Muirfield 

Located right next to this week’s host of Scottish Open (The Renaissance Club), this fantastic links layout has hosted the prestigious Championship 16 times since 1892. The narrow fairways and penal rough requires precise shots off the tee while avoiding the devious pot bunkers is a must. The course is set away from the coastline so you won’t get the sweeping ocean views, but a round at Muirfield is one the premier tee times in all of Scotland (so make sure you book early – 12-18 months at least).

Royal Portrush 

A view of the new 572 yards par 5, seventh hole designed by Martin Ebert on the Dunluce Course at Royal Portrush Golf Club the host club for the 2019 Open Championship in Portrush, Northern Ireland. © 2018 Rob Durston

Our next stop brings us across the Irish Sea to the northern coast of Northern Ireland and the popular Royal Portrush. Having hosted The Open only twice in its illustrious history, Royal Portrush is a golfer’s dream with 36 holes of pure links golf set against a gorgeous backdrop of the ocean and cliffs. The Open Championship will return to Portrush in 2025 and YOU CAN BE THERE to watch it all in person! 

Royal Troon 

TROON – JULY 26: General view of the ‘Postage Stamp’ par 3, 8th hole taken during a photoshoot held on July 26, 2003 at the Royal Troon Golf Club, venue for the 2004 Open Championships, in Troon, Scotland. (Photo by David Cannon/Getty Images)

The host of this year’s Open Championship, Royal Troon is home to one of the best par-3 holes in all of golf, “The Postage Stamp.” A downhill 125-yard tee shot to a minuscule green surrounded by bunkers on all sides makes it one of the more challenging holes. Another hole that adds to the challenge is the 601-yard par 5 that used to be the longest golf hole in Open Championship history. This year will be the 10th Open Championship held at Royal Troon, the first since 2016 when Mickelson and Stenson had a battle for the ages in the final round.

Royal Birkdale 

For the next course on the list, we have to head down to the northwest coast of England just outside of Liverpool. Consistently ranked in the Top 10 courses in all the UK, this 10-time host of The Open has hosted many other prestigious events such as Ryder Cups, Women’s Opens, and more! The course is laid out with fairways running through flat-bottomed valleys surrounded by high dunes which provide many blind shots throughout the course. The Open returns to Royal Birkdale in 2026 so it won’t be long before it is back in the spotlight.

Royal St. George’s 

For the final course on our list, we are staying in England, but heading across to the southeastern side of the country to Kent. Royal St. George’s is 4th on the list of most Open Championships hosted with 15 (1 behind Muirfield) the most recent being Collin Morikawa’s victory in 2021. RSG is the only active course on The Open rota in this part of the UK, but two former hosts (Prince’s and Royal Cinque Ports) are within 3 miles of the property. The expansive course is laid out with holes separated by dunes with heavy rough, undulating fairways, and deep pot bunkers to challenge your game. While it may not be mentioned in the discussions of St. Andrews, Carnoustie, and the like, Royal St. George’s is still a Championship layout that is worth the trip across the pond.


With these big-name courses in such high demand, it is important to note that if you want to play them, you need to start planning your trip early. Golfbreaks by PGA TOUR, the world’s #1 rated golf tour operator, suggests planning and booking your trip at least 12-18 months in advance in order to secure a tee time at the courses you want. The UK & Ireland specialists at Golfbreaks by PGA TOUR have the knowledge to help tailor the perfect golf trip for your group so you can play big-name courses and hidden gems you might not have heard of. If you’re ready to start planning your bucket list trip across the pond, make life easier and go with Golfbreaks by PGA TOUR.

Editor’s note: This article is presented in partnership with Golfbreaks. When you make a purchase through links in this article, GolfWRX may earn an affiliate commission.

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Ryder Cup 2025: Crossing to Bethpage – New York State Park golf, Part 1

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The 2025 Ryder Cup matches will be held over the sprawling, bruising, Long Island acreage known as Bethpage Black State Park Golf Course. The course has hosted multiple national championships, most recently the 2019 PGA Championship. In September 2025, Bethpage Black will welcome teams from the USA and Europe to contest the 45th Ryder Cup matches. Team Europe, the defending champions, will be led again by captain Luke Donald. The U.S. PGA has not yet announced the name of its leader, yet all sources and speculations point to a 15-time major champion and an eight-time participant in the biennial event.

Bethpage Black will join Oak Hill Country Club in Rochester (1995) as the second Empire State course to host the event. The Ryder Cup matches were played in the metropolitan New York area once before, in 1935 at the Ridgewood Club, in Paramus, New Jersey. It’s fair to say that metro NYC is due to host this world-stage, golf event. I can’t wait. The USA’s loss to Europe in 2023 adds to the considerable drama.

What makes Bethpage Black an outlier in the world of championship golf, is its mere existence. It’s a state park golf course, one of five on property, each with a colorful name. The Red, Green, Blue, and Yellow join big brother Black as outstanding tests of golf in Farmingdale. Of the five, only the Green was not originally built as a state course. The Lenox Hills Country Club, designed by Devereux Emmet, opened in 1923. By 1932, the club had closed and the land had become property of the state. Its birth date made the Green the oldest of the five courses. New York State began to build on a series of adjacent parcels, guided by the hands of Alber “A.W.” Tillinghast, Joseph Burbeck, and Alfred Tull. The Yellow course, built entirely by Tull, was the last of the five to open.

State park courses just don’t hold major championships. Private clubs and elite resorts are the typical sites that receive the nod from the world’s golf bodies. It’s a testament to the lovers of Bethpage, the New York state government, and the PGA of America (among others) that Bethpage is as good as it is, and that it continues to improve. It’s a fitting site for the 2025 Ryder Cup matches, but the 2025 Ryder Cup matches need a beginning to their story. I’ll do my best to provide it.

The quintet of courses near Bethpage, New York, is just the beginning of the New York state park golf course system. 19 parks in total offer golf from the tip of Long Island, to the shores of Lake Ontario, through the Catskill mountains, to my home town. I’m a Western New York guy. The Buffalo area has been my home for most of my 58 years on the golf ball known as Earth. I live two miles from the westernmost, state park golf course: Beaver Island. The Beav, as everyone calls it, was designed by William Harries. It opened the year I was born, which means that it is close to 60 years old! Unlike the Bethpage property, where topography is king, the Beav is a flat course, albeit full of enough interest to bring you back for more.

As I considered the magnitude of the state park system, I realized that golfers who frequent those 19 state parks can point to their home course and say, “You know, the Ryder Cup will be at a state park course next year.” I started to count on my fingers, the number of state park courses I had played: Beaver Island, Green Lakes (Syracuse), James Baird (Poughkeepsie), and the five at Bethpage, I realized that I had played eight of the 23 total courses, and had visited a mere four of the 19 parks.

Bethpage is the only, multi-course state park across the Empire State. Other venues range from pitch-and-putt, to nine-hole, to regulation 18-hole courses. The majority occupy nice tracts of land, and feature 18 holes of memorable, enjoyable golf. PGA Tour professionals Joey Sindelar and Mike Hulbert grew up on one of those courses, and Dottie Pepper spent a bit of time on another, near her hometown.

There will be many stories that trace the path to Bethpage and its 2025 Ryder Cup, and I look forward to reading and hearing them. This one is my own, and I’m proud (and a little frightened) to undertake it. I’ll visit each of the remaining parks over the next 16 months, and report in with images and words that tell the story of each park and its golf course.

The Ones I’ve Played

The Bethpage Five

As mentioned above, I’ve played eight of the 23 courses, but the majority of that number is owed to a 2011 pilgrimage to Long Island. The Black had just hosted its second US Open championship, and the ink for the 2019 PGA Championship was not yet printed. I spoke with a Bethpage caddy, in anticipation of the trek. I wrote a series of articles on the courses on my own site, BuffaloGolfer. Down the road of this, current series, I’ll discuss the most poignant piece that I connected with Bethpage. That’s a story for another time. After all, Bethpage is a five-course meal.

It’s safe to say the the Bethpage property is unlike any other, municipal, golfing space in the world (at least, those not named the Links Trust of St. Andrews!) The park encompasses nearly 1500 acres of wooded land and offers much beyond golf to its visitors. As pilgrimages go, Bethpage is it. For a New York state resident, on a weekend, it would cost a total of $257 dollars … to play all five courses. Even for those outside the state, the trip to Bethpage is worth consideration. Each course rambles over uneven, heaving land. Holes carry along falloffs and bend unexpectedly around corners. Greens are benched into hillsides and settled into valleys. All five courses remind you of the others, yet none of them says to you “You’ve played this course before.”

James Baird State Park 

One of the hats that I wear, is high school golf coach. Each spring, golfers from my team travel to Poughkeepsie to play the James Baird State Park golf course. Pronounced “Bard,” the course was opened in 1948, after a middle-aged, Robert Trent Jones, senior, put pen to paper to lay out the course. Jones was about to become a household name, as he would offer renovation advice to many of the country’s classic clubs. He was most famously associated with the Oakland Hills Country Club near Detroit, the host site of the 1951 US Open. You know, the one where Ben Hogan purportedly gasped “I’m glad I brought this course, this monster, to its knees.”

Trent didn’t leave a monster in Poughkeepsie. What he left was something that locals call Baby Bethpage. The James Baird course is blessed with topography similar to its five-course cousin, but it offered a challenge that Bethpage does not: a huge expanse of marsh across the belly of the property. There was not going over nor through it, so Jones simply went around it. He created something that he never, ever did: a short par three. Jones was a fan of the brutish, 200-yard plus, all-carry, par three hole. For the third hole at Baird, he had all of 120 yards, and it was downhill! Jones placed a green in the marsh, connected to the mainland by an earthen bridge. He then turned north for a time, then returned south, outside the marsh. Trent Jones had another stretch of tricky land to navigate, this time, on the inward half. He brought a trio of holes (pars 4-3-5) through a challenging corner of the property, before returning to the open meadow that hosts the majority of the layout.

James Baird is a tremendous golf course, one that prepares our high school competitors well for the next step: the state federation championship at, you guessed it, Bethpage Black. Six golfers move on to compete against other, high school divisions, at the big brother of them all.

Green Lakes

The Baird course came to life 13 years after Trent Jones opened his first, New York state parks course. Originally from Rochester, New York, Trent ventured 90 minutes east to Manlius, near Syracuse, in 1935, to lay out one of his first ten courses. RTJ was gifted the magnificent land that abuts the two glacial lakes in central New York. The lakes are meromictic, which we all know means that surface and bottom waters do not mix in the fall and spring, as happens with dimictic lakes.

Trent Jones placed his clubhouse and finishing greens (9 and 18) in an interesting portion of the property. The ninth hole is an uphill, par five that plays fifty yards longer than its measured distance. Once home to upper and lower greens, the lower has been expanded and enhanced, and the upper is now abandoned. On the other side of the clubhouse, the sneaky 18th moves out of a corridor of trees, into the open space beneath the clubhouse. It’s a bit reminiscent of the 18th at Bethpage’s Green course. It’s not a long hole, yet when you walk off with five or six on your card, you wonder where you went astray.

The front half of the course plays along a vast meadow, above Green Lake, the larger of the two, nautical bodies. The inward side forages among the tree above Round Lake, before finally emerging at the home hole. The apparent contrariety of the two nines is resolved through expansion of fairway corridors on the treed nine, and the constriction of playing paths with bunkers and doglegs, on the exposed side.

If you’re a walker, Green Lakes will make you a fit one. It will also demand all the clubs and shots that you can fit in your bag.

Beaver Island

“Tame” isn’t the proper term to describe Beaver Island, the state park course near my home. I believe that “calm” is a better term. It may seem ironic, given that the 1965 course occupies a tract of land at the southern tip of Grand Island, where the Niagara River splits east and west, before reuniting at the north end. When we think of the Niagara, we think of the mighty rapids and cascades near the brink and bottom of the falls. At the southern split of the river, however, you can throw a canoe in the water and have a paddle. Beaver Island knows that it is adjacent to the river, but you never get the sense that this golf course borders water. I’ve redesigned the park hundreds of times in my head, moving the golf course to the banks of the river, where the trails, beach, playground, and other amenities are currently found. In the end, not every great golf course can, nor should, be built.

William Harries trained under the famed competitor and architect, Walter Travis. Despite this exposure to the master, Harries went his own way with his golf courses. The most striking difference is in green construction. While Travis was extraordinarily creative and daring, Harries was the polar opposite. His greens are routinely flat and easy to navigate.

He designed a number in the western New York area, including Brookfield Country Club. Originally known as Meadow Brook, the club hosted the 1948 Western Open, won by the aforementioned, Ben Hogan. The majority of Harries’ work was in municipal courses, and he designed Sheridan Park for the town of Tonawanda. That course hosted the 1962 USGA Public Links championship.

On Grand Island, Harries traced his layout around three ponds. The massive, western one, comes into play on the second through fifth holes. The middle one plays games with the approach to the eighth green. The final one, on the inward side, forces golfers to carry their tee shot over water, to the 14th fairway. Beaver Island bears no resemblance to the topography of the other locales mentioned previously. There is no heaving, no tumbling, no turbulence, along its fairways. Beaver Island is more St. Andrews in its flattish presentation, which makes it an honest, what-you-see, sort of golf course. It’s an enjoyable walk in the park, a not-too-demanding one.

Part Two: south-central New York-Soaring Eagles, Chenango Valley, Indian Hills, and Bonavista

https://www.rydercup.com/ PGA of America Ryder Cup Trophy

Ryder Cup Trophy @ Bethpage – Photo courtesy of PGA of America

 

 

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